What Cape May County Herald does

Cape May County Herald is a privately held local newspaper serving all 16 municipalities of Cape May County, New Jersey, including Avalon, Cape May, Ocean City, Stone Harbor, and the Wildwoods. It is operated by Seawave Corporation, a privately held entity headquartered at 1508 Route 47, Rio Grande, NJ. The publication traces its brand to 1967, with the current corporate entity (Seawave Corporation d/b/a Cape May County Herald) operating the newspaper since at least 2012. Editorial coverage spans local government, schools, public safety, obituaries, real estate transactions, and community events.

The Herald's product set is anchored by a core online news website (capemaycountyherald.com), supplemented by an E-Edition digital replica, the Herald Daily Headlines email newsletter, the Spout Off reader-opinion platform, a Classifieds and Jobs board, and a Legal Notices portal operated in partnership with NJLegals. The website is built on the PubGen content management system and aims to conform to WCAG 2.1 Level AA accessibility standards. Distribution is multi-channel, combining website access, print home delivery, E-Edition archives, email, Facebook, X (Twitter), and YouTube.

Revenue is generated through three streams: recurring subscriptions (print annual and E-Edition monthly), advertising (display, sponsored content, and featured listings from local businesses), and per-listing transaction fees from the Classifieds and Jobs board. Customer concentration is split between Cape May County residents (subscription and engagement) and a fragmented base of local SMB advertisers. Pricing for subscriptions and advertising is not publicly disclosed.

Name

Cape May County Herald

Legal name

Seawave Corporation

Website

https://capemaycountyherald.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cape May County Herald is a privately held local newspaper, operated by Seawave Corporation, providing hyperlocal news, print and digital subscriptions, an E-Edition, classifieds, and legal notices across all 16 municipalities of Cape May County, New Jersey.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Community journalism
• Newspaper subscription
• Classified advertising
• Public legal notices

Headquarters

HQ city

Cape May

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Subscription Revenue: The publication generates revenue through print and digital subscriptions, including an E-Edition option for subscribers.
2. Advertising: The website displays advertisements throughout its pages. Local businesses advertise through display ads, sponsored content, and featured listings. The classifieds section also generates advertising revenue.
3. Classifieds and Jobs: A dedicated classifieds marketplace and jobs board generate revenue from local businesses and individuals posting listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cape May County Herald publishes hyperlocal news, community information, obituaries, real estate transfers, opinion content, and event coverage for all 16 municipalities of Cape May County, New Jersey. Distribution spans a freemium digital website, print home delivery, an E-Edition digital archive, a daily email newsletter, a classifieds and jobs marketplace, a community opinion platform (Spout Off), and a public legal notices service operated in partnership with NJLegals.

Product overview

Cape May County Herald is a local online news publication operated by Seawave Corporation, offering a single integrated digital platform that provides local news coverage, community information, and reader services. The core offering is the online news website supplemented by E-Edition archives, a daily headline newsletter, the Spout Off community opinion platform, classifieds, jobs board, and legal notices through NJLegals partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Cape May County Herald Online News Freemium digital news platform publishing daily hyperlocal coverage of Cape May County's 16 municipalities, including news, town-level reporting, opinion, letters to the editor, obituaries, real estate transfers, 'Do The Shore' entertainment and events, healthy living, home and garden, religion, and local business benchmarks for residents and seasonal visitors.
• Herald E-Edition Digital archive and electronic edition of the Cape May County Herald newspaper, giving paying subscribers online access to current and archived issues of the print edition via etype.services.
• Herald Daily Headlines Newsletter Free opt-in email newsletter that delivers daily Cape May County headlines and breaking news summaries to local subscribers.
• Spout Off Community-submission opinion platform that lets Cape May County readers post and browse short-form opinions and commentary on local issues, supporting the Herald's community engagement and letters-to-the-editor workflow.
• Herald Classifieds and Jobs Online classifieds marketplace with a dedicated jobs board for Cape May County, where individuals and local businesses post per-listing paid ads for jobs, items for sale, and local services.
• NJLegals Legal Notices Public legal notice publication service operated by Cape May County Herald in partnership with NJLegals.com, providing compliant placement of required New Jersey legal advertisements for government entities and other filers.
• Print Newspaper Home Delivery Annual print subscription edition of the Cape May County Herald delivered by home delivery to subscribers across Cape May County.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Seawave CorporationcoreOthersSeawave Corporation is the parent company operating Cape May County Herald as a d/b/a (doing business as). The corporation owns and operates the publication, maintaining the website, content, and business operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Substack: Substack is a subscription newsletter platform that competes for the same independent-journalist and reader dollar as a small local paper; relevant as an emerging substitute distribution model rather than a direct competitor in Cape May news coverage.

Direct peers

• Patch.com: Patch operates hyperlocal news sites across thousands of U.S. towns, including several in Cape May and Atlantic counties; same hyperlocal digital news model, same small-town advertiser target, and competing for the same reader attention.
• TAPinto: TAPinto is a network of hyperlocal online news sites, many covering New Jersey municipalities; it is the closest direct competitor to Cape May County Herald in terms of audience (local NJ residents), revenue model (ads + subscriptions), and product (town-by-town news websites).

Broad incumbents

• Tribune Publishing: Tribune Publishing (Alden Global) operates a chain of metropolitan and suburban dailies; relevant as a broad incumbent counterpart in the legacy newspaper industry consolidating around digital subscriptions.
• NJ Advance Media: NJ Advance Media operates NJ.com, The Star-Ledger and other statewide news brands; while statewide in scope, it competes with the Herald for Cape May County readers and digital ad budgets at a much larger scale.
• Lee Enterprises: Lee Enterprises operates a large portfolio of community and daily newspapers across the U.S.; a comparable business model (subscription + advertising) at scale, useful as a strategic acquirer or benchmark reference.
• Gannett (USA Today Network): Gannett is the largest U.S. local newspaper chain, publishing thousands of community papers and the USA Today Network; establishes the dominant competitor archetype for any small community newspaper and provides read-through on industry economics.

Regional players

• The SandPaper: The SandPaper is a long-running hyperlocal weekly serving Long Beach Island and surrounding Jersey Shore communities; comparable Shore-community weekly newspaper model with print + digital subscriptions and local advertising.
• The Press of Atlantic City: The Press of Atlantic City is the regional daily for the broader South Jersey Shore, including Cape May County; it overlaps in coverage area and advertising pool but is read alongside, not directly in place of, the Herald.

Emerging players

• Cape May Magazine: Cape May Magazine is a regional lifestyle and tourism magazine covering Cape May County; targets a similar visitor and second-home owner demographic with adjacent content categories (dining, events, real estate) but operates primarily as a magazine rather than daily news outlet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heraldnews
• YouTubeyoutube.com/channel/UCMPbLDmhrI6K7NtDqYa5h8Q
• Facebookfacebook.com/heraldnewspapers
• LinkedInlinkedin.com/company/cape-may-county-herald

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape May County Herald