Service De Pneus Lavoie Outaouais, Inc.

What Service De Pneus Lavoie Outaouais, Inc. does

Service De Pneus Lavoie Outaouais, Inc., operating as Point-S Pneus Lavoie, is a privately held Canadian tire and automotive service retailer founded in 1992 in Gatineau, Quebec, and owned by Normand Lavoie. The company sells name-brand tires (Michelin, Goodyear, Bridgestone, Continental, Pirelli, Yokohama, Hankook, Toyo, Dunlop, Firestone, BFGoodrich, Nokian, Kumho, Uniroyal, General, GT Radial, and others) along with styled alloy and steel wheels, and complements these retail offerings with general mechanical services including regular and synthetic oil changes, vehicle alignment, wheel balancing, tire mounting/unmounting, air conditioning, suspension, steering, brake work, engine and transmission diagnostics, and windshield repair. Operations are delivered through 8 storefronts spanning Quebec (Gatineau-Hull headquarters, the Gatineau commercial division, the Gatineau retreading facility, and Maniwaki) and Ontario (Ottawa, Brockville, Kingston, Peterborough), with several locations operating under retained legacy brand names such as Pneus Pierre Lavoie Inc., Commercial Tire Auto Service, and Vanzuylen Alignment Tire Service.

The business operates a direct-to-consumer go-to-market model via physical retail and a bilingual e-commerce platform (pneuslavoie.com) that supports online tire search by vehicle or size, appointment booking, and a member account portal offering private web space, stored vehicle information, and personalized offers. Service is delivered using standard modern automotive equipment rather than proprietary technology, with no disclosed AI, data, or software differentiation. Revenue is generated through unit-priced retail transactions (e.g., regular oil change from $83.95, synthetic oil change at $114.95, alignment starting at $134, wheel balancing at $13/wheel, mounting/unmounting at $13.20/wheel) plus volume sales of tires and wheels, and through a separate commercial division that serves fleet customers and operates an in-house tire retreading (rechapage) operation. The company is a member of the Point-S tire retailer network and maintains a customer-acquisition partnership with CAA Quebec, giving it access to network-level brand recognition, manufacturer relationships, and member-based referral traffic.

Name

Service De Pneus Lavoie Outaouais, Inc.

Legal name

Pneus Lavoie Inc.

Website

https://pneuslavoie.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Point-S Pneus Lavoie is a privately held Canadian tire and auto service retailer operating 8 locations across Quebec and Ontario. Founded in 1992 in Gatineau, the company sells name-brand tires and wheels and offers mechanical services to individual vehicle owners and commercial fleet customers.

Ownership category

akta.pro rank

Product category

Tire and Auto Service Retail

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Tire retail services
• Automotive repair services
• Wheel and rim sales
• Vehicle alignment services
• Tire installation services

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tire Sales: Sale of name-brand tires including Michelin, Goodyear, Bridgestone, Pirelli, Continental, and other major tire manufacturers. The company offers competitive pricing with discounts on top tire brands.
2. Mechanical Services: General mechanics including oil changes (regular and synthetic), alignment, wheel balancing, tire mounting/unmounting, air conditioning, suspension, steering, brake services, engine/transmission diagnostics, and windshield repair.
3. Wheels and Rims Sales: Sale of styled wheels and rims (alloy and steel) as part of their complete tire and wheel packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Service De Pneus Lavoie Outaouais, Inc. (operating as Point-S Pneus Lavoie) retails name-brand tires and styled wheels and provides installation and general mechanical services for personal vehicles and commercial fleets. Offerings include multi-brand tire sales, alloy and steel wheel/rim sales, regular and synthetic oil changes, vehicle alignment, wheel balancing, tire mounting/unmounting, and broader mechanical work covering brakes, suspension, steering, air conditioning, engine/transmission diagnostics, and windshield repair, supported by online shopping, member account services, and a commercial division with retreading.

Product overview

Point-S Pneus Lavoie operates as a retail tire and automotive service company offering a unified product portfolio centered on tires and wheels. The core offering consists of tire sales from multiple major brands (Michelin, Goodyear, Bridgestone, Continental, Pirelli, Yokohama, Hankook, Toyo, Dunlop, Firestone, BFGoodrich, Nokian, Kumho, GT Radial, General, Uniroyal, and others) paired with styled wheels in alloy and steel varieties. Complementing the tire/wheel business, the company provides mechanical services including regular and synthetic oil changes, alignment, general mechanic work (air conditioning, suspension, steering, brakes, electronics, windshield repair), wheel balancing, and tire mounting/unmounting. The company also offers a member account portal that enables customers to save vehicle information, receive personalized offers, and book appointments online. The business has been established for 34 years with locations across Quebec and Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires (multi-brand retail)
• Wheels and Rims Sale of styled wheels and rims in alloy and steel varieties, offered as part of complete tire and wheel packages.
• Mechanical Services (general repairs) General automotive mechanical work including air conditioning, suspension, steering, brakes, electronic problems, and windshield repair, billed at hourly rate.
• Wheel Alignment Vehicle wheel alignment service using modern equipment with the latest technology; starting at $134.00, with price varying by vehicle type.
• Oil Change Service Oil change service including 5 liters of oil and a 10-point visual inspection (oil filter additional), with regular starting at $83.95 and synthetic at $114.95.
• Wheel Balancing and Tire Mounting Wheel balancing at $13.00 per wheel and tire mounting/unmounting at $13.20 per wheel, with starting prices varying by wheel type and size.
• Tire Retreading (Rechapage) In-house tire retreading service for commercial/fleet customers, providing cost-effective tire lifecycle management at the company's Gatineau rechapage facility.
• Member Account Portal Online member portal providing a private web space where customers can record and store vehicle information, receive personalized offers, and book service appointments online.

Quantifiable outcome

• 34 years of industry experience

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Point-ScoreChannel Partner/ Reseller/ DistributorPoint-S Pneus Lavoie is a member of the Point-S network, a major tire and automotive service retail franchise. The company operates under the Point-S brand and benefits from the network's brand recognition, buying power, and shared marketing resources.
• CAA QuebecminorGTM or Marketing PartnerCAA Quebec members receive special offers and benefits at Point-S Pneus Lavoie locations. This partnership provides customer referrals and exclusive deals for CAA members.
• Tire Manufacturers (Michelin, Goodyear, Bridgestone, Pirelli, Continental, Hankook, Yokohama, Toyo, Dunlop, Firestone, BFGoodrich, Nokian, Kumho, Uniroyal, General, GT Radial, Laufenn)coreTechnology or IntegrationPoint-S Pneus Lavoie offers tires from major manufacturers including Michelin, Goodyear, Bridgestone, Pirelli, Continental, Hankook, Yokohama, Toyo, Dunlop, Firestone, BFGoodrich, Nokian, Kumho, Uniroyal, General, and GT Radial. Current promotions include LAUFENN truck tire instant rebates ($15-$50).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Canadian Tire: Canadian Tire operates one of Canada's largest retail networks with extensive automotive service centers offering tires, mechanical work, and parts, overlapping with Point-S Pneus Lavoie's offerings but as part of a much broader general merchandise portfolio.
• Mr. Lube: Mr. Lube is Canada's largest quick-service automotive maintenance chain with 180+ locations, offering oil changes and light mechanical services that directly compete with Point-S Pneus Lavoie's general mechanical service revenue stream.

Direct peers

• Kal Tire: Kal Tire is Canada's largest Canadian-owned tire retailer with over 250 locations across Canada, offering retail tire sales, mechanical services, commercial fleet tire management, and retreading—directly comparable across every product line and customer segment of Point-S Pneus Lavoie.
• OK Tire: OK Tire is a Canadian member-owned tire and auto service cooperative with 300+ locations nationwide, offering a comparable mix of retail tire sales, mechanical services, and commercial fleet support under a similar cooperative brand structure to Point-S.
• Fountain Tire: Fountain Tire is a Western Canada-based tire and automotive service chain with 170+ locations offering tires, mechanical services, and commercial fleet programs, sharing a similar franchise/cooperative model and direct overlap in product mix and target customer base.

Emerging players

• Priority Tire: Priority Tire is a US-based online-only tire retailer offering direct-to-consumer tire sales with shipping across North America, representing a disintermediation threat that competes on tire pricing and convenience without physical installation.
• AutoZone (Canada): AutoZone operates Canadian retail locations selling automotive parts, accessories, and select tires with in-store service programs, representing a partial-overlap competitor primarily in the parts and DIY maintenance segment adjacent to Point-S's service offering.

Others

• Speedy Glass: Speedy Glass, a Belron brand, operates as a Canadian auto glass specialist with multiple service locations, comparable as a multi-location specialty vehicle service provider but in a non-overlapping product category (glass vs. tires/mechanical).
• Belron Canada (Lebeau Vitres d'Autos): Belron Canada operates vehicle glass repair and replacement brands (Lebeau, Speedy Glass) across Canada, representing an adjacent specialty vehicle service provider with a comparable multi-location franchise model in the broader automotive aftermarket.
• NAPA Auto Parts: NAPA Auto Parts is a major Canadian automotive parts distributor and retailer supplying replacement parts to consumers and repair shops, serving as an ecosystem participant and parts supplier adjacent to Point-S Pneus Lavoie's service operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/service-de-pneus-lavoie-outaouais-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service De Pneus Lavoie Outaouais, Inc.