Signature Pools & Spas, Inc.

What Signature Pools & Spas, Inc. does

Signature Pools & Spas, Inc. is a privately held, founder-led fiberglass swimming pool builder headquartered in Sheridan, Illinois, serving homeowners across Northern Illinois, Southern Wisconsin, and Northwestern Indiana. The company specializes exclusively in one-piece fiberglass pools sourced from three manufacturers — Thursday Pools, Leisure Pools, and Latham Pools — with 35+ year structural warranties, and offers in-ground spas, automatic covers, salt-water chlorine systems, water features, tanning ledges, and patio/deck options ranging from standard concrete to natural stone (Travertine, Blue Stone, Marble, Granite). Design work is supported by AutoCAD and Structure Studios software for 3D visualization. The business operates with a sales-led go-to-market: Sales Manager Todd Emmerson runs in-home consultations, produces 3D plans, and secures deposits that slot projects onto a construction schedule; installation is performed by company-employed crews under working owner-president Tom McNelis, with Erich Alstott managing permits across 80+ municipalities. Revenue is generated one-time per project, with typical tickets in the $100K-$300K range (full project range $35K-$400K), supplemented by seasonal openings/closings, equipment repair, and a DIY pool-shell sales channel. The firm has been recognized with the Master of Design award from Pool And Spa News for multiple consecutive years and carries an EXCELLENT rating across 117 Google reviews.

The company's economic model is a project-based, high-ticket consumer services business. Pricing is per-project and varies with pool size, site access, options, and landscaping additions, with customers able to finance up to $200K through partnerships with Lyon Financial and HFS Financial. Customer segments include primary Illinois/Wisconsin/Indiana homeowners seeking full backyard transformations (mid-to-high-end, $35K-$400K) and a secondary DIY segment buying shells directly. The company deliberately does not subcontract installation, preserving craftsmanship control and capturing full project margin in exchange for throughput that scales with Tom McNelis's direct oversight. Ancillary revenue streams (seasonal service, equipment repair, water-chemistry training, referral-driven landscaping/fencing coordination through partners like Active Yards and Coverstar) extend customer lifetime value post-installation. The company has no institutional capital, no parent entity, and no disclosed funding history, indicating growth has been internally financed to date.

Name

Signature Pools & Spas, Inc.

Legal name

Signature Pools & Spas, Inc.

Website

https://signaturepoolschicago.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Signature Pools & Spas, Inc. is a privately held, founder-led fiberglass swimming pool builder serving homeowners across Northern Illinois, Southern Wisconsin, and Northwestern Indiana, with typical projects in the $100K-$300K range and award-winning design expertise.

Ownership category

akta.pro rank

Product category

Residential Swimming Pool Construction and Installation

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Fiberglass pool installation
• Inground swimming pools
• Pool construction services
• Pool renovation and service
• Outdoor patio features

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool Installation: Custom fiberglass pool installation with base packages that include all essentials for operating a pool. Base packages range from $70,000 to $130,000, with most projects in the $100,000 to $300,000 range. Additional customization options add to the total project cost.
2. Pool Options and Add-ons: Additional options include auto covers, colored pool surfaces, ceramic tile, additional pool lighting, additional patio areas, spas, salt water chlorine generators, automated pool control systems, robotic pool cleaners, water features, negative edge pools, tanning ledges, slides, diving boards, and other custom features.
3. Pool Shell Sales: Sale of fiberglass pool shells to homeowners for do-it-yourself projects, with optional construction manager supervision on installation day.
4. Winter Closings and Summer Openings: Seasonal pool opening and closing services.
5. Equipment Repair and Troubleshooting: Equipment repair, troubleshooting, and water chemistry training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Signature Pools & Spas, Inc. designs, sells, and installs inground fiberglass swimming pools and in-ground spas for homeowners in Northern Illinois, Southern Wisconsin, and Northwestern Indiana. They source one-piece fiberglass pool shells from Thursday Pools, Leisure Pools, and Latham Pools, customize projects with patio/deck options and water features, and perform full installations using in-house crews. They also provide ongoing seasonal opening/closing and equipment repair services to existing pool owners.

Product overview

Signature Pools & Spas, Inc. is a fiberglass swimming pool builder offering one-piece fiberglass pools, in-ground spas, and related outdoor features. Their portfolio includes pool models from three manufacturers (Thursday Pools, Leisure Pools, and Latham Pools) with various shapes (rectangle, freeform, Roman, modern, kidney) and sizes. Available options include automatic pool covers, colored surfaces, ceramic tile, LED lighting, salt water systems, automated controls, water features, tanning ledges, and patio/deck solutions (standard concrete, stamped concrete, Sundek, pavers, natural stone). Services include complete installation, winter closings, summer openings, and equipment repair. The company operates in Illinois, southern Wisconsin, and western Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Aspen Fiberglass Pool Popular rectangle fiberglass pool from Thursday Pools with built-in tanning ledge/sun shelf, available in five different sizes; for residential homeowners in the Illinois/Wisconsin/Indiana service area.
• Big Bob Fiberglass Pool Largest flat-bottomed fiberglass pool from Thursday Pools, 40' x 16', designed as a resort-style pool for all ages.
• Cathedral Fiberglass Pool Classic Roman shaped fiberglass pool from Thursday Pools, 33' x 14', with generous bench seating in deep and shallow ends.
• Cathedral LX Fiberglass Pool Roman shaped fiberglass pool from Thursday Pools with a modern tanning ledge area and entry/exit steps on either side.
• Grace Beach Entry Fiberglass Pool World's first beach entry fiberglass pool from Thursday Pools, available in three sizes up to 40' x 16'.
• Goliath Fiberglass Pool Popular rectangular pool from Thursday Pools available in multiple sizes with steps in every corner.
• Allure Fiberglass Pool Freeform shaped fiberglass pool from Leisure Pools with built-in spa, two spillovers, and tanning ledge/sun shelf area.
• Caribbean Fiberglass Pool Large freeform shaped fiberglass pool from Leisure Pools, 40' x 16', with wide open swimming space and wraparound bench seating in the shallow end.
• Eclipse Fiberglass Pool Freeform shaped fiberglass pool from Leisure Pools with built-in tanning ledge/sun shelf area and wraparound bench seating for 6-8 people.
• Elegance Fiberglass Pool Modern stylish fiberglass swimming pool from Leisure Pools with square corners and clean cut lines, available in 6 different sizes.
• Harmony Fiberglass Pool Fiberglass pool from Leisure Pools available in four sizes, built in Illinois by Signature Pools.
• Icon Fiberglass Pool Large 8' deep rectangle pool from Leisure Pools, 40' x 15' 6", with built-in spa and tanning ledge/sun shelf area.
• Fiberglass Swimming Pools (Latham Pools line) One-piece fiberglass swimming pools from Latham Pools providing additional options for customers beyond Thursday Pools and Leisure Pools offerings.
• In-Ground Spas In-ground spas available as standalone or integrated with pool models, including spillover spas, for residential customers.
• Pool Installation Services Complete fiberglass swimming pool installation including excavation, plumbing, water filling, equipment setup, and concrete deck pouring, performed by in-house crews without subcontractors.
• DIY Pool Shell Sales Sale of fiberglass pool shells to homeowners for do-it-yourself installation projects, with optional construction manager supervision on installation day.
• Pool Options and Add-ons Customization add-ons including auto covers, colored pool surfaces, ceramic tile, additional pool lighting, additional patio areas, spas, salt water chlorine generators, automated pool control systems, robotic pool cleaners, water features, negative edge pools, tanning ledges, slides, and diving boards.
• Standard Concrete Patios Basic concrete patio finish with grey tone and textured surface similar to sidewalk, with expansion/control joints.
• Stamped Concrete Patios Decorative concrete finish with texture patterns and color options including many styles and colors to choose from.
• Sundek/Spray Deck Textured coating applied to concrete as 1/8 inch thick material, offering non-slip surface and cooler temperatures with various color and pattern choices.
• Pavers Brick paver patio options coordinated with landscape companies for installation around swimming pools.
• Natural Stone Patios Luxury patio options including Travertine, Blue Stone, Marble, and Granite for distinguished clients.
• Winter Closings Seasonal winter closing services for pools in the Illinois/Wisconsin/Indiana service area.
• Summer Openings Seasonal summer opening services to prepare pools for use.
• Equipment Repair and Troubleshooting Equipment repair, troubleshooting, and water chemistry training services for residential pool owners.

Quantifiable outcome

• 70% less chemical costs compared to concrete pools due to non-porous surface
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Thursday PoolscoreStrategic or Co-development PartnerThursday Pools is one of the manufacturers of fiberglass pool shells that Signature Pools sources products from. They offer various pool models including Aspen, Big Bob, Cathedral, Cathedral LX, Grace, and Goliath. Thursday Pools is noted as producing the world's first beach entry fiberglass pool (Grace model) and the largest flat-bottomed fiberglass pool (Big Bob at 40' x 16').
• Leisure PoolscoreStrategic or Co-development PartnerLeisure Pools is a manufacturer of fiberglass pool shells that Signature Pools sources products from. They offer models including Allure, Caribbean, Eclipse, Elegance, Harmony, and Icon. Signature Pools sources all four sizes of the Harmony fiberglass pool, which are built in Illinois.
• Latham PoolscoreStrategic or Co-development PartnerLatham Pools is a manufacturer of fiberglass pool shells that Signature Pools sources products from, providing additional options for customers beyond Thursday Pools and Leisure Pools offerings.
• CoverstarsupportingTechnology or IntegrationCoverstar provides automatic pool cover systems that Signature Pools offers as an option for customers. Available catalog brochure for Coverstar Automatic Pool Cover.
• Active YardssupportingChannel Partner/ Reseller/ DistributorActive Yards is a fence company that Signature Pools works closely with and refers customers to for fencing needs around pools. Available brochure for Active Yards Fence.
• Landscape SubcontractorssupportingChannel Partner/ Reseller/ DistributorSignature Pools works closely with several landscape companies to coordinate installation of landscaping around swimming pools, brick pavers, and other outdoor features. Signature Pools does not perform landscaping work directly but refers customers to trusted partners.
• Fence SubcontractorssupportingChannel Partner/ Reseller/ DistributorSignature Pools works closely with several fence companies for fencing installation around pools. Signature Pools does not install fences directly but refers customers to trusted partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• River Pools: Fiberglass pool installer and manufacturer-affiliated builder with strong content marketing presence. Operates a similar in-home consultation, 3D design, and turnkey installation model in regional territories across the US.
• Premier Pools & Spas: Large residential pool builder with multiple regional offices across the US. Competes directly in the custom inground pool market with similar design-build service offerings and comparable project price points.
• Blue Haven Pools: National pool builder and franchise network offering custom inground pool design and installation. Todd Emmerson's work has been featured in Blue Haven Pools advertising materials, indicating direct category overlap as a regional installer competing in similar markets.

Broad incumbents

• Thursday Pools: One of Signature's three core fiberglass shell manufacturers. While primarily a manufacturer, Thursday Pools also operates a dealer/installer network that competes with Signature in overlapping geographies.
• Latham Pools: Large pool manufacturer offering both fiberglass and vinyl liner pools. Sells through dealer/installer networks that overlap with Signature's service area and customer segment.
• Leisure Pools: Fiberglass pool shell manufacturer that supplies Signature with multiple models. Operates global dealer networks whose installers compete with Signature in regional US markets.
• San Juan Pools: Fiberglass pool manufacturer with a national dealer network. Many of its authorized installers compete directly with Signature in the Midwest residential fiberglass market.

Emerging players

• Trillium Pools: Smaller regional fiberglass pool installer focused on the Midwest. Competes with Signature in adjacent Illinois/Indiana territories with a similar fiberglass-specialist positioning.

Regional players

• California Pools & Landscape: Large regional pool and landscape builder primarily serving Arizona and the Southwest US. Similar full-service design-build model for custom residential pools at comparable price points.
• Burton Pools & Spa: Regional pool builder serving parts of the Midwest and South. Offers comparable custom pool design and installation services with similar in-home consultation sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signature Pools & Spas, Inc.