the pumpkin factory
- Company typePrivate
- Founded-
- HeadquartersCorona, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What the pumpkin factory does
The Pumpkin Factory is a privately held, family-owned seasonal entertainment business that operates pumpkin patches and fall harvest attractions at three Southern California locations: a standalone site in Corona, and mall-based sites at Westminster Mall and Main Place Mall in Santa Ana. The core offering combines a pumpkin patch with carnival rides and games, a petting zoo, and food and beverage concessions, supplemented by seasonal events such as a Halloween Bash and a Dia de los Muertos festival, plus a Christmas-season sub-brand called Frosty's Village.
The business runs on a direct-to-consumer, event-driven go-to-market model concentrated into roughly 30 operating days per year. General admission is free Monday-Thursday and $5 per person Friday-Sunday, with children two and under admitted free at all times. Revenue is generated through on-site gate spend, wristband passes (notably $39 for the Dia de los Muertos admission-plus-wristband tier), pay-per-ride and carnival game pricing, structured $350 birthday party packages, concession sales, and private event rentals accommodating groups from 100 to 1,000+ guests for corporate outings, company picnics, weddings, and community festivals. A referral partnership with The Fun Factory Events extends the company's reach into off-site mobile carnival and festival bookings.
There is no proprietary technology platform, mobile app, or AI capability disclosed; the technology footprint is limited to a website serving as the primary information hub, an email newsletter for promotions and seasonal updates, and organic social media presence on Instagram and Facebook. The company is led by CEO Founder Mark Thomas and operates with a seasonal part-time workforce concentrated in October, consistent with its narrow operating window.
the pumpkin factory firmographics
Firmographics- Name
- the pumpkin factory
- Legal name
- The Pumpkin Factory
- Website
- https://thepumpkinfactory.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
the pumpkin factory industry classification
Industry- Product category
- Seasonal Family Entertainment
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Holiday, Seasonal & Christmas Markets (MPAGAFAL)
- akta.pro secondary industries
- Community Parades, Carnivals & Street Fairs (MPAGAEAE), Birthday Party Services (HSACACAA)
Keywords
Where the pumpkin factory is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
the pumpkin factory business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- General Admission: Admission fees collected at the gate. Free admission Monday-Thursday; paid admission Friday-Sunday at $5 per person. Children 2 and under admitted free.
- Wristband Passes: Wristband passes for unlimited rides and attractions available for purchase. Patch Pass cards offered as part of birthday packages.
- Birthday Party Packages: Birthday party package at $350 for up to 10 children, includes 2 reserved tables, $40 Patch Pass cards, a pumpkin for the birthday child, and up to 10 small pumpkins for guests. Additional children at $25 each.
- Individual Rides and Games: Pay-per-ride and carnival game pricing at the venue.
- Food and Beverage: Concession stand sales including funnel cakes, nacho fries, sandwiches, water, and soda.
- Private Event Rentals: Private event bookings accommodating groups from 100-1000+ for corporate outings, company picnics, private parties, and weddings. Includes rides, attractions, carnival games, food concessions, picnic areas, and petting zoo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Free Admission Days |
| One time/ perpetual license | Pay-as-you-go | Weekend Admission |
| Unit Pricing | Pay-as-you-go | Birthday Party Package |
| Unit Pricing | Pay-as-you-go | Special Events Admission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
the pumpkin factory product offering
Product offeringCore offering
The Pumpkin Factory operates seasonal pumpkin patch entertainment venues at three Southern California locations open during October. It sells pumpkins grown on its own family farm and bundles them with carnival rides, games, a petting zoo, and food concessions. The business also sells birthday party packages, hosts special seasonal events such as Halloween Bash and Dia de los Muertos, and rents the venue for private corporate and community events. A sister brand, Frosty's Village, extends operations into the Christmas season.
Product overview
The Pumpkin Factory is a seasonal fall harvest festival business operating pumpkin patches and family entertainment attractions at three Southern California locations (Corona, Westminster, and Santa Ana at Main Place Mall). The core offering centers on pumpkin patches complemented by carnival-style rides and games, petting zoos, and food concessions. The business also offers event rental services for private parties and corporate events, seasonal celebrations including Halloween and Dia de los Muertos festivals, and birthday party packages. A related brand, Frosty's Village, extends operations into the Christmas season with holiday tree sales and festivities.
Differentiator
Problem solved
Functional benefit
Brands
- Frosty's Village: Holiday festival operated during Christmas season featuring Christmas trees and holiday activities.
Products and services
- Pumpkin Patch
Companies that use the pumpkin factory
Customer profileSegments3 records
Ideal customer profiles3 records
the pumpkin factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the pumpkin factory partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Fun Factory EventsminorThe Fun Factory Events is a separate company that handles event rentals at customer locations for community festivals, street fairs, school carnivals, and church fundraisers. The Pumpkin Factory refers clients seeking events outside their physical locations to The Fun Factory for mobile carnival and festival services.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
the pumpkin factory competitors and assessment
Company assessmentDirect peers
- Underwood Family Farms: Underwood Family Farms operates Moorpark and Somis pumpkin patches with animal centers, wagon rides, and fall festivals — a comparable family-farm seasonal model in Southern California.
- Tanaka Farms: Tanaka Farms runs a well-known pumpkin patch and u-cut fall festival in Irvine, CA with wagon rides, petting zoo, and food — a near-identical offering targeting the same Orange County / Inland Empire family demographic.
- Bates Nut Farm: Bates Nut Farm in Valley Center, CA runs a fall pumpkin patch with hayrides, petting zoo, and concessions, mirroring the family-farm fall festival model in the San Diego / North County market.
- Live Oak Canyon: Live Oak Canyon is referenced in The Pumpkin Factory's own social profiles and operates a seasonal pumpkin patch and fall festival in Redlands, CA with similar rides, animals, and concessions — directly competing for the same SoCal families.
- Peltzer Pines: Peltzer Pines operates a Christmas tree farm with festival activities in Orange County, CA — directly comparable to The Pumpkin Factory's Frosty's Village sub-brand in terms of seasonal, family-oriented outdoor event format.
- Mr. Bones Pumpkin Patch: Mr. Bones is a long-running LA-area pop-up pumpkin patch with rides, petting zoo, and themed photo sets — competing directly for SoCal fall family outings on the same October-only calendar.
- The Fun Factory Events: A formal referral partner of The Pumpkin Factory, The Fun Factory Events provides mobile carnival rides and games for community festivals, school carnivals, and church fundraisers across SoCal — a sister/adjacent operator in the same event category.
- Forneris Farms: Forneris Farms in Mission Hills runs a fall pumpkin patch with corn maze, hayrides, and farm animals — a comparable u-pick family farm fall festival within the broader SoCal market.
Broad incumbents
- Knott's Scary Farm: Knott's Scary Farm is a major, well-capitalized Halloween event at Knott's Berry Farm (Buena Park, CA) — a much larger incumbent that competes for the same SoCal fall/Halloween entertainment wallet with deeper marketing budgets and brand recognition.
- Gilroy Gardens: Gilroy Gardens Family Theme Park runs seasonal fall and Halloween programming with rides, animals, and family activities — a broader incumbent that overlaps with The Pumpkin Factory's rides-plus-animals offering, though across a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
the pumpkin factory social profiles
Digital presencethe pumpkin factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
the pumpkin factory leadership team
Management profileNumber of profiles
Profiles4 records
the pumpkin factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the pumpkin factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the pumpkin factory
What does the pumpkin factory do?
The Pumpkin Factory operates seasonal pumpkin patch entertainment venues at three Southern California locations open during October. It sells pumpkins grown on its own family farm and bundles them with carnival rides, games, a petting zoo, and food concessions. The business also sells birthday party packages, hosts special seasonal events such as Halloween Bash and Dia de los Muertos, and rents the venue for private corporate and community events. A sister brand, Frosty's Village, extends operations into the Christmas season.
Is the pumpkin factory a public or private company?
the pumpkin factory is a private company. It is classified as family owned and is currently operating.
When was the pumpkin factory founded?
the pumpkin factory was founded in -1. It employs 11 to 50 people.
Where is the pumpkin factory based?
the pumpkin factory is headquartered in Corona, United States, in the North America region.
How does the pumpkin factory make money?
Six revenue lines are on record. General Admission is the primary driver. The others are wristband Passes, birthday Party Packages, individual Rides and Games, food and Beverage and private Event Rentals.
Who are the pumpkin factory's main competitors?
Direct peers on record are Underwood Family Farms, Tanaka Farms, Bates Nut Farm, Live Oak Canyon, Peltzer Pines, Mr. Bones Pumpkin Patch, The Fun Factory Events and Forneris Farms. Broad incumbents are Knott's Scary Farm and Gilroy Gardens.
Does the pumpkin factory have an API?
No public API is recorded for the pumpkin factory.
What industry is the pumpkin factory in?
the pumpkin factory's product category is Seasonal Family Entertainment. Its primary akta.pro industry code is MPAGAFAL, Holiday, Seasonal & Christmas Markets, with a secondary code of MPAGAEAE, Community Parades, Carnivals & Street Fairs. Its NAICS code is 71312 and its SIC code is 7900.