Rm Coatings B.v.
- Company typePrivate
- Founded2007
- HeadquartersVlaardingen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rm Coatings B.v. firmographics
Firmographics- Name
- Rm Coatings B.v.
- Legal name
- RM Coatings B.V.
- Website
- https://rmcoatings.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rm Coatings B.v. industry classification
Industry- Product category
- Paint & Coatings Wholesale Distribution
- NAICS
- Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Coatings (IMAEAGAA)
- akta.pro secondary industry
- Industrial Protective Coatings (IMAEAHAB)
Keywords
Where Rm Coatings B.v. is headquartered
LocationHeadquarters
- HQ city
- Vlaardingen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Rm Coatings B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Paint and Coatings Wholesale: Wholesale distribution of paint, coatings, and related products to professional painters, contractors, and retail customers. The company carries multiple A-brands and their own private label line including Marocryl and Maromat.
- Private Label Products: Sale of proprietary private label products under the MARO brand including Marocryl (water-based primers and topcoats), MaroGlass (wall covering), MaroTape (masking tape), MaroMat (insulating wall paint), and MaroClean (paint cleaner)
- Professional Services: Services including color advice, paint technical advice, and paint spray equipment rental
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Rm Coatings B.v. product offering
Product offeringCore offering
RM Coatings B.V. is a regional paint and coatings wholesale distributor that supplies professional painters, painting companies, contractors, and maintenance firms across South Holland through three physical branches. It carries multiple A-brand paint ranges alongside its own MARO private label line, and offers in-store color mixing (100,000+ colors, VOC 2010 compliant), paint technical advice, color advice, and paint spray equipment rental.
Product overview
RM Coatings B.V. is a paint wholesale company serving professional painters with three locations in the Netherlands (Vlaardingen, Den Haag, and Katwijk). The company offers a comprehensive portfolio combining A-brand paints with its own private label MARO line. Paint offerings include professional brands such as Wijzonol, Drenth, Tollens, Nelf, Südwest, Rigo, Copperant, Nylo, Vistapaint, Avis, Pastolex, and Skylt. The MARO private label encompasses Marocryl (water-based primers and topcoats), Maromat (insulating wall paint), MaroGlass (wall coverings including renovlies), MaroTape (masking tape), and MaroClean (paint cleaner). Non-paint offerings include professional tools from Staalmeester, Goudhaantje, and Anza Pro, sanding equipment from Festool and Rupes, masking tapes from Deltec, sealants from Soudal and Zusex, wood renovation from Renovaid, climbing equipment from Altrex, and covering materials from PrimaCover. The company provides color mixing services (100,000+ colors), paint spray rental, and expert technical advice.
Differentiator
Problem solved
Functional benefit
Brands
- MARO: Private label brand consisting of Marocryl (water-based primer and topcoats), MaroGlass (wall covering/renovation fleece and glass fabrics), MaroTape (gold tape with good price-quality ratio), MaroMat (insulating wall paint), and MaroClean (paint cleaner for all painting work).
- Marocryl
- MaroGlass
- MaroTape
- MaroMat
- MaroClean
Products and services
- MARO private label line
- Wijzonol Verf product line
- Drenth Verf product line
- Tollens Verf product line
- Nelf Verf product line
Quantifiable outcome
- 100,000+ color mixing capability
- +1 more outcomes
Companies that use Rm Coatings B.v.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Rm Coatings B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rm Coatings B.v. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- WijzonolcoreRM Coatings is an official dealer and strategic partner of Wijzonol, a leading Dutch paint brand established in 1916. As the official Wijzonol wholesaler for South Holland, they offer the complete Wijzonol product range including LBH Silicon Alkyd High Gloss Lacquer, AQUA Satin, 4SO High Gloss, and SDT Ultra High Gloss Lacquer.
- RenovaidcoreRM Coatings is a dealer of Renovaid, a leading producer of wood renovation systems and maintenance concepts. Renovaid provides cost-effective management and sustainable preservation solutions for aging property and project markets.
- Copperant (Baril Coatings)coreRM Coatings is an authorized Copperant paint wholesaler. Copperant is a brand of Baril Coatings focused on sustainability, offering bio-based green paint made from plant-based and natural raw materials, fully CO2-neutral produced.
- DrenthcoreRM Coatings is a paint wholesaler and supplier of Drenth paint for professional painters, maintenance companies, and contractors. Drenth is part of Nelf Lakfabrieken and offers product lines including Favorit, Antonol, Pastolex, and Decoltran.
- TollenscoreRM Coatings is an authorized Tollens dealer offering their complete range of interior wall paints including Class 1, Cross, Capteo, Idrotop Mat Silan, and Elastop Hydro Satin.
- NelfcoreRM Coatings is a Nelf paint wholesaler. Nelf (Nederlandsche Elektrische Lakfabriek) is one of the first Dutch paint manufacturers and is known for its expertise in the nautical sector with the Nelf Marine product line.
- FestoolminorRM Coatings offers Festool sanding machines and accessories including the DTSC 400 cordless delta sander, CTC SYS and CTC MINI/MIDI cordless vacuum cleaners.
- RupesminorRM Coatings offers Rupes sanding machines known for their ergonomic design, efficient dust extraction, and high sanding performance.
- StaalmeesterminorRM Coatings is an official dealer of Staalmeester brushes including the Pro-Hybrid 2020 series, known for their unique polyester mix and streak-free finish.
- DeltecminorRM Coatings is a dealer of Deltec Tape, offering high-quality masking tapes including the Original Gold made from Japanese rice paper (Washi).
- AnzaminorRM Coatings offers Anza Pro brushes and rollers including the Titex Roller for 2K products and the Micmex roller for wall paint.
- PrimaCoverminorRM Coatings is an official dealer of PrimaCover covering materials, the market leader in professional covering films and foils.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Rm Coatings B.v. competitors and assessment
Company assessmentBroad incumbents
- Praxis Bouwmarkt: Praxis is a large Dutch DIY/bouwmarkt chain carrying major paint brands, representing the broader incumbent channel that overlaps with RM Coatings' DIY end-customer segment.
- Gamma Nederland: Gamma is a major Dutch DIY home improvement chain with broad paint ranges, competing with RM Coatings for DIY/private-individual paint purchases across South Holland.
- Karwei: Karwei is one of the largest Dutch DIY/home improvement chains with significant paint assortment catering to prosumer and DIY segments — a broader incumbent that competes for some of RM Coatings' private-individual DIY demand.
- PearlPaint Group: PearlPaint is a Dutch paint manufacturer and parent of the Avis brand — a wholesale/manufacturing incumbent that competes at the brand level with RM Coatings' assortment through its own dealer network across the Netherlands.
Direct peers
- Verfpoint.nl: Verfpoint is a Dutch paint specialist retailer/wholesaler focused on professional painters with multi-brand assortment and color-mixing — closely mirroring RM Coatings' wholesale-plus-retail, multi-brand model.
- Decokay Verfgroothandel: Decokay is a Dutch paint wholesale chain serving professional painters and contractors with branded paint plus accessories — a structural peer to RM Coatings in B2B paint distribution.
- Smeding Verf & Materialen: Smeding is one of the largest independent paint wholesalers in the Netherlands, operating multiple branches and serving professional painters with a multi-brand portfolio plus in-house services — directly comparable to RM Coatings in business model and customer base.
- Colora Verfspecialisten: Colora operates a nationwide chain of paint specialist stores in the Netherlands serving professional painters and DIY customers, making it a direct regional-overlap peer for RM Coatings' Vlaardingen/Den Haag/Katwijk footprint.
Emerging players
- Baril Coatings (Copperant): Baril Coatings is the Dutch manufacturer behind the Copperant bio-based sustainable paint line. As a manufacturer/brand partner of RM Coatings, Baril sits adjacent in the value chain but competes at the brand level in the sustainability-led coatings niche.
Others
- Wijzonol B.V. Wijzonol is a Dutch paint manufacturer (est. 1916) for whom RM Coatings acts as the official wholesale partner for South Holland. It is ecosystem-related rather than a competitor — Wijzonol manufactures, RM Coatings distributes — but shares the same professional-paint customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rm Coatings B.v. social profiles
Digital presenceRm Coatings B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rm Coatings B.v. leadership team
Management profileNumber of profiles
Profiles2 records
Rm Coatings B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rm Coatings B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rm Coatings B.v.
What does Rm Coatings B.v. do?
RM Coatings B.V. is a regional paint and coatings wholesale distributor that supplies professional painters, painting companies, contractors, and maintenance firms across South Holland through three physical branches. It carries multiple A-brand paint ranges alongside its own MARO private label line, and offers in-store color mixing (100,000+ colors, VOC 2010 compliant), paint technical advice, color advice, and paint spray equipment rental.
Is Rm Coatings B.v. a public or private company?
Rm Coatings B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rm Coatings B.v. founded?
Rm Coatings B.v. was founded in 2007. It employs 11 to 50 people.
Where is Rm Coatings B.v. based?
Rm Coatings B.v. is headquartered in Vlaardingen, Netherlands, in the Europe region.
How does Rm Coatings B.v. make money?
Three revenue lines are on record. Paint and Coatings Wholesale is the primary driver. The others are private Label Products and professional Services.
Who are Rm Coatings B.v.'s main competitors?
Broad incumbents on record are Praxis Bouwmarkt, Gamma Nederland, Karwei and PearlPaint Group. Direct peers are Verfpoint.nl, Decokay Verfgroothandel, Smeding Verf & Materialen and Colora Verfspecialisten. Baril Coatings (Copperant) is listed as an emerging player. Wijzonol B.V. is listed as an others.
Does Rm Coatings B.v. have an API?
No public API is recorded for Rm Coatings B.v..
What industry is Rm Coatings B.v. in?
Rm Coatings B.v.'s product category is Paint & Coatings Wholesale Distribution. Its primary akta.pro industry code is IMAEAGAA, Architectural & Decorative Coatings, with a secondary code of IMAEAHAB, Industrial Protective Coatings. Its NAICS code is 444120 and its SIC code is 2851.