SDR Group

What SDR Group does

SDR Group (legal entity South Downs Residential Group Ltd) is a privately owned UK housing and social care provider headquartered in Brighton, operating from 13 locations across Sussex and Hampshire with 200 staff. Founded in 2018 by CEO Rupert Corney, the group runs two core divisions: SDR Living, which delivers emergency and short-term accommodation (140 flats and rooms in Hastings and Eastbourne) to Local Authority-commissioned homeless populations, and SDR Care, which provides residential and supported living services for adults aged 18-65 with learning difficulties and autism across 8 settings through the In Chorus (Hampshire) and Autism & Aspergers Support (East Sussex) subsidiaries. A third line, comprising three elderly residential care homes operating under the Meadowcroft and South Downs Care brands, delivers elderly and dementia care with supplementary self-pay revenue. Revenue is generated almost entirely through contracted commissioning arrangements with 17 named Local Authorities and two NHS bodies, with limited direct consumer fees for elderly placements. The group is CQC-regulated across all six SDR Care residential homes (all rated Good or Outstanding), is a Living Wage Foundation accredited employer, and is led by a chartered-surveyor-heavy executive team (CEO Rupert Corney ex-Cushman & Wakefield, Director Robert Crossan ex-Adur & Worthing Councils) pursuing a 'property-backed service business' investment thesis that combines organic growth with acquisitions. No proprietary technology platform is disclosed; the company invests in process and ICT improvements to support back-office and care delivery efficiency.

Name

SDR Group

Legal name

South Downs Residential Group Ltd

Website

https://sdrgroup.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Short description

SDR Group is a privately owned UK housing and social care provider operating from 13 locations across Sussex and Hampshire. It delivers Local Authority-commissioned emergency accommodation (SDR Living), specialist residential care for adults with learning difficulties and autism (SDR Care), and elderly dementia care through the Meadowcroft and South Downs Care brands, employing 200 staff.

Ownership category

akta.pro rank

Product category

Social Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Residential Intellectual and Developmental Disability Facilities (62321), Temporary Shelters (624221), Other Residential Care Facilities (62399), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Emergency housing services
• Adult social care
• Residential elderly care
• Supported living services
• Learning disability care

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Local Authority Commissioning - Emergency Housing: SDR Living provides emergency accommodation for Local Authorities across East Sussex, with 140 flats and rooms overseen by a team of 25, generating revenue through contracted service agreements with public sector commissioning bodies.
2. Local Authority Commissioning - Social Care: SDR Care operates residential care services for adults with learning difficulties and autism across 6 locations (8 settings) through subsidiaries In Chorus and Autism & Aspergers Support, serving young adults (18-65). Revenue is generated through contracted arrangements with local authorities, NHS bodies, and government commissioners.
3. Elderly Residential Care: Three residential care homes providing elderly care including dementia support across Hampshire and Sussex, operating under the Meadowcroft and South Downs Care brands. Residents and/or their families pay for care services, supplemented by local authority funding arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

SDR Group is a privately owned housing and social care provider operating from 13 locations in Sussex and Hampshire with 200 staff. It delivers emergency accommodation for Local Authority-commissioned homeless populations through SDR Living (140 flats and rooms in Hastings and Eastbourne) and provides residential and supported living care for adults aged 18-65 with learning difficulties and autism through SDR Care (six locations operated via In Chorus and Autism & Aspergers Support subsidiaries). It also operates three elderly residential care homes under the Meadowcroft and South Downs Care brands, providing dementia and 24/7 personal care across Hampshire and Sussex.

Product overview

SDR Group operates as a housing and social care provider with two main divisions: SDR Living (emergency accommodation for homeless individuals) and SDR Care (social care for adults with learning difficulties and autism). SDR Care operates through subsidiaries In Chorus (Hampshire) and Autism & Aspergers Support (East Sussex). The Group also runs elderly care services through Meadowcroft and South Downs Care residential homes. All operations are backed by the parent company South Downs Residential Group Limited, with 200 staff across 13 locations in Sussex and Hampshire.

Differentiator

Problem solved

Functional benefit

Brands

• In Chorus: Residential care services for adults with learning difficulties operating in Hampshire under SDR Care division.
• Autism & Aspergers Support

Products and services

• SDR Living - Emergency Accommodation Emergency accommodation service for Local Authority-commissioned homeless populations, comprising 140 flats and rooms across Hastings and Eastbourne with 24/7 trained onsite staff support and signposting to support organisations, job prospects, and tenancy retention services.
• SDR Care - Adult Social Care Social care division providing residential and supported living services for young adults aged 18-65 with learning difficulties and autism across six locations via In Chorus (Hampshire) and Autism & Aspergers Support (East Sussex), employing 70 staff across eight settings with person-centred care plans.
• Meadowcroft - Elderly Residential Care Residential care home providing elderly care including dementia support with 24/7 specially trained staff, daily activities coordinators, nutritious on-site meals, and homely resident facilities across Hampshire and Sussex.
• South Downs Care - Elderly Residential Care Residential care homes providing elderly care including dementia support across Hampshire and Sussex, with trained staff and tailored resident services.

Quantifiable outcome

• All six residential homes rated Good or Outstanding by CQC
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• In ChoruscoreStrategic or Co-development PartnerIn Chorus is a subsidiary of SDR Care operating residential care services for adults with learning difficulties in Hampshire. It is part of the SDR Care division which employs 70 staff across eight settings.
• Autism & Aspergers SupportcoreStrategic or Co-development PartnerAutism & Aspergers Support is a subsidiary of SDR Care operating residential care services in East Sussex. It is part of the SDR Care division providing specialist care for adults with autism and learning difficulties.
• MeadowcroftcoreStrategic or Co-development PartnerMeadowcroft is a brand under SDR Group operating residential care homes for elderly individuals, including those with dementia, in Hampshire and Sussex.
• South Downs CarecoreStrategic or Co-development PartnerSouth Downs Care is a brand under SDR Group operating residential care homes for elderly individuals, including those with dementia, across Hampshire and Sussex.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hft (Home Farm Trust): UK charity providing residential and supported living services for adults with learning disabilities. Direct competitor in SDR Care's core adult social care segment, with similar person-centred care model and Local Authority commissioner relationships.
• Regard Group: UK provider of residential and supported living services for people with learning disabilities, autism, and mental health needs. Closely comparable to SDR Care's specialist care services across multiple regional settings.
• Consensus Support: UK specialist residential care provider focused on adults with learning disabilities and complex needs. Directly comparable to SDR Care's adult social care operations and Local Authority commissioning model.
• CareTech Holdings: One of the largest UK residential care providers for adults with learning disabilities, autism, and complex care needs. Closely comparable to SDR Care's adult specialist care services and uses a similar acquisitive growth model across multiple regional brands.
• Lifeways: One of the UK's largest providers of supported living and residential care for adults with learning disabilities, autism, and complex needs. Comparable to SDR Care in customer base (Local Authority commissioning) and service model.
• Achieve Together: UK specialist care provider offering residential and supported living for adults with learning disabilities, autism, and complex needs. Highly comparable to SDR Care's portfolio through its In Chorus and Autism & Aspergers Support subsidiaries.
• United Response: UK national charity providing supported living and residential care for adults with learning disabilities, autism, and mental health needs. Directly comparable to SDR Care's adult social care segment and Local Authority commissioning model.

Broad incumbents

• Sanctuary Care: Part of the Sanctuary Group, providing residential, nursing, and dementia care across the UK. Comparable to SDR's Meadowcroft and South Downs Care elderly care homes, with a much larger national footprint.
• Turning Point: UK social enterprise providing learning disability, autism, mental health, and substance misuse services. Comparable to SDR Care's adult social care segment but with a broader portfolio of services and geographies.
• Home Group: Major UK housing association providing supported housing and care services, including for vulnerable adults. Comparable to SDR's combined housing (SDR Living) and care (SDR Care) operating model, but at substantially greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sdr-group-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDR Group