Reorgaco

What Reorgaco does

Reorgaco is a Netherlands-based consulting firm headquartered in Nijmegen and founded in 2018. The firm specializes in reorganization and change management advisory services targeted primarily at the Dutch healthcare and welfare sectors. Its core service offerings include reorganization advisory (Reorganisatieadvies), management coaching and training, and informational products related to organizational change processes. The principal domain is reorganization ("reorganisatie") in healthcare and welfare organizations, with adjacent work for government clients.

The commercial model combines professional services engagements with retail product sales through an e-commerce front end. Reorgaco sells a self-published book ("Help! Ik word gereorganiseerd" at €20.50) and structured training programs (Leergang Positief Reorganiseren at €1,495 per participant), alongside bespoke consulting engagements. The technology stack supporting these operations is a standard WordPress/WooCommerce e-commerce build, integrated with MailChimp for email marketing, Google Analytics for traffic measurement, and Mollie for payment processing. An online community forum with 2,152 registered users provides peer support around reorganization topics, functioning as a potential funnel for paid training.

The customer base is concentrated in Dutch healthcare, welfare, and government. Named clients include Zintri Huishoudelijke Ondersteuning, RIBW Brabant, CVD, and the IND (Immigration and Naturalisation Service). The firm maintains a sub-brand called "IBC oké" and operates registered methodologies including the proprietary I-ama approach. Geographic operations are confined to the Netherlands, with all observed clients, language, and content delivery in Dutch. The team is small (roughly 4-5 named contributors), and no external funding has been disclosed, consistent with a boutique advisory and training practice rather than a venture-backed scale-up.

Name

Reorgaco

Legal name

Reorgaco

Website

https://reorgaco.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reorgaco is a Dutch consulting firm founded in 2018 that provides reorganization and change management advisory to healthcare, welfare, and government organizations in the Netherlands, complemented by training programs and a self-published book.

Ownership category

akta.pro rank

Product category

Reorganization and Change Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation (Org/HR) (BPACAJAD), Change Management & Transformation Leadership (EDABAAAD), Change Management & Organizational Development (OD) Training (EDABAIAJ)

Keywords

• Reorganization consulting
• Change management services
• Employee coaching programs
• HR transformation advisory
• Organizational restructuring

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Book sales: Reorgaco sells its self-published book 'Help! Ik word gereorganiseerd' at €20.50 per copy via its WooCommerce e-commerce store, with ISBN 9789090348582. Bulk orders (10+ copies) are available by contacting the company.
2. Training programs: The Leergang Positief Reorganiseren is sold as a two-day in-person training course at €1,495.00 excl. VAT. It includes the book, a workbook, and one hour of private consultation. Customized in-company training is also available.
3. Reorganization consultancy and coaching: Reorgaco provides reorganization guidance, execution support, and employee coaching services. Pricing is customized per engagement and discussed via direct contact.
4. IBC document templates and services: The company offers standardized regulation templates (€59 excl. VAT) and custom regulation documents (from €149 excl. VAT) for Internal Steering Committees (IBC) as part of its reorganization advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reorgaco provides reorganization and change management consulting, training programs, and executive/employee coaching primarily to organizations in the Dutch healthcare and welfare (zorg en welzijn) sector. It guides middle managers and HR/P&O advisors before, during, and after reorganizations, and additionally sells a self-published book and structured training courses as standalone offerings.

Product overview

Reorgaco is a reorganization consulting company focused on helping middle managers and HR professionals in the healthcare and welfare sector navigate reorganizations and change processes. The company offers a portfolio of services including consulting (guidance and execution of reorganizations), training programs (Leergang Positief Reorganiseren and Masterclass), and published products (book 'Help! Ik word gereorganiseerd'). Additional services encompass employee coaching, manager training on grief and loss, intervision facilitation, audits, period closure support, and research/knowledge sharing. The company also operates an online forum for sharing reorganization experiences and a Lifelab coaching program. Products are sold through a WooCommerce-powered web store with Mollie payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• IBC oké: Service for setting up Internal Steering Committees (IBC) for social plans during reorganizations.

Products and services

• Book 'Help! Ik word gereorganiseerd' A 104-page book by Marjean Movrin explaining why reorganizations can be difficult for employees, offering support, tips, and an 'I-ama' method-based framework for feeling better during reorganization and taking effective action.
• Leergang Positief Reorganiseren An 11-hour intensive training program delivered over two days for managers and HR professionals preparing to execute reorganizations, covering context, processes, employee positions, and practical guidance to prevent common pitfalls.
• Masterclass 'Reorganiseren doe je zo' A masterclass taught by Marjean Movrin and Iman Golafzani teaching managers and HR professionals how to prepare for reorganization, identify pitfalls, manage them effectively, and maintain personal resilience during reorganization or challenging change processes.
• Begeleiding bij reorganisaties (Reorganization Guidance) Consulting service that guides managers and HR professionals before, during, and after reorganization execution, providing conversation templates, joint meetings, and on-call advisory throughout the process.
• Uitvoeren van reorganisaties (Reorganization Execution) Full or partial takeover of reorganization execution, ensuring smooth, professionally responsible, and human-centered reorganization with minimal damage to organization, executors, and employees.
• Coachen medewerkers (Employee Coaching) Coaching service for employees at risk of breakdown due to reorganization, aiming to prevent employees from falling out or becoming unproductive, maintain motivation and productivity, and help all employees transition through the process.
• Training managers en HR-profs Training service preparing managers and HR professionals who will execute reorganizations to become competent reorganizers and avoid common mistakes and unnecessary costs.
• IBC oké: Begeleidingscommissies (IBC) Service to establish and manage Internal Steering Committees (IBC) for social plans during reorganizations, providing experienced committee members, advice, and standardized or customized regulation documents.
• Management training rouw & verlies (Management Training Grief & Loss) Training service teaching managers how to handle employees experiencing grief and loss (anger, resistance, fear, sadness, shame) when losing their job or position, focusing on preventing unnecessary resistance and helping employees transition.
• Intervisiebijeenkomsten begeleiden / supervisie (Intervision Facilitation and Supervision) Service to set up and facilitate intervision meetings where reorganization executors learn from each other, feel supported, and methodically share knowledge and experience to improve handling of challenging processes.
• Audits (Appreciative Audits) Post-reorganization evaluation service using 'appreciative audits' to measure execution quality, identify improvement points, prevent recurring mistakes, and provide objective assessment of processes.
• Periode goed afsluiten (Period Closure Support) Service supporting proper closure of specific periods during reorganization, ensuring individual employees and teams (both staying and changing positions) can thoroughly and clearly conclude difficult periods to move forward without lingering issues.
• Onderzoek & kennisdeling (Research & Knowledge Sharing) Research and knowledge sharing service focused on generating knowledge and disseminating information about good reorganizations and change processes through scientific research and various knowledge-sharing methods.
• Lifelab coaching program A 12-week coaching program combining individual coaching with training days in small trusted groups (6-8 people), including a talent scan, 6 training days, 4 individual coaching sessions, and 4 intervision sessions to help individuals discover and effectively use their talents during difficult periods of change. Co-led by Ericka Kuyters and Howard van Dodemont.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• LifeLabminorStrategic or Co-development PartnerLifeLab is a coaching program partner to which Reorgaco refers clients for individual coaching combined with group training days. On client request, contact details (name, phone, email, reason for contact) are shared with LifeLab via a client-completed form. LifeLab is run by Ericka Kuyters and Howard van Dodemont, who bring over 3,000 hours of combined coaching experience to support individuals through reorganization.
• Miranda Schutten / Rouwkost & TroostvoerminorStrategic or Co-development PartnerMiranda Schutten runs Rouwkost & Troostvoer (rituals for loss and mourning) and is a co-trainer for Reorgaco's Leergang Positief Reorganiseren. Reogaco shares contact details with this partner upon client request. She specializes in grief, loss, and workplace rituals to mark transitions.
• Monkey VisioncoreTechnology or IntegrationMonkey Vision provides web hosting and email services for Reorgaco's website. They process personal data on behalf of Reorgaco under a data processing agreement, implementing appropriate technical and organizational security measures. Monkey Vision is contractually bound to confidentiality.
• MailChimpcoreTechnology or IntegrationMailChimp is used to send Reorgaco's email newsletters. MailChimp processes subscriber names and email addresses and may use cookies to track email open rates. A data processing agreement is in place.
• MolliecoreTechnology or IntegrationMollie provides payment processing for Reorgaco's WooCommerce web store, handling credit card and bank account details. Appropriate security measures are in place, and Mollie may share anonymized data with third parties for service improvement.
• Blokland & DuincoreImplementation/ SI/ Consulting PartnerBlokland & Duin is an accounting firm based in Nijmegen that handles Reorgaco's bookkeeping and invoicing administration. They receive client name, address, and order details only for these specific purposes.
• PostNLminorChannel Partner/ Reseller/ DistributorPostNL handles delivery of physical products (books) ordered through Reorgaco's web store. Customer name and address details are shared with PostNL for delivery purposes only.
• Bol.comminorChannel Partner/ Reseller/ DistributorBol.com is an external sales channel through which Reorgaco sells its books. Bol.com shares order and customer data with Reorgaco to process and fulfill orders.
• Dekker van de VegtminorChannel Partner/ Reseller/ DistributorDekker van de Vegt is a physical bookstore in Nijmegen where Reorgaco's books are sold alongside the Bol.com channel.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McKinsey & Company (Netherlands): Global management consultancy with Dutch organizational practice serving healthcare, welfare, and government transformation engagements. A large-incumbent competitor for the same enterprise reorganization mandates, though operating at a very different scale and price point.
• Deloitte Netherlands: Global Big Four firm with a sizeable Dutch Human Capital and Transformation practice serving healthcare and public-sector reorganization. Competes for the same enterprise contracts but from a broader portfolio and global delivery model.

Direct peers

• BMC: Dutch consulting firm specializing in the public sector and HR/organizational change. Competes directly with Reorgaco in healthcare and welfare reorganization engagements across the Netherlands.
• Leeuwendaal: Dutch HR and reorganization advisory firm offering organizational change, restructuring, and HR advisory services to public-sector and healthcare clients — closely comparable to Reorgaco's service portfolio.
• Berenschot: Large Dutch management consulting firm with established change management and reorganization practices. Directly competes for Dutch healthcare/welfare and public-sector transformation engagements and is the most credible substitute for Reorgaco's enterprise clients.
• Twynstra Gudde: Dutch management consulting firm with strong public-sector and organizational change practice. Targets the same Dutch healthcare, government, and welfare clients Reorgaco serves and offers comparable reorganization advisory.
• Common Sense (training & advies): Dutch training and advisory firm offering organizational change and management development programs. Overlaps with Reorgaco's training-led approach for HR professionals and managers.
• Andersson Elffers Felix: Amsterdam-based consultancy focused on public sector and social-sector organizations, with practices overlapping Reorgaco's HR and reorganization advisory in Dutch healthcare and welfare.
• GITP: Dutch HR and organizational consulting firm providing assessment, talent, and change management services. Targets similar mid-market and public-sector HR buyers as Reorgaco.
• Kienbaum Consultants: HR and management consulting firm with Dutch operations covering organization design, change management, and HR transformation — a direct adjacent competitor to Reorgaco's HR-focused reorganization work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/reorgaco
• LinkedInlinkedin.com/company/reorgaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reorgaco