Monkey Vision

What Monkey Vision does

Monkey Vision is a private, bootstrapped Dutch digital agency founded in 2013 and headquartered in Nijmegen, Netherlands. It designs and builds custom WordPress websites and WooCommerce webshops for small and medium-sized businesses, primarily in the Netherlands and Belgium, and complements its project work with managed WordPress hosting on Google Cloud Platform, domain registration, brand identity (huisstijl) design, SEO services, and ongoing website maintenance. The company packages its offerings into tiered fixed-price bundles — websites at €2,450 (Maki), €4,950 (Gorilla), and €7,950 (King Kong) and webshops at €3,950–€9,950 — layered with recurring hosting subscriptions of €15–€35 per month.

Under the hood, the technology stack is standardized on WordPress with Advanced Custom Fields (ACF) for flexible content modeling, WooCommerce for e-commerce, and Google Cloud Platform infrastructure supporting 800+ hosted sites with a 99.99% uptime guarantee. Webshops integrate with Dutch and international marketplaces (Bol.com, Amazon, Blokker) plus logistics, shipping, and bookkeeping systems, and transactional email runs on SendGrid. The firm has delivered 1,000+ websites and 500+ webshops and is recognized as the best-rated web builder in the Netherlands for three consecutive years with a 4.9/5 Google rating across 200+ reviews.

Go-to-market is consultative and sales-led: prospects enter via a "Start een project" intake form on the website, receive a personal consultation with a dedicated account manager, and are shepherded through a structured six-step delivery process. Distribution is direct-to-client only — no resellers or marketplaces — and is supported by an SEO-driven content marketing engine (the Monkey Blog) covering Google Cloud, Workspace, Gemini, and SMB digital marketing topics. The company is founder-owned and led by Wouter Polman, has 11–50 employees, and operates without external institutional capital.

Name

Monkey Vision

Legal name

Monkey Vision

Website

https://monkeyvision.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Monkey Vision is a bootstrapped Dutch digital agency in Nijmegen that builds custom WordPress websites and WooCommerce webshops, plus hosting, SEO, and brand services, primarily for SMBs in the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Development: Custom WordPress website development with three pricing tiers: Maki (€2,450), Gorilla (€4,950), and King Kong (€7,950). Includes design, development, basic SEO, and project management.
2. Webshop Development: Custom e-commerce development starting at €3,950 for starter package, with growth and enterprise tiers. Includes WooCommerce integration, payment systems, and logistics connections.
3. WordPress Hosting: Recurring monthly hosting services at €15-35/month with packages including storage, email accounts, SSL, daily backups, and dedicated account management.
4. Domain Registration: Domain name registration services starting from €10 per year.
5. WordPress Maintenance: Ongoing website maintenance services to keep sites secure, fast, and updated with latest patches.
6. SEO Services: Search engine optimization services including SEO-starter packages and ongoing monthly optimization work.
7. Brand Identity Design: Visual brand identity (huisstijl) design services included in comprehensive packages or sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Monkey Vision is a full-service Dutch digital agency that designs, builds, and hosts custom WordPress websites and WooCommerce webshops for small and medium-sized businesses. Its service portfolio also includes brand identity (huisstijl) design, search engine optimization, ongoing WordPress maintenance, and domain registration, delivered as project-based engagements with tiered fixed-price packages and recurring managed hosting subscriptions.

Product overview

Monkey Vision is a full-service digital agency based in Nijmegen (founded 2013) offering a comprehensive portfolio of web development and digital marketing services. The core offering centers on custom WordPress-based website and WooCommerce webshop development, built to order rather than as a SaaS product. These are complemented by managed WordPress hosting on Google Cloud Platform with 99.99% uptime guarantees, domain name registration, brand identity (huisstijl) design, search engine optimization (SEO), and ongoing website maintenance services. The company operates as a project-based service provider rather than a software product company, with services organized into tiered pricing packages (e.g., Maki, Gorilla, King Kong for websites; Starter, Growth, Enterprise for webshops).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development (WordPress) Custom WordPress website design and development with conversion-focused, mobile-responsive, SEO-optimized builds, sold in three fixed-price tiers (Maki €2,450, Gorilla €4,950, King Kong €7,950) primarily for Dutch SMBs and entrepreneurs.
• Webshop Development (WordPress/WooCommerce) Custom WooCommerce e-commerce webshop development with payment processing, inventory management, shipping/logistics integrations, and multi-channel marketplace connections (Bol.com, Amazon, Blokker), starting at €3,950, for SMEs selling products online.
• WordPress Hosting Managed WordPress hosting on Google Cloud Platform with 99.99% uptime guarantee, daily backups, free SSL, dedicated SendGrid mail service, and dedicated account management, in tiered monthly packages from €15 to €35 per month, month-to-month cancelable.
• Domain Name Registration Domain name registration and management for .nl, .com, and other extensions, starting from €10 per year on an annual subscription basis, for SMBs needing web addresses for their sites or shops.
• Huisstijl (Brand Identity) Design Visual brand identity design covering logos, color palettes, typography, and brand guidelines to ensure consistent corporate presentation, offered to businesses launching or refreshing their brand.
• SEO (Search Engine Optimization) Search engine optimization services combining technical SEO, on-page optimization, and content strategy to improve Google visibility and rankings, sold as one-off SEO starter packages and ongoing monthly optimization retainers.
• WordPress Maintenance Ongoing WordPress website maintenance including security patches, plugin and core updates, performance optimization, backups, and content support, delivered on a recurring subscription basis to keep client sites secure and up to date.
• Content Creation and Copywriting Professional content creation services including copywriting, photography, and video production for website content and brand communications, sold as an add-on to web and brand identity projects.

Quantifiable outcome

• 4.9/5 average Google rating from 200+ reviews
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google Cloud PlatformcoreTechnology or IntegrationMonkey Vision hosts client websites on Google Cloud Platform infrastructure, providing 99.99% uptime guarantee and benefits for SEO due to Google's network. This is a core infrastructure partnership enabling their hosting services.
• WooCommercecoreTechnology or IntegrationWooCommerce is the e-commerce platform used for building webshops, providing payment processing, inventory management, and extensible functionality for online stores.
• KenmerkminorStrategic or Co-development PartnerKenmerk collaborated with Monkey Vision on logo renewal and color determination for client projects, demonstrating creative partnership in brand identity work.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Freshheads: Breda-based digital agency offering web development, e-commerce, and digital transformation services for Dutch mid-market. Comparable in service breadth and Dutch SMB/mid-market customer profile.
• Code d'Azur: Amsterdam-based digital agency focused on custom web development, e-commerce, and digital marketing. Comparable in custom WordPress/Magento build capabilities and Dutch SMB customer focus.
• Van Ons: Dutch digital agency delivering custom web platforms, e-commerce, and online marketing for SMB and mid-market clients. Comparable as a full-service Dutch web shop builder competing for the same MKB segment.
• Online Department: Dutch web agency specializing in WordPress and WooCommerce website and webshop development with hosting and maintenance. Highly comparable in stack, packaging, and SMB focus.
• Hoppinger: Rotterdam-based digital agency offering WordPress and custom web development, e-commerce, and hosting services to Dutch SMBs and enterprises. Closely comparable in service portfolio (build + host + maintain) and target geography.

Broad incumbents

• Hostinger: Large low-cost hosting and website builder platform popular with European SMBs. Comparable as a competing solution for Monkey Vision's hosting and starter website customer base, particularly cost-sensitive SMBs.
• Valtech: Global digital agency with strong Dutch presence delivering web platforms, e-commerce, and digital strategy. Comparable in e-commerce and web capabilities but serves much larger enterprise clients.
• DEPT: Large global digital agency headquartered in the Netherlands offering web development, e-commerce, and marketing services. Comparable in core web/e-commerce capabilities but operates at a much larger scale and serves enterprise clients globally.

Emerging players

• Kinsta: Premium managed WordPress hosting provider built on Google Cloud Platform. Comparable in the hosting layer of Monkey Vision's stack (managed WP on GCP) and increasingly competitive for hosting-dependent SMBs.
• Webflow: Visual no-code website builder with growing SMB and agency adoption. Comparable as a DIY alternative competing for the lower-tier of Monkey Vision's custom WordPress build market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/monkey_website
• Facebookfacebook.com/monkeyvisionnl
• LinkedInlinkedin.com/company/monkey-vision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monkey Vision