Rochester Lancers

What Rochester Lancers does

Rochester Lancers is a Rochester, New York-based not-for-profit soccer organization that operates a portfolio of competitive teams spanning men's indoor (MASL2), men's outdoor (NPSL), women's (UWS), a developmental reserve side (Lancers2), a youth program (Lancers Youth), and a performance squad (Lancer Dancers). The legal entity is Lancers Inc., a New York State not-for-profit LLC, with the Lancers name and logo held by owner Salvatore "SoccerSam" Fantauzzo and day-to-day operations managed by Fantauzzo Family Brands Inc. The organization traces its brand heritage to the original 1966/1970 NASL franchise, one of the oldest soccer brands in the United States, and was re-established in its modern form in 2011; the women's and outdoor teams were added in 2017.

The business generates revenue across four streams: ticket sales to home and away fixtures at venues including the downtown Oak Street soccer stadium and the Rochester Regional Health Total Sports Experience; e-commerce merchandise sales via the Lancers Store; local and regional corporate sponsorships (Salvatore's since 1978, Vision Auto Group, Sahlen's, Hormel Foods, iHeart, CGD, BCCR, Donut's Delite, Palmers); and fee-based Lancers Lessons soccer instruction. Distribution is direct-to-consumer through the team website, the venue box office, the Lancers Store e-commerce site, and streaming via MyCujooTV and YouTube, supported by an organic social and content program across Facebook, Twitter, Instagram, and a podcast. The technology stack is standard for a small sports club — website ticketing, e-commerce, and third-party streaming — with no proprietary platforms, integrations, APIs, or mobile applications disclosed.

Customers fall into three primary segments: amateur/professional soccer players who compete in MASL2, NPSL, and UWS; local soccer fans and supporters who attend games and purchase merchandise; and youth-soccer families served by the Lancers Youth program and lessons. Recent operational milestones include a perfect 12-0-0 MASL2 regular season in 2024 and a Coach of the Year award for Jake Schindler, while the owner publicly announced plans in 2024 to sell the Indoor Team, introducing potential structural change. The organization has not disclosed revenue, headcount, funding rounds, or external capital, consistent with a privately held non-profit operated as a community-rooted regional sports property.

Name

Rochester Lancers

Legal name

Lancers Inc.

Website

https://rochesterlancers.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Rochester Lancers is a Rochester, NY not-for-profit soccer organization operating men's indoor (MASL2), men's outdoor (NPSL), women's (UWS) teams plus youth programs, generating revenue from tickets, merchandise, local sponsorships, and soccer lessons.

Ownership category

akta.pro rank

Product category

Professional Soccer Sports Organization

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional soccer teams
• Indoor soccer league
• Women's soccer league
• Team merchandise store
• Youth soccer development

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for indoor, outdoor, and UWS games at home venue and away locations
2. Merchandise Sales: E-commerce sales of jerseys, apparel, memorabilia, and accessories through the Lancers Store
3. Sponsorships: Corporate sponsorships from local businesses including Salvatore's Pizzeria, Vision Auto Group, Sahlen's, Hormel Foods, and other regional partners
4. Soccer Lessons: Lancers Lessons program providing soccer training and instruction

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rochester Lancers operates multiple competitive soccer teams — men's indoor (MASL/MASL2), men's outdoor (NPSL), and women's (UWS) — selling game tickets, branded merchandise, and soccer training lessons to local fans and the Rochester community. The organization delivers sports entertainment, youth development programs, and live-streamed match content through its own website, YouTube, and MyCujooTV.

Product overview

Rochester Lancers is a soccer sports organization offering multiple competitive teams across different leagues and age groups. The portfolio includes men's indoor soccer (MASL2), women's soccer (UWS), men's outdoor soccer (NPSL), plus supporting programs including LancersTV streaming, a merchandise store, soccer lessons, a dance team, and youth development. The organization is owned by Salvatore 'SoccerSam' Fantauzzo and operated as a Not for Profit LLC managed by Fantauzzo Family Brands Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Lady Lancers: Women's soccer team competing in United Women's Soccer (UWS) league
• Indoor Lancers
• Lancers - NPSL
• Lancer Dancers
• Lancers2
• Lancers Youth

Products and services

• Indoor Lancers (MASL2) Professional men's indoor soccer team competing in the Major Arena Soccer League 2 (MASL2), playing at the Rochester Regional Health Total Sports Experience in East Rochester. The product is the team's competitive match schedule and ticketed home games.
• Lady Lancers (UWS) Women's soccer team competing in the United Women's Soccer (UWS) league, playing home matches at Charles A. Schiano Field at Aquinas Institute. Open to Rochester-area fans and supporters.
• Lancers (NPSL) Men's outdoor soccer team competing in the National Premier Soccer League (NPSL). The product is the team's competitive match schedule and ticketed home games.
• LancersTV Video streaming platform for watching Rochester Lancers games, with content distributed through MyCujooTV and the team's YouTube channel.
• Lancers Store Online merchandise store selling team apparel including jerseys, jackets, hoodies, training tops, and accessories.
• Lancers Lessons Soccer training and coaching lessons offered by the Rochester Lancers organization. Targeted at youth players and families seeking skill development.

Quantifiable outcome

• First unbeaten regular season in team history
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Salvatores Old Fashioned PizzeriacoreOthersSince 1978, Salvatore's has been a sponsor and partner of the Lancers. They deliver food and support concession stands at games. John Coraggioso was owner and operated East Main Street location, providing food for Rochester Rhinos and later Lancers.
• Vision Auto GroupminorOthersLocal automotive dealer listed as sponsor on website
• Sahlen'sminorOthersLocal business sponsor listed on website
• iHeartminorOthersLocal business sponsor listed on website
• CGDminorOthersLocal business sponsor listed on website
• BCCRminorOthersLocal business sponsor listed on website
• Donut's DeliteminorOthersLocal business sponsor listed on website
• PalmersminorOthersLocal business sponsor listed on website
• Hormel FoodsminorOthersSponsor that joined the Lancers, mentioned in news updates
• SimpliSmarterminorGTM or Marketing PartnerMarketing partnership announced in 2018 for Lancers and Lady Lancers
• Mitre USAminorStrategic or Co-development PartnerPartnership with Mitre USA and UWS Soccer announced in 2017
• Rochester Regional Health Total Sports ExperienceminorOthersVenue partnership for home games and Wall of Fame ceremonies at unique boutique arena in East Rochester
• Glacier Ridge Sports ParkminorOthersOperates Lancers Dancers & Youth under license agreement with Doug Miller dba
• Rochester Ravens FC LLCminorOthersOperates Lancers Dancers & Youth under license agreement
• Fantauzzo Family Brands Inc.coreOthersManages Rochester Lancers operations, owned by Salvatore 'SoccerSam' Fantauzzo

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• San Diego Sockers: One of the most established professional indoor soccer brands in North America, competing in the Major Arena Soccer League with a multi-decade history and championship pedigree. A larger incumbent in the same indoor soccer category as the Lancers' Indoor team.
• Chattanooga Red Wolves SC: Professional soccer club competing in USL League One with strong community-rooted identity and a women's team. Operates at a higher competitive and financial tier than the Lancers but with a comparable community-first positioning and Southern market orientation.

Direct peers

• Utica City FC: Professional indoor soccer club based in Utica, NY, competing in the Major Arena Soccer League. Lancers head coach Jake Schindler previously played for the club's predecessor organization. Directly comparable indoor soccer operation in the same New York state geography and league system.
• Asheville City SC: Independently owned lower-division soccer club competing in the NPSL with a community-focused brand and multi-team operations. Comparable in scale, governance philosophy, and league placement to the Rochester Lancers' outdoor NPSL team.
• Baltimore Blast: One of the longest-running professional indoor soccer franchises in the U.S., competing in the Major Arena Soccer League. Jake Schindler played for the Blast before joining the Lancers. Comparable MASL-level indoor operation with multi-decade brand heritage.
• Minneapolis City SC: Community-owned soccer club playing in the NPSL with strong supporter engagement and a multi-team structure. Comparable independent lower-division model in a similar mid-size market, making it a useful operational benchmark.
• Chattanooga FC: Community-owned lower-division soccer club operating men's, women's, and youth teams in the NPSL framework. Operates a similar multi-tier independent model with strong brand identity and supporter engagement, making it one of the closest structural analogs to the Rochester Lancers.
• Rochester Rhinos: The previous professional soccer organization in Rochester, NY, which operated in the USL system and was a predecessor to the Lancers' modern re-launch. Most directly comparable local peer — same city, same sport, same addressable fan base — making it the natural benchmark for Rochester soccer economics and sponsorship potential.
• Detroit City FC: Detroit-based community-owned soccer club playing in lower-division U.S. leagues (NPSL/NISA history) with a multi-team structure and strong supporter culture. Highly comparable model — independent ownership, community roots, multiple squads (men's, women's, youth), and reliance on local sponsorship in a Midwestern market.
• Florida Tropics: Indoor soccer club competing in the Major Arena Soccer League. Jake Schindler played for the Tropics prior to joining the Lancers. Comparable regional indoor soccer operation at a similar league level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rlancers
• YouTubeyoutube.com/rlancers
• Facebookfacebook.com/RLancers
• Instagraminstagram.com/rochesterlancers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester Lancers