Rocky Mountain Farmers Union Inc

What Rocky Mountain Farmers Union Inc does

Rocky Mountain Farmers Union (RMFU) is a private non-profit grassroots membership organization serving family farmers and ranchers across Colorado, New Mexico, and Wyoming. Founded in 1907 (with movement origins in Point, Texas in 1902) and operating as a division of National Farmers Union, the organization is headquartered in Denver, Colorado, and is structured around three programmatic pillars: Education, Cooperation, and Legislation. Its portfolio of services includes a tiered membership program (Voting, Supporting, and Student tiers with annual dues), the Cooperative Development Center (established 1996, having supported more than 100 cooperative enterprises), the AgWell farm wellness initiative funded by the Western Regional Agriculture Stress Assistance Program, the AgAssist crisis fund for disaster-affected producers, and youth/adult education offerings including camps, the Fellows leadership program, and scholarships.

RMFU's core technology footprint is minimal: it does not develop proprietary software or platforms, and operates a standard WordPress-based website (rmfu.org), a member portal at members.rmfu.org, and social media channels on Facebook and Instagram. Its principal technical capabilities are human-intensive — a distributed field team of membership coordinators, state-level government relations advocates, and program directors executing grassroots advocacy, cooperative technical assistance, and chapter-based community engagement. Distribution runs through 19+ active Colorado chapters plus chapters in New Mexico and Wyoming, anchored by an annual convention, regional events such as Pizza for Producers and the Harvest Moon Gala, and the annual NFU Fly In federal advocacy trip.

RMFU's revenue is generated through three primary streams: recurring membership dues (annual billing cadence), tax-deductible donations and contributions to specific programs, and grant-based program funding (notably for AgWell via WRASAP and cooperative development work via USDA Rural Development). A formalized five-tier annual sponsorship program (Topaz through Diamond, ranging $250 to $5,000) provides additional non-dues revenue. The organization's customer base consists of approximately 15,000–20,000 member families plus cooperative enterprises and agricultural workers served through program-specific outreach. Disclosed revenue figures are not available, and headcount appears modest based on available contact listings despite a firmographic range of 1–10.

Name

Rocky Mountain Farmers Union Inc

Legal name

Rocky Mountain Farmers Union

Website

https://rmfu.org

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky Mountain Farmers Union is a non-profit grassroots membership organization of family farmers and ranchers in Colorado, New Mexico, and Wyoming, delivering legislative advocacy, cooperative development, education programs, and farm wellness services to approximately 15,000–20,000 member families.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: RMFU generates revenue through annual membership dues paid by family farmers, ranchers, and supporting members. Membership tiers include Voting Membership for active producers, Supporting Membership for mission supporters, and Student Membership for young people in agriculture.
2. Donations and Contributions: The organization accepts tax-deductible donations to support its general operating fund and specific programs including the RMFU Foundation, AgAssist crisis fund, youth leadership camps, and the Fellows leadership training program.
3. AgWell Program Funding: AgWell, a strategic initiative focused on farm stress reduction and farmer well-being, is funded by the Western Regional Agriculture Stress Assistance Program, indicating grant-based funding for this specific program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rocky Mountain Farmers Union is a regional, non-profit agricultural membership organization that supports family farmers, ranchers, and rural communities in Colorado, New Mexico, and Wyoming through three pillars: Education, Cooperation, and Legislation. Its sold offerings include membership tiers (individual, family, organizational/cooperative), mental health support via AgWell, financial-assistance navigation via AgAssist, cooperative-development services, youth and adult education programs (including the Fellows Program and youth camps), and legislative/policy advocacy on farm, ranch, and rural issues.

Product overview

Rocky Mountain Farmers Union (RMFU) is a grassroots organization offering a portfolio of programs organized around three pillars: Education, Cooperation, and Legislation. The organization provides member services including voting/supporting/student memberships with discounts and advocacy representation, alongside programmatic offerings such as the AgWell wellness initiative for farm stress reduction, AgAssist crisis fund for disaster relief, the Cooperative Development Center for business technical assistance, and youth/adult education programs including camps, the Fellows leadership program, and scholarships. RMFU serves family farmers and ranchers across Colorado, New Mexico, and Wyoming through local chapters, legislative advocacy, and cooperative development services.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Individual, Family, Organizational/Cooperative, Lifetime) Tiered annual membership that grants access to RMFU's education, cooperation, and legislative pillars — including AgWell, AgAssist, the Fellows Program, youth camps, the Cooperative Development Center, and policy advocacy on farm, ranch, and rural issues. Sold to individual farmers/ranchers, families, and agricultural cooperatives/organizations in Colorado, New Mexico, and Wyoming.
• AgWell Member-facing rural mental health and wellness initiative offering support resources to Colorado, New Mexico, and Wyoming farmers, ranchers, and their families.
• AgAssist Financial-assistance and resource-navigation program for farmers and ranchers to help identify and access financial aid, loans, and relief during economic or disaster-related stress.
• Cooperative Development Center Technical-assistance service supporting the formation, governance, and growth of agricultural cooperatives across the three-state region.
• Education Programs (Youth Camps, Fellows Program, Scholarships) Education pillar offerings including youth leadership camps (Camp Rocky Mountain, Junior Camp, All-States Camp), the Fellows Program, and scholarships designed to develop the next generation of agricultural leaders among member families.
• Legislative Advocacy (Policy Representation) Policy advocacy and representation of RMFU members on agricultural and rural issues at the Colorado, New Mexico, and Wyoming state legislatures and in coordination with National Farmers Union at the federal level.

Quantifiable outcome

• The RMFU Cooperative Development Center has helped grow more than 100 cooperatives, LLCs, and other businesses since its founding in 1996.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• FUSA Insurance (Farmers Union Service Association)coreChannel Partner/ Reseller/ DistributorFUSA Insurance is a related entity offering home, auto, and farm insurance products. RMFU directs members to FUSA for insurance discounts and the two organizations co-host events including the RMFU/FUSA Golf Tournament. Kyle Bradley serves as COO of both RMFU and FUSA.
• National Farmers UnioncoreStrategic or Co-development PartnerRMFU is a division of National Farmers Union. The national organization provides member benefits, educational programs (College Conference on Cooperatives), and federal advocacy coordination. NFU Fly In events connect RMFU members with federal legislators.
• National Cooperative Business Association (NCBA CLUSA)minorStrategic or Co-development PartnerPartnered with RMFU on the Cooperative Policy Roundtable and provides support for cooperative development initiatives.
• Nourish ColoradominorStrategic or Co-development PartnerCollaborated with RMFU and University of Colorado Colorado Springs on a three-video series covering farm-to-institution procurement as a vehicle for supporting local farms and providing access to fresh food.
• University of Colorado Colorado SpringsminorStrategic or Co-development PartnerPartnered with RMFU and Nourish Colorado to create educational videos on farm-to-institution procurement and the local food supply chain.
• Agrarian TrustminorStrategic or Co-development PartnerProvides administrative and other forms of support for Agrarian Commons land access initiatives, which RMFU highlights as part of its Expanding Land Access program.
• Farmers Land TrustminorStrategic or Co-development PartnerOperates as a resource hub and coordinator for commons land access initiatives that RMFU promotes through its Expanding Land Access program.
• Scofield & Scofield, P.C.minorImplementation/ SI/ Consulting PartnerCPA firm providing accounting services as part of the RMFU Cooperative Development Center's network of service providers.
• A Bookkeeping CooperativeminorImplementation/ SI/ Consulting PartnerWorker cooperative providing business support services including accounting and bookkeeping, listed in RMFU's service provider network.
• Business Services CooperativeminorImplementation/ SI/ Consulting PartnerWorker cooperative providing accounting and bookkeeping services, part of RMFU's recommended cooperative service providers.
• Farmer Veterans CoalitionminorStrategic or Co-development PartnerAgWell offers QPR (Question Persuade Refer) suicide prevention training through the Farmer Veterans Coalition as part of its farm wellness offerings.
• LandLogicminorStrategic or Co-development PartnerDeveloped by behavioral health professionals with agricultural backgrounds, LandLogic provides therapeutic interventions reflecting the language and experiences of agricultural communities, integrated into AgWell training offerings.
• High Plains Research NetworkminorStrategic or Co-development PartnerDeveloped the COMET (Changing Our Mental and Emotional Trajectory) community training program that AgWell offers across Colorado for early intervention in mental health crises.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quivira Coalition: New Mexico-based organization working on regenerative agriculture, ranching, and land stewardship; shares overlap with RMFU's AgWell program, education initiatives, and the New Mexico district board.
• Center for Rural Affairs: Nebraska-based non-profit advocating for rural communities, family farms, and small businesses through policy advocacy and cooperative development, with a comparable member-driven mission and regional scope.
• National Farmers Union: National parent organization of RMFU and a directly comparable advocacy body representing family farmers and ranchers through similar education, cooperation, and legislation pillars across the US.
• National Young Farmers Coalition: Advocacy organization focused on supporting young and beginning farmers and ranchers, with overlapping concerns around land access, farm viability, and policy advocacy similar to RMFU's programs.
• Farmer Veteran Coalition: Organization supporting military veterans in agriculture through training, resources, and community building; an existing RMFU partner that delivers complementary wellness and education programming to farm families.

Emerging players

• Agrarian Trust: Organization supporting land access and Agrarian Commons initiatives for next-generation farmers; an existing RMFU partner that complements the Expanding Land Access program.
• Cooperative Development Foundation: Foundation supporting cooperative development domestically and abroad; an existing RMFU partner that aligns closely with the work of the RMFU Cooperative Development Center.

Broad incumbents

• American Farm Bureau Federation: Largest US agricultural advocacy organization with substantially greater resources and policy reach, representing farmers and ranchers on similar legislative and educational issues but at national scale.
• National Sustainable Agriculture Coalition: Federal policy advocacy coalition working on sustainable agriculture, farm bill, and rural development issues at national scale, with overlapping legislative priorities to RMFU's state and federal advocacy work.

Regional players

• Western Organization of Resource Councils: Federation of grassroots community organizations across the Western US focused on family farms, ranches, and natural resources, with comparable member-driven advocacy structure operating in overlapping geography.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RockyMountainFarmersUnion
• Instagraminstagram.com/rmfunion
• LinkedInlinkedin.com/company/rockymountainfarmersunion

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Farmers Union Inc