Business Services Alliance Co.

What Business Services Alliance Co. does

Business Services Alliance Co., Ltd. (BSA; บริษัท บิซิเนส เซอร์วิสเซส อัลไลแอนซ์ จำกัด) operates as a shared-services staffing and human resources subsidiary within Thailand's PTT Group. Headquartered in Bangkok's Chatuchak district, the company provides workforce deployment, HR administration, and ancillary business services to PTT Group entities, with disclosed operations supporting subsidiaries such as PTT Oil and Retail (PTTOR) — the operator of 7-Eleven Thailand, Cafe Amazon, and PTT fuel station networks. With an employee base of 501–1,000, BSA functions as an in-house staffing arm that channels labor into retail, fuel-station, food-and-beverage, office, and technical roles across the parent conglomerate's footprint.

The company's core product is its recruitment and HR management platform, anchored by the jobs.pttbsa.com portal, which lists 138 active vacancies at the time of observation. The portal segments openings geographically (Central 112, Eastern 17, Southern 4, Western 2, Northern 2, Northeastern 1) and exposes candidates to positions across the PTT Group's operating verticals. Underlying processes include candidate screening, onboarding, payroll/HR administration, and PDPA-compliant data handling. There is no public evidence of proprietary technology, AI/ML components, or differentiated software stack beyond standard applicant-tracking functionality.

BSA's business model is B2B staffing services revenue earned by providing contingent and contract labor to PTT Group operating companies on a placement or managed-services basis. Pricing is not publicly disclosed but follows standard Thai staffing/outsourcing markup structures over loaded labor cost. The company's customer set is overwhelmingly intra-group, with PTT and its listed/unlisted subsidiaries functioning as anchor clients; external commercial customers are not evidenced in the available data. As a private limited company under PTT Group, BSA does not publish revenue, profit, or headcount-growth metrics.

Name

Business Services Alliance Co.

Legal name

บริษัท บิซิเนส เซอร์วิสเซส อัลไลแอนซ์ จำกัด

Website

https://pttbsa.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Business Services Alliance Co. is a PTT Group subsidiary that provides staffing, recruitment, and HR administration services primarily to PTT's operating companies, including PTTOR's 7-Eleven, Cafe Amazon, and fuel station networks across Thailand.

Ownership category

akta.pro rank

Product category

Staffing & Workforce Outsourcing Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (56132), Temporary Help Services (561320), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Employee Verification & Background Check Coordination (BPAAAIAG)

akta.pro secondary industry

Administrative, Clerical & Office Support Direct Hire (BPACAFAF)

Keywords

• Staffing services
• Workforce outsourcing
• HR management
• Administrative services
• Recruitment services

Headquarters

HQ city

Chatuchak

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing and Workforce Outsourcing Services: BSA provides outsourced personnel to PTT Group companies and external clients. The company recruits, trains, and manages contract workers across various positions including retail staff, gas station attendants, administrative personnel, technicians, and operational workers. Revenue is generated through service fees charged to client companies for workforce provision and management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Business Services Alliance Co. (BSA) provides outsourced staffing and workforce management services for PTT Group companies and external enterprise clients in Thailand. The company recruits, trains, and supplies contract workers across retail (7-Eleven, Cafe Amazon), fuel station, administrative, and technical/industrial positions, and operates an online recruitment portal that connects job seekers with employment opportunities across multiple business segments.

Product overview

Business Services Alliance Co. (BSA) operates as a staffing and recruitment services company within the PTT Group ecosystem. The company provides a unified recruitment portal that connects job seekers with employment opportunities across multiple business segments including office/administrative positions, PTT group company roles, retail branch operations, and various other industry sectors. The primary offering is the BSA Recruitment Portal, which serves as a job search and application platform offering placement services with a wide range of employment types from daily workers to monthly permanent staff, across Thailand's diverse provinces and regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Staffing and Workforce Outsourcing Services Outsourced staffing and workforce management services for PTT Group companies and external enterprise clients in Thailand. BSA recruits, trains, and places contract workers across retail (7-Eleven, Cafe Amazon), fuel station operations, office/administrative positions, and technical/industrial roles. Revenue is generated through negotiated service fees for workforce provision and management.
• BSA Recruitment Portal Online recruitment portal (jobs.pttbsa.com) that enables job seekers to search and apply for positions across office work, PTT Group companies, retail branches, and other sectors. The platform offers job search functionality with filters for salary range, position level, business type, region, area, employment type, and education level.
• Administrative and HR Management Services Supply of professional and administrative personnel including finance, accounting, IT support, and compliance officers to corporate clients without long-term employment commitments. Includes recruitment, compliance, payroll processing, and employment administration for contract workers.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PTT Group (PTT Public Company Limited)coreStrategic or Co-development PartnerBSA is a staffing subsidiary within the PTT Group conglomerate. The company provides workforce solutions to various PTT Group subsidiaries including PTT Oil and Retail Business Public Company Limited (PTTOR), which operates 7-Eleven convenience stores and Cafe Amazon coffee shops. This partnership constitutes BSA's primary business relationship and revenue source.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• JobContax Thailand: JobContax is a Thailand-based recruitment firm focused on placing Thai and international professionals across multiple industries. Comparable to BSA as a Thai-market B2B staffing provider.
• PageGroup Thailand (Michael Page / Page Personnel): PageGroup operates specialist recruitment brands (Michael Page, Page Personnel) in Thailand covering admin, finance, and technical placements. Comparable to BSA in professional/office staffing offerings to enterprise clients.
• BGC Group (Thailand): BGC is a Thai-based recruitment and staffing firm offering permanent placement and workforce outsourcing across multiple industries. Highly comparable to BSA in terms of Thai market focus, B2B staffing model, and multi-vertical coverage.
• Right Man (Thailand): Right Man is a Thailand-based staffing and HR outsourcing provider serving enterprise clients across retail, manufacturing, and services. Directly comparable to BSA in B2B staffing model and Thai market focus.
• Hays Thailand: Hays is a global recruitment and workforce solutions firm with Thai operations focused on professional, technical, and administrative placements. Comparable to BSA in B2B staffing and recruitment services.

Regional players

• Pasona (Thailand): Pasona is a Japanese-headquartered HR services and staffing firm with Thai operations offering BPO, staffing, and HR consulting. Comparable to BSA as an Asian-headquartered staffing provider operating in Thailand.

Broad incumbents

• Adecco Thailand: Adecco is one of the world's largest staffing firms with a Thai operation providing temporary, permanent, and outsourced workforce solutions. Comparable to BSA in core service lines but operates as a broad incumbent rather than a captive subsidiary.
• ManpowerGroup Thailand: ManpowerGroup is a global staffing and workforce solutions leader with a Thai presence offering permanent, temporary, and RPO services. Comparable to BSA as a broad incumbent in the same B2B staffing category.
• Robert Half Thailand: Robert Half is a global specialized talent and staffing firm with operations in Thailand focused on finance, admin, and professional placements. Comparable to BSA in the admin/office staffing vertical served.

Emerging players

• Skillstaff (Thailand): Skillstaff is an emerging Asia-focused staffing and workforce solutions provider. Comparable to BSA in core B2B staffing offerings with similar scale and regional focus on Thailand/Southeast Asia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/recruiter.pttbsa
• LinkedInlinkedin.com/company/business-services-alliance-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Services Alliance Co.