SAN DIEGO SENIOR GAMES ASSOCIATION

What SAN DIEGO SENIOR GAMES ASSOCIATION does

San Diego Senior Games Association (SDSGA) is a 501(c)(3) nonprofit corporation, incorporated in California in 1992, that operates multi-sport Olympic-style athletic competitions for adults aged 50 and over. Founded in 1988 by Sam Cohen as the San Diego Senior Olympics with 143 athletes in nine sports, the organization has grown to host 30+ sport competitions annually in July, August, and September across San Diego County venues including Oceanside, Chula Vista, Escondido, La Jolla, El Cajon, and Scripps Ranch. SDSGA serves as a qualifying competition for the National Senior Games Association (NSGA) and co-hosts the biennial California Senior State Championships for sports including basketball, bowling, golf, pickleball, softball, tennis, and indoor volleyball. Participants compete in five-year age increments from 50-54 through 100+, with thousands of athletes registering each year.

The organization's product surface is entirely event-based: a portfolio of team sports (Basketball, Soccer, Softball, Volleyball), individual sports (Tennis, Pickleball, Bowling, Golf, Swimming, Track and Field, Table Tennis, Racquetball, Paddleball, Billiards, Fitness Competition, Road Race Run, Skateboarding), plus an affiliated Senior Women's Basketball Association (SWBA) sub-brand. The technology stack is non-proprietary and vendor-dependent: registration flows through FuseSport (primary), USTA Play Tennis (tennis), and PickleballTournaments.com (pickleball brackets); volunteer management via SignUpGenius; donation payments via PayPal; web services by Webamplo. There is no proprietary technology platform, no mobile app, no public API, and no AI/ML capability.

Revenue is generated through three streams: (1) individual athlete registration fees ranging $45-$125 plus per-sport and per-event fees (e.g., Bowling $45 + $15/event, Pickleball $85 early-bird/$125 late, Tennis $60 singles/$40 doubles, Track & Field $50 + $15 sport fee + $5/event), with a tiered refund policy; (2) tax-deductible charitable donations across five tiers from $15-$2,500+; and (3) corporate sponsorships from SDG&E, DKLLP CPA, Dr. Seuss Foundation, City of San Diego, San Diego County HHSA, San Diego Foundation, Fitness Quest 10, Bair Financial Planning, Copper Branding, AlphaGraphics, Silver Swan Training, and others. GTM is event-driven and community-led: online registration via FuseSport with mail-in backup, supported by community outreach, volunteer networks, and word-of-mouth among senior athletes.

Name

SAN DIEGO SENIOR GAMES ASSOCIATION

Legal name

San Diego Senior Games Association

Website

https://sdseniorgames.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

San Diego Senior Games Association is a 501(c)(3) nonprofit that organizes annual multi-sport Olympic-style competitions for adults age 50+ across San Diego County, serving as a qualifying event for the National Senior Games.

Ownership category

akta.pro rank

Product category

Senior Amateur Sports Events

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Senior athletic events
• Multi-sport competitions
• Amateur sports tournaments
• Age-group athletics
• Olympic-style senior games

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Registration Fees: Athletes pay an Individual Fee covering T-shirts, medals, registration, insurance, and credit card processing. Additional Sport Fees cover venues, officials, and sport equipment. Some sports have Event Fees for specific competitions within the sport.
2. Donations and Fundraising: The organization accepts charitable donations at multiple levels ($15-$45, $50-$75, $85-$200, $250-$750, $1000+) through its website using PayPal or by check. As a 501(c)(3) nonprofit, donations are tax-deductible.
3. Corporate Sponsorships: Corporate sponsors support the organization through sponsorship packages, with potential for discounted rates for athlete-sponsors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

San Diego Senior Games Association organizes and operates annual multi-sport Olympic-style competitive events for adults aged 50 and over across San Diego County. The organization runs individual sport competitions (track and field, swimming, tennis, pickleball, bowling, golf, etc.) and team sports (basketball, soccer, softball, volleyball), and serves as a California qualifying body for the National Senior Games Association. It also accepts tax-deductible donations and operates affiliated programs such as the Senior Women's Basketball Association.

Product overview

The San Diego Senior Games Association (SDSGA) operates as a multi-sport event organization for adults age 50 and over, offering Olympic-style competitive sports through its core San Diego Senior Games and biennial California Senior State Championships events. The organization's portfolio includes team sports (Basketball, Soccer, Softball, Volleyball), individual sports (Tennis, Pickleball, Bowling, Golf, Swimming, Track and Field, Table Tennis, Racquetball, Paddleball, Billiards, Fitness Competition, Road Race Run, Skateboarding), plus donation tiers and volunteer programs. Sports are organized through FuseSport registration, with Pickleball managed via PickleballTournaments.com and Tennis through USTA. The organization also supports the Senior Women's Basketball Association (SWBA) as an affiliated program, and maintains community engagement through athlete memorial and storytelling platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• San Diego Senior Games Annual multi-sport athletic competition for adults aged 50 and over, offering Olympic-style sports including track and field, swimming, tennis, pickleball, bowling, golf, basketball, volleyball, soccer, softball, table tennis, racquetball, road race, and fitness competition. Athletes compete in five-year age increments from 50 through 100+.
• California Senior State Championships Biennial state-level championship competition co-hosted by the San Diego Senior Games Association, serving as the official qualifying event for athletes seeking to advance to the National Senior Games in the 19 NSGA-recognized sports.
• Senior Women's Basketball Association (SWBA) - San Diego Affiliated women's basketball program offering competitive opportunities for senior female athletes age 50 and older, associated with the San Diego Senior Games.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

18 partnerships are on record, tiered major, minor and core.

• SDG&E (San Diego Gas & Electric)majorOthersUtility company sponsor supporting senior sports in San Diego. Logo displayed on sponsors page.
• DKLLP CPAminorOthersAccounting firm sponsor. Logo displayed on sponsors page.
• Dr. Seuss Foundation (Geisel-Seuss Fund)majorOthersFoundation supporting the organization. Logo displayed on sponsors page.
• City of San DiegomajorOthersMunicipal government partner providing parks and recreation support. Logo displayed on sponsors page.
• San Diego County Health and Human Services Agency (HHSA)majorOthersCounty health agency partner. Logo displayed on sponsors page with AIS (Adult Independent Services) program listed.
• SPORTSafter50coreStrategic or Co-development PartnerPartner organization supporting senior sports initiatives. Logo and link displayed.
• Real Golf Improvement (RGI)minorStrategic or Co-development PartnerGolf improvement partner organization. Logo displayed.
• San Diego FoundationmajorOthersRegional foundation supporting community initiatives. Logo displayed.
• FuseSportcoreTechnology or IntegrationTechnology partner providing online registration platform for all sports events and competitions.
• Copper BrandingminorOthersBranding partner. Logo displayed on sponsors page.
• Bair Financial PlanningminorOthersFinancial planning firm sponsor. Logo displayed.
• Fitness Quest 10coreStrategic or Co-development PartnerFitness facility hosting Fitness Competition events for the Games. Partnership since 2018 or earlier. Located at 9972 Scripps Ranch Blvd, San Diego.
• Melba Bishop PickleballcoreStrategic or Co-development PartnerPickleball venue partner hosting tournament at Melba Bishop Recreation Center, 5306 N River Road, Oceanside, CA.
• Senior Women's Basketball Association (SWBA)coreStrategic or Co-development PartnerAffiliated organization for senior women's basketball. SWBA-Navy logo displayed. Website: swba.info.
• AlphaGraphics San DiegominorOthersPrinting and marketing services sponsor. Logo displayed.
• Silver Swan TrainingminorOthersTraining services partner. Logo displayed.
• National Senior Games Association (NSGA)coreStrategic or Co-development PartnerGoverning body for national senior games. San Diego Senior Games serves as qualifying competition for National Senior Games. 2027 Games scheduled for Tulsa, Oklahoma.
• LogonotionsminorOthersPartner organization. Logo displayed.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SPORTSafter50: A direct partner organization of SDSGA that supports senior sports initiatives nationally. Functionally serves the same 50+ recreational-competitive demographic through similar community-led programming.
• Florida Senior Games: State-level senior games serving Florida athletes age 50+, operated as a Florida Sports Foundation program. Same event-driven competitive format, same NSGA qualification pathway, same age-banded competition model.
• Arizona Senior Olympics: State-affiliated senior multi-sport games for athletes 50+ in Arizona. Operates on essentially the same NSGA-qualifying, age-banded, donation-and-sponsorship-supported nonprofit model as SDSGA.
• Maryland Senior Olympics: Another state-level NSGA-affiliated senior multi-sport event organization. Same age-50+ eligibility, same sport portfolio, same qualifying-event role within its state.
• Huntsman World Senior Games: A long-running multi-sport senior games held annually in St. George, Utah. Direct functional peer: same age-50+ demographic, same NSGA-qualifying model, similar sport portfolio, comparable community-nonprofit operating structure.

Broad incumbents

• USA Pickleball (USAP): National governing body for pickleball with a rapidly growing senior competitive segment. SDSGA uses PickleballTournaments.com for brackets and benefits from USAP's expansion of senior competitive categories that feed participants into local games.
• USA Masters Swimming: National governing body for adult (age 18+) competitive swimming. SDSGA's Swimming competition feeds into USMS-registered athletes, and the two operate as parallel pathways for senior competitive swimming.
• USA Track & Field Masters: National governing body for masters (age 40+) track and field competition. SDSGA's Track & Field offering sits within the broader USATF Masters ecosystem that licenses and sanctions masters athletics events nationwide.
• National Senior Games Association (NSGA): The national governing body for senior amateur athletic competition; SDSGA operates as a state-level NSGA affiliate and qualifying host. NSGA sets the rules and hosts biennial national games, while SDSGA executes the local qualifying tier.

Regional players

• California State Games: Multi-sport amateur competition organization operating in California with a broader age range. Comparable multi-sport governance and event model, but serves a younger demographic and operates across the state rather than a single county.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sandiegoswba
• LinkedInlinkedin.com/company/san-diego-senior-games-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAN DIEGO SENIOR GAMES ASSOCIATION