Fitness Quest 10

What Fitness Quest 10 does

Fitness Quest 10 (FQ10) is a privately held, multi-location health and fitness operator headquartered in San Diego, California. Founded in January 2000 by Todd Durkin, the company runs three brick-and-mortar facilities — the South/Scripps Ranch flagship (9972 Scripps Ranch Blvd), FQ10 North (10625 Scripps Poway Pkwy), and FQ10 Pacific Beach (875 Garnet Ave) — offering an integrated suite of personal training (one-on-one, semi-private, small-group), large-group fitness classes (30+ per week), HYROX-affiliated race training, sports performance programs, massage and fascial stretch therapy, accountability coaching, seasonal youth summer camps, and B2B corporate wellness packages (Elite $399/person, Essentials $199/person).

The technical stack is built around third-party fitness technology rather than proprietary platforms: MyZone wearables translate member effort into Myzone Effort Points (MEPs); InBody scanners measure body composition; Hyperice (TheraGun) and red-light therapy support recovery; and a proprietary-branded mobile app (iOS/Android, launched 2025) handles bookings, scheduling, and payments. In person, the company integrates on-site wellness partners under one roof — Team Elite Chiropractic, Water & Sports Physical Therapy, Pure Health, and Auto-ness Physical Therapy — alongside an in-house massage and FST practice led by licensed therapists.

The business model is multi-revenue-stream and largely recurring at the gym level. Membership tiers run $116–$276 per four weeks (Gym Access through Premium cross-facility), accountability coaching is subscription-based at $116–$199 per month, personal training is sold as session packs at $35–$115 per session (with 6/12/24/48-pack discounts), massage/FST is per-session ($75–$165) or 3/6-packs, and corporate wellness is contracted annually at $199–$399 per employee with multi-year terms. The customer base is predominantly individual consumers, augmented by named enterprise accounts (Creative Capital Management Investments, Intersection CRE) and professional athlete clients (NFL QB Brett Rypien). The company is owned by Jeff Bristol, who took over from Todd Durkin during the COVID-19 pandemic, and operates without external investors.

Name

Fitness Quest 10

Legal name

Fitness Quest 10

Website

https://fitnessquest10.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness Quest 10 is a privately held, three-location San Diego fitness operator offering personal training, group classes, HYROX race training, sports performance, massage and recovery, accountability coaching, youth summer camps, and B2B corporate wellness programs to individual members and employer clients.

Ownership category

akta.pro rank

Product category

Fitness and wellness services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Sports-Specific Group Conditioning (HSADABAK), Strength & Conditioning Bootcamps (HSADABAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Personal fitness training
• Group exercise classes
• Sports performance training
• Corporate wellness programs
• Therapeutic massage services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Gym Memberships: Recurring membership fees providing unlimited or limited class access plus facility usage. Options include Unlimited Classes ($236/4 weeks), 12 Class ($196/4 weeks), 8 Class ($156/4 weeks), Gym Access ($116/4 weeks), and Premium Membership ($276/4 weeks for both facilities).
2. Personal Training Sessions: One-on-one and small group personal training sessions at various price points ($35-$115/session depending on duration, group size, and package). Includes 60-minute and 30-minute sessions with discounted multi-pack options.
3. Massage Therapy & FST: Per-session massage and fascial stretch therapy services ($75-$165/session) with discounted multi-session packages (3-pack at $360, 6-pack at $690 for 60-minute sessions).
4. Accountability Coaching: Monthly coaching programs including 4-Week Foundation Program ($199/mo) and Ongoing Monthly Coaching ($116/mo) with weekly check-ins, InBody scans, and habit tracking.
5. Corporate Wellness Programs: B2B corporate wellness packages (Elite at $399/person, Essentials at $199/person) including kickoff events, training sessions, meal plans, and ongoing coaching support for企业 clients.
6. Youth Summer Camps: Youth athletic camps for elementary through high school athletes ($45/day, $110/week, or $650/full camp) running June through July with strength, speed, agility, and sport performance training.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fitness Quest 10 is a multi-location San Diego health and fitness center that sells in-person personal training, 30+ weekly large group classes, sports performance training, and therapeutic services (massage and fascial stretch therapy) at its three physical facilities. Its core recurring revenue comes from tiered 4-week gym memberships, monthly accountability coaching subscriptions, and B2B corporate wellness packages (Elite and Essentials) sold to employer clients, supported by a proprietary mobile app for booking and account management.

Product overview

Fitness Quest 10 is a multi-location fitness center in San Diego offering a comprehensive suite of health and wellness services. The core offering includes Personal Training and Large Group Classes at two main facilities (South and North locations). Specialty programs include HYROX Training (official affiliate), Sports Performance for athletes, and Summer Camps for youth. Therapeutic services encompass Massage & Fascial Stretch Therapy. The company differentiates through membership programs (Accountability Membership for habit coaching), Corporate Wellness Programs for enterprise clients, and a Wellness Partners network of integrated health professionals. The recent mobile app launch provides members with booking and account management capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one individualized training programs delivered by certified trainers for strength training, conditioning, flexibility, and rehabilitation goals. Offered in 60-minute and 30-minute sessions, individually or in semi-private groups of 2-10, with multi-pack session pricing.
• Large Group Classes High-energy group fitness classes including Total Body Functional Fitness and 30-minute HIIT Strength sessions, with over 30 classes per week scheduled across the South and North facilities.
• HYROX Training Program Official HYROX affiliate training program with certified HYROX coaching, weekly HYROX classes, race-specific programming, and priority/early-access registration for HYROX events. Quarterly HYROX events are hosted at FQ10 facilities.
• Massage & Fascial Stretch Therapy (FST) Hands-on therapeutic massage and bodywork including sports massage, deep tissue, Swedish/relaxation, neuromuscular, Rolfing, Shiatsu, Reiki, and assisted fascial stretch therapy for improved mobility, flexibility, and recovery. Offered in 30, 60, and 90-minute sessions with multi-session packages.
• Sports Performance Training Athletic training program serving youth to professional athletes, providing effective training techniques, technology, and coaching for sport-specific performance improvement, injury prevention, and athletic development.
• Accountability Coaching Membership Monthly accountability coaching program with personalized habit tracking, weekly 1:1 coaching sessions, InBody body composition scans, nutrition guidance, and access to the FQ10 member app. Available as 4-Week Foundation ($199/mo) and Ongoing Monthly Coaching ($116/mo).
• Corporate Wellness Programs Customized B2B corporate fitness and nutrition solutions including professional coaching, MyZone tracking, InBody scans, facility access, and Trainerize app integration. Available in Elite ($399/person) and Essentials ($199/person) packages, including kickoff events, training sessions, meal plans, and ongoing coaching support.
• Youth Summer Camps Youth athletic development camps for grades 2-12 offering strength and speed training, movement and agility improvement, and sport performance focus. Available at daily ($45/day), weekly ($110/week), and full-camp ($650) rates during the summer season.
• Gym Memberships Tiered 4-week membership subscriptions providing recurring access to the gym and classes: Unlimited Classes ($236/4 weeks), 12-Class ($196/4 weeks, 3 per week), 8-Class ($156/4 weeks, 2 per week), Gym Access ($116/4 weeks), and Premium ($276/4 weeks for access to both North and South facilities).
• Fitness Quest 10 Mobile App All-in-one member app for booking group classes, personal training, and specialty services, managing schedules, making account payments, and receiving push notifications. Available on iOS and Android.

Quantifiable outcome

• Named top 10 gym in America by Men's Health Magazine
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MYZONEcoreTechnology or IntegrationMyZone provides heart rate monitoring technology that tracks calories, time exercising, and effort points (MEPs) for Fitness Quest 10 members. The wearable technology enables members to compete with themselves and others, focusing on effort rather than fitness level, and is integrated into corporate wellness programs.
• TRXcoreTechnology or IntegrationTRX suspension training equipment is featured at Fitness Quest 10 as part of their functional fitness and strength training offerings. TRX is a leading brand in suspension training for gyms and fitness facilities.
• Under ArmourminorGTM or Marketing PartnerUnder Armour is a partner brand featured at Fitness Quest 10, providing apparel and athletic gear options for members.
• Perform BettercoreTechnology or IntegrationPerform Better supplies functional fitness equipment to Fitness Quest 10 for training and athletic performance programs.
• HypericecoreTechnology or IntegrationHyperice provides percussion massage devices and recovery technology (TheraGun) used at Fitness Quest 10 for member recovery and muscle treatment between training sessions.
• Team Elite Chiropractic (Dr. CJ Epstein)coreStrategic or Co-development PartnerDr. CJ Epstein operates Team Elite Chiropractic at Fitness Quest 10, providing CSCS and ART-certified chiropractic care including treatment for San Diego Padres. Services include red light therapy, active release therapy, and adjustments under the same roof as member training.
• Water & Sports Physical Therapy (Dr. Garrick Li)coreStrategic or Co-development PartnerDr. Garrick Li provides physical therapy services at Fitness Quest 10 with DPT from University of St. Augustine. Offers aquatic therapy, sports rehabilitation, and manual therapy. Therapists can communicate directly with trainers for integrated care.
• Pure Health (Dr. Corey King)minorStrategic or Co-development PartnerDr. Corey King provides wellness services as part of the Fitness Quest 10 wellness partner network.
• Auto-ness Physical Therapy (Dr. Matthew Perry)minorStrategic or Co-development PartnerDr. Matthew Perry provides physical therapy services as part of the Fitness Quest 10 wellness partner network.
• The Meal Prep CompanyminorGTM or Marketing PartnerMeal prep and nutrition company providing healthy meal delivery services. Recommended to Fitness Quest 10 members for nutrition support. Discount available through referral.
• Prestige LabsminorGTM or Marketing PartnerSupplement provider offering Fitness Quest 10 members discounted supplements. Referral link available for member purchases.
• HYROXcoreStrategic or Co-development PartnerOfficial HYROX affiliate providing certified HYROX coaching, weekly HYROX classes, race-specific programming, and exclusive early access registration for HYROX events. Quarterly HYROX events held at Fitness Quest 10 facilities.

Recent moves9 records

Expansion highlights5 records

Direct peers

• Barry's Bootcamp: Premium boutique fitness brand offering high-intensity strength and cardio group classes. Overlaps with FQ10 in tiered class memberships, personal training add-ons, and premium positioning targeting higher-income consumers.
• F45 Training: Global functional training franchise built around 45-minute group HIIT/strength workouts. Closely comparable to FQ10's functional group training, HYROX-adjacent programming, and small-group personal training pricing structure.
• Chuze Fitness: San Diego–headquartered multi-location fitness operator offering memberships, group classes, and recovery services across Southern California. Directly comparable in geography, scale, and service mix to FQ10's three-location model.
• Orangetheory Fitness: Tech-enabled heart-rate based group fitness concept with mass subscription pricing and a franchise-led footprint. Comparable to FQ10 in use of MyZone-style heart rate tracking, tiered memberships, and group-class focus.

Broad incumbents

• 24 Hour Fitness: Established national chain with broad geographic presence across California and the U.S. Overlaps with FQ10 on tiered memberships, personal training, and group classes, though at a different price point and scale.
• Equinox: National luxury fitness operator with personal training, group classes, spa, and recovery services under one roof. Directly comparable to FQ10's premium positioning and integrated wellness stack including massage and recovery services.
• Life Time Fitness: Large U.S. operator offering memberships, group classes, personal training, family programs, and corporate wellness nationally. Comparable in breadth of service mix (training, recovery, corporate programs) and integrated amenity model.

Emerging players

• Todd Durkin Fitness / FQ Mastermind: Personal brand and coaching offering built by FQ10's original founder Todd Durkin. Adjacent to FQ10 in origin, training methodology, and elite athlete credibility, though it operates as a media/coaching business rather than gym facilities.

Regional players

• EOS Fitness: Value-positioned multi-location gym chain headquartered in the western U.S. Comparable to FQ10 in broad geographic reach and tiered membership structure, though EOS skews toward value versus FQ10's premium positioning.

Others

• Hyperice (recovery tech partner): Recovery technology provider (TheraGun, Normatec) already integrated as an FQ10 supplier. Included as an ecosystem partner / enabling technology that shapes FQ10's recovery and athlete-performance differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bristolfit
• Facebookfacebook.com/FitnessQuest10
• Instagraminstagram.com/fitnessquest10
• LinkedInlinkedin.com/company/fitness-quest-10

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Quest 10