Sedilia

What Sedilia does

Sedilia is a privately held London-based workshop founded in 1998 by Robert Stephenson that designs and handcrafts bespoke upholstered furniture for interior designers, private clients, and luxury commercial buyers. The company operates from a single 5,000 sq ft restored 1950s workshop at 172 Clapham Park Road, where design, frame making, upholstery, cutting and sewing are co-located under one roof. Its product portfolio spans five named collections — Pylon, Tor, Roll Top, Sennen, and Mantle — covering sofas, armchairs, sectionals, daybeds, ottomans, and benches, plus bespoke commissions and ex-display sales.

The underlying technology is rooted in traditional upholstery craft: fully hand-sprung seats and backs using long springs, hand-turned solid European hardwood legs, hybrid frames combining solid beech with CNC-cut cabinet-grade birch plywood, and natural upholstery fillings (hair, latex, sheep wool, foam, down) that are now used in 65% of the Sedilia Collection following four years of materials research. Pieces are made to order with a 10-12 week lead time and conform to UK Furniture and Furnishings (Fire) (Safety) Regulations 1988. All designs, text and images are owned by Sedilia Limited (company number 5531460, England and Wales).

Sedilia makes money through made-to-order furniture sales on a 50% deposit / 50% balance payment structure, ex-display sales at 20-50% discounts off retail, a structured Trade Account Program offering designer pricing to interior professionals, and reupholstery and restoration services for existing customers. Distribution is direct-to-consumer via website enquiry and worldwide white-glove or kerbside delivery, supplemented by exclusive retail through partner boutiques such as Connolly in London. The business is founder-led with no external funding, no parent company, and no disclosed revenue.

Name

Sedilia

Legal name

Sedilia Limited

Website

https://sedilia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Sedilia is a London workshop, founded in 1998, that designs and handcrafts bespoke upholstered furniture — including fully hand-sprung sofas, armchairs, sectionals, and benches — for interior designers, private residential clients, and luxury commercial buyers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Made-to-Order Furniture Sales: Primary revenue stream from bespoke upholstered furniture sold made-to-order. 50% deposit required at order confirmation, remaining 50% balance paid before collection or delivery. Production lead time of 10-12 weeks. Prices include VAT at current rate.
2. Reupholstery and Restoration Services: Full reupholstery and restoration service for existing Sedilia furniture to give it a new lease of life. Provides recurring revenue from the existing customer base and supports furniture longevity.
3. Trade Account Program: Trade accounts for interior designers and industry professionals with access to designer pricing. Application process requires company information, trade references, and VAT registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sedilia designs and handcrafts bespoke upholstered furniture (sofas, armchairs, sectionals, daybeds, ottomans, benches, stools) made-to-order in its southwest London workshop, targeting interior designers, high-end residential clients, and luxury commercial venues such as hotels, restaurants, retail brands, and superyachts. Production combines traditional hand-sprung construction with sustainable natural fillings and offers a 10–12 week lead time, a 12-month warranty, and a lifetime reupholstery service.

Product overview

Sedilia is a London-based furniture manufacturer established in 1998 that designs and makes exceptional upholstered furniture in their southwest London workshop. The product portfolio spans multiple distinct product families: the Pylon collection (sofa, armchair, daybed, sectional) featuring interlocking block design inspired by ancient Egyptian architecture; the Tor collection (armchair, sofa, tailored sofa, sectional) known for flowing lines and graceful arms; the Roll Top collection (chair, ottoman, sofa) embodying tactile curves with reductive aesthetic; the Sennen collection (armchair, sofa, curved sofa, sectional, swivel tub chair, ottoman) offering sculptural forms with comfort focus; and the Mantle collection (bench, round, stool) crafted from sustainable British deerskin. The company also offers bespoke custom furniture services for interior designers and collaborates with heritage brands like Connolly and The House by MAH. All products are made to order with 10-12 week lead times, handcrafted in London with heritage techniques including hand-sprung seats and natural upholstery fillings.

Differentiator

Problem solved

Functional benefit

Products and services

• Pylon Sofa Reinterpretation of the timeless square-arm profile with an interlocking block design inspired by ancient Egyptian architecture, featuring a fully hand-sprung seat and sprung back with natural upholstery fillings; for high-end residential and luxury commercial interiors.
• Pylon Armchair Playful composition of interlocking blocks inspired by ancient Egyptian architecture, with a subtly tapered shape and fully hand-sprung seat and sprung back for cocoon-like comfort.
• Pylon Daybed Third affiliate of the Pylon family inspired by ancient Egypt's monumental temple gateways, with a playful interlocking-block design and arms that taper from the ground up.
• Pylon Sectional Copious composition of interlocking blocks with two principal modules available in various lengths, featuring a fully hand-sprung seat and sprung back with natural, toxin-free upholstery fillings.
• Tor Armchair Curved capsule of calm designed to cocoon the body with distinctive generous proportions, featuring a fully hand-sprung seat and sprung back with toxin-free upholstery fillings.
• Tor Sofa Distinctive and playful sofa with a fully hand-sprung seat and sprung back, featuring creative interplay of flowing lines and graceful arms, with full seat and natural upholstery fillings free from FR chemicals.
• Tor Tailored Sofa Meticulously crafted sofa with a fully hand-sprung seat and sprung back, featuring a down-topped seat cushion with an expertly fitted cover and hand-sewn hem for flawless drape.
• Tor Sectional Elegant sweeping form fusing comfort and scale with a fully hand-sprung seat and sprung back, offering multiple configurations with an organic profile for versatility.
• Roll Top Chair Curvaceous 'croissant' of indulgence championing a softly supportive crescent shape, with the clean lines of the outer tub contrasting with the tactile flowing form of a fully sprung back and full seat.
• Roll Top Ottoman Characterful companion for the Roll Top Sofa, designed as a welcome for weary feet or an occasional seat, with a proud but playful silhouette and expert upholstery using natural and recycled fillings.
• Roll Top Sofa Combines tactile curves with strong fluid lines, embodying the recognisably reductive Sedilia aesthetic with gracefully flowing arms and a distinctive full seat hand sprung with long springs.
• Sennen Armchair Striking sculptural form with arms and backrest ideally proportioned and fully sprung throughout, built to combine softness and structure for a lifetime of unlimited relaxation.
• Sennen Sofa Striking sculptural form taking comfort seriously, with ideally proportioned arms and a backrest fully sprung throughout, combining softness and structure for perfect relaxation.
• Sennen Curved Sofa Soft arc of elegance designed to create comfort without compromise, with a generously deep cushion and a fully sprung back offering total support for an ultimate slouching experience.
• Sennen Sectional Striking centrepiece with the versatility of multiple configurations, available with a curved arm for comfy cocooning corner or an open arm where the seat flows forward.
• Sennen Swivel Tub Chair Compact rounded silhouette neatly proportioned and scaled to suit almost any interior space, with a hidden swivel mechanism developed with UK metalwork specialists for silent, smooth, frictionless movement.
• Sennen Ottoman Hardworking versatile multi-tasker with an oval shape, designed as the perfect companion to the Sennen Curved Sofa, providing generous space for feet to stretch out and relax.
• Mantle Bench Versatile seat and surface handcrafted using sustainable British deerskin (Billy Tannery suede) with precisely cut panels of soft yet durable suede draping over a solid beech frame.
• Mantle Round Meticulously handcrafted ottoman with sustainable British deerskin and natural upholstery fillings, featuring soft suede draping over a circular frame with hand-turned legs.
• Mantle Stool Elegant multipurpose module handcrafted using sustainable deerskin with a solid beech frame and hand-turned legs, artfully enshrouded with a precision-cut suede cover.
• Ess Chair Distinctive and refined chair developed to provide timeless versatility with sweeping back legs, a sprung seat, and a carefully proportioned curved backrest for continuous comfort.
• Connolly Club Chair Club chair co-created with heritage British brand Connolly for sale exclusively in Connolly's London retail store, featuring a solid beech and oak frame and a fully sprung seat.
• Sedilia X The House Collaboration with The House by MAH reinterpreting the Roll Top Sofa and Roll Top Chair using Pierre Frey archival fabrics from the La Manche Collection, with three patterns in hand-selected colourways (teddy mohair upholstery against graphically patterned shells).
• Bespoke Services Custom furniture design and manufacturing service for interior designers, high-end residential properties, restaurants, luxury retail, and superyachts, with open dialogue, detailed drawings, and mid-production refinement.
• Ex-Display Showroom models and pieces previously loaned for photoshoots offered at discounted prices (typically 20–50% off), including various sofas, armchairs, and chairs from the collection.
• Trade Account Program Trade program allowing industry professionals to apply for accounts with access to wholesale/designer pricing and dedicated trade support; application requires company information, trade references, and VAT registration.
• Reupholstery and Restoration Service Full reupholstery and restoration service for existing Sedilia furniture to give it a new lease of life, supporting longevity and providing recurring revenue from the existing customer base.

Quantifiable outcome

• 12-month warranty covers reasonable labour rates for defective components and incidental shipping costs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The House by MAHcoreStrategic or Co-development PartnerCollaboration to reimagine the Roll Top Sofa and Roll Top Chair using Pierre Frey archival fabrics from the La Manche Collection. Created bespoke offering with three patterns, each available in three hand-selected colourways. Teddy Mohair upholstery contrasts with graphically patterned shells. Available exclusively through The House by MAH.
• ConnollycoreStrategic or Co-development PartnerSedilia created a club chair for sale in Connolly's London retail store. Connolly is an iconic British heritage brand founded in 1878, known for providing upholstery for Houses of Parliament, Concorde, Rolls Royce Bentley, Jaguar and Ferrari seats. The chair embodies Connolly's luxury heritage with solid beech and oak frame and fully sprung seat. Available exclusively from Connolly.
• Billy TannerycoreTechnology or IntegrationBritish micro tannery providing suede exclusively for the Mantle Bench, Mantle Round and Mantle Stool. Combines traditional vegetable tanning with modern leather technology to create sustainable deer hide with minimal environmental impact. Available in sage green, bark brown and ink blue tones. 100% British deer hide, inherently passes British Cigarette and Match BS 5852.
• Rui Ribeiro StudiominorImplementation/ SI/ Consulting PartnerInterior design studio credited for interior design work featuring Sedilia bespoke furniture. Example project showcased on Sedilia bespoke services page.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Poltrona Frau: Italian luxury upholstered furniture manufacturer with century-old heritage, known for leather craftsmanship and supplying high-end residential, hospitality, and automotive interiors (including Ferrari). Comparable in luxury positioning and craftsmanship emphasis, but at significantly larger scale and broader geographic distribution.
• B&B Italia: Major Italian contemporary upholstered furniture manufacturer serving residential and hospitality markets globally through a strong designer network. Overlaps with Sedilia on designer-spec channel and luxury residential projects, but operates at vastly larger scale across multiple price tiers.
• Flexform: Italian high-end upholstered furniture maker with deep trade relationships globally, offering made-in-Italy sofas and seating with refined design language. Comparable in design philosophy and trade/designer channel, but at much larger production scale and broader catalog.

Direct peers

• Rose Uniacke: London-based designer and maker of bespoke upholstered furniture, operating her own workshop with emphasis on timeless reductive design and natural materials. Highly comparable in aesthetic philosophy, atelier model, and trade clientele.
• Duresta: British heritage upholstered furniture manufacturer producing handmade sofas and chairs with traditional construction techniques. Comparable in craftsmanship emphasis, UK manufacturing base, and trade distribution to interior designers, though at slightly broader price points.
• Andrew Martin: British furniture and interior brand with a strong interior designer trade program and showroom in London, offering upholstered furniture alongside broader home furnishings. Comparable trade channel and luxury positioning, though with broader product assortment.
• Soane Britain: Luxury British furniture maker producing handmade upholstered furniture and lighting with strong emphasis on craftsmanship, sustainable materials, and collaborations with leading designers. Direct peer in positioning, materials philosophy, and designer-trade channel.
• George Smith: London-based bespoke upholstered furniture maker founded in the 1980s, serving interior designers and high-end residential clients with made-to-order seating. Directly comparable in business model, target customer, handcraft positioning, and price tier to Sedilia.

Others

• Designers Guild: British luxury home furnishings and fabric house with a strong designer-trade channel. Comparable customer base (interior designers, luxury residential) and adjacent product category (textiles, furniture), positioning it as an ecosystem participant rather than a direct maker competitor.
• Pierre Frey: French heritage textile house supplying luxury fabrics to upholstered furniture makers and interior designers. Already a Sedilia partner via The House by MAH collaboration; relevant as a fabric supplier, design collaborator, and ecosystem participant in the bespoke upholstery value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sedilia_london
• LinkedInlinkedin.com/company/sedilialondon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedilia