What Rocky Mountain Wild does

Rocky Mountain Wild is a 501(c)(3) nonprofit conservation organization headquartered in Denver, Colorado, founded in 1999, that operates in the Southern Rocky Mountain region to protect, connect, and restore wildlife and wild lands. Its core programs are four concurrent community science initiatives: the Colorado Pika Project (continuous annual monitoring of American pika populations since 2010), the Colorado Corridors Project (a remote-triggered camera network documenting wildlife movement along the I-70 corridor to support wildlife crossing structure advocacy), Colorado Bat Watch (a statewide bat monitoring program in partnership with U.S. Forest Service, Colorado Parks and Wildlife, the Colorado Natural Heritage Program, and the North American Bat Monitoring Program), and the Go Big! Central Colorado Bighorn Sheep Survey. The organization also runs Oil and Gas Watch, an advocacy platform tracking federal oil and gas lease sales across Colorado, Montana, New Mexico, Utah, and Wyoming with an ArcGIS-based Open for Drilling map and activist toolkits; the Room to Roam wildlife corridor initiative; the GAPS (Gender Advancement and Parity in STEM) paid internship and mentorship program; GIS services for conservation planning; and a Carbon Offset Partnership with Southern Plains Land Trust.

The organization is member-supported rather than commercial. It generates revenue through individual tax-deductible donations (Colorado Gives, in-house donate page), a monthly recurring Super Species Squad program on GivingFuel described as its most stable funding source, planned/legacy giving including IRA rollovers and appreciated stock, merchandise and plush animal adoptions through RedBubble and an in-house shop ($35 adoptions), workplace giving through Community Shares of Colorado, corporate giving via the 1% for the Planet network, and the carbon offset partnership. It serves two primary segments: conservation-focused individual volunteers engaged through community science fieldwork and advocacy, and environmentally-conscious businesses seeking credible nonprofit partners for sustainability commitments. It is governed by a board of directors with a 1-10 person staff and is currently in a leadership transition following the retirement of former Executive Director Tehri.

Name

Rocky Mountain Wild

Legal name

Rocky Mountain Wild

Website

https://rockymountainwild.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky Mountain Wild is a Denver-based 501(c)(3) nonprofit that runs community science programs, GIS services, and public-lands advocacy to protect wildlife and wild lands in the Southern Rocky Mountain region, serving individual volunteers, donors, and environmentally-focused businesses across five states.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Administration of Conservation Programs (92412), Administration of Conservation Programs (924120)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industry

Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Wildlife conservation programs
• Community science initiatives
• Conservation advocacy services
• GIS mapping services
• Endangered species protection

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations through Colorado Gives platform, with options for one-time or monthly recurring gifts. Also includes workplace giving through Community Shares of Colorado and vehicle donations through Vehicles for Charity program.
2. Monthly Giving Program (Super Species Squad): Monthly recurring donations via GivingFuel platform - described as most stable funding source. Includes exclusive perks for members including stickers and random acts of kindness.
3. 1% for the Planet: Nonprofit partner in global alliance where member businesses donate 1% of annual sales to approved environmental organizations
4. Planned Giving: Legacy gifts including IRA rollovers, appreciated stock, real estate bequests, life insurance beneficiary designations, and life income gifts
5. Merchandise Sales: Sales of Rocky Mountain Wild branded merchandise through RedBubble and in-house shop including apparel, the Molly's Tale of the American Pikas book, and plush animal adoptions for $35
6. Carbon Offset Partnership: Colorado Carbon Offset Partnership with Southern Plains Land Trust where 80% of donations go to grassland preservation and 20% to Rocky Mountain Wild's climate-sensitive species conservation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rocky Mountain Wild is a 501(c)(3) nonprofit conservation organization that protects, connects, and restores wildlife and wild lands in the Southern Rocky Mountain region. It delivers community science programs (Colorado Pika Project, Colorado Corridors Project, Colorado Bat Watch, Go Big! Bighorn Sheep Survey), GIS mapping services, the Oil and Gas Watch advocacy tool tracking federal lease sales across five states, the GAPS workforce development initiative for gender parity in STEM, and species-specific conservation programs for keystone species such as American Pika, Canada Lynx, and Wolverine.

Product overview

Rocky Mountain Wild is a 501(c)(3) nonprofit conservation organization that operates as a unified set of community science programs, advocacy tools, and workforce development initiatives rather than a commercial product platform. The core programs include the Colorado Pika Project (Pika Partners), Colorado Corridors Project, and Colorado Bat Watch, which engage volunteers in wildlife monitoring and data collection. The organization also runs the Oil and Gas Watch advocacy program, GIS Services, the GAPS workforce development initiative, and species-specific conservation programs for key species like the American Pika, bighorn sheep, and various threatened wildlife. Additional offerings include the Colorado Carbon Offset Partnership, plush animal adoption programs, and the Room to Roam corridor initiative. These programs collectively work toward protecting wildlife and wild lands in the Southern Rocky Mountain region through community engagement, scientific research, and conservation advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• GAPS (Gender Advancement and Parity in STEM): A workforce development program supporting gender parity in STEM fields through mentorship and paid internships for people from marginalized genders.
• Go Big! Central Colorado Bighorn Sheep Survey
• Colorado Pika Project
• Colorado Corridors Project
• Colorado Bat Watch

Products and services

• Colorado Pika Project (Pika Partners) A community science initiative that engages volunteers in collecting data on American pikas and their habitat at high-altitude field sites across Colorado, providing research data to determine if pikas are vulnerable to climate change.
• Colorado Corridors Project A project using remote-triggered cameras at proposed wildlife crossing structure locations to collect wildlife photos and build the case for wildlife overpasses along the I-70 mountain corridor.
• Colorado Bat Watch A community science initiative developed in collaboration with the U.S. Forest Service, Colorado Parks and Wildlife, the Colorado Natural Heritage Program, and the North American Bat Monitoring Program to monitor bat species and collect data on bat roost sites and colonies.
• Go Big! Central Colorado Bighorn Sheep Survey A community science project engaging volunteers in recording observations of Rocky Mountain bighorn sheep, domestic sheep, and goats in Central Colorado to inform conservation strategies and monitor disease transmission risks.
• Oil and Gas Watch An advocacy program that screens and tracks federal oil and gas lease sales across Colorado, Montana, New Mexico, Utah, and Wyoming, providing activists with information and resources to submit comments and protest upcoming sales.
• GIS Services Geographic Information System services provided by the organization to support conservation planning and wildlife habitat analysis.
• Gender Advancement and Parity in STEM (GAPS) Program A mentorship and paid internship program supporting people from marginalized genders in biology and science careers, including mentorship connections for emerging and seasoned environmentalists.
• Room to Roam An initiative focused on protecting wildlife corridors and habitat connectivity, including the Wild I-70 project and Wolf Creek Pass advocacy.
• Colorado Carbon Offset Partnership A partnership with Southern Plains Land Trust enabling donors to offset their carbon footprint by protecting carbon-sequestering grasslands and supporting pika conservation, with 80% of donations funding land trust purchases and 20% supporting Rocky Mountain Wild's climate-sensitive species programs.
• Adopt a Pika, Bat, or Prairie Dog Plush A plush animal adoption program in which supporters can adopt a plush pika, bat, or prairie dog for $35, receiving a personalized e-certificate of adoption plus fun extras, with proceeds supporting Rocky Mountain Wild's conservation work. Ships within the US only.
• Key Species Protection Programs Focused conservation efforts for keystone and at-risk species including American Pika, Black-footed Ferret, Boreal Toad, Canada Lynx, Greater Sage-Grouse, Gunnison Sage-Grouse, Prairie Dog, Preble's Meadow Jumping Mouse, Wolf, and Wolverine.
• Super Species Squad Monthly Giving Membership Monthly recurring donation membership processed via the GivingFuel platform, described as the organization's most stable funding source. Members choose their own monthly amount and receive a Rocky Mountain Wild sticker with their January tax letter plus random acts of kindness throughout the year.

Quantifiable outcome

• Long-term pika population data collected annually since 2010 used in climate vulnerability research
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Southern Plains Land TrustcoreStrategic or Co-development PartnerColorado Carbon Offset Partnership where Southern Plains Land Trust uses 80% of donations to purchase and protect grasslands in southeastern Colorado for carbon sequestration, while 20% supports Rocky Mountain Wild's climate-sensitive species conservation programs.
• U.S. Forest ServicecoreStrategic or Co-development PartnerPartner in Colorado Bat Watch community science initiative; provides collaboration on statewide bat research and monitoring needs.
• Colorado Parks and WildlifecoreStrategic or Co-development PartnerCollaborating agency in Colorado Bat Watch program for statewide bat species monitoring and white-nose syndrome response. Also partner in Go Big! Central Colorado Bighorn Sheep Survey.
• Colorado Natural Heritage ProgrammajorStrategic or Co-development PartnerPartner in Colorado Bat Watch initiative contributing to statewide bat monitoring program.
• North American Bat Monitoring ProgrammajorStrategic or Co-development PartnerProgram partner in Colorado Bat Watch aligned with continental bat monitoring efforts.
• 1% for the PlanetmajorGTM or Marketing PartnerRocky Mountain Wild is a nonprofit partner in this global alliance of over 1,200 member companies in 48 countries that commit to donating 1% of annual sales to environmental causes.
• Community Shares of ColoradomajorChannel Partner/ Reseller/ DistributorWorkplace giving partner enabling employees to make charitable donations via paycheck contributions to Rocky Mountain Wild through workplace giving campaigns.
• Pika PartnerscoreStrategic or Co-development PartnerCollaborative platform for the Colorado Pika Project connecting volunteer citizen scientists with pika research and conservation efforts; also hosts carbon offset partnership donations.
• Conservation coalition organizationsmajorStrategic or Co-development PartnerRocky Mountain Wild is part of a wide coalition of conservation organizations monitoring wilderness and public lands policy issues, including partnerships with organizations like Wilderness Society and Center for Western Priorities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Nature Conservancy: Global conservation organization working on land and water protection including grassland preservation. Conceptually aligned with Rocky Mountain Wild's land protection and carbon offset partnership work, though operating at vastly larger scale and budget.
• Defenders of Wildlife: National wildlife conservation nonprofit working on endangered species, wildlife corridors, and public lands policy. Operates at significantly larger scale but shares core mission focus on keystone species and habitat connectivity relevant to Rocky Mountain Wild's Key Species programs.
• National Wildlife Federation: Largest US-based wildlife conservation nonprofit with national reach. Operates wildlife advocacy, community science, and policy programs at a substantially larger scale but with overlapping mission areas on wildlife habitat, climate adaptation, and public lands.
• Natural Resources Defense Council: Major environmental advocacy organization engaged in climate, wildlife, and public lands policy. Larger and broader in scope but pursues overlapping federal advocacy on endangered species protection and oil/gas regulation.

Direct peers

• The Wilderness Society: National conservation nonprofit explicitly named as a coalition partner of Rocky Mountain Wild. Both organizations advocate for wilderness protection, public lands policy, and endangered species conservation, making mission and operating model directly comparable.
• Earthworks: Nonprofit focused on minimizing the impacts of energy and mineral extraction, including oil and gas development. Rocky Mountain Wild's Oil and Gas Watch program operates in the same advocacy space with overlapping Rocky Mountain state coverage.
• Conservation Colorado: Statewide Colorado conservation advocacy organization. Directly comparable in geography and policy focus, addressing public lands, wildlife habitat, and state/federal environmental policy within the same Southern Rocky Mountain constituency.
• WildEarth Guardians: Western-focused conservation nonprofit pursuing wildlife and wildlands protection through advocacy and litigation. Operates in overlapping geographies and policy arenas, including endangered species and public lands defense.
• Center for Western Priorities: Regional advocacy organization explicitly cited as a coalition partner. Focused on Western public lands conservation and federal policy advocacy, aligning closely with Rocky Mountain Wild's Oil and Gas Watch and wilderness protection work.

Regional players

• Rocky Mountain Elk Foundation: Wildlife habitat conservation organization focused on elk and related species in the Rocky Mountain region. Operates in the same geographic footprint and shares habitat connectivity and corridor protection priorities relevant to the Colorado Corridors Project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTLlTpfl4yF11dkRWxDIfDw
• Facebookfacebook.com/rockymountainwild
• LinkedInlinkedin.com/company/rocky-mountain-wild
• Instagraminstagram.com/rockymtwild
• Pinterestpinterest.com/rockymtwild

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Wild