Sequoia Financial, LLC, A Registered Investment Advisory Firm

What Sequoia Financial, LLC, A Registered Investment Advisory Firm does

Sequoia Financial, LLC is a privately held, independent Registered Investment Advisor founded in 2019 by CFP® practitioner Schad TenBroeck in Visalia, California. The firm delivers holistic financial planning and investment management services to affluent households and business owners in California's Central Valley, with supplemental reach to nationwide clients via virtual consultations. Core services include financial planning, retirement planning (RMDs, Social Security, Medicare, long-term care), investment management with custom-built portfolios and ESG/direct-indexing options, risk management, estate planning, and employee benefits consulting. The firm also services employer-sponsored retirement plans including traditional, safe-harbor, solo, and SIMPLE 401(k) plans.

The business operates on a fee-only model, charging a flat 1% of assets under management with a $100,000 minimum account size, aligning revenue with client outcomes rather than product commissions. Client engagement follows a structured four-meeting process — free intro, discovery, recommendations, and ongoing quarterly financial-success meetings — supported by a personal client website and the Altruist custodian platform for account access. Marketing is led by an educational content engine spanning a blog, email newsletter, and presence across Facebook, Twitter, LinkedIn, Instagram, YouTube, and Vimeo.

The firm is bootstrapped, founder-owned, and unaffiliated with any parent company, private equity sponsor, or institutional investor. As of end-of-year 2019, Sequoia Financial had onboarded 7 comprehensive households and served 5 additional project-based clients, with the founder targeting 1–2 new clients per month in the early growth phase.

Name

Sequoia Financial, LLC, A Registered Investment Advisory Firm

Legal name

Sequoia Financial, LLC

Website

https://sequoiainvesting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sequoia Financial is a boutique Registered Investment Advisor in Visalia, California that provides holistic financial planning, investment management, and retirement plan services to affluent households and business owners on a 1% AUM fee model.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF), Family Office Trust & Fiduciary Services (FSAEAKAF)

Keywords

• Registered investment advisor
• Financial planning services
• Retirement planning
• Investment management
• Wealth management advisory

Headquarters

HQ city

Visalia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fee: Sequoia Financial charges a straightforward 1% annual fee on assets held under their management. This fee-only model aligns the firm's interests with client outcomes, meaning they do better when clients do better. The firm does not earn commissions on investment product sales, maintaining their fiduciary duty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sequoia Financial is a fiduciary Registered Investment Advisor that provides holistic financial planning, retirement planning, and investment management services to affluent households, retirees, and business owners. The firm charges a flat 1% annual fee on assets under management with a $100,000 minimum, builds custom portfolios for each client, and conducts structured four-meeting onboarding followed by quarterly financial-success meetings.

Product overview

Sequoia Financial is a holistic financial planning and investment management firm offering a comprehensive suite of services. The core offering centers on Financial Planning as the backbone, complemented by Retirement Planning, Investment Management, and Employer-Sponsored Retirement Plans services. The firm builds custom investment portfolios for every client and provides ongoing quarterly financial-success meetings. Services include tax planning, risk management, estate planning, Social Security timing, Medicare strategies, and employee benefits consulting. The firm operates as a fiduciary and charges 1 percent of assets under management.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service covering tax planning, 401(k) and retirement account strategies, risk management and planning, estate planning, and business valuation, designed for affluent households, retirees, pre-retirees, and business owners seeking holistic advice.
• Retirement Planning Retirement planning service addressing Required Minimum Distributions (RMDs), Social Security timing, Medicare strategies, long-term care planning, tax planning, risk management, and estate planning for current and future retirees.
• Investment Management Investment management service providing risk-tolerance adjusted recommendations, global diversification, passive and active strategies, asset allocation, tax-efficient portfolios, custom-built portfolios for every client, and ESG or direct-indexing strategies for individuals and households.
• Employer-Sponsored Retirement Plans (401(k)) Comprehensive 401(k) and employer-sponsored retirement plan services for small businesses, covering Traditional, Safe-Harbor, Solo, and SIMPLE plans; including plan design and implementation, employee education events at the worksite, and fiduciary-level service to the business owner and employees.
• Employee Benefits Consulting Consulting service for business owners and employers to design and manage employee benefits packages and broader financial strategies, including tax planning, retirement planning, risk management, succession and estate planning, and benefits consulting to optimize both business and owner outcomes.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Modern Wealth Management: Tech-forward RIA providing financial planning and investment management to HNW households with modern digital experience. Emerging peer with overlapping fee-only, fiduciary, holistic-planning positioning and HNW segment focus.

Broad incumbents

• Edelman Financial Engines: Large national RIA providing fiduciary investment advice, financial planning, and 401(k) plan services to mass-affluent and HNW clients. Broad incumbent with overlapping fiduciary, fee-based model and 401(k) services.
• Personal Capital (Empower): Tech-enabled RIA offering financial planning, investment management, and retirement plan services with fiduciary advisors. Broad incumbent with overlapping holistic planning and HNW targeting.

Direct peers

• Carson Group: RIA platform supporting affiliated advisors with holistic financial planning for HNW clients and business owners. Direct comparable on fee-only fiduciary positioning, 401(k) and business-owner services, and growth-via-advisor-affiliation model.
• Facet Wealth: Tech-enabled flat-fee financial planning firm serving HNW clients with CFP-led advice and transparent pricing. Direct comparable on transparent fee structure, fiduciary model, and HNW clientele.
• Mariner Wealth Advisors: Fee-only RIA serving HNW individuals with comprehensive financial planning, investment management, and tax/estate services. Direct peer on fiduciary model, holistic planning scope, and HNW client focus.
• Buckingham Strategic Wealth: Fee-only fiduciary RIA offering evidence-based investment management and financial planning to HNW households. Direct peer on pure fee-only model, holistic planning, and evidence-based portfolio construction.
• Creative Planning: Large fee-only RIA offering holistic financial planning, investment management, and tax/estate services to affluent households. Direct comparable on fiduciary, fee-only, holistic-planning business model; differs only by scale.

Others

• XY Planning Network: Network and support organization for fee-only financial advisors serving Gen X/Y clients. Comparable on fee-only RIA business model and modern planning orientation; differs as an enabling platform rather than a single firm.
• Garrett Planning Network: Network of fee-only fiduciary financial planners serving individuals and families on an hourly or retainer basis. Comparable on fee-only fiduciary model and direct-client planning; differs as an enabling ecosystem rather than a single RIA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sequoiainvesting
• YouTubeyoutube.com/channel/UCn6gclgTRsnQmBJSchmhQ
• Facebookfacebook.com/sequoiainvesting
• LinkedInlinkedin.com/company/sequoia-financial-llc-ria
• Instagraminstagram.com/sequoiainvesting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequoia Financial, LLC, A Registered Investment Advisory Firm