River City Graphic Supply Llc

What River City Graphic Supply Llc does

River City Graphic Supply LLC, doing business as River City Supply, is a B2B e-commerce distributor founded in 2008 and based in the Austin/San Antonio, Texas area (sourcing area code 512, shipping from San Antonio). The company distributes screen printing, embroidery, heat transfer vinyl (HTV), direct-to-film (DTF), sublimation, and sign vinyl supplies and equipment through its website screenprintsupplies.com. Its catalog spans 30+ product categories, including plastisol and water-based inks, transfer papers, blank apparel, screen chemicals, pretreatment solutions, cap heat presses, dryers, exposure units, and finishing equipment. The business has been continuously operating for 17+ years and maintains an Instagram presence of approximately 2,286 followers.

The company operates as an authorized distributor for a wide roster of industry manufacturers, including Vastex (dryers/conveyors), ROQ (automatic screen printing presses, with equipment price points reaching approximately $25,000), Sawgrass (sublimation systems), Graphtec (cutters), Siser (HTV), Geo Knight (heat presses), Hotronix, Matsui, Easiway, Chromaline, CCI, STS (DTF), Amagic/Klaser (DTF), Exquisite Threads (embroidery thread), and Lane Seven (blank apparel). Two proprietary sub-brands — River City Foil HTV and River City Puff HTV — extend the company into private-label specialty films.

The business model is a margin-based wholesale distribution operation: the company purchases from manufacturers at distributor pricing, holds inventory in a single San Antonio warehouse, and resells to small and mid-sized apparel decorators, screen printers, sign makers, embroidery shops, and print-on-demand operators across the United States. Fulfilment is differentiated by same-day shipping on stocked SKUs and an in-store pickup option. High-ticket equipment sales (ROQ, Vastex, Geo Knight) are supported by a customer-financing partnership with American Bank to reduce capital friction for SMB buyers. No public information is available on revenue, headcount, ownership, funding history, or management.

Name

River City Graphic Supply Llc

Legal name

River City Graphic Supply, LLC

Website

https://screenprintsupplies.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

River City Graphic Supply LLC is a B2B e-commerce distributor of screen printing, embroidery, HTV, DTF, sublimation, and sign vinyl supplies and equipment, serving small and mid-sized apparel decorators, screen printers, sign makers, and print-on-demand operators across the United States from its San Antonio, Texas warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Consumables: The primary revenue stream is direct product sales of consumable supplies including screen printing inks (plastisol, water-based, discharge, silicone), emulsions, mesh/screens, squeegees, heat transfer vinyl, sign vinyl, DTF films and powder, sublimation inks, embroidery thread, and cleaning chemicals. Products are sold at variable unit prices ranging from under $1 to thousands of dollars per item, with volume discounts and clearance pricing (50–80% off) used to move inventory.
2. Product Sales - Equipment: Sale of capital equipment including manual and automatic screen printing presses (Vastex, ROQ), conveyor dryers, exposure units, heat presses (Geo Knight, Hotronix), DTF printers, sublimation printers (Sawgrass), vinyl cutters (Graphtec), coating machines, and accessories. Equipment prices range from hundreds to tens of thousands of dollars. Financing options are available through American Bank.
3. Gift Cards: Digital gift cards sold in denominations from $10 to $1,000, delivered by email and redeemable on any product in the store. Gift cards do not expire.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

River City Graphic Supply LLC (dba River City Supply) is a B2B e-commerce distributor of screen printing, embroidery, heat transfer, DTF (direct-to-film), sublimation, and sign-making consumables and equipment. It sells consumables (plastisol and water-based inks, emulsions, screens, mesh, squeegees, HTV, sublimation inks, DTF films and powders, embroidery thread) and capital equipment (Vastex/ROQ presses, Geo Knight/Hotronix heat presses, Sawgrass sublimation printers, STS DTF printers, Graphtec plotters, conveyor dryers, exposure units) through its website screenprintsupplies.com, with same-day shipping from San Antonio and in-store pickup. It also offers equipment financing through American Bank and a full library of starter kits for new shops.

Product overview

River City Graphic Supply LLC operates as a screen printing supplies and equipment distributor offering a comprehensive portfolio of products across 30+ categories. The core offering centers on screen printing supplies including inks (plastisol, water-based, discharge), emulsions, screens/frames/mesh, and equipment (presses, dryers, exposure units). The company extends its portfolio into related decoration methods: heat transfer vinyl (HTV) with full Siser lineup, sublimation printing via Sawgrass printers and inks, DTF printing with STS printers and supplies, and embroidery supplies. Supporting products include cutting plotters (Graphtec), CADlink RIP software, blank apparel (Lane Seven brand), heat presses (Hotronix/Geo Knight), sign vinyl, and production consumables. The business model combines e-commerce with same-day in-store pickup from their San Antonio location, offering equipment financing and serving as a one-stop shop for apparel decorators ranging from beginners (starter kits) to high-volume production shops (automatic ROQ presses).

Differentiator

Problem solved

Functional benefit

Brands

• River City Foil HTV: House brand foil heat transfer vinyl
• River City Puff HTV

Products and services

• Screen Printing Inks Wide range of screen printing inks including plastisol inks from multiple brands (Matsui Alpha Series, CCI), water-based inks, discharge inks, and specialty inks for screen printing shops and apparel decorators.
• Screen Printing Equipment Presses, exposure units, dryers, conveyor dryers, and related production equipment from Vastex, ROQ, Douthitt, BBC Blackbody and Rhinotech for production-grade screen printing operations. Prices range from hundreds to tens of thousands of dollars per unit.
• Complete Screen Printing Starter Kits Bundled essential tools and materials for beginners and new shops including 1-color, 4-color plastisol and water-based kits ranging from $222.50 to $1,444.56.
• Emulsions & Capillary Films Screen printing emulsions, scoop coaters, and stencil-prep tools from Chromaline, Murakami, and Saati matched to every ink system, mesh count, and exposure setup.
• Screens, Frames & Mesh Aluminum frames and mesh in various sizes for screen printing from small specialty work to large format production, including Saati Hydro Screens.
• Siser Heat Transfer Vinyl (HTV) Full Siser HTV lineup including EasyWeed, Glitter, Holographic, StripFlock, Reflective, EasyPatterns, and stretch materials in 12-, 15-, and 20-inch widths for cotton, polyester, and blends.
• Heat Presses Heat presses from Hotronix and Geo Knight with precise digital time and temperature control, available in clamshell, swing-away, and auto-open styles with financing available.
• Graphtec Cutting Plotters Precision vinyl cutters from Graphtec for HTV, sign vinyl, and apparel decoration including CE7000, CE8000, and FC9000 series ranging from $1,395 to $7,595.
• Embroidery Supplies Complete commercial embroidery supplies including Triumph DBxK5 needles, Exquisite 40 wt polyester thread in 1000m and 5000m across 100+ colors, KingStar metallics, and a stabilizer lineup.
• Sawgrass Sublimation Printers & Inks Sawgrass sublimation printers including SG500, SG800, SG1000, and VJ 628 with SubliJet UHD inks for vivid, durable prints on apparel, mugs, and hard substrates.
• STS 24 XPD-924D DTF Printer Direct-to-film printer with dual-head performance for professional output and high-speed production, priced at $24,995 with free shipping.
• STS Digital Inks STS digital inks for sublimation, solvent, DTG, DTF, and UV printing with high color saturation, strong adhesion, and excellent wash durability.
• Screen Cleaning Chemicals Full reclaiming and maintenance lineup including emulsion removers, ink degradents, haze removers, screen openers, and degreasers from AlbaChem, CCI, and Easiway.
• Equipment Financing Flexible equipment financing for presses, dryers, and exposure units with Section 179 tax advantages through American Bank financing partner.
• Lane Seven Blank Apparel Wholesale blank apparel including heavyweight ring-spun cotton tees, hoodies, and fleece with modern relaxed fits, print-ready for screen printing, DTF, HTV, and DTG.
• Digital Gift Cards Digital River City Supply gift cards delivered instantly by email, redeemable on any product, available in denominations from $10 to $1,000 and never expire.
• Sign Vinyl Sign vinyl products including FDC decal films, luminescent films, and RTape VinylEfx decorative series for signage applications.
• Inkjet Printers & Inks for Film Positives Complete Chromaline film-positive system including Epson SureColor T3170X and Canon Pixma IX6820 packages with AccuInk UV-blocking ink and CADlink FilmMaker RIP for dense, sharp positives.
• Heat Transfer Inkjet Paper Heat transfer paper for printing custom designs on standard inkjet printers for application on tees and garments, including NuCoat Perma Trans Dark and Light varieties.
• Klaser Heat Transfer Foil Amagic by Klaser metallic foil for apparel and promo items including silver, gold, clear, standard colors, specialty, and holographic varieties, drop-shipped from California.
• Spot Guns Spot guns and spot remover stations including Expert 3000 PSI spot removal gun for powerful removal of cured plastisol inks.
• Squeegees Professional-grade squeegees in various hardness and sizes including Ergo-Force handles for comfort and precision in screen printing.
• Spray Adhesive Aerosols Spray adhesive aerosols for pallet adhesion and temporary bonding in screen printing operations.
• Supacolor Transfers Supacolor transfers including blocker transfers, headwear transfers, LoMelt transfers, promotional transfers, softshell blocker transfers, and wearable transfers for cotton and blends.
• Clearance Products Screen printing and vinyl products at 50-80% off regular pricing, sold as-is with no returns while supplies last.

Quantifiable outcome

• Free ground shipping to the continental US on orders over $200
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• VastexcoreChannel Partner/ Reseller/ DistributorRiver City Supply is an authorized distributor of Vastex screen printing presses, conveyor dryers, pallets, parts, and accessories. The Vastex product line includes manual presses (V100, V1000, V2000 series) and automatic presses, representing a core equipment category for the business.
• ROQ (Roth Mogul)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of ROQ automatic screen printing presses including the ROQ Impress and ROQ Sahara series. ROQ is a key brand for high-volume automatic press needs, complementing the Vastex manual press offering.
• SawgrasscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Sawgrass sublimation printers (SG500, SG800, SG1000) and sublimation inks (SubliJet-UHD). Sawgrass printers include a three-year warranty, free training, and lifetime support. River City Supply offers the full Sawgrass lineup including the VJ 628 25-inch 8-color system.
• GraphteccoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Graphtec vinyl cutting plotters including the CE7000, CE8000, FC9000 series. Graphtec plotters are sold with free shipping and are targeted at sign makers and apparel decorators performing HTV and sign vinyl work.
• SisercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of the full Siser HTV (heat transfer vinyl) product lineup including EasyWeed, Glitter, Holographic, Brick, Puff, Reflective, StripFlock, Stretch, EasyPatterns, and specialty lines. Also distributes Siser Juliet and Romeo vinyl cutters and Siser EasySubli sublimation vinyl.
• Geo KnightcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Geo Knight heat presses (DK20, Cap Heater, swing-away models) for HTV, DTF, sublimation, and specialty transfer applications. Heat press financing starts at $99/month through the company's financing program.
• HotronixcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Hotronix heat presses alongside Geo Knight. Hotronix is described as one of the two most trusted names in heat press equipment along with Geo Knight.
• MatsuicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Matsui screen printing inks including the Alpha Series and Infinity Series mixing inks, NEO concentrated pigments, water-based bases and whites, and silicone inks. Matsui color matching systems including the Matsui Color Mixer are offered to support Pantone color matching for custom orders.
• EasiwaycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Easiway screen cleaning chemicals including the 701N non-foaming screen wash, 842 press wash, Supra dip-tank one-step, and 415N haze remover. Easiway products are promoted through seasonal sales (e.g., 10% off through July 4th).
• ChromalinecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Chromaline emulsions, AccuInk inkjet inks for film positives, TexTac pallet adhesive, exposure units, and washout equipment. Chromaline products serve the screen preparation and film-positive workflow for screen printing shops.
• CCI (Color Chemistry Inc.)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of CCI screen printing products including The Pink Stuff haze remover, discharge inks (T-Charge, Discharge Fluorescent colors), CMS pigment concentrates, DTF powder and film, nylon bonding additive, and Top Bond PolyGrip pallet surface. CCI is a key supplier for both screen printing chemistry and DTF supplies.
• STS (Specialty Technologies)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of STS digital inks (DTF, sublimation, DTG, eco solvent, UV), DTF printers (XPD-924D 24-inch dual-head), and powder shakers (S-20 automatic shaker with infrared dryer). STS DTF equipment ranges up to $24,995 for the complete printer system.
• Amagic / KlaserminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Amagic/Klaser heat transfer foil for screen printing and heat press applications. Products include silver, gold, specialty colors, and holographic foil finishes. Drop-shipped direct from the manufacturer in California with typical shipping within one business day.
• Exquisite ThreadscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Exquisite 40-weight polyester embroidery thread in 1,000-meter and 5,000-meter spools across 100+ colors. With 287 1000m SKUs and 143 5000m SKUs, this is a core product line for the embroidery segment.
• Lane Seven (Blank Apparel)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Lane Seven blank apparel including heavyweight ring-spun cotton tees, hoodies, and fleece with modern relaxed fits. Products are described as print-ready for screen printing, DTF, HTV, and DTG. Ships direct from Lane Seven. River City Supply carries 10 Lane Seven apparel SKUs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BuildASign: BuildASign is a large online provider of custom signs, banners, and printed décor that also sells sign-making supplies and equipment to small businesses. It overlaps with River City's sign vinyl and Graphtec plotter categories but is primarily a finished-products company rather than a pure supplies distributor.

Direct peers

• Johnson Plastics Plus: Johnson Plastics Plus distributes engraving, sign, sublimation, and personalization supplies and equipment to small businesses and makers. It is comparable to River City on sign vinyl, sublimation, and small-shop equipment financing.
• Stahls' / Transfer Express: Stahls' / Transfer Express is a leading distributor of heat transfer vinyl, heat presses, custom transfers, and apparel decoration equipment. It competes with River City's Siser HTV line, Geo Knight/Hotronix heat press offerings, and Supacolor transfer products.
• Condé Systems: Condé Systems is a distributor specializing in sublimation, heat transfer, and digital printing supplies and equipment, including blanks and printers. It directly overlaps with River City's Sawgrass sublimation and STS digital ink categories.
• ColDesi / Colman & Company: ColDesi distributes DTG, DTF, UV, and screen printing equipment and supplies alongside financing programs to apparel decorators and print shops. It overlaps directly with River City's DTF/STS, Sawgrass sublimation, and equipment financing offerings.
• Heat Press Nation: Heat Press Nation is a specialized distributor of heat presses, HTV, sublimation printers, and starter kits for small businesses and craft decorators. It competes with River City's heat press, HTV, and entry-level starter kit offerings.
• Atlas Screen Supply: Atlas Screen Supply is a long-established distributor of screen printing supplies, equipment, and educational content serving print shops and apparel decorators in the US. It competes head-to-head with River City in inks, emulsions, presses, and starter kits for new shop owners.
• Coastal Business Supplies: Coastal Business Supplies is a multi-category B2B distributor serving screen printers, embroiders, sign makers, and digital decorators with consumables and equipment. It is a close comparable to River City in its horizontal product breadth across decoration methods.
• Imprintable Products: Imprintable Products is a wholesale distributor of blank apparel, heat transfer vinyl, screen printing supplies, and embroidery goods. It targets the same apparel decorator customer base as River City, including small shop and starter-kit buyers.
• Ryonet / ScreenPrinting.com: Ryonet is the largest US distributor of screen printing supplies and equipment, selling consumables, presses, and education to apparel decorators via screenprinting.com. It is the most directly comparable competitor to River City Supply in catalog scope, customer base, and e-commerce distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rivercitysupply
• LinkedInlinkedin.com/company/river-city-graphic-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about River City Graphic Supply Llc