Amagi Media Labs

What Amagi Media Labs does

Amagi Media Labs is a publicly traded cloud-native SaaS media technology company founded in 2008 in India and now dual-headquartered in Bengaluru and New York. It provides an end-to-end platform — branded Amagi NOW — that consolidates production (Amagi STUDIO remote production, Amagi CLIP), preparation (Amagi PLANNER scheduling, Amagi CLOUDPORT cloud playout, Amagi DYNAMIC master control), distribution (Amagi CONNECT FAST marketplace, FASTKit SDK, linear/VOD/social publishing), and monetization (Amagi THUNDERSTORM SSAI, Amagi ADS PLUS marketplace, AdFlow Orchestrator) for broadcasters, content owners, streaming platforms, sports rights holders, and advertisers. The platform is powered by Amagi INTELLIGENCE, a proprietary AI layer delivering metadata enrichment, generative artwork, ad-break optimization, predictive analytics, recommendation engines, and agentic media operations across video, image, text, audio, and structured data modalities.

The company monetizes primarily through enterprise SaaS subscriptions (cloud playout, scheduling, SSAI, FAST distribution) with custom quote-based pricing tied to channel volume, content hours, and ad impressions. Roughly 25% of revenue derives from cloud migration services and ~55% from streaming infrastructure, supplemented by advertising revenue (transaction-based on SSAI impressions), managed services (e.g., AccuWeather Master Control Room), and professional services. Amagi manages over 1,100 channels across 40+ countries, supports 26B+ ad impressions and 500K+ hours of content annually, and serves 499 customers including NBCUniversal, Roku, Warner Bros. Discovery, Lionsgate, Sinclair, DAZN, Globo, NBA, NHL, and Hearst. Distribution combines direct enterprise field sales, self-service onboarding via Amagi NOW, channel resellers (e.g., ADAMS in Latin America), and embedded integrations with CTV manufacturers and FAST platforms.

Following its January 2026 IPO on BSE and NSE (₹1,789 crore raised, 30.22x subscribed), Amagi reported FY26 revenue of ₹1,506 crore with 29.5% YoY growth, ~69.3% gross margins, ~130% net retention, and a swing to full-year profitability (PAT of ₹71.7 crore versus a prior-year loss). The company has raised over $309M in total funding prior to IPO and acquired Streamwise (2022), Tellyo (2023), and Argoid AI (2024) to extend data, AI, and live clipping capabilities.

Name

Amagi Media Labs

Legal name

Amagi Media Labs Private Limited

Website

https://amagi.com

Company type

Public

Founded year

2008

Operating status

Ipo

Headcount range

501–1,000 employees

Short description

Amagi Media Labs is a publicly traded cloud-native SaaS platform that provides broadcast playout, server-side ad insertion, FAST channel distribution, and AI-driven media operations to broadcasters, content owners, streaming platforms, and sports rights holders across 40+ countries.

Ownership category

akta.pro rank

Product category

Cloud Broadcast and Connected TV SaaS

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Cloud broadcast platform
• Server-side ad insertion
• FAST channel distribution
• Cloud playout software
• CTV advertising technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud Services and Platform Subscriptions: Amagi generates the majority of its revenue through subscription-based cloud services including cloud playout (CLOUDPORT), content scheduling (PLANNER), server-side ad insertion (THUNDERSTORM), and FAST channel distribution. The company operates on a SaaS model with recurring platform fees based on channel volume, content processed, and feature access. Revenue composition includes cloud migration (~25% of revenue), streaming infrastructure (~55% of revenue), and other business segments.
2. Advertising Technology and Ad Monetization: Amagi earns revenue through its THUNDERSTORM SSAI platform and ADS PLUS marketplace by enabling advertisers to serve targeted ads across streaming content. The company generates transaction-based advertising revenue through ad impression volumes, fill rates, and programmatic ad serving. AdFlow Orchestrator addresses monetization challenges in the FAST ecosystem with potential CPM uplifts of up to 20%.
3. Managed Services: Amagi provides managed services including Master Control Room operations (e.g., AccuWeather's broadcast ecosystem managed from Princeton, N.J.), remote production support (Amagi STUDIO), and end-to-end channel management. These services complement the SaaS platform with professional support.
4. Professional Services and Consulting: The company offers consulting services for cloud modernization and FAST channel strategy, as well as implementation support for enterprise customers transitioning from legacy broadcast infrastructure to cloud-based operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Amagi provides a cloud-native SaaS platform (Amagi NOW) that consolidates cloud playout, AI-driven scheduling, server-side ad insertion, FAST channel distribution, remote production, live clipping, and programmatic advertising for broadcasters, content owners, streaming platforms, and sports organizations. The unified platform is powered by Amagi INTELLIGENCE, a proprietary AI layer that automates metadata enrichment, artwork generation, ad optimization, and scheduling across the media supply chain.

Product overview

Amagi Media Labs is a cloud-native SaaS media technology company offering an end-to-end platform for broadcast and streaming operations. The core offering is Amagi NOW, a unified platform consolidating production tools (Amagi STUDIO for remote production, Amagi CLIP for live clipping), preparation modules (Amagi PLANNER for AI-powered scheduling, Amagi CLOUDPORT for cloud playout, Amagi DYNAMIC for master control), distribution capabilities (Amagi CONNECT/FASTKit for FAST channels, linear/VOD distribution, social publishing), and monetization solutions (Amagi THUNDERSTORM for SSAI, Amagi ANALYTICS, Amagi ADS PLUS marketplace). The platform is powered by Amagi INTELLIGENCE, a proprietary AI layer enabling metadata enrichment, artwork generation, ad optimization, and autonomous media operations. Additional products include Newspulse for AI news highlights, AdFlow Orchestrator for ad management, and the Amagi AIRTIME industry research report. The company manages over 7,000 channel deliveries across 500K+ hours of content to 300+ distributors, supporting 26B+ ad impressions globally.

Differentiator

Problem solved

Functional benefit

Brands

• Amagi NOW: Unified cloud-native platform for media organizations to modernize, expand, and monetize content
• CLOUDPORT
• THUNDERSTORM
• PLANNER
• Amagi INTELLIGENCE
• Amagi STUDIO
• Amagi CONNECT
• Amagi ADS PLUS
• FASTKit
• Newspulse
• AdFlow Orchestrator
• Amagi Airtime Report

Products and services

• Amagi NOW Platform Unified cloud-native SaaS platform that consolidates content management, scheduling, playout, distribution, and monetization into a single dashboard, enabling media organizations to modernize, expand, and monetize content through centralized infrastructure.
• Amagi CLOUDPORT Cloud playout and channel origination platform providing broadcast-grade linear channel management for TV networks and FAST channels, supporting 100+ concurrent feeds with 99.999% availability.
• Amagi THUNDERSTORM Server-side ad insertion (SSAI) platform with dynamic ad insertion capabilities for CTV and FAST environments, enabling real-time ad targeting, SCTE-35 marker automation, and monetization across streaming channels.
• Amagi PLANNER AI-powered 24x7 channel scheduling solution with drag-and-drop interface and rule-based automation for live, linear, and on-demand content scheduling across multiple channels.
• Amagi CONNECT (FAST Marketplace) FAST distribution platform and marketplace connecting content owners with 300+ streaming distributors and FAST marketplaces, enabling channel distribution and performance tracking globally.
• Amagi ADS PLUS Programmatic advertising marketplace and ad management suite enabling AI-driven ad yield optimization, dynamic inventory allocation, pacing adjustments, and comprehensive fill-rate reporting for CTV and FAST.
• Amagi STUDIO Cloud-native live remote production solution enabling live video switching, remote guest integrations, overlays, and real-time graphics for live event coverage.
• Amagi CLIP Live clipping solution for creating highlights, montages, and short-form content from live and on-demand streams for distribution across digital and social destinations.
• Amagi DYNAMIC Live master control solution for real-time channel management and switching during live event coverage, integrated within the Amagi NOW platform.
• Amagi ANALYTICS Comprehensive analytics dashboard consolidating FAST channel performance data, viewership metrics, and advertising effectiveness insights across multiple platforms.
• Newspulse AI-powered news highlight automation that reformats live news content into portrait-mode clips for mobile distribution, currently in limited trials with production customers.
• FASTKit SDK and tools enabling rapid FAST channel deployment and integration for streaming platforms and content owners.
• Amagi Managed Services Managed Master Control Room operations, remote production support (Amagi STUDIO), and end-to-end channel management services for clients such as AccuWeather, complementing the SaaS platform with professional operational support.
• AdFlow Orchestrator POIS-based solution built on SCTE 130-5 standards that automatically restructures broadcast ad breaks for Free Ad-supported Streaming TV (FAST) platform compliance, addressing ad server timeouts and improving fill rates.
• Linear and VOD Distribution Cloud-native linear and video-on-demand distribution services enabling delivery of broadcast content across streaming platforms and FAST services.
• Social Publishing Distribution module for publishing broadcast content to social media destinations from the unified Amagi NOW platform.

Quantifiable outcome

• 50% reduction in operational workload for scheduling and channel management
• +9 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core.

• Matrox VideocoreTechnology or Integration · 19 April 2026Partnership to integrate Matrox ORIGIN software-defined framework into Amagi's cloud production architecture, enabling scalable and flexible content workflows for broadcasters. The integration allows broadcasters to transition from traditional hardware-based infrastructures to cloud-native, dynamically orchestrated environments, combining Matrox Video's expertise in software-defined broadcast technology with Amagi's cloud platform capabilities.
• ADAMS (Ole Interactive Group)coreChannel Partner/ Reseller/ Distributor · 16 April 2026Strategic partnership and reseller agreement with ADAMS, a unit of Ole Interactive Group under Ole Communications, to drive digital transformation and FAST channel distribution across Latin America. ADAMS resells Amagi's suite of cloud broadcasting solutions including CLOUDPORT, PLANNER, and THUNDERSTORM, combining Amagi's scalable cloud technology with ADAMS's regional operational expertise to help Latin American media companies modernize infrastructure and launch new monetization models.
• GlobocoreStrategic or Co-development Partner · 1 January 2025Partnership with Brazil's largest broadcaster Globo to modernize the broadcaster's cloud infrastructure. Amagi is helping Globo transition to cloud-native broadcast operations as part of Brazil's expanding SaaS market.
• Sinclair Broadcast GroupcoreTechnology or Integration · 1 January 2024Large-scale cloud migration partnership with AWS and Deloitte to migrate hundreds of Sinclair's broadcast stations from on-premise hardware to centralized cloud-based solution. Amagi has migrated over 115 stations on its platform, normalizing disparate hardware stacks and providing one place for managing distribution of channels.
• AWS (Amazon Web Services)coreTechnology or Integration · 1 January 2023Strategic cloud infrastructure partnership with AWS powering Amagi's cloud platform. Amagi's Paul Finster (VP, Business Development) participates in AWS Industries Live sessions discussing broadcast cloud migration, FAST channel growth, and AI-driven media workflows. AWS cloud services enable spin-up, spin-down of live events and scalable cloud playout operations.
• AccuWeathercoreTechnology or Integration · 1 January 2021Expanded partnership to move AccuWeather's entire broadcast ecosystem to Amagi's unified cloud platform, with operations managed from Amagi's Master Control Room in Princeton, N.J. The transition transforms traditional hardware-based broadcast infrastructure into a dynamic, internet-driven system, increasing distribution efficiency, providing real-time agility for live events, and accelerating innovation cycles. This expanded engagement builds on a 2021 initial partnership, representing AccuWeather's strategic move toward full cloud adoption.

Scale indicators13 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Imagine Communications: Established provider of broadcast playout, ad insertion, and media infrastructure serving broadcasters globally. Competes with Amagi in cloud playout and ad insertion but primarily serves traditional on-premise deployments rather than cloud-native architectures.
• Harmonic: Provider of video delivery infrastructure including encoding, playout, and OTT streaming for broadcasters and service providers. Overlaps with Amagi in cloud playout and SaaS-based video infrastructure, with comparable enterprise media customers.
• Grass Valley: Long-standing broadcast technology vendor offering playout, routing, and production solutions for media companies. Comparable to Amagi in broadcast operations transformation but traditionally hardware-centric, now adding cloud capabilities.
• Evertz: Canadian-headquartered provider of broadcast infrastructure including playout, routing, and IP-based media solutions. Competes with Amagi in broadcast playout and is investing in cloud-native offerings for the same customer base.

Direct peers

• Vizrt Group: Provides broadcast graphics, playout automation, and live production software for news, sports, and entertainment broadcasters. Closely comparable to Amagi in channel origination and playout workflows, with overlap in newsroom and live production customers.
• Bitmovin: Cloud-native video encoding and streaming infrastructure provider serving OTT platforms and broadcasters. Closely comparable to Amagi's streaming infrastructure stack with similar SaaS delivery model and developer-friendly APIs.
• Mux: Developer-focused video infrastructure platform offering streaming, encoding, and analytics APIs. Comparable to Amagi in cloud-native video delivery for streaming platforms, with similar target customers in OTT and media-tech.
• Wowza Streaming Engine: Provider of streaming server software and cloud services for live and on-demand video delivery. Overlaps with Amagi's streaming infrastructure and serves similar enterprise and media customers deploying live streaming workflows.
• Brightcove: Enterprise video platform providing OTT publishing, monetization, and analytics. Comparable to Amagi's video streaming and monetization stack, targeting broadcasters, content owners, and brands needing video distribution at scale.
• Kaltura: Cloud-based video platform offering OTT TV, video portal, and monetization APIs for media companies and enterprises. Comparable to Amagi NOW in video workflows with overlap in content scheduling, distribution, and monetization for streaming customers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amagicorporation
• Xx.com/AmagiCorp
• Facebookfacebook.com/amagimedia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amagi Media Labs