krissies ski & board shop

What krissies ski & board shop does

Krissie's Ski and Board Shop is a locally family-owned ski and snowboard rental and retail operation based at 713 East White Mountain Boulevard in Pinetop, Arizona, in continuous operation for over 40 years. The business serves visitors to Sunrise Park Resort as well as local Arizona families, renting ski and snowboard packages across sport, performance, and junior tiers, plus individual components (boots, poles, helmets, jackets, pants, goggles, gloves, wrist guards) and specialty winter equipment including snow blades, snowshoes, and cross-country skis. A drive-through rental return at the rear of the building is a signature service differentiator.

The shop also sells accessories (helmets, goggles, beanies, sleds) and offers maintenance and repair services ranging from free hot wax included with rentals to paid custom waxes, edge-and-wax treatments, full tunes, and equipment swaps (ski-to-snowboard) for a $10 fee. Pricing is per-day with multi-day discounts, a free day-before pickup window after 3PM, and a 10% group rate for parties of 10 or more. Equipment fitting is performed in person over 10-15 minutes per person on a first-come, first-served basis with no reservation infrastructure.

The business operates on a direct-to-consumer walk-in model through a single physical storefront, staffed by 1-10 employees, with no e-commerce, app, loyalty program, reservation system, or proprietary technology disclosed. It is independently owned with no parent company, no outside capital, and no formal investor structure; customer acquisition relies on local reputation, word-of-mouth, and basic listings on Facebook, Yelp, Google Maps, and Instagram. Revenue concentration is structurally tied to Sunrise Park Resort operating conditions and Arizona White Mountains ski-season volumes, with no enterprise or contracted customer base.

Name

krissies ski & board shop

Legal name

Krissie's Ski and Board Shop

Website

https://krissiesskiandboard.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Krissie's Ski and Board Shop is a family-owned ski and snowboard rental and retail store in Pinetop, Arizona, serving Sunrise Park Resort visitors and local families for over 40 years with equipment packages, clothing, tuning services, and accessory sales through a single walk-in storefront.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Equipment Rental

NAICS

Recreational Goods Rental (532284)

akta.pro primary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

akta.pro secondary industries

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Ski equipment rental
• Snowboard rental services
• Winter sports retail
• Ski tuning services
• Outdoor recreation equipment

Headquarters

HQ city

Pinetop

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Daily rental of ski and snowboard equipment including packages (skis/boots/poles), individual items (boots only, skis only), and specialized equipment (cross country skis, snowshoes, snow blades). Pricing is per-day with discounts for additional days. Group rates of 10%+ available for parties of 10 or more.
2. Clothing and Safety Gear Rentals: Daily rental of clothing items (jackets, pants, bibs, gloves) and safety gear (helmets, goggles, wrist guards). Sold as add-ons to equipment rentals or standalone items.
3. Equipment Services: Service revenue from equipment maintenance including hot wax, edge and wax, and full tune services for both customer-owned and rental equipment. Additional charges may apply for core shot repairs.
4. Retail Sales: Sale of equipment and accessories including helmets, goggles, beanies, accessories, and sleds to customers visiting the shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Krissie's Ski and Board Shop is a family-owned retail rental shop in Pinetop, Arizona that rents ski and snowboard equipment packages, clothing, and safety gear, sells winter sports accessories such as helmets, goggles, beanies, and sleds, and provides equipment maintenance services including hot wax, edge and wax, and full tune services. The shop also offers a drive-thru rental return process and serves customers of all ages and ability levels visiting Sunrise Park Resort.

Product overview

Krissie's Ski and Board Shop is a family-owned ski and snowboard rental and retail business serving Pinetop, Arizona for over 40 years. The company operates a multi-service model centered around rental equipment packages (ski packages, snowboard packages, clothing, and specialty winter sports like snow blades and cross-country skis), retail sales of helmets, goggles, beanies, accessories, and sleds, and equipment maintenance services including waxing, tuning, and repairs. A key convenience feature is the drive-through rental return system. The shop caters to all skill levels from tiny tots to adults, with packages and pricing structured by ability level and equipment tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Rental Packages Daily ski rental packages including Sport Package (skis/boots/poles from $30/day), Performance Package with higher-performance skis ($45/day), and Junior Package for children 12 and under ($20/day). Individual components (skis-only, boots-only, poles-only) also available. Targeted at skiers of all ability levels visiting Sunrise Park Resort.
• Snowboard Rental Packages Daily snowboard rental packages with boots and bindings. Adult package $40/day (snowboard-only $30, boots-only $20); Junior package $25/day (snowboard-only $20, boots-only $17). For adult riders and children.
• Clothing and Safety Gear Rentals Daily rental of clothing (jackets, pants, bibs, gloves at $10/day), safety gear (helmets at $15/day, goggles at $10/day, wrist guards at $10/day), available as add-ons to equipment packages or standalone rentals.
• Specialty Winter Sports Equipment Rentals Daily rental of specialty winter sports equipment: snow blades ($30/day), snowshoes ($10/day), and cross-country skis ($25/day). Cross-country and snowshoe rentals require proficient knowledge of conditions.
• Winter Sports Accessories Retail Retail sale of helmets, goggles, beanies, accessories, and sleds to walk-in customers at the shop.
• Equipment Maintenance and Repair Services Maintenance and repair services including free hot wax with rentals, custom waxes ($10 ski / $15 snowboard), edge and wax ($25 ski / $35 snowboard), and full tune services ($35 ski / $45 snowboard), plus ski and snowboard repair. Available for customer-owned and rental equipment.
• Drive-Through Rental Returns Convenient drive-through return process at the back of the shop where staff assists with unloading and check-in, allowing customers to drive away after returning equipment.

Quantifiable outcome

• Equipment fitting completed in 10-15 minutes per person
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• REI Co-op: National outdoor recreation co-op offering ski/snowboard rentals in select locations and retail of helmets, goggles, and accessories. Comparable in retail side of the business at much broader scale.
• Christy Sports: Multi-state ski and snowboard rental and retail chain operating across Colorado, Utah, and other mountain destinations. Comparable in product offering (rentals, retail, tuning) but operates at broader scale and geography.
• evo: Multi-channel ski/snowboard retailer and rental operator with shop locations and e-commerce. Overlaps with Krissie's across retail sales of ski/snowboard equipment and accessories.

Emerging players

• Rent Skis: Online aggregator for ski and snowboard rentals allowing travelers to reserve equipment before arrival. Targets the same destination renter audience with a tech-enabled booking model.
• Ski Butlers: Door-to-door ski and snowboard rental delivery service. Targets the same traveler ski-rental customer but via a delivery model rather than a physical storefront, representing a different distribution approach for the same use case.
• Black Tie Ski Rentals: Premium ski rental delivery service serving major North American resorts. Comparable in core product (ski/snowboard rental) but competes via delivery convenience rather than a walk-in retail location.

Direct peers

• Sunrise Park Resort Rental Shop: On-mountain ski and snowboard rental shop at Sunrise Park Resort, directly referenced in Krissie's own FAQ. Both serve the same customer base at the same destination with the same core offering.

Regional players

• Powder7: Online ski and snowboard retailer and used-gear specialist based in Colorado. Comparable in retail equipment and accessory sales to Krissie's retail line, though operating online versus in-store.
• Sports Basement: Bay Area outdoor and sporting goods retailer offering ski/snowboard equipment and accessories. Overlaps with Krissie's retail offering but in a different regional market.

Others

• American Ski Exchange: Online seller of new and used ski and snowboard equipment. Adjacent peer — competes with Krissie's on the retail/resale side of equipment for budget-conscious buyers who might otherwise rent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krissiesskiandboard
• Instagraminstagram.com/krissies.ski.board

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about krissies ski & board shop