Ross Moore Ii, P.c.
Ross Moore II, P.C. (Ross Moore Law) is a privately held personal injury and civil litigation law firm founded by Ross Moore II, serving accident and injury victims in Georgia and Tennessee through contingency fee representation across multiple practice areas.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ross Moore Ii, P.c. does
Ross Moore II, P.C. (DBA Ross Moore Law) is a privately held professional corporation operating as a personal injury and civil litigation law firm serving clients across Georgia and Tennessee. The firm is headquartered in Atlanta, Georgia, with additional offices in Decatur, GA, Marietta/Atlanta, GA, and Nashville, TN, and focuses on representing accident and injury victims in matters including car, truck, motorcycle, pedestrian, and rideshare accidents, as well as wrongful death, civil litigation, construction accidents, traumatic brain injury, dog bites, premises liability, product liability, medical malpractice, elder abuse, and boating accidents.
The firm offers a unified suite of legal services rather than a platform-plus-modules architecture. Supporting client tools include a free personal injury compensation calculator and a free police report request service. There is no proprietary technology stack, no native app, no public API, and no disclosed integrations — the practice operates through a conventional website, phone intake, and in-person consultations, with 24/7 availability.
Ross Moore Law generates revenue exclusively through contingency fee arrangements, where clients pay no legal fees unless the firm recovers compensation on their behalf. The firm acquires clients through direct-to-consumer channels including SEO-optimized location and practice area pages, an educational blog, social media presence on Facebook, Instagram, X/Twitter, and YouTube, paid advertising, client referrals, and testimonials. The firm is led by founder and principal attorney Ross Moore II, with a stated team size of 1-10 employees, and reports cumulative client recoveries exceeding $100M.
Ross Moore Ii, P.c. firmographics
Firmographics- Name
- Ross Moore Ii, P.c.
- Legal name
- Ross Moore Law
- Website
- https://rossmoorelaw.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ross Moore II, P.C. (Ross Moore Law) is a privately held personal injury and civil litigation law firm founded by Ross Moore II, serving accident and injury victims in Georgia and Tennessee through contingency fee representation across multiple practice areas.
- Ownership category
- akta.pro rank
Ross Moore Ii, P.c. industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where Ross Moore Ii, P.c. is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Ross Moore Ii, P.c. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis, meaning clients do not pay any legal fees unless the firm successfully recovers compensation for them. This is the standard revenue model for personal injury law firms, where attorneys receive a percentage (typically 33-40%) of settlements or verdicts won on behalf of clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ross Moore Ii, P.c. product offering
Product offeringCore offering
Ross Moore Law provides contingency-fee personal injury and civil litigation legal representation for accident and injury victims in Georgia and Tennessee. Its core practice covers car, truck, motorcycle, pedestrian, rideshare, and boating accident claims, wrongful death actions, and additional practice areas such as construction accidents, traumatic brain injury, dog bites, premises liability, product liability, medical malpractice, and elder abuse. Services include case evaluation, evidence gathering, insurance company negotiation, and trial representation, delivered through direct attorney involvement with free initial consultations and no fees unless the firm recovers compensation.
Product overview
Ross Moore Law is a personal injury law firm operating across Georgia (with offices in Decatur, Marietta/Atlanta) and Tennessee (Nashville). The firm offers a unified suite of legal services organized around accident types and practice areas, functioning as a single integrated law practice rather than a platform-plus-modules architecture. Its core services include legal representation for car accidents, truck accidents, motorcycle accidents, pedestrian accidents, Uber/Lyft rideshare accidents, and wrongful death claims. Extended practice areas cover civil litigation, construction accidents, traumatic brain injuries, dog bites, premises liability, product liability, medical malpractice, elder abuse, and boating accidents. Supporting tools include a free personal injury compensation calculator and a free police report service. The firm operates on a contingency fee basis, meaning clients pay no fees unless the firm wins their case, and offers free initial consultations. All legal services are delivered through the firm's attorney team with direct client access.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Accident Legal Representation Contingency-fee legal representation for victims of car accidents in Georgia and Tennessee, handling claims from intake through negotiation and litigation.
- Truck Accident Legal Representation Contingency-fee legal representation for victims of trucking accidents in Georgia and Tennessee, navigating trucking regulations and insurance complexities.
- Motorcycle Accident Legal Representation Contingency-fee legal representation for motorcycle accident victims in Georgia and Tennessee, building cases from accident details and medical records.
- Pedestrian Accident Legal Representation Contingency-fee legal representation for pedestrian accident victims in Georgia and Tennessee, advocating for compensation and maximizing settlements.
- Uber/Lyft Rideshare Accident Legal Representation Contingency-fee legal representation for individuals injured in Uber/Lyft rideshare accidents throughout Georgia and Tennessee.
- Wrongful Death Legal Representation Contingency-fee legal representation for families who lost a loved one due to someone else's negligence, seeking justice and compensation on behalf of the deceased.
- Civil Litigation Civil litigation services covering a range of legal disputes including contract disagreements for clients in Georgia and Tennessee.
- Construction Accident Legal Representation Contingency-fee legal representation for workers injured on construction sites, protecting their rights and pursuing compensation.
- Traumatic Brain Injury Legal Representation Contingency-fee legal representation for victims of traumatic brain injuries, securing resources for medical and rehabilitation needs.
- Dog Bite Legal Representation Contingency-fee legal representation for victims of dog bites, ensuring proper medical care and compensation for physical and emotional trauma.
- Premises Liability Legal Representation Contingency-fee legal representation for victims injured due to unsafe property conditions such as wet floors or broken stairs.
- Product Liability Legal Representation Contingency-fee legal representation holding manufacturers and sellers accountable for dangerous or defective products that caused consumer injuries.
- Medical Malpractice Legal Representation Contingency-fee legal representation for patients harmed by medical errors, seeking justice when healthcare providers fail to meet the standard of care.
- Elder Abuse Legal Representation Contingency-fee legal representation advocating for the rights and dignity of elderly individuals, fighting against neglect and abuse in nursing homes and care facilities.
- Boating Accident Legal Representation Contingency-fee legal representation for victims of boating accidents, addressing water-related incident risks.
Quantifiable outcome
- $1,000,000 wrongful death settlement
- +3 more outcomes
Companies that use Ross Moore Ii, P.c.
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Ross Moore Ii, P.c. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ross Moore Ii, P.c. partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Ross Moore Ii, P.c. competitors and assessment
Company assessmentBroad incumbents
- Morgan & Morgan: Largest U.S. personal injury firm with nationwide offices and a heavy advertising presence. Operates on the same contingency-fee model across essentially every practice area Ross Moore Law covers, and competes for the same Georgia and Tennessee accident-victim pool at much greater scale.
- The Cochran Firm: Nationally recognized personal injury firm with offices across multiple states. Same contingency-based plaintiff representation model, with brand recognition and scale advantages that put competitive pressure on regional PI firms like Ross Moore Law.
- Cellino Law: National personal injury firm known for high-spend TV/digital advertising on car and truck accident cases. Same core accident practice areas and contingency fee model, representing the incumbent marketing-intensive competitor profile.
Direct peers
- Joe Morgan Law: Georgia personal injury firm focused on motor vehicle, truck, and premises liability cases on a contingency basis. Same plaintiff-side plaintiff practice areas and Georgia geographic footprint as Ross Moore Law.
- Montlick & Associates: Long-standing Georgia personal injury firm with multi-office presence and 24/7 intake. Operates on contingency for accident and injury victims statewide, directly competing for the same car/truck accident caseload in Atlanta.
- Butler Wooten & Peak: Established Georgia personal injury firm with deep trial experience and statewide recognition. Operates on contingency for plaintiffs and competes for similar motor vehicle accident and catastrophic injury cases in the Atlanta market.
- Bader Scott Injury Lawyers: Georgia-based personal injury firm serving accident victims across the state. Same contingency-fee model, comparable car/truck accident practice, and aggressive consumer-facing marketing positioning make it a directly comparable Atlanta-region peer.
- John Foy & Associates: Atlanta-based personal injury law firm representing accident victims in Georgia on a contingency basis, with comparable car/truck/motorcycle accident focus, multi-office presence, and direct-to-consumer marketing model that closely mirrors Ross Moore Law's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ross Moore Ii, P.c. social profiles
Digital presenceRoss Moore Ii, P.c. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ross Moore Ii, P.c. leadership team
Management profileNumber of profiles
Profiles1 record
Ross Moore Ii, P.c. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ross Moore Ii, P.c. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ross Moore Ii, P.c.
What does Ross Moore Ii, P.c. do?
Ross Moore Law provides contingency-fee personal injury and civil litigation legal representation for accident and injury victims in Georgia and Tennessee. Its core practice covers car, truck, motorcycle, pedestrian, rideshare, and boating accident claims, wrongful death actions, and additional practice areas such as construction accidents, traumatic brain injury, dog bites, premises liability, product liability, medical malpractice, and elder abuse. Services include case evaluation, evidence gathering, insurance company negotiation, and trial representation, delivered through direct attorney involvement with free initial consultations and no fees unless the firm recovers compensation.
Is Ross Moore Ii, P.c. a public or private company?
Ross Moore Ii, P.c. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ross Moore Ii, P.c. founded?
Ross Moore Ii, P.c. was founded in -1. It employs 1 to 10 people.
Where is Ross Moore Ii, P.c. based?
Ross Moore Ii, P.c. is headquartered in Atlanta, United States, in the North America region.
How does Ross Moore Ii, P.c. make money?
One revenue line is on record: contingency Fee Legal Services.
Who are Ross Moore Ii, P.c.'s main competitors?
Broad incumbents on record are Morgan & Morgan, The Cochran Firm and Cellino Law. Direct peers are Joe Morgan Law, Montlick & Associates, Butler Wooten & Peak, Bader Scott Injury Lawyers and John Foy & Associates.
Does Ross Moore Ii, P.c. have an API?
No public API is recorded for Ross Moore Ii, P.c..
What industry is Ross Moore Ii, P.c. in?
Ross Moore Ii, P.c.'s product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 54111 and its SIC code is 8111.