Romer Neighborhood Hotels

What Romer Neighborhood Hotels does

Romer Neighborhood Hotels operates a curated collection of two boutique hotels in the United States: Romer Hell's Kitchen at 851 8th Avenue in Midtown Manhattan, New York City, and Romer House Waikīkī at 415 Nāhua Street in Honolulu, Hawaii. The Waikīkī property, which opened in June 2024 with 179 rooms, is positioned as O'ahu's first adults-only hotel and features mid-century modern design, a local art collection, and multiple on-site dining venues including The Lei Stand Waikīkī (cocktail bar), 855-ALOHA (Japanese izakaya with a Hawaiian twist), and The Backyard Pool & Bar; the Hell's Kitchen property offers the Hell's Kitchen Neighborhood Café, So & So's piano bar, and a Corner Store. Room inventory ranges from Standard Queen (168-192 SF) to Two-Bedroom Suite (878 SF), with on-property experiential offerings including Le Petit Chef immersive dining, complimentary cruiser bikes, FIT Waikīkī gym access, and curated local activity partnerships.

The brand's core proposition is its 'Love Thy Neighborhood' positioning, which embeds each property within its local community via a network of partnerships (Waikiki Community Center, Genki Ala Wai Project, City of Honolulu King Kalākaua Park adoption, Hawaiian Legacy Reforestation Initiative, Body Balance Hawaii, Crunch Gym, Blue Hawaiian Activities, and others) and a content library of neighborhood guides. The technology stack is conventional hotel infrastructure—Synxis booking engine integrated with a property management system—rather than proprietary technology. GTM is predominantly direct-to-consumer via the Romer website and phone reservations, with secondary distribution through OTAs, corporate/group sales (10+ room blocks), and targeted segment programs for government/military travelers, Hawaii residents (Kamaʻāina), LGBTQ+ travelers (Pride packages), AAA, AARP, and event-based travelers.

Romer Neighborhood Hotels is privately held and operated by Highgate, a hospitality management company, which provides corporate, distribution, and revenue-management infrastructure. Revenue streams include room revenue (primary), food and beverage across multiple on-site venues, daily resort/urban amenity fees ($48 at Waikīkī, $45 at Hell's Kitchen), valet and garage parking ($55-80/night), meeting and event spaces, and packaged offerings (e.g., The Romer Reset, The Romer All-In Clubhouse Experience, A Suite Life, Pride Package, Love Hawaiʻi). Targeted customer segments include adults-only couples, friend groups and celebrations, neighborhood explorers, Hawaii residents, government/military personnel, LGBTQ+ travelers, and event-based travelers for events such as the 2026 World Football Tournament and Broadway theater.

Name

Romer Neighborhood Hotels

Website

https://romerhotels.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Romer Neighborhood Hotels is a privately-held boutique hotel collection operated by Highgate, comprising Romer Hell's Kitchen in Midtown Manhattan and the 179-room adults-only Romer House Waikīkī in Honolulu, serving leisure couples, friend groups, government/military travelers, and event-based guests through direct booking and curated local partnerships.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodations
• Hospitality lodging services
• Hotel dining venues
• Event and meeting spaces
• Neighborhood travel experiences

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across two properties. Room types range from Standard Queen (168-192 SF) to Two Bedroom Suite (878 SF), accommodating 2-8 guests with nightly rates varying by season, room type, and promotional offers.
2. Food & Beverage: On-site dining venues including The Lei Stand Waikīkī (cocktail bar), 855-ALOHA (Japanese izakaya), The Backyard Pool & Bar, and Hell's Kitchen's Neighborhood Cafe and So & So's piano bar. Revenue from food, beverages, and bar sales.
3. Resort/Amenity Fees: Daily Resort Amenity Fee of $48 USD plus taxes at Waikiki property. Urban Fee of $45 at Hell's Kitchen. Fees include various services and amenities bundled into the guest experience.
4. Valet Parking: Valet parking services at $55 USD per day plus tax at Waikiki. Parking garage at $65 daily for standard vehicles and $80 for oversized vehicles at Hell's Kitchen.
5. Meeting & Events: Meeting spaces and group event bookings for corporate groups, meetings, and social gatherings. Group rates available for 10+ rooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Romer Neighborhood Hotels operates a collection of neighborhood-focused boutique hotels across two properties: Romer Hell's Kitchen in New York City and Romer House Waikiki in Honolulu. The company sells guest accommodations (179 rooms at Waikiki plus NYC inventory), on-site dining and bar venues, meeting and event spaces, and ancillary services such as valet parking, bike rentals, and curated neighborhood experiences targeting travelers seeking local, design-driven hospitality.

Product overview

Romer Neighborhood Hotels is a locally-conscious collection of boutique hotels with two properties: Romer House Waikīkī in Honolulu, Hawaii (Oahu's first adults-only hotel with 179 rooms) and Romer Hell's Kitchen in New York City. The properties feature mid-century modern design inspired by local neighborhoods, offering various room categories from Standard Queen (168-192 SF) to Two Bedroom Suites (878 SF). Dining venues include The Lei Stand (cocktail bar), 855-ALOHA (Japanese izakaya), The Backyard Pool & Bar at Romer House, and Hell's Kitchen Neighborhood Café plus So & So's piano bar at the NYC location. Amenities include complimentary cruiser bikes, fitness center access, and various package offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Romer House Waikīkī Adults-only boutique hotel in Honolulu, Hawaii featuring 179 guest rooms, mid-century modern design inspired by Pacific Ocean themes, and local art throughout. The property offers multiple dining venues including The Lei Stand, 855-ALOHA, and The Backyard Pool & Bar, with on-site amenities such as FIT Waikīkī fitness access and complimentary cruiser bikes. Targeted at adult travelers 21+ seeking a sophisticated, neighborhood-immersive Waikiki stay.
• Romer Hell's Kitchen Neighborhood hotel in New York City's Hell's Kitchen district at 851 Eighth Ave, between W 52nd and W 51st streets. Features the Hell's Kitchen Neighborhood Café, So & So's piano bar, and a Corner Store. Known for urban culture and proximity to Broadway theaters, with Crunch Gym and New York Bike Rentals partnerships bundled via the urban fee.
• The Lei Stand Waikīkī Cocktail bar and lounge at Romer House Waikīkī featuring tropical foliage, neon lights, and island ambiance. Serves modern takes on tiki classics, beer, and wine with prices ranging $7-24 per drink. Offers live music and lei-making demonstrations, targeting hotel guests and local bar patrons.
• 855-ALOHA Restaurant Japanese izakaya restaurant at Romer House Waikīkī with a newfangled Hawaiian twist, offering energetic Japanese hospitality that meets eclectic Hawaiian culture. Serves food and beverages to hotel guests and walk-in diners.
• Hell's Kitchen Neighborhood Café Grab-n-go style coffee bar at Romer Hell's Kitchen offering coffee drinks and pastries from local Hell's Kitchen vendors including Afficionado Coffee and Amy's Bread, plus local beer and wine. Targets hotel guests and neighborhood walk-ins.
• So & So's Piano Bar Piano bar at Romer Hell's Kitchen open Tuesday through Saturday from 5pm with live entertainment nightly. Features reservations and walk-ins available, serving cocktails and beverages to hotel guests and local patrons.
• The Backyard Pool & Bar Pool deck at Romer House Waikīkī serving poolside Japanese-Hawaiian dishes, craft cocktails, and snacks. Features a lively atmosphere for socializing, relaxing, and cabana rentals as part of the hotel's leisure amenities.
• Le Petit Chef Immersive Dining Experience Immersive dining experience at Romer House Waikīkī combining food with storytelling and 3D projection mapping technology, offering a theatrical meal experience for hotel guests and visitors.
• Meeting and Event Spaces Meeting spaces and group event bookings at both Romer Hell's Kitchen and Romer House Waikīkī for corporate groups, meetings, and social gatherings. Group rates available for 10+ rooms with dedicated sales support via [email protected].

Quantifiable outcome

• O'ahu's first adults-only hotel
• +2 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Waikiki Community CentercoreStrategic or Co-development PartnerCommunity partnership since 1978 supporting keiki (kids), kupuna (honored elders), and community as ʻohana (family). Unclaimed lost and found items are donated to help neighbors in need. Romer House serves as a collection point for community support.
• Genki Ala Wai ProjectcoreStrategic or Co-development PartnerCommunity initiative to restore the ecosystem of the Ala Wai Canal through deployment of Genki Balls (mud balls containing Effective Microorganisms). Romer House and guests participated in making and deploying over 5,000 Genki Balls for environmental restoration.
• City of Honolulu (King Kalākaua Park)coreStrategic or Co-development PartnerPartnership with City of Honolulu to adopt King Kalākaua Park at the gateway to Waikiki. Monthly park clean-up events on the second Thursday of each month. Guests and locals participate together with 'Pau Hana' refreshments afterward.
• Hawaiian Legacy Reforestation Initiative (HLRI)minorStrategic or Co-development PartnerLegacy Partner supporting reforestation and sustainability efforts. HLRI works to preserve Hawaii's native forests, protect endangered species, and restore watersheds. Partnership helps preserve land for future generations.
• Body Balance HawaiicoreStrategic or Co-development PartnerWellness partnership offering 110+ fitness classes weekly including Rhythm Cycling, Pilates Reformer, Yoga, Barre, and Lagree. Women-owned, locally owned fitness studio celebrating 25 years in business. Classes available at Ala Moana location.
• FIT Waikīkī (Alohilani Resort)coreChannel Partner/ Reseller/ DistributorFull-service health and wellness club located inside Alohilani Resort, just a 3-minute stroll from Romer House. Guests receive complimentary access. Features cardio machines, strength equipment, and fitness classes.
• Robert's HawaiiminorChannel Partner/ Reseller/ DistributorAirport transportation partner for shuttle service to and from Daniel K. Inouye Honolulu International Airport (HNL). Recommended shuttle service for guests requiring airport transfers.
• Blue Hawaiian ActivitiesminorChannel Partner/ Reseller/ DistributorConcierge partner for planning activities during guest stays. Provides access to curated local activities and experiences throughout Oahu.
• Hawaii Health Harm Reduction CenterminorStrategic or Co-development PartnerLGBTQ+ nonprofit receiving $10 per reservation through the Pride package 'Love Thy Gayborhood'. Partnership supports local LGBTQ+ community organizations.
• HighgatecoreOthersParent company and hotel management organization. Highgate operates Romer Neighborhood Hotels and manages the properties. Copyright 2023 Highgate noted on website footer.
• Crunch GymcoreChannel Partner/ Reseller/ DistributorNeighborhood fitness facility located at 54th St and 8th Avenue location, just 2 blocks from Romer Hell's Kitchen. Offers 3 floors of equipment plus sauna access. Free daily passes included with urban fee.
• New York Bike RentalsminorChannel Partner/ Reseller/ DistributorFree 2-hour bike rentals included with urban fee at Hell's Kitchen property. Part of neighborhood perks and local business partnerships.
• Afficionado CoffeeminorChannel Partner/ Reseller/ DistributorLocal coffee roaster supplying Neighborhood Cafe at Hell's Kitchen. Part of supporting local Hell's Kitchen businesses.
• Amy's BreadminorChannel Partner/ Reseller/ DistributorLocal bakery supplying pastries to Neighborhood Cafe at Hell's Kitchen property.
• GoVibeminorChannel Partner/ Reseller/ DistributorCar rental partner recommended for guests wanting to explore Oahu independently, particularly for drives to Waimea Valley and other North Shore destinations.
• Favorite SonminorChannel Partner/ Reseller/ DistributorLocal breakfast restaurant partner for breakfast delivery to Romer House guests. Recommended for romantic breakfast experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Standard Hotels: The Standard operates boutique lifestyle hotels in urban locations (NYC, Miami, LA) with distinctive F&B programming and design-driven guest experiences. Comparable to Romer's neighborhood hotel concept with strong on-site dining and bar venues.
• 1 Hotels: 1 Hotels operates boutique lifestyle hotels with sustainability focus and design-forward positioning. Both Romer and 1 Hotels target experience-driven travelers seeking design and community integration in prime urban and resort locations, with comparable property size and rate positioning.
• Ace Hotel: Ace Hotel operates a collection of design-forward neighborhood hotels emphasizing local culture, communal spaces, and curated programming. Both brands share a 'neighborhood-first' ethos, mid-century and contemporary design language, and appeal to creative-class travelers in gateway cities.
• CitizenM: CitizenM operates compact, design-led lifestyle hotels in major urban gateway markets globally. Comparable boutique positioning, urban locations, and tech-forward direct booking experience to Romer's neighborhood hotel model.
• Freehand Hotels: Freehand operates design-led hotels with social programming in urban gateway cities including NYC. Comparable neighborhood positioning, vibrant on-site F&B and bar venues, and appeal to younger experiential travelers in dense urban locations.

Broad incumbents

• Kimpton Hotels & Restaurants: Kimpton is IHG's boutique hotel brand known for neighborhood locations, distinctive F&B venues, and pet-friendly policies. As a larger incumbent within a major global chain, Kimpton offers comparable boutique positioning with significantly broader distribution.
• Hotel Indigo: Hotel Indigo is IHG's upscale boutique brand with neighborhood-themed properties emphasizing local character and design. Larger chain competitor with comparable urban and resort-area boutique positioning and established loyalty distribution.
• Moxy Hotels: Moxy Hotels is Marriott's boutique lifestyle brand targeting younger travelers with compact, design-forward rooms and vibrant social spaces. Larger incumbent with global distribution that competes for similar urban lifestyle traveler segments.

Emerging players

• Graduate Hotels: Graduate Hotels operates a collection of neighborhood hotels in college-town markets with design-forward positioning and strong local identity. Similar collection-based brand model with comparable property scale, though targeting different geographies.

Regional players

• Alohilani Resort Waikiki Beach: Alohilani Resort is a full-service lifestyle hotel in Waikiki that hosts FIT Waikīkī (Romer's complimentary fitness partner). Comparable resort-area Waikiki positioning and mid-century modern design language to Romer House Waikīkī.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RomerHotelsHellsKitchen
• Instagraminstagram.com/romerhotels
• LinkedInlinkedin.com/company/romer-neighborhood-hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romer Neighborhood Hotels