SADIE COLES H Q LIMITED
Sadie Coles HQ Limited is a privately-held London-based contemporary art gallery operating three central London gallery spaces, representing an international roster of blue-chip contemporary artists, participating in approximately ten international art fairs annually, and running an e-commerce shop for publications and merchandise.
- Company typePrivate
- Founded1997
- HeadquartersCity Of London, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SADIE COLES H Q LIMITED does
Sadie Coles HQ Limited is a privately-held commercial contemporary art gallery headquartered in London, United Kingdom. The gallery represents a roster of internationally significant contemporary artists and operates three physical gallery spaces in central London — 17 Savile Row (Mayfair), 62 Kingly Street (Soho), and 8 Bury Street (St James's) — all open Tuesday through Saturday, 11am to 6pm. Beyond its permanent spaces, the gallery participates in approximately ten international art fairs annually and mounts collaborative exhibitions with major cultural institutions including Tate London, the New Museum, Lafayette Anticipations, the Henry Moore Foundation, and the Municipality of Como.
The company's primary offering is artist representation and primary market sales of contemporary art, supplemented by a publishing and merchandise arm — Sadie Coles Books — which sells exhibition catalogues, monographs, artist books, clothing, posters, vinyl records, and limited-edition wallpaper through both physical retail at 17 Savile Row and an e-commerce online shop shipping internationally. Pricing spans a wide range: publications from £5 to £90, clothing from £25 to £60, wallpaper at £400 per roll, while artwork prices are not publicly disclosed. The company operates two sub-brands: GARGLE, an invitational monthly live events programme launched in February 2025 featuring readings, poetry, and performance curated by external platforms; and Sadie Coles Books, the dedicated publishing and merchandise arm.
Revenue mechanics centre on commission-based sales of represented artists' works (transaction-fee model) plus one-time retail sales of publications and merchandise. Customer segments are threefold: private contemporary art collectors (primary), museums and cultural institutions (secondary), and the general art-interested public who visit exhibitions and purchase merchandise. Distribution combines physical galleries, the global e-commerce shop, and direct field sales through international art fair participation. Marketing operates across a comprehensive website, Instagram, Facebook, WeChat, email newsletter, and earned media via a dedicated press contact. The company is a founding member of the Gallery Climate Coalition and has pledged to reduce absolute carbon emissions by 50% by 2030 in line with the Paris Agreement. Technology plays no differentiated role — the underlying stack is standard web e-commerce and social media, with no proprietary AI, data assets, or platform technology.
SADIE COLES H Q LIMITED firmographics
Firmographics- Name
- SADIE COLES H Q LIMITED
- Legal name
- Sadie Coles HQ Limited
- Website
- https://sadiecoles.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sadie Coles HQ Limited is a privately-held London-based contemporary art gallery operating three central London gallery spaces, representing an international roster of blue-chip contemporary artists, participating in approximately ten international art fairs annually, and running an e-commerce shop for publications and merchandise.
- Ownership category
- akta.pro rank
SADIE COLES H Q LIMITED industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where SADIE COLES H Q LIMITED is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
SADIE COLES H Q LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Art Sales and Commissions: Primary revenue from representing contemporary artists and selling their works. The gallery mounts exhibitions at its three London locations and participates in international art fairs.
- Publications and Merchandise: Sales of exhibition catalogues, books, clothing, posters, and other merchandise through the gallery shop (both online and in-store at 17 Savile Row).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exhibition catalogues and books |
| Unit Pricing | Pay-as-you-go | Clothing and merchandise |
| Unit Pricing | Pay-as-you-go | Limited edition artworks |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
SADIE COLES H Q LIMITED product offering
Product offeringCore offering
Sadie Coles HQ is a London-based contemporary art gallery that represents and exhibits contemporary artists across three gallery locations (17 Savile Row, 62 Kingly Street, and 8 Bury Street). The gallery mounts exhibitions of represented and guest artists, publishes artist monographs, booklets, and catalogues, and sells publications, prints, and merchandise through its online shop and at the gallery.
Product overview
Sadie Coles HQ is a contemporary art gallery operating three London gallery spaces (17 Savile Row, 62 Kingly Street, and 8 Bury Street). The core offering includes mounting exhibitions of contemporary art and participating in international art fairs. The company operates an e-commerce shop selling artist publications including exhibition catalogues, monographs, and artist books, as well as merchandise including t-shirts, vinyl records, posters, and wallpaper. The GARGLE programme (launched February 2025) is an invitational series of monthly live events featuring readings, poetry, and performance, curated by external platforms and publications.
Differentiator
Problem solved
Functional benefit
Brands
- GARGLE: An invitational programme of monthly live events hosted in the Sadie Coles HQ galleries, launched in February 2025. Each chapter is curated by a selected platform, publication or individual, presenting readings, poetry, performance and more.
- Sadie Coles Books
Products and services
- Contemporary Art Gallery Exhibitions Ongoing exhibition program across three London gallery locations (17 Savile Row, 62 Kingly Street, 8 Bury Street), presenting works by represented and guest contemporary artists for collectors, institutions, and the general public.
- GARGLE - Live Events Programme Live events programme launched in February 2025 and held at the gallery's Savile Row location, extending the gallery's programming beyond traditional exhibitions.
- Online Shop E-commerce channel selling gallery publications, prints, merchandise, and editions directly to consumers and collectors.
- Diego Marcon: Prom (Monograph) Published monograph for artist Diego Marcon's Prom project, available for purchase through the online shop.
- Helen Marten: This Weather (Booklet) Published booklet accompanying Helen Marten's 'This Weather' exhibition, available for purchase through the online shop.
Companies that use SADIE COLES H Q LIMITED
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SADIE COLES H Q LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SADIE COLES H Q LIMITED partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- The Municipality of ComomajorCollaborative exhibition 'Feeling Colour' with The Tate London, featuring Jim Lambie's work. On view at San Pietro, Como until 27 September 2026.
- Tate LondonmajorCollaborative exhibition 'Feeling Colour' with The Municipality of Como, featuring Jim Lambie's work.
- Gallery Climate CoalitioncoreSadie Coles HQ is a founding member of the Gallery Climate Coalition, a charitable organisation that aims to facilitate at least a 50% reduction in the art sector's carbon emissions by 2030. The company has pledged to reduce its own absolute carbon emissions by 50% by 2030 in line with the Paris Agreement.
- Fondazione Sandretto Re RebaudengomajorCo-commissioner of Diego Marcon's film 'Krapfen' (2025), along with other institutional partners including Lafayette Anticipations, New Museum, Renaissance Society, and The Vega Foundation.
- Lafayette AnticipationsmajorCo-commissioner and co-producer of Diego Marcon's film 'Krapfen' (2025). Also hosting Diego Marcon's exhibition 'Prom' (April-July 2026).
- New MuseummajorCo-commissioner of Diego Marcon's film 'Krapfen' (2025).
- Renaissance SocietymajorCo-commissioner of Diego Marcon's film 'Krapfen' (2025).
- The Vega FoundationminorCo-commissioner of Diego Marcon's film 'Krapfen' (2025) with additional support from Sadie Coles HQ.
- Galerie BuchholzminorAdditional support provided for Diego Marcon's 'Krapfen' film production.
- Miu MiumajorPresented Helen Marten's opera performance '30 Blizzards' at Palais d'Iéna for Art Basel Paris in October 2025. 'This Weather' film was originally conceived as part of this performance.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SADIE COLES H Q LIMITED competitors and assessment
Company assessmentBroad incumbents
- Pace Gallery: New York-headquartered contemporary gallery with a London presence (Hanover Square, recently expanded), known for blue-chip and historically important contemporary artists; overlaps directly in fair participation and institutional-grade exhibition programming.
- Hauser & Wirth: Global mega-gallery with more than 15 locations including London (Savile Row, Piccadilly), Zurich, New York, Los Angeles and Hong Kong. Overlaps significantly in artist roster and contemporary primary-market focus but is materially larger and more diversified in real estate, publishing, and hospitality.
- Gagosian: World's largest contemporary gallery network with 20+ locations including London (Britannia Street, Davies Street). Trades in the same primary-market contemporary segment with deep institutional and collector relationships; a benchmark incumbent for sales volume and global reach.
- David Zwirner: New York-anchored mega-gallery with a London presence (Grafton Street), representing many of the same-tier living contemporary artists as Sadie Coles and serving the same collector base at marquee fairs. Larger in scale and capital base but directly comparable in primary-market mission.
- Sprüth Magers: Gallery with London (Grafton Street), Berlin, Cologne, Paris, New York and Los Angeles locations, representing a comparably curated roster of contemporary artists across geographies; similar scale of fair activity and institutional engagement, though broader in geographic footprint.
Direct peers
- Lisson Gallery: Long-established London contemporary gallery with bell-court (Bell Street) and Lisson Street locations, also New York and Shanghai. Represents a comparable roster of internationally recognised living artists and operates in the same primary-market, blue-chip segment as Sadie Coles.
- White Cube: London-headquartered contemporary art gallery with multiple locations (including Mason's Yard, Bermondsey, Hong Kong, New York), representing blue-chip international artists and participating in major art fairs — the closest one-to-one functional peer to Sadie Coles HQ in scale and positioning.
- Maureen Paley: Long-running East London contemporary gallery (Herald Street, and previously Redchurch Street) representing established and mid-career international artists; comparable in scale, programming depth, and primary-market focus, with similar publishing and editions activity.
- Alison Jacques: Independent London contemporary gallery (Cork Street) representing a curated roster of international artists, with comparable primary-market focus, fair participation and publishing output — closest like-for-like independent competitor in the sub-mega-gallery tier.
- Victoria Miro: Independent London contemporary gallery with a flagship in Wharf Road / Waterloo and Venice outpost, representing a comparable roster of international living artists. Operates at similar scale and primary-market positioning to Sadie Coles, including bookshop and editions programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights2 records
Customer concentration
SADIE COLES H Q LIMITED social profiles
Digital presenceSADIE COLES H Q LIMITED compliance and trust
Trust signalCompliance3 records
SADIE COLES H Q LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SADIE COLES H Q LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
SADIE COLES H Q LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SADIE COLES H Q LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SADIE COLES H Q LIMITED
What does SADIE COLES H Q LIMITED do?
Sadie Coles HQ is a London-based contemporary art gallery that represents and exhibits contemporary artists across three gallery locations (17 Savile Row, 62 Kingly Street, and 8 Bury Street). The gallery mounts exhibitions of represented and guest artists, publishes artist monographs, booklets, and catalogues, and sells publications, prints, and merchandise through its online shop and at the gallery.
Is SADIE COLES H Q LIMITED a public or private company?
SADIE COLES H Q LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SADIE COLES H Q LIMITED founded?
SADIE COLES H Q LIMITED was founded in 1997. It employs 1 to 10 people.
Where is SADIE COLES H Q LIMITED based?
SADIE COLES H Q LIMITED is headquartered in City Of London, United Kingdom, in the Europe region.
How does SADIE COLES H Q LIMITED make money?
Two revenue lines are on record. Art Sales and Commissions are the primary driver. The others are publications and Merchandise.
Who are SADIE COLES H Q LIMITED's main competitors?
Broad incumbents on record are Pace Gallery, Hauser & Wirth, Gagosian, David Zwirner and Sprüth Magers. Direct peers are Lisson Gallery, White Cube, Maureen Paley, Alison Jacques and Victoria Miro.
Does SADIE COLES H Q LIMITED have an API?
No public API is recorded for SADIE COLES H Q LIMITED.
What industry is SADIE COLES H Q LIMITED in?
SADIE COLES H Q LIMITED's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 7330.