Roam Wild Adventure

What Roam Wild Adventure does

Roam Wild Adventure is a privately held, female-owned adventure tour operator that runs guided Mount Kilimanjaro climbs and multi-day Tanzania safaris for international leisure travelers. The company was founded in 2016 by Helen Soto and Christina Carle, registered in Mahwah, United States, with operational headquarters in Moshi, Tanzania near Kilimanjaro International Airport. It sells all-inclusive packages covering certified local guides, porters, cooks, accommodation, meals, park fees, and airport transfers, with small group sizes of 2-16 customers.

The product portfolio comprises five Kilimanjaro routes (6-9 days, $2,399-$3,199 USD per person across Marangu, Rongai, Machame, Lemosho, and Northern Circuit), five northern-circuit safari packages (2-5 days, $855-$2,199 USD covering Tarangire, Ngorongoro, Serengeti, Lake Manyara, and Olduvai Gorge), and the Summit and Soul 15-day women's wellness retreat at $5,898 USD combining the Northern Circuit trek with a luxury safari and daily yoga/meditation. The underlying service infrastructure relies on certified mountain guides, 3 porters per climber, 4x4 safari vehicles, pulse-oximeter altitude monitoring, and on-mountain chefs; there is no proprietary software or AI/ML technology layer.

The business model is direct-to-consumer with one-time per-trip purchases, distributed through the company website, the WeTravel booking platform, phone, WhatsApp, and email. Customer segments are leisure-focused: adventure travelers, goal-oriented achievers pursuing bucket-list summits, women-focused wellness travelers, charity climbers, culturally curious travelers, and safari enthusiasts. Growth has been organic, relying on content marketing, social media, TripAdvisor referrals, and earned media rather than paid acquisition or institutional capital.

Name

Roam Wild Adventure

Legal name

Roam Wild Adventure

Website

https://roamwildadventure.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Roam Wild Adventure is a female-owned Tanzania tour operator offering guided Mount Kilimanjaro climbs (5 routes) and northern-circuit safaris (2-5 days) for international leisure travelers, plus a women's wellness retreat, sold direct-to-consumer through its website and WeTravel.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Safari & Wildlife Travel Agencies (THAKAFAG), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Guided Kilimanjaro climbs
• Tanzania safari tours
• Mountain trekking services
• Wildlife safari packages
• Adventure tourism operator

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Kilimanjaro Climbing Tours: Package tours for climbing Mt. Kilimanjaro via various routes (Lemosho, Northern Circuit, Rongai, Machame, Marangu). Pricing ranges from $2,399 to $3,199 USD per person depending on route and duration. Includes guides, porters, cook, accommodation, meals, park fees, and transfers.
2. Tanzania Safari Tours: Wildlife safari packages visiting national parks (Tarangire, Ngorongoro Crater, Serengeti, Lake Manyara). Duration ranges from 2 to 5 days. Prices from $855 to $2,199 USD per person. Includes 4×4 safari vehicle, certified guide, accommodation, meals, and park fees.
3. Women's Wellness Trek & Safari: Specialized 15-day retreat combining 9-day Kilimanjaro Northern Circuit trek with 4-day luxury safari. Includes daily yoga, meditation, journaling practices, female guides, and eco-lodge accommodations. Priced at $5,898 USD with $500 deposit and monthly installment payment options.
4. Customizable Adventure Packages: Trips can be customized according to customer timeline and comfort level. Optional add-ons include Zanzibar beach extension, hot springs visits, cultural excursions, and hot air balloon rides over Serengeti.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Roam Wild Adventure operates guided Mount Kilimanjaro treks across five routes (6 to 9 days) and multi-day wildlife safaris across Tanzania's northern circuit parks (2 to 5 days). Packages are all-inclusive, covering certified guides, porters, cook, accommodation, meals, park fees, and Kilimanjaro International Airport transfers. The company also offers a 15-day women's wellness retreat combining a Kilimanjaro trek with a luxury safari and yoga/meditation programming.

Product overview

Roam Wild Adventure is a Tanzania-based adventure tour operator offering a portfolio of guided trekking and safari experiences. The core offerings consist of five Kilimanjaro climbing routes (ranging from 6 to 9 days) and five safari packages (2 to 5 days), plus a unique women's wellness retreat combining mountain trekking with safari and wellness practices. All tours are conducted by certified local guides with support teams, and include accommodations, meals, park fees, and airport transfers. The company also provides customizable excursion options for destinations beyond Tanzania.

Differentiator

Problem solved

Functional benefit

Products and services

• 9-Day Northern Circuit Route A 9-day Kilimanjaro trekking expedition ascending via the western slope, crossing nearly the entire mountain before the summit, marketed for its scenic tranquility and high summit success rate. Priced at $3,199 USD per person and including guides, porters, cook, accommodation, meals, park fees, and transfers.
• 8-Day Lemosho Route An 8-day Kilimanjaro trek renowned for varied habitats and scenery, featuring an extra acclimatization day and a reported 95% summit success rate. Priced at $2,849 USD per person, including guides, porters, cook, accommodation, meals, park fees, and transfers.
• 7-Day Rongai Route A 7-day Kilimanjaro climb ascending the north side of the mountain through moorland and alpine zones, featuring an acclimatization stage to improve summit chances. Priced at $2,649 USD per person, all-inclusive of guides, porters, cook, lodging, meals, park fees, and transfers.
• 7-Day Machame Route A 7-day Kilimanjaro trek known as the 'Whiskey Route,' featuring an acclimatization profile that supports a reported 90% summit success rate and the challenge of climbing the Great Barranco Wall. Listed at $2,649 USD per person on the homepage; 7-day Machame pricing requires inquiry on the tour page. Includes guides, porters, cook, lodging, meals, park fees, and transfers.
• 6-Day Marangu Route The oldest and most direct Kilimanjaro route, offering dormitory-style sleeping huts and considered the easiest path due to its gradual slope. Priced at $2,399 USD per person, including guides, porters, cook, hut accommodation, meals, park fees, and transfers.
• 2-Day Safari (Tarangire to Ngorongoro) A condensed wildlife safari covering Tarangire National Park and Ngorongoro Crater, offering opportunities to spot the Big Five and over 25,000 mammals. From $855 USD per person, including private 4x4 vehicle, certified guide, accommodation, meals, and park fees.
• 3-Day Safari (Lake Manyara, Ngorongoro, Tarangire) A three-park safari experience showcasing Lake Manyara's tree-climbing lions, Ngorongoro Crater's Big Five, and Tarangire's elephant herds. From $1,279 USD per person based on double occupancy, including 4x4 vehicle, certified guide, accommodation, meals, and park fees.
• 4-Day Safari (Tarangire, Serengeti, Ngorongoro) A comprehensive safari visiting Tarangire, the Serengeti for the Great Migration, and Ngorongoro Crater, home to over 25,000 large mammals. From $1,769 USD per person, including 4x4 vehicle, certified guide, accommodation, meals, and park fees.
• 5-Day Safari (Lake Manyara, Olduvai Gorge, Serengeti, Ngorongoro, Tarangire) An extended safari covering five destinations including the Olduvai Gorge paleoanthropological site, the Serengeti, and all major northern circuit parks. From $2,199 USD per person, including 4x4 vehicle, certified guide, accommodation, meals, and park fees.
• Summit and Soul: Women's Wellness Trek & Safari A 15-day women-only retreat combining the 9-day Northern Circuit Kilimanjaro trek with a 4-day luxury safari, featuring daily yoga, meditation, journaling practices, female guides, and eco-lodge accommodations. Priced at $5,898 USD with a $500 deposit and monthly installment options, all-inclusive of accommodations, meals, park fees, and wellness programming via Guru Grounding.

Quantifiable outcome

• 95% summit success rate on 8-day Lemosho Route
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leave No TracecoreStrategic or Co-development PartnerRoam Wild Adventure is a proud member of the non-profit Leave No Trace organization dedicated to educating people about sustainable outdoor practices. The company's guides and porters follow Leave No Trace principles on the mountain to keep Kilimanjaro pristine. This membership aligns with the company's commitment to environmental stewardship.
• Adventure Travel Trade Association (ATTA)coreStrategic or Co-development PartnerATTA is described as a vital leadership voice and partner for the adventure tourism industry. The association is committed to sustainable tourism through research, education, and promotion to help businesses and communities thrive responsibly and profitably. Roam Wild Adventure's membership indicates industry recognition and commitment to responsible tourism.
• EvertreenminorStrategic or Co-development PartnerThrough partnership with Evertreen, customers can plant real trees, offset CO2 emissions, and alleviate poverty. Customers can purchase trees and monitor their growth via satellite. The company planted 500 trees in Madagascar to offset Kilimanjaro treks and safaris.
• Tomorrow's AirminorStrategic or Co-development PartnerCarbon offset partnership connecting travelers toward a stable climate future. Unites travelers in cleaning up carbon dioxide from the atmosphere, with Roam Wild Adventure participating as a travel company member.
• Guru GroundingminorStrategic or Co-development PartnerPartnership for the Summit and Soul Women's Wellness Trek and Safari retreat. Guru Grounding provides wellness facilitators for yoga and meditation sessions during the 15-day women's retreat combining Kilimanjaro trekking with safari.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Adventure Life: Established small-group adventure tour operator with active Tanzania safari and Kilimanjaro trekking itineraries. Comparable target customer and direct-to-consumer booking, but with a much wider global destination portfolio.
• G Adventures: Large global adventure travel brand with Tanzania safari and Kilimanjaro offerings. Comparable adventure-tour category and small-group ethos, but operates at much greater scale across many countries.
• REI Adventures: Cooperative-affiliated adventure tour operator offering Kilimanjaro climbs and African safaris. Comparable guided-trekking product and outdoor enthusiast customer base, with broader North American retail and member infrastructure.

Direct peers

• Africa Travel Resource: Boutique Tanzania specialist arranging northern circuit safaris and Kilimanjaro climbs for international clients. Comparable premium, custom-itinerary positioning.
• Classic Africa Safaris: Tanzania specialist offering private safaris and Kilimanjaro climbs at the premium end. Comparable curated, guide-led experience with similar itinerary depth and customization options.
• Thomson Safaris: Family-owned Tanzania safari and Kilimanjaro operator with multi-decade tenure. Comparable Tanzania-only focus, mixed safari + climb packages, and direct-to-consumer model.
• Tanzania Specialist: Tanzania-focused safari and Kilimanjaro booking company. Comparable route-and-safari bundling, custom itineraries, and English-speaking international clientele.
• Kilimanjaro Routes: Specialist Kilimanjaro operator offering the Lemosho, Machame, Marangu, Rongai, and Northern Circuit routes. Closely comparable product portfolio, pricing band, and target customer to Roam Wild's trekking business.
• SummitClimb: A long-established Kilimanjaro outfitter offering multiple routes and climbs across the major Tanzanian peaks. Direct competitor with similar route options, guide-led trekking model, and global direct-to-consumer booking.

Emerging players

• Everest Base Camp Trekking Companies (e.g., Alpine Ascents): Mountaineering outfitters operating other 'seven summit' and high-altitude treks (Everest, Rainier, Denali). Comparable guided expedition model, summit-success-rate orientation, and safety-first protocols that mirror Roam Wild's positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roamwildadventure
• Instagraminstagram.com/roamwildadventure
• LinkedInlinkedin.com/company/roamwild-adventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roam Wild Adventure