Tomorrow's Air
Tomorrow's Air is a travel-industry carbon-removal platform under ATTA that aggregates demand from travelers and tour operators and channels it into a curated portfolio of climate-tech suppliers (Climeworks, Pacific Biochar, Eion, Neste) via subscriptions, per-traveler fees, and B2B partnerships; acquired by Wren in November 2025.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Tomorrow's Air does
Tomorrow's Air is a travel-industry-aligned carbon removal platform and brand operated under the Adventure Travel Trade Association (ATTA). It aggregates demand from individual travelers and travel businesses for high-quality, verified carbon removal and sustainable aviation fuel (SAF), curating a portfolio of climate-tech suppliers including Climeworks (direct air capture), Pacific Biochar (biochar), Eion (enhanced rock weathering), and Neste (SAF). The company's core purpose is to channel travel-sourced climate spend into a small set of vetted removal providers, with media and content assets (podcast, newsletter, Films for the Future, Artists for Air creator network) supporting the brand.
The underlying platform is a curation and partnership layer rather than a technology stack: it connects travel operators and their customers to climate suppliers, packages carbon-removal tonnage into travel products, and runs education/community programming under ATTA. Distribution comes through ATTA's adventure travel network and named operator integrations, including kimkim (the first booking platform to add carbon removal to every booking), Natural Habitat Adventures, CAS Trips (student travel), Travel Yogi, Bella Coola, and Hearts in Ice.
Tomorrow's Air generates revenue through three mechanisms: individual traveler subscriptions (monthly or one-time) for carbon removal, a $20-per-traveler B2B fee embedded into partner bookings, and custom partnership packages for travel businesses. The team is small (1-10 employees) and the company is headquartered with ATTA in the US Pacific Northwest while operating toward San Francisco. In November 2025, Wren acquired Tomorrow's Air, folding the travel-aligned carbon-removal offering into Wren's broader consumer climate brand.
Tomorrow's Air firmographics
Firmographics- Name
- Tomorrow's Air
- Legal name
- Adventure Travel Trade Association, Inc.
- Website
- https://tomorrowsair.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tomorrow's Air is a travel-industry carbon-removal platform under ATTA that aggregates demand from travelers and tour operators and channels it into a curated portfolio of climate-tech suppliers (Climeworks, Pacific Biochar, Eion, Neste) via subscriptions, per-traveler fees, and B2B partnerships; acquired by Wren in November 2025.
- Ownership category
- akta.pro rank
Tomorrow's Air industry classification
Industry- Product category
- Carbon Removal Services
- akta.pro primary industry
- Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs) (EUABAFAL)
- akta.pro secondary industries
- Offsets & Carbon Removal Procurement (credits, DAC, nature-based removals) (THABANAE), Sustainable Aviation Fuel (SAF) & Alternative Fuels (e-fuels, biofuels, hydrogen) (THABANAA), Sustainability & Emissions Management for Air Travel (SAF, CO2 Reporting) (THACAHAJ), Carbon Removal Credits Trading (DAC, BECCS, Biochar, Mineralization) (EUAGAIAL)
Keywords
Where Tomorrow's Air is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tomorrow's Air business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Subscriptions: Monthly subscriptions where individuals fund carbon removal and sustainable aviation fuel orders through Tomorrow's Air's portfolio of climate tech innovators. Purchasers can make one-time purchases or subscribe monthly.
- Business Partnerships: Travel companies embed Tomorrow's Air contributions into customer bookings, with a per-traveler fee added to each booking. Fees are distributed across the carbon removal and SAF portfolio, with some partners allocating portions to local climate projects.
- Custom Partnership Packages: Companies can design custom education and outreach packages combined with carbon removal purchases tailored to their brand's message and mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | One-time Carbon Removal Purchase |
| Transaction based/ take rate | Per booking | Kimkim Per-Traveler Contribution |
| Transaction based/ take rate | Per booking | CAS Trips Per-Traveler Contribution |
| Transaction based/ take rate | Per booking | Bella Coola Heli Sports Contribution |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Tomorrow's Air product offering
Product offeringCore offering
Tomorrow's Air aggregates demand for permanent carbon removal and sustainable aviation fuel (SAF) by curating a portfolio of third-party climate tech innovators including Climeworks (direct air capture), Pacific Biochar, Eion (enhanced rock weathering), and Neste (SAF). The platform sells individual subscriptions and one-time carbon removal purchases, and partners with travel businesses to embed per-traveler carbon removal contributions into customer bookings. Educational content and community programming complement the transactional offering.
Product overview
Tomorrow's Air is a carbon removal platform and climate action program operated by the Adventure Travel Trade Association. The core offering consists of two main products: individual carbon removal purchases through the "Invest in Clean Air" program, and business partnership packages under "Company & Destination Packages." Both offerings connect users to a portfolio of climate tech innovators (including Climeworks Direct Air Capture, Pacific Biochar, Eion Enhanced Rock Weathering, and Neste Sustainable Aviation Fuel) for permanent carbon dioxide removal and storage. Add-on modules include sustainable aviation fuel credits, communications kits, and staff training services. The platform is complemented by educational content including the Airrow Bulletin newsletter, the Airrows on Air podcast, Carbon Removal 101 resources, and the Artists for Air creative community program.
Differentiator
Problem solved
Functional benefit
Products and services
- Invest in Clean Air (Individuals)
Quantifiable outcome
- 384 tonnes CO2 removed through kimkim partnership alone
- +4 more outcomes
Companies that use Tomorrow's Air
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles2 records
Tomorrow's Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tomorrow's Air partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and secondary.
- WrencoreWren acquired Tomorrow's Air in 2025, strengthening Tomorrow's Air's offer of easy, meaningful climate action for travelers and travel companies. Tomorrow's Air is now powered by Wren platform.
- Adventure Travel Trade Association (ATTA)coreTomorrow's Air is a brand owned and operated by Adventure Travel Trade Association, a Washington corporation. ATTA provides organizational backing, network access, and operational infrastructure.
- ClimeworkscoreDirect air capture provider with plant in Iceland. Carbon dioxide removed and permanently stored through Climeworks' direct air capture technology. Flagship technology partner in Tomorrow's Air portfolio.
- Pacific BiocharcoreCarbon removal partner through biochar (biomass converted to charcoal) technology. Part of Natural Habitat Adventures' carbon removal portfolio.
- Eion Enhanced Rock WeatheringcoreCarbon removal partner using enhanced rock weathering technology. Part of Tomorrow's Air portfolio for Natural Habitat Adventures.
- NestecoreFinnish sustainable aviation fuel producer. Makes 100% renewable SAF from waste and residue raw materials (used cooking oil, animal fat). Partner for Bella Coola Heli Sports SAF purchase at Helsinki, Singapore, and Amsterdam airports.
- kimkimcoreOnline travel agency for multi-day itineraries. First travel company to include Tomorrow's Air payment with every booking (Feb 2022). Added SAF support in September 2023. $20/traveler contribution, 80% to Tomorrow's Air.
- CAS TripscoreEducational student travel operator. $20/traveler opt-out contribution funding 20kg CO2 removal per traveler. 2000 students in 2023 removed 35 tonnes CO2.
- Natural Habitat AdventurescoreConservation travel company. Yearly contributions fund carbon removal via Climeworks, Pacific Biochar, Eion. Added SAF via Neste in 2023. 5.5t CO2 removed, 2.25t CO2e avoided as of Jan 2024.
- Bella Coola Heli SportscoreHeli ski operator (World's Best 2017-2021). $20/traveler option matched for $40 total. 2023: 4.8t SAF purchase. 616kg CO2 removed, 14.04t CO2e avoided.
- The Travel YogisecondaryYoga adventure company. First yoga company to join Tomorrow's Air (2021). Benefit trips with Icelandair, prAna, YogaWorks. Reached 20,000+ travelers, funded 6t CO2 removal.
- Hearts in the IcesecondaryCitizen science expedition. Campaign with 100 travelers ordered 1 ton CO2 removal. Educating scientists, artists, organizations aboard Hurtigruten expeditions.
- HurtigrutensecondaryArctic expedition cruise operator. Partner for Hearts in the Ice citizen science education aboard Arctic Immersion Expedition.
- Geographic ExpeditionssecondaryLuxury tour operator featured in case studies. Provides high-end expedition experiences with Tomorrow's Air integration.
- Todos Santos Eco AdventuressecondaryEco-adventure company. Travel business partner incorporating Tomorrow's Air into customer experiences.
- Socompa Adventure TravelsecondaryAdventure travel company. Travel business partner incorporating Tomorrow's Air.
- Sila GreenlandsecondaryLuxury travel operator in Greenland. Partnership extends climate action to clients concerned about Arctic ice melt impact.
- Octavia CarbonsecondaryCarbon removal technology company featured in Airrow Bulletin newsletters as emerging climate tech partner.
- World Wildlife FoundationsecondaryWWF works with Natural Habitat Adventures for conservation. Referenced as conservation partner in destination stories.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Tomorrow's Air competitors and assessment
Company assessmentEmerging players
- Cloverly: Carbon offsetting API and marketplace providing verified credits and removal projects for businesses and travel platforms; competes for the same per-transaction carbon-removal integrations with travel and e-commerce companies.
- Lune: API-driven carbon offsetting and removal procurement platform for businesses with embedded checkout integrations; overlaps with Tomorrow's Air's travel-business carbon-removal-as-a-service model and targets the same enterprise customers.
- Patch: API-first carbon credit infrastructure platform serving businesses with embedded offsetting and removal purchases; adjacent offering that brings carbon removal procurement to digital platforms and could partner or compete for Tomorrow's Air's B2B segment.
Others
- Climeworks: Direct air capture technology provider and Tomorrow's Air's flagship portfolio company; sits upstream as a key supplier and a comparable buyer-club target — illustrating the technology partners that Tomorrow's Air curates rather than competes with directly.
Broad incumbents
- Terrapass: Established carbon offset provider offering individual and business subscriptions to verified emission reduction projects; competes in the same subscription-and-portfolio carbon removal space with broader consumer and travel reach but less travel-vertical specialization.
- Myclimate: Swiss nonprofit offering individual and corporate carbon offsetting, including a portfolio of climate protection projects with strong travel-industry penetration; overlaps with Tomorrow's Air's portfolio model and customer base.
- South Pole: Large climate solutions provider developing, originating, and selling carbon credits and removal offsets globally; offers portfolio solutions for corporates, including in the travel and aviation sector, and represents a scaled incumbent in Tomorrow's Air's addressable market.
Direct peers
- Wren: Individual-subscription carbon removal platform that acquired Tomorrow's Air in November 2025; operates an essentially identical D2C subscription model funding a curated portfolio of third-party removal projects, and is now the underlying platform for Tomorrow's Air.
- Sustainable Travel International: Travel-industry-focused carbon offsetting and sustainability services provider offering tools for tour operators, hotels, and travelers to measure, reduce, and offset trip emissions—directly competing for the same travel-business and climate-conscious-traveler customers as Tomorrow's Air.
- Cool Effect: Curated marketplace model that lets individuals and businesses fund a diversified portfolio of high-quality carbon reduction and removal projects, mirroring Tomorrow's Air's portfolio-aggregation approach with similar transparency and education messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tomorrow's Air social profiles
Digital presenceTomorrow's Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tomorrow's Air leadership team
Management profileNumber of profiles
Tomorrow's Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tomorrow's Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tomorrow's Air
What does Tomorrow's Air do?
Tomorrow's Air aggregates demand for permanent carbon removal and sustainable aviation fuel (SAF) by curating a portfolio of third-party climate tech innovators including Climeworks (direct air capture), Pacific Biochar, Eion (enhanced rock weathering), and Neste (SAF). The platform sells individual subscriptions and one-time carbon removal purchases, and partners with travel businesses to embed per-traveler carbon removal contributions into customer bookings. Educational content and community programming complement the transactional offering.
Is Tomorrow's Air a public or private company?
Tomorrow's Air is a private company. It is classified as corporate owned and is currently operating.
When was Tomorrow's Air founded?
Tomorrow's Air was founded in 2020. It employs 1 to 10 people.
Where is Tomorrow's Air based?
Tomorrow's Air is headquartered in San Francisco, United States, in the North America region.
How does Tomorrow's Air make money?
Three revenue lines are on record. Individual Subscriptions are the primary driver. The others are business Partnerships and custom Partnership Packages.
Who are Tomorrow's Air's main competitors?
Emerging players on record are Cloverly, Lune and Patch. Climeworks is listed as an others. Broad incumbents are Terrapass, Myclimate and South Pole. Direct peers are Wren, Sustainable Travel International and Cool Effect.
Does Tomorrow's Air have an API?
No public API is recorded for Tomorrow's Air.
What industry is Tomorrow's Air in?
Tomorrow's Air's product category is Carbon Removal Services. Its primary akta.pro industry code is EUABAFAL, Carbon Removal Project Development, Financing & Offtake (Developers, Aggregators, Buyers Clubs), with a secondary code of THABANAE, Offsets & Carbon Removal Procurement (credits, DAC, nature-based removals).