Reach Incorporated
Reach Incorporated is a Washington, DC-based nonprofit that trains high school students as tutors for elementary readers, operating across nine DC public schools. It combines after-school tutoring, a summer leadership academy, and a teen publishing project with Shout Mouse Press, having served more than 700 participants over ten years.
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reach Incorporated does
Reach Incorporated is a Washington, DC-based 501(c)(3) nonprofit founded in 2014 that develops grade-level readers and capable leaders by training high school students to serve as tutors for elementary-aged children. The organization's model combines an after-school tutoring program, a Summer Leadership Academy (run in partnership with Only Make Believe and Free Minds Book Club), and a Teen Publishing Project delivered with publishing partner Shout Mouse Press. Reach currently operates in nine DC public schools (five elementary and four high schools), supports 84 active teen tutors and approximately 90 elementary students annually, and has engaged more than 700 participants over its first ten years.
The organization's core product is a human-delivered, multi-touch literacy and leadership pipeline rather than a software platform. Reach's programmatic stack rests on a research-based literacy methodology, structured tutor training, and a publishing output that has produced 36 published titles contributed to by 73 teen authors, with 23,000 copies in circulation and roughly 2,500 free copies distributed each year. There is no disclosed proprietary technology, digital platform, AI component, or automation layer underlying delivery; all instruction and curriculum execution is tutor-led and in-person.
Reach's business model is that of a nonprofit dependent on contributed revenue. Income is generated from individual donations (channeled through annual campaigns such as Read to Rise, which raised $62,000+ in 2024 and $52,000 in 2023, plus a Giving Tuesday campaign and an end-of-year appeal), institutional grants from more than 30 foundation and corporate funders (including the Amalgamated, Bender, Cafritz, Manley, and Marriott Foundations, plus Enterprise Holdings and NBCUniversal), and modest book sales priced at $14.99 to $15.99. The organization runs a lean operation with five core staff under Executive Director Jennifer Cartland, Ed.D., governed by a 13-member board, and has earned the Candid Platinum Seal 2025 and Spur Seal 2025 for transparency and accountability.
Reach Incorporated firmographics
Firmographics- Name
- Reach Incorporated
- Legal name
- Reach, Incorporated
- Website
- https://reachincorporated.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reach Incorporated is a Washington, DC-based nonprofit that trains high school students as tutors for elementary readers, operating across nine DC public schools. It combines after-school tutoring, a summer leadership academy, and a teen publishing project with Shout Mouse Press, having served more than 700 participants over ten years.
- Ownership category
- akta.pro rank
Reach Incorporated industry classification
Industry- Product category
- Youth Literacy Education Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- K–12 Remedial Reading & Literacy Intervention (EDANAJAA)
- akta.pro secondary industries
- After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC), Reading & Literacy Centers (Phonics, Comprehension, Writing) (EDANAHAD), Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)
Keywords
Where Reach Incorporated is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reach Incorporated business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters, including annual fundraising events (Read to Rise) and end-of-year appeals. Monthly giving program (Reach Forward Circle) provides sustainable funding.
- Institutional Grants: Funding from foundations and institutional funders including Amalgamated Foundation, Bender Foundation, Morris & Gwendolyn Cafritz Foundation, The Dexter and Lydia Manley Foundation, and 30+ other institutional supporters.
- Book Sales: Sale of teen-authored children's books through the Teen Publishing Project, with books priced at $14.99-$15.99 each. Proceeds support Reach programs in DCPS schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Teen Publishing Project Books |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Reach Incorporated product offering
Product offeringCore offering
Reach Incorporated recruits, trains, and employs high school teens experiencing social and academic challenges to serve as literacy tutors for elementary school students in Washington, DC. The organization delivers three core programs—After-School Tutoring (twice-weekly literacy sessions at elementary schools), Summer Leadership Academy (summer skill-building and publishing immersion), and the Teen Publishing Project (where teens become published authors of children's books). A catalog of 36 teen-authored children's books is sold to support programs, and the organization sustains operations through individual donations and institutional grants.
Product overview
Reach Incorporated operates as a nonprofit educational organization offering three core programs: the After-School Tutoring Program (twice-weekly literacy instruction for elementary students led by teen tutors), the Summer Leadership Academy (summer skill-building with book publishing opportunities), and the Teen Publishing Project (enabling teens to become published authors). The organization also sells teen-authored children's books through its product catalog, hosts annual fundraising events including Read to Rise and Book Launch celebrations, and maintains a monthly giving program called Reach Forward Circle. The programs serve DC elementary and high school students, with impact metrics including over 700 participants over 10 years, 73 published teen authors, and distribution of 2,500 books annually to schools and organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Teen Publishing Project: A program where Reach tutors can write, illustrate, research, and photograph to produce children's books, enabling teens to become published authors.
- Reach Forward Circle
Products and services
- After-School Tutoring Program Twice-weekly literacy tutoring program where high school teen tutors from DC public high schools deliver individualized reading instruction to second and third graders at partner elementary schools. Tutors create lesson plans grounded in five research-based literacy principles: phonemic awareness, phonics, fluency, vocabulary, and text comprehension. The program currently serves 90 students annually with 84 active teen tutors.
- Summer Leadership Academy Summer program that develops skills for life beyond the classroom for high school teen tutors. Teens engage in writing, illustrating, researching, photographing, and book publishing activities, along with collaborative workshops with partner organizations including Only Make Believe (interactive theater craft-making) and Free Minds Book Club (poetry workshops with Poet Ambassadors).
- Teen Publishing Project End-to-end book publishing program in which Reach teen tutors learn the full publishing process—writing, illustrating, researching, and photographing—to produce original children's books written for second and third-grade readers and addressing topics relevant to underserved DC communities. Books are co-published with Shout Mouse Press. The program has produced 73 published teen authors and 36 published stories.
- Teen-Authored Books (Product Catalog) Children's books authored and illustrated by Reach teen tutors, written for second and third-grade readers and addressing topics relevant to underserved DC communities. Most books are priced at $15.99 and select titles at $14.99. The full catalog is available through Reach Incorporated's website and through Shout Mouse Press bookstore, with proceeds supporting Reach programs.
Quantifiable outcome
- 90 students served annually in the After-School Tutoring Program
- +5 more outcomes
Companies that use Reach Incorporated
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Reach Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reach Incorporated partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and secondary.
- Jeni's Ice Cream (14th St NW)minorCommunity partnership where 25% of proceeds during a designated 3-hour event were donated to Reach in support of DC youth literacy. Event held August 25 to celebrate back-to-school.
- Shout Mouse PresscorePublishing partner for the Teen Publishing Project. Shout Mouse Press coaches teen authors through the book creation process and publishes books accessible to second and third-grade readers. Books are sold through both Reach's website and Shout Mouse Press bookstore.
- Only Make BelievesecondaryInteractive theater organization that collaborated with Reach teens at Summer Leadership Academy for craft-making activities. Teens created handmade hats with creative embroidery to support interactive theater play for children in hospitals and care facilities.
- Free Minds Book ClubsecondaryPoetry and writing organization whose Poet Ambassadors collaborated with Reach teens during Summer Leadership Academy. Poet Ambassadors shared personal stories of incarceration, transformation, and hope while teens provided feedback on poems written by incarcerated individuals.
- AppleTree Learning PCSsecondaryEarly childhood education partner listed among community partners supporting Reach's mission.
- LearnServe InternationalsecondaryYouth development organization listed as a community partner.
- Critical ExposuresecondaryYouth arts education organization listed as a community partner.
- City BlossomssecondaryUrban agriculture and youth development organization listed as a community partner.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
Reach Incorporated competitors and assessment
Company assessmentDirect peers
- Reading Partners: National literacy nonprofit that mobilizes community volunteers to provide one-on-one tutoring to K-5 students struggling with reading. Directly comparable to Reach's mission of improving early-grade literacy through structured intervention programs.
- Reading Is Fundamental (RIF): National children's literacy nonprofit providing free books and literacy resources to underserved children. Comparable book-distribution model (Reach donates 2,500 books annually) and shared mission of expanding access to relevant reading materials.
- First Book: Nonprofit social enterprise providing new books and educational resources to children in low-income communities. Comparable mission of providing culturally relevant books to underserved youth and similar book distribution model.
- 826DC: Washington, DC-based nonprofit providing writing and tutoring support to students ages 6-18. Directly comparable as a DC-focused youth literacy nonprofit serving similar age groups with similar tutoring and creative writing program models.
- The Literacy Lab: Washington, DC-based literacy nonprofit operating school-based literacy intervention programs for early-elementary students. Directly comparable as a DC-focused K-3 literacy intervention nonprofit with similar school-partnership delivery model.
- Everybody Wins DC: DC-based nonprofit providing one-on-one literacy mentoring and tutoring to elementary students. Comparable as a DC youth literacy nonprofit using volunteer-based models to support elementary reading outcomes.
- Raising A Reader: National early literacy nonprofit partnering with schools to engage families in shared reading practices for children birth through age 8. Comparable as a school-partnered literacy organization focused on early-grade reading development.
Broad incumbents
- Reach Out and Read: National nonprofit leveraging pediatric care to promote early literacy through book distribution and parent coaching. Comparable children's literacy mission but operates through a different delivery channel (healthcare providers rather than schools).
Others
- Shout Mouse Press: Publishing nonprofit that partners with underrepresented youth to author and publish children's books. Directly comparable to Reach's Teen Publishing Project model and serves as Reach's actual publishing partner for teen-authored book production.
- DC Public Schools (DCPS): Public school district that serves as the institutional host for Reach's tutoring programs across 9 campuses. Not a peer but the essential distribution partner without which Reach's service delivery model cannot operate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reach Incorporated social profiles
Digital presenceReach Incorporated compliance and trust
Trust signalCompliance2 records
Reach Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach Incorporated leadership team
Management profileNumber of profiles
Profiles18 records
Reach Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach Incorporated
What does Reach Incorporated do?
Reach Incorporated recruits, trains, and employs high school teens experiencing social and academic challenges to serve as literacy tutors for elementary school students in Washington, DC. The organization delivers three core programs—After-School Tutoring (twice-weekly literacy sessions at elementary schools), Summer Leadership Academy (summer skill-building and publishing immersion), and the Teen Publishing Project (where teens become published authors of children's books). A catalog of 36 teen-authored children's books is sold to support programs, and the organization sustains operations through individual donations and institutional grants.
Is Reach Incorporated a public or private company?
Reach Incorporated is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reach Incorporated founded?
Reach Incorporated was founded in 2014. It employs 11 to 50 people.
Where is Reach Incorporated based?
Reach Incorporated is headquartered in Washington, United States, in the North America region.
How does Reach Incorporated make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are institutional Grants and book Sales.
Who are Reach Incorporated's main competitors?
Direct peers on record are Reading Partners, Reading Is Fundamental (RIF), First Book, 826DC, The Literacy Lab, Everybody Wins DC and Raising A Reader. Reach Out and Read is listed as a broad incumbent. Others are Shout Mouse Press and DC Public Schools (DCPS).
Does Reach Incorporated have an API?
No public API is recorded for Reach Incorporated.
What industry is Reach Incorporated in?
Reach Incorporated's product category is Youth Literacy Education Services. Its primary akta.pro industry code is EDANAJAA, K–12 Remedial Reading & Literacy Intervention, with a secondary code of BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits. Its NAICS code is 611710 and its SIC code is 8200.