LEARNSENSE LTD
Learnsense LTD is a London-based private educational software company building a portfolio of six niche learning and motivation web and mobile apps — including video tuition (PractiseMaster), AI-driven bridge tuition (BridgeBoardsAI), and child-motivation tools (KidStarChart, FlipprsClub) — serving individual consumers, sports teams, and local government-funded teaching centres.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What LEARNSENSE LTD does
Learnsense LTD is a London-based privately held educational software company operating under the trading name Learnsense London. The company develops a portfolio of six web-based and mobile software products targeting distinct learning and motivation use cases: PractiseMaster (a live video tuition platform with frame-accurate playback control and integrated Admiral payment gateway), BridgeBoardsAI (an in-development AI-powered duplicate bridge tuition system using computer vision for card detection), FlipprsClub (a social motivation platform for children using trading card-style collectibles), KidStarChart (a digital replacement for paper star charts targeting parent-child chore motivation), Swotbot (a video tuition safety and tracking system for publicly funded teaching centres, including a Swotpedia wiki and video messaging for vulnerable users), and OpenSourceJS (an open-source JavaScript HMS input plugin distributed via GitHub and npm).
The company's technology stack spans ASP.NET, C#, JavaScript/jQuery, SQL Server, and Azure cloud hosting, with newer products extending to mobile app distribution through Google Play Store and Apple App Store. Business model mechanics vary by product and include one-time digital book purchases, B2B video lesson subscriptions, reseller curation transaction fees, banner advertising, and affiliate referral commissions. Customer segments referenced are heterogeneous — ranging from individual parents and children to sports teams and local government-funded teaching centres — and pricing is generally not publicly disclosed, with most products offered on a demo-on-request basis and only PractiseMaster operating as a directly accessible live service. The company appears to operate with an extremely lean team (1–10 employees) and has no disclosed funding rounds, M&A activity, or executive leadership beyond a single contact email ([email protected]).
LEARNSENSE LTD firmographics
Firmographics- Name
- LEARNSENSE LTD
- Legal name
- Learnsense LTD
- Website
- https://learnsense.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Learnsense LTD is a London-based private educational software company building a portfolio of six niche learning and motivation web and mobile apps — including video tuition (PractiseMaster), AI-driven bridge tuition (BridgeBoardsAI), and child-motivation tools (KidStarChart, FlipprsClub) — serving individual consumers, sports teams, and local government-funded teaching centres.
- Ownership category
- akta.pro rank
LEARNSENSE LTD industry classification
Industry- Product category
- Educational Technology Software
- NAICS
- Educational Services (611), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Interactive Learning Games & Gamified Courseware (EDAGALAL), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where LEARNSENSE LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LEARNSENSE LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- PractiseMaster - Digital Book Sales: B2P digital book purchase model for PractiseMaster video tuition platform. Consumer purchases directly through the platform.
- PractiseMaster - B2B Video Lesson Packaging: B2B model selling packaged video lessons to institutions and educators
- PractiseMaster - Reseller Curation: Reseller model where third parties curate and distribute PractiseMaster content
- KidStarChart - Banner Advertising: Advertising revenue model leveraging high click-through rates of education product banners
- FlipprsClub - Equipment Affiliate: B2P affiliate model for educational equipment sales
- FlipprsClub - Teaching/Coaching Marketing: B2B marketing services for teaching and coaching professionals with progress management features
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
LEARNSENSE LTD product offering
Product offeringCore offering
Learnsense Ltd develops and distributes a portfolio of web-based educational software products for video tuition, child motivation, and micro-learning. The flagship live product, PractiseMaster, is a B2P/B2B video tuition platform with frame-accurate playback, sold as digital book purchases and B2B packaged video lessons. The portfolio also includes BridgeBoardsAI (AI-powered bridge card game tuition in development), FlipprsClub (social motivation via trading card collectibles), KidStarChart (digital star chart for parent-child chore contracts), Swotbot (video tuition safety and tracking for publicly funded teaching centres), and an open-source JavaScript duration input plugin shared on GitHub and npm.
Product overview
Learnsense LTD is an educational software company based in London offering a portfolio of software products for learning and motivation. The core product line includes PractiseMaster (video tuition platform), BridgeBoardsAI (AI-powered bridge card game tuition with computer vision), FlipprsClub (social motivation/trading card platform), KidStarChart (digital star chart for chore motivation), and Swotbot (video tuition tracking system). Additionally, the company contributes OpenSourceJS, an open-source JavaScript plugin for HMS input. Revenue models vary across products and include B2P digital purchases, B2B video lesson packaging, affiliate marketing, banner advertising, and reseller curation. Most products are in demo status with BridgeBoardsAI currently in development.
Differentiator
Problem solved
Functional benefit
Brands
- PractiseMaster: Video tuition platform with client-side vanilla JS, Admiral payments. Revenue model: B2P Digital Book Purchase, B2B Video Lesson Packaging, Reseller curation. Status: live.
- BridgeBoardsAI
- FlipprsClub
- KidStarChart
- Swotbot
- OpenSourceJS
Products and services
- PractiseMaster
- BridgeBoardsAI AI-driven educational application for the duplicate bridge card game, using computer vision to detect cards and integrate with hand search functionality. Supports lin and XXX file upload for hand representation. Distributed across Google Play, Apple App Store, and web app.
- FlipprsClub Social motivation platform that uses trading card-style digital collectibles and fan club support from friends and family to encourage children's participation and skill development. Includes social sign-in, adaptive landing page, and progress tracking. Monetised through B2P equipment affiliate links and B2B teaching/coaching marketing subscriptions.
- KidStarChart Drag-and-drop digital implementation of the traditional paper star chart, designed for parent-child chore contracts where parents and children commit to chores and reward promises. Built on HTML, jQuery, C#, manual ORM, and MSSQL, with banner advertising optimised for education product advertisers.
- Swotbot Video tuition safety and tracking system for publicly funded teaching centres. Includes Swotpedia (wiki man pages) and video messaging features designed for vulnerable people. Built with Visual Basic, SQL, and ElasticHosts-based video recording.
- OpenSourceJS (input-duration) Open-source JavaScript library that provides a unified cross-browser input control for hours, minutes, and seconds values (HMS), distributed via GitHub and the npm package registry under the 'input-duration' name.
Quantifiable outcome
- Higher banner ad click-through rates for education products compared to other product categories
Companies that use LEARNSENSE LTD
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
LEARNSENSE LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
LEARNSENSE LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ona (AI Agents)coreOna AI agents developed BridgeBoardsAI, including computer vision for bridge card game tuition and complete UI development. The partnership enabled total ecosystem integration across Play Store, Apple Store, and web app.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
LEARNSENSE LTD competitors and assessment
Company assessmentBroad incumbents
- Quizlet: Quizlet is a leading consumer learning platform offering flashcards, study modes, and subscription tiers across K-12 and higher education. It overlaps with Learnsense's learning-tools and motivation-product category (KidStarChart, FlipprsClub) and represents a scaled incumbent in the same micro-learning space.
- Kahoot!: Kahoot! is a gamified learning platform widely used in schools and enterprises for quizzes, surveys, and interactive lessons. It is comparable to Learnsense's gamification-driven products (FlipprsClub, KidStarChart) and demonstrates the scale a gamified education tool can achieve.
- Udemy: Udemy is a global online learning marketplace with creator-published video courses across professional and hobby categories. It is a broad incumbent relevant to PractiseMaster's video tuition / course publishing model and offers a comparable reference point for online learning content economics.
- MasterClass: MasterClass is a premium video-based learning platform featuring celebrity instructors producing high-production lessons. Its video-masterclass format closely parallels PractiseMaster's video tuition positioning for premium individual learners.
- Khan Academy: Khan Academy is a free, large-scale online learning platform covering academic and some skill-based subjects. As a free incumbent with massive reach, it constrains pricing power for paid video-learning products in the same conceptual category as PractiseMaster.
Direct peers
- ClassDojo: ClassDojo is a classroom management and parent-communication app with gamified behavior tracking for primary schools. It is highly comparable to FlipprsClub's social motivation + progress tracking design and to KidStarChart's child-motivation framing.
- Seesaw Learning: Seesaw is a student portfolio and family-engagement platform used in K-12 schools for tracking work, communicating with parents, and managing teaching-center operations. It directly overlaps with Swotbot's publicly-funded teaching centre tracking use case.
- Funbridge: Funbridge is a mobile-first bridge practice and learning app with AI-based deal analysis and tournament play. It directly competes with BridgeBoardsAI's computer-vision-enabled bridge tuition on mobile platforms.
- Bridge Base Online: Bridge Base Online is the dominant online platform for playing and learning bridge, offering computer play, tournaments, and lessons. It is a direct competitor to BridgeBoardsAI in digital bridge tuition and total addressable audience for bridge learners.
Emerging players
- Edmodo: Edmodo is a school-focused digital platform for teacher-student-parent communication, assignment distribution, and classroom management. It is comparable to Swotbot's teaching-centre tracking use case, particularly for publicly funded UK schools and local authorities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
LEARNSENSE LTD social profiles
Digital presenceLEARNSENSE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
LEARNSENSE LTD leadership team
Management profileNumber of profiles
Profiles1 record
LEARNSENSE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LEARNSENSE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LEARNSENSE LTD
What does LEARNSENSE LTD do?
Learnsense Ltd develops and distributes a portfolio of web-based educational software products for video tuition, child motivation, and micro-learning. The flagship live product, PractiseMaster, is a B2P/B2B video tuition platform with frame-accurate playback, sold as digital book purchases and B2B packaged video lessons. The portfolio also includes BridgeBoardsAI (AI-powered bridge card game tuition in development), FlipprsClub (social motivation via trading card collectibles), KidStarChart (digital star chart for parent-child chore contracts), Swotbot (video tuition safety and tracking for publicly funded teaching centres), and an open-source JavaScript duration input plugin shared on GitHub and npm.
Is LEARNSENSE LTD a public or private company?
LEARNSENSE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LEARNSENSE LTD founded?
LEARNSENSE LTD was founded in 2012. It employs 1 to 10 people.
Where is LEARNSENSE LTD based?
LEARNSENSE LTD is headquartered in London, United Kingdom, in the Europe region.
How does LEARNSENSE LTD make money?
Six revenue lines are on record. PractiseMaster - Digital Book Sales are the primary driver. The others are practiseMaster - B2B Video Lesson Packaging, practiseMaster - Reseller Curation, kidStarChart - Banner Advertising, flipprsClub - Equipment Affiliate and flipprsClub - Teaching/Coaching Marketing.
Who are LEARNSENSE LTD's main competitors?
Broad incumbents on record are Quizlet, Kahoot!, Udemy, MasterClass and Khan Academy. Direct peers are ClassDojo, Seesaw Learning, Funbridge and Bridge Base Online. Edmodo is listed as an emerging player.
Does LEARNSENSE LTD have an API?
No public API is recorded for LEARNSENSE LTD.
What industry is LEARNSENSE LTD in?
LEARNSENSE LTD's product category is Educational Technology Software. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAGALAL, Interactive Learning Games & Gamified Courseware. Its NAICS code is 611 and its SIC code is 8200.