Scarecrow Group

What Scarecrow Group does

Scarecrow Group Limited is a UK-based specialist manufacturer of bio-acoustic bird dispersal systems, founded in 1984 by Tony Walker and headquartered in Maresfield, East Sussex. The company combines biology and acoustics to digitally record, analyze, and broadcast natural bird distress (and in some cases mating) calls for the humane dispersal of birds, primarily to protect aviation safety, offshore energy infrastructure, agricultural crops, and commercial or leisure facilities. Its flagship product is the B.I.R.D. Tab system — a tablet-, GPS-, and loudspeaker-based hardware platform featuring up to 20 species- and location-specific distress calls, data logging, and reporting — complemented by the OAR (Off Aerodrome Reporting) software for ICAO-mandated 13km wildlife monitoring, plus a portfolio of vehicle-mounted (Premier 2020), handheld (Patrol Two), and fixed (Scarecrow 180/360) dispersal units, with ATEX-rated variants for hazardous oil and gas environments.

The company operates a B2B, sales-led go-to-market targeting airports, offshore platforms, agriculture, and commercial facilities globally, with a stated 7-person UK team and a customer base spanning Gatwick, Heathrow, Royal Air Force, BP, National Grid, Delhi Airport, Brisbane Airport, Copenhagen Airport, and dozens of other enterprise and government clients across 25+ countries. Revenue is generated primarily through hardware sales of UK-manufactured systems, supplemented by repair services under multi-year warranties (12 months standard, 36 months for B.I.R.D. Tab) and training/onboarding services. Since June 2021, Scarecrow has been a wholly-owned subsidiary of Dutch avian radar company Robin Radar Systems and holds four ISO certifications (9001, 14001, 45001, 27001). Managing Director Lee Pannett stepped down in July 2025 after 14 years leading the firm.

Name

Scarecrow Group

Legal name

Scarecrow Group Limited

Website

https://scarecrow.eu

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Scarecrow Group Limited is a UK-based specialist manufacturer of bio-acoustic bird dispersal systems, serving airports, offshore energy, agriculture, and commercial facilities globally with humane, digitally-controlled distress-call technology.

Ownership category

akta.pro rank

Product category

Wildlife Hazard Management Equipment

NAICS

Exterminating and Pest Control Services (561710)

akta.pro primary industry

Aviation/Industrial Bird Hazard Management (Airfields, Warehouses, Loading Docks) (HSAMAGAM)

akta.pro secondary industries

Acoustic Deterrents (Sonic/Ultrasonic Devices, Distress Calls) (HSAMAGAJ), Inspection, Monitoring & Maintenance Programs (Audits, Compliance, Recertification) (HSAMAGAN), Bird Control & Deterrent Systems (IMAIAHAL), Bird Control & Deterrent Systems (AFACAGAE), Bird Control & Deterrence for Storage Facilities (AFAOAIAH)

Keywords

• Bio-acoustic bird control
• Airport wildlife management
• Bird strike prevention
• Humane bird dispersal
• Offshore bird deterrents

Headquarters

HQ city

Maresfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Bio-acoustic Bird Control Equipment Sales: Sale of hardware systems including B.I.R.D. Tab, Premier 2020, Patrol Two, and Scarecrow 180/360. Products are manufactured in the UK and sold globally to airports, commercial facilities, agriculture, and leisure sectors.
2. Product Repairs and Servicing: Repair services for Scarecrow products with warranty coverage (12 months standard, 36 months for B.I.R.D. Tab). Return-to-base warranty service with assessment and cost estimation before work proceeds.
3. Training and Onboarding Services: Training services provided to clients on equipment usage and software, including refresher training courses for airport wildlife management teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Scarecrow Group designs, manufactures and sells bio-acoustic bird control hardware and software for humane bird dispersal. Its product portfolio includes the B.I.R.D. Tab integrated system (tablet, GPS, loudspeakers, processor), vehicle-mounted Premier 2020 and Patrol Two units, fixed Scarecrow 180/360 dispersal systems, ATEX-rated units for hazardous environments, and the OAR off-aerodrome reporting software. Products are sold globally to airports, oil & gas operators, agriculture, marine/leisure facilities and commercial sites, with warranty repairs and training as supporting services.

Product overview

Scarecrow Group offers a portfolio of bio-acoustic bird control products centered around its flagship B.I.R.D. Tab™ system. The product line includes vehicle-mounted (Premier 2020), handheld (Patrol Two), and stand-alone (180/360) dispersal units, plus software solutions (OAR for offsite reporting). Products serve diverse sectors: airports, agriculture, commercial/retail, marine/leisure, and oil & gas (including ATEX-rated versions). The B.I.R.D. Tab provides a complete dispersal-logging-analysis cycle while OAR handles ICAO-mandated offsite reporting. The company was acquired by Robin Radar Systems in 2021, combining radar detection with bio-acoustic dispersal for comprehensive airport wildlife management.

Differentiator

Problem solved

Functional benefit

Products and services

• B.I.R.D. Tab™ Flagship complete solution for airports covering bird dispersal, data logging and analysis. Consists of a tablet computer, GPS unit, loudspeakers and processor linked to a touchscreen interface, with up to 20 selectable distress calls and reporting capabilities. Carries a 36-month warranty.
• Off Aerodrome Reporting (OAR) Software solution that helps airports build up a long-term picture of wildlife activity through data logging and analysis. Enables monitoring of off-site bird hazards within the ICAO-mandated 13km radius to meet reporting obligations.
• Scarecrow Premier 2020 Vehicle-mounted bio-acoustic bird control system used at airports worldwide. Features distress calls broadcast through loudspeakers installed on vehicles for mobile bird dispersal operations.
• Scarecrow Patrol Two Portable handheld bird dispersal unit with variable volume control. Used by airside teams, conservation officers and golf courses for flexible deployment of bird distress calls.
• Scarecrow 360™ / Scarecrow 180™ Stand-alone bio-acoustic bird dispersal systems providing 180 or 360-degree coverage using speaker arrays to broadcast distress calls. Used at salmon rivers, marinas and commercial facilities.
• Scarecrow B.I.R.D. System™ Bio-acoustic bird dispersal system used by commercial clients (e.g. DHL, shopping centres, universities) and oil & gas platforms. Available in standard and ATEX-rated versions for hazardous environments.
• ATEX Rated Scarecrow B.I.R.D. System™ Explosion-proof version of the B.I.R.D. System designed for use on offshore oil & gas platforms and helidecks where flammable atmospheres require certified equipment.
• Goose Patrol Specialised unit designed specifically for deterring geese populations, used at golf courses and similar locations.

Quantifiable outcome

• 80% reduction in airfield bird sightings
• +3 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Robin Radar SystemscoreStrategic or Co-development Partner · 9 June 2021Acquisition completed June 9th, 2021. Robin Radar, based in The Hague, Netherlands, acquired Scarecrow to combine advanced avian radar technology with bio-acoustic expertise. The integration was described as 'fit for the future of bird control', allowing mutual customers to work with two systems side-by-side for comprehensive detection, logging, and dispersal.
• International Civil Aviation Organization (ICAO)coreStrategic or Co-development PartnerScarecrow sponsors ICAO Asia/Pacific Wildlife Hazard Management Workshop and Seventh Meeting of the Asia/Pacific Wildlife Hazard Management Working Group in Pokhara, Nepal (May 2025). Second year of sponsorship. Previously sponsored 2024 event in Thailand.
• British Aviation Group (BAG)coreStrategic or Co-development PartnerJoined BAG in January 2026. Opens cooperation with wider airport supply industry, participation in BAG-led initiatives, and UK pavilions at international exhibitions.
• Milluck ABminorChannel Partner/ Reseller/ DistributorSwedish reseller relationship spanning over 15 years. Directors Lee Pannett and David Randell visited Sweden to maintain business relationship.
• Senoussi Freezone & IGS CompanyminorChannel Partner/ Reseller/ DistributorLocal agent in Egypt for supply of bird control systems including Cairo International Airport in Q1 2020.
• AviaireminorChannel Partner/ Reseller/ DistributorPartner for Project Daytona at Daytona Beach International Airport, working with Scarecrow Director David Randell.
• Airports Authority of MongoliacoreStrategic or Co-development PartnerSupplied Scarecrow Premier 2020 and Patrol Two equipment to Buyant-Ukhaa International Airport since 2016 and Chinggis Khaan International Airport. Wildlife and Environmental Officer provided positive feedback on efficiency and durability.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• DeTect: US-based provider of bird radar and wildlife detection systems for airports, military, and environmental applications. Comparable as an avian-detection technology provider whose solutions increasingly bundle with deterrent systems like Scarecrow's.
• Baleco / Accipiter Radar: North American avian radar and bird-detection technology provider for airports, wind farms, and environmental monitoring. Comparable to Scarecrow's wildlife hazard management offering as part of an integrated detection-and-deterrent stack.
• Clear Flight Solutions: Dutch startup developing robotic falcon drones for bird control at airports, waste sites, and agriculture. Comparable as a technology-driven entrant to the airport bird-deterrent market that could overlap with Scarecrow's airport customer base.

Direct peers

• Bird B Gone: US bird control specialist offering spikes, netting, visual deterrents, and sonic/audio devices across commercial, industrial, and aviation customers. Adjacent competitor to Scarecrow across overlapping customer verticals.
• Bird-X: US-based bird control products company offering ultrasonic, visual, and acoustic deterrents across commercial, agricultural, and aviation segments. Comparable to Scarecrow as a multi-product bird-deterrent specialist with a broad customer base.
• Bird Gard: Manufacturer of electronic bird distress-call devices for agriculture, airports, and industrial sites. Highly comparable to Scarecrow's core bio-acoustic distress-call technology, particularly for agricultural and aviation applications.
• Nixalite: US maker of physical bird-deterrent products (spikes, wires, netting) and acoustic systems for architectural and industrial bird control. Comparable to Scarecrow on the structural-deterrent side of the bird-control product spectrum.
• Bird Control Group (Agrilaser): Dutch-headquartered competitor offering laser-based and bio-acoustic bird deterrent systems to airports, agriculture, and industry. Closest direct peer to Scarecrow given overlapping product portfolio (distress calls + lasers) and shared focus on humane bird dispersal at airports.

Regional players

• Aerolaser: UK-based supplier of automated laser bird deterrent systems primarily serving UK airports and waste sites. Comparable as a competing technology (laser) addressing the same UK aviation and commercial bird-control market as Scarecrow.

Others

• Robin Radar Systems: Parent company of Scarecrow since June 2021, manufacturing avian radar detection systems. Included for context as the integrated-radar-plus-acoustic solution partner; not a peer in the commercial sense but a key competitive and channel relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scarecrowgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scarecrow Group