Aqua Master Pools

What Aqua Master Pools does

Aqua Master Pool & Hot Tub Services is a privately held, founder-owned local service company headquartered at 3318 Conservation Dr., Windsor, Ontario, that delivers pool and hot tub maintenance, repair, heating, and installation services to residential homeowners across Windsor-Essex county. The company operates a direct-to-consumer model with no formal sales team; customers book via phone (519-919-9338) or text, and technicians are dispatched on-site to private residences. Service capabilities span seasonal openings and closings, liner and safety cover installation, plumbing, equipment repair, filtration, Hayward automation systems, chlorine and salt systems, chemical supply, and water chemistry testing. The hot tub service line covers all makes and models, including pumps, heater elements, Spa Pac control boards, ozone systems, WiFi attachments, and keypads.

The company's distinct technical credential is its TSSA gas-fitter certification (Ontario Registered Heating Contractor, license TSSA000935001507), enabling it to legally install and service pool and hot tub gas heating systems, gas lines, furnaces, and hot water tanks — a regulated service that non-certified competitors cannot offer. The core technology is therefore human expertise and regulatory licensure rather than proprietary software or hardware; the only third-party technology relationship is as a Hayward automation specialist. Revenue is generated through three streams: project-based professional service fees, chemical and supply sales tied to maintenance engagements, and recurring worry-free maintenance packages that provide water testing, balancing, and chemicals throughout the pool season. Customer acquisition is driven almost entirely by word-of-mouth referrals and on-site testimonials, with a single website (aquamasterpools.ca) serving as the primary digital presence. No funding, no public listing, no parent company, and no management team beyond the founder are disclosed.

Name

Aqua Master Pools

Legal name

Aqua Master Pool & Hot Tub Services

Website

https://aquamasterpools.ca

Company type

Private

Operating status

Operating

Short description

Aqua Master Pool & Hot Tub Services is a privately held, founder-owned local service company in Windsor, Ontario that delivers pool and hot tub maintenance, repair, heating, and installation services to residential homeowners across Windsor-Essex county, leveraging TSSA-certified gas fitting capability and Hayward automation expertise.

Ownership category

akta.pro rank

Product category

Pool and Hot Tub Services

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool maintenance services
• Hot tub repair
• Pool heating installation
• Seasonal pool service
• Water chemistry testing

Headquarters

HQ city

Saint-georges-de-windsor

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Pool and Hot Tub Services: Revenue generated from professional service fees for pool and hot tub maintenance, repairs, openings, closings, installations, and heating solutions. Services are delivered on-site at customer locations with pricing based on service type and complexity.
2. Chemical and Supply Sales: Revenue from selling pool chemicals, supplies, and maintenance products as part of maintenance packages and standalone purchases.
3. Maintenance Packages: Recurring revenue from worry-free maintenance packages that cover ongoing pool care throughout the season, including water testing, balancing, and chemical supplies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Aqua Master Pools delivers on-site pool and hot tub maintenance, repair, opening/closing, and equipment installation services for residential homeowners in Windsor-Essex County. The company also provides certified gas-fitting for pool heaters, furnaces, and hot water systems, and sells recurring worry-free seasonal maintenance packages that include water testing, balancing, and chemicals.

Product overview

Aqua Master Pools is a service company offering a unified portfolio of pool and hot tub care services for residential customers in Windsor-Essex County, Ontario. The core offerings consist of Pool Services (maintenance, repairs, equipment installation, automation systems, and chemical supplies), Hot Tub Services (servicing all makes and models including pumps, heaters, control boards, and accessories), Heating Services (certified gas fitting for pool heaters, furnaces, and hot water systems), and Maintenance Packages (worry-free seasonal care programs). These services are delivered by experienced technicians who handle everything from routine openings/closings to complex repairs and renovations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Services Comprehensive pool care for residential homeowners, including seasonal opening and closing, liner and safety cover installation, plumbing, equipment repair, filter maintenance, automation (Hayward Specialist), chlorine feeders, salt systems, solar blankets, water chemistry testing, and chemical supplies.
• Hot Tub Services Full-service repair and maintenance for all makes and models of hot tubs, including pump installation and repair, heater elements, Spa Pac control boards, ozone systems, WiFi attachments, keypads, and plumbing accessories, for residential hot tub owners.
• Heating Services Certified gas fitting services for residential pool and hot tub heating needs, covering pool heater installation and service, gas lines, furnace installation and repair, and hot water tanks, performed under an Ontario Registered Heating Contractor license.
• Maintenance Packages Recurring seasonal pool maintenance program for residential homeowners, offering customized worry-free plans that include water testing, water balancing, and all required chemicals.

Quantifiable outcome

• Customers can enjoy their pool or hot tub without any worries about maintenance or repairs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trillium Pool & Spa: Canadian pool and hot tub service and supply company serving residential customers. Comparable service portfolio (maintenance, openings/closings, repairs, equipment) targeting homeowners.
• Hallman Pool & Spa: Ontario-based pool and hot tub retailer and service provider. Directly comparable as a multi-line residential pool and hot tub service business operating in a similar Canadian regional market.
• Leaside Pool & Spa: Canadian residential pool and hot tub service company offering maintenance, repairs, and equipment installation. Comparable to Aqua Master as a regional full-service pool/hot tub care provider for homeowners.
• Pool Scouts: US-based pool care franchise offering recurring residential pool maintenance, repair, and opening/closing services. Comparable subscription-style service model and direct-to-consumer residential focus.
• America's Swimming Pool Company (ASP): Largest US pool service franchise providing residential pool maintenance, repairs, and renovations. Directly comparable recurring-service business model targeting individual pool owners.
• Premier Pools & Spas: Residential pool service and renovation company with locations across North America. Comparable multi-line service offering (maintenance, repairs, equipment) for homeowner customers.
• Crystal Pool & Spa: Pool and spa service company offering maintenance, repairs, and equipment installation for residential customers. Closely comparable business model and customer base to Aqua Master.

Broad incumbents

• Leslie's Poolmart: Largest US specialty retailer of pool supplies, equipment, and chemicals with complementary service offerings. Comparable adjacent category leader for pool maintenance consumables and water testing.
• Pinch A Penny: US-based pool supplies retailer with in-store water testing and service referrals. Overlaps with Aqua Master on chemical sales and water chemistry support but operates a national retail model.

Others

• Hayward Pool Products: Manufacturer of pool equipment including automation systems, heaters, and sanitizers. Connected to Aqua Master as the brand whose automation systems Aqua Master specializes in servicing and installing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Master Pools