Sadelle's

What Sadelle's does

Sadelle's is an all-day restaurant brand founded in 2015 in SoHo, New York City, operating as a concept under Major Food Group (MFG), the hospitality company founded by Jeff Zalaznick, Chef Mario Carbone, and Chef Rich Torrisi. The brand operates 9 locations across 5 countries (USA, Canada, France, Saudi Arabia, South Korea), with US locations in New York, Las Vegas (at the Bellagio), Dallas (Highland Park), Miami (Coconut Grove), and Boca Raton, plus international sites in Toronto, Paris, Riyadh, and Seoul. Core products include signature bagel towers, chopped salads, triple-decker sandwiches, French toast, the Big Pink Cake (a fourteen-layer signature dessert), and caviar/vodka offerings, with adjacent sub-brands including Sadelle's Cafe (coffee and light fare), Major Wellness (a Bonberi/Nicole Berrie partnership), and event experiences like Mahjong Social.

The business model is built on multiple revenue streams: dine-in service (the primary revenue driver across all locations), cafe sales, catering for private events, nationwide shipping via Goldbelly, gift cards through the MFG platform, and private event hosting (accommodating groups of 5 to 150+ guests). Pricing is unit-based with pay-as-you-go billing on menu items, complemented by a $35 per 750ml bottle corkage fee. The go-to-market motion is direct-to-consumer through physical restaurant locations, with discovery driven by earned media (NYT, Bon Appetit, Eater, Harper's Bazaar), Major Food Group's cross-promotional brand ecosystem, and social media presence. Customer segments are diversified across brunch and breakfast enthusiasts, families with children, wellness-conscious consumers, and private event hosters. Operational partnerships include Resy for reservations, MGM Resorts and The Boca Raton for resort locations, and Kith and Seven Rooms for select international sites.

Name

Sadelle's

Website

https://sadelles.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sadelle's is a celebrity-chef-driven all-day restaurant brand founded in 2015 in NYC, operating 9 locations across 5 countries under Major Food Group. It serves brunch enthusiasts, families, and event hosters with signature bagels, salads, French toast, and the Big Pink Cake via dine-in, catering, and Goldbelly shipping.

Ownership category

akta.pro rank

Product category

Casual Upscale Dining

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Brunch restaurant
• All-day dining
• Private event catering
• New American cuisine
• Celebratory dining

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-In Service: Full-service restaurant dining offering breakfast, brunch, lunch, and dinner menus featuring signature items like bagel towers, chopped salads, French toast, and triple-decker sandwiches.
2. Catering: Catering services for private events and gatherings, available through Sadelle's Catering platform.
3. Nationwide Shipping: Shipping of signature items and merchandise nationwide through Goldbelly partnership.
4. Cafe Sales: Adjacent cafe operations serving signature coffees, beverages, and pastries at select locations.
5. Gift Cards: Gift cards sold through Major Food Group's gift card platform.
6. Private Events: Event hosting services including partial and full restaurant buyouts, private affairs, and special occasion bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Sadelle's is an all-day American restaurant offering breakfast, brunch, lunch, and dinner with signature dishes such as bagel towers, chopped salads, French toast, and the Big Pink Cake. The brand operates across 9 global cities, supports private event bookings, full-service catering, and nationwide shipping of select items through the Goldbelly marketplace.

Product overview

Sadelle's is a restaurant chain founded in New York City in 2015, now operating multiple locations worldwide. The core offering is all-day brunch and dining featuring signature dishes like bagel towers with smoked fish, chopped salads, triple-decker sandwiches, French toast, and the Big Pink Cake. The restaurant operates complementary sub-brands including Sadelle's Cafe (serving coffee, beverages, and light fare), Major Wellness (a wellness-focused menu partnership), and special experiences like Mahjong Social. Additional services include private event hosting with full restaurant buyouts, catering, and nationwide shipping through Goldbelly. The company is part of Major Food Group, founded by Jeff Zalaznick, Chef Mario Carbone, and Chef Rich Torrisi.

Differentiator

Problem solved

Functional benefit

Brands

• Major Wellness: A wellness menu partnership at Sadelle's Coconut Grove featuring Nicole Berrie's Bonberi signature drinks program including matcha lattes, frozen yogurt, and artisanal smoothies.
• Sadelle's Cafe
• The Big Pink Cake

Products and services

• All-Day In-Restaurant Dining
• Private Events and Catering
• Nationwide Shipping via Goldbelly
• Gift Cards
• Order Online for Pickup and Delivery

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Nicole Berrie / BonbericoreStrategic or Co-development PartnerWellness visionary and Bonberi founder Nicole Berrie developed a signature wellness menu at Sadelle's Cafe in Coconut Grove featuring matcha lattes, frozen yogurt, and artisanal smoothies. Berrie is the author of best-selling cookbook Body Harmony and founder of Bonberi Mart in NYC's West Village. She exclusively uses natural ingredients including ceremonial-grade Matcha by Montauk General and nut butters from Glaser Farms.
• The Mahjong LineminorGTM or Marketing PartnerAmerican mahjong tile set company and community based in Dallas that partners with Sadelle's for Mahjong Social events held every other Wednesday. Events include player seats, spritzes, and Sadelle's light bites served tableside.
• The Marvelous Mrs. Mahjong (Stephanie Brink)minorGTM or Marketing PartnerStephanie Brink, founder of The Marvelous Mrs. Mahjong, partners with Sadelle's for Mahjong Social events. Known for her fun, laughter-filled teaching style and clear explanations of mahjong gameplay.
• GoldbellycoreChannel Partner/ Reseller/ DistributorGoldbelly is a platform enabling Sadelle's to ship signature items nationwide. Customers can order Sadelle's famous bagels, French toast, and other classics for delivery anywhere in the US through the Goldbelly marketplace.
• ResycoreTechnology or IntegrationResy is the primary reservation platform for Sadelle's locations, enabling customers to book tables 30 days in advance. The platform supports party size limits (up to 12 Mon-Thu, up to 5 Fri-Sun at NYC location).
• MGM Resorts InternationalmajorStrategic or Co-development PartnerSadelle's Las Vegas location operates within the Bellagio resort, one of MGM Resorts International's flagship properties. This partnership positions Sadelle's within a premier luxury gaming and hospitality destination.
• The Boca RatonmajorStrategic or Co-development PartnerSadelle's Boca Raton location operates within The Boca Raton resort, a historic luxury property. This partnership provides Sadelle's access to resort guests and the affluent South Florida market.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• ABC Kitchen: Jean-Georges Vongerichten's flagship seasonal American concept in NYC's Union Square, comparable to Sadelle's as an upscale daytime-leaning, ingredient-forward restaurant catering to brunch, lunch, and special occasion guests.
• Carbone: Sister brand within Major Food Group serving as Sadelle's closest comparable: an iconic NYC fine-dining concept with global expansion, similar celebrity-chef positioning, and the same parent company's operational ecosystem and marketing halo.
• Sant Ambroeus: Long-standing NYC Italian all-day restaurant and cafe group with comparable SoHo/Hudson Yards brunch traffic, Italian-American menu positioning, and a daytime-and-cafe model that competes head-to-head for Sadelle's weekend occasion share.
• Pastis: Major Food Group's revived NYC brasserie in the Meatpacking District, directly comparable to Sadelle's as a same-parent all-day French-leaning concept with similar theatrical service, prix-fixe lunch program, and daytime-occasion-driven volume.
• Jack's Wife Freda: Boutique NYC all-day Mediterranean-inspired brunch concept with multiple Manhattan locations; directly comparable to Sadelle's in menu shape (brunch classics, salads, sandwiches) and weekend reservation-driven demand.
• The Smith: Multi-location NYC-area casual upscale American concept serving the same all-day, breakfast-through-dinner customer need in similar SoHo/Upper East Side-type neighborhoods, with a comparable brunch and private events business.
• Balthazar: Iconic NYC SoHo brasserie offering all-day French dining with a similarly theatrical in-room experience, comparable pricing, and overlap of brunch, business breakfast, and special-occasion occasion demand that Sadelle's competes for.
• Russ & Daughters Cafe: Heritage NYC appetizing brand's cafe in the Jewish Museum, the most direct comparable to Sadelle's in classic bagel-and-smoked-fish dining heritage, daytime-only service model, and iconic NYC food-culture status.

Emerging players

• Egg Restaurant: Brooklyn-born breakfast concept expanding across NYC and nearby markets, comparable to Sadelle's in daytime occasion capture, menu overlap (pancakes, French toast, breakfast classics), and aspirational brunch positioning at slightly lower price points.

Broad incumbents

• Le Pain Quotidien: National bakery-cafe chain offering all-day breakfast, salads, sandwiches, and catering programs, comparable to Sadelle's Cafe and catering arms in menu and daypart mix but operating at much broader scale and lower price point as an incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/majorfoodgroup
• Instagraminstagram.com/majorfoodgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadelle's