Project Friday

Name

Project Friday

Legal name

Project Friday Pty Ltd

Website

https://projectfriday.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential property development
• Specialist disability accommodation
• Development management services
• Luxury home construction
• NDIS housing provider

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Development Sales: Development and sale of luxury residential apartments and townhouses to owner-occupiers. Revenue generated from property sales at completion.
2. SDA by Project Friday: Specialist Disability Accommodation under NDIS. Properties are leased to participants with disability. Ongoing revenue from accommodation payments.
3. Development and Project Management Services: Fees charged for managing property development and construction projects on behalf of clients. Services include site identification, feasibility, design management, and construction oversight.
4. Fontem Retirement Living: Customised adaptable luxury homes for people wanting innovative contemporary homes that future proof their needs for aging in place.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Project Friday is a Melbourne-based property developer that builds and sells luxury residential apartments and townhouses for owner-occupiers, develops Specialist Disability Accommodation (SDA) housing for NDIS participants under the "SDA by Project Friday" sub-brand, and delivers fee-based development and project management services to external property developers and owners. Operations span site identification, feasibility, design management, construction oversight, and settlement, with projects held in dedicated trust entities. The company also markets adaptive retirement homes under the "Fontem" sub-brand.

Product overview

Project Friday is a Melbourne-based property development company operating as a single unified business with multiple service offerings and sub-brands. Their core product is residential property development (Briq, Glen Huntly), complemented by SDA by Project Friday for specialist disability accommodation housing, Fontem for luxury aging-in-place homes, and standalone Development Management and Project Management services for external clients. The company emphasizes high-quality materials, architectural design, and human-centered development across all projects.

Differentiator

Problem solved

Functional benefit

Brands

• Fontem: Retirement and downsizing living solutions offering innovative, contemporary homes that adapt to changing needs across residents' lifetimes, including wheelchair access, assisted living, and technological integration

Products and services

• Residential Property Developments (Briq, Glen Huntly, St Ninians, Paringa, Jessamine) Project Friday's flagship offering: luxury residential apartments and townhouses in Melbourne suburbs such as Caulfield, Caulfield South, Carnegie, Altona, Truganina, St Kilda, and the Mornington Peninsula, designed by recognised Melbourne architects (Tecture, Folk Architects, Inarc, Mim Design) and landscaped by award-winning designers (Ben Scott, Jack Merlo, Paul Bangay). Properties are built with premium materials and architectural detail for owner-occupier buyers. Examples include Briq (13 three-bedroom residences on Hawthorn Road, Caulfield) and Glen Huntly (6 oversized residences at 1046 Glen Huntly Road, Caulfield South).
• SDA by Project Friday (NDIS Specialist Disability Accommodation) Specialist Disability Accommodation housing under the Australian NDIS, with dwellings leased to participants with disability. Properties are built to Platinum-level Liveable Housing Australia guidelines, exceeding NDIS High Physical Support design requirements, and offer communication systems and design features for on-site support access. Delivered across suburbs including Altona, Springvale, Carnegie, and Werribee, with virtual tours, downloadable brochures, and project wait lists.
• Development Management Services Fee-based development management for external property developers, landowners, and homeowners. Scope covers site identification and acquisition, feasibility and due diligence, concept planning, design development, consultant tendering, sales and marketing coordination, authority approvals, and settlement management.
• Project Management Services Fee-based project management for residential builds and renovations, ensuring delivery on time and on budget. Scope includes construction planning, value management, cost planning, program establishment and reporting, construction tender and procurement, superintendent services, and purchaser coordination.
• Fontem (Adaptive Retirement Homes) Sub-brand of Project Friday delivering customised, adaptable luxury homes designed for aging in place. Homes are architecturally designed and incorporate features such as wheelchair access, assisted-living provisions, and technological integration so they can adapt to residents' changing needs across their lifetime, targeting retirees and downsizers who do not want to sacrifice sophisticated design.

Quantifiable outcome

• SDA properties achieve Platinum level certification under Liveable Housing Guidelines
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TecturecoreStrategic or Co-development PartnerMelbourne-based architecture firm responsible for designing key Project Friday developments including Glen Huntly (Art Deco inspired) and Briq residential projects. Their sculptural and spacious architectural approach is a hallmark of Project Friday addresses.
• Ben Scott Garden DesigncoreStrategic or Co-development PartnerAward-winning landscape architect who designed spectacular atrium entrance gardens and planting for Glen Huntly project, creating verdant and visually appealing environments for residents year-round.
• Jack MerlocoreStrategic or Co-development PartnerLandscape designer who created lush landscapes for Briq project, contributing to seamless addition to Caulfield's picturesque streetscapes.
• EastoncoreStrategic or Co-development PartnerBuilder responsible for constructing St Ninians and Paringa projects, which brought together top industry professionals for these luxury homes.
• InarccoreStrategic or Co-development PartnerArchitecture firm that designed St Ninians and Paringa projects in collaboration with Project Friday.
• Paul BangaycoreStrategic or Co-development PartnerRenowned landscape designer who lent his expertise to St Ninians and Paringa projects, with lush gardens softening architecture.
• Folk ArchitectscoreStrategic or Co-development PartnerArchitecture firm that designed Jessamine project - alterations and second-level addition to a Streamline Modern residence in inner Melbourne, with emphasis on linkages between indoor and outdoor spaces.
• Mim DesigncoreStrategic or Co-development PartnerInterior design firm that connected spaces in the Caulfield Mid-Century Revival project, retaining mid-century features while creating light, bright and welcoming interiors.
• Liveable Housing AustraliacoreStrategic or Co-development PartnerOrganization whose Liveable Housing Guidelines provide the performance standards that SDA by Project Friday properties exceed, achieving Platinum level certification.
• Carl Henry ArtminorStrategic or Co-development PartnerArtist whose beautiful artworks are featured in the Briq development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Metricon: One of Australia's largest residential home builders operating nationally with a broad portfolio of single-family homes and townhouses. Comparable product (residential dwellings) but operates at volume-builder scale rather than Project Friday's boutique positioning.
• Cbus Property: National Australian commercial and residential property developer operating at much larger scale. Comparable for its residential apartment product and design-quality emphasis, but competes from a broader, more capital-intensive platform rather than boutique niche.

Direct peers

• Slattery Australia: Australian development and project management consultancy providing feasibility, design management, and superintendent services. Directly comparable to Project Friday's Development Management and Project Management service line in scope and client base.
• BlueCHP: Australian community housing provider developing SDA-grade and accessible residential properties under NDIS arrangements. Comparable as an SDA operating peer with similar regulatory positioning to Project Friday's SDA portfolio.
• Habitate: Australian SDA specialist developing high-quality, fully accessible homes under the NDIS with comparable design-quality emphasis to Project Friday's SDA by Project Friday properties. Overlaps in participant segment, regulatory regime, and Platinum-grade Liveable Housing positioning.
• Aurora Projects: Melbourne-based boutique residential property developer focused on architecturally designed apartments and townhomes for owner-occupiers in inner suburbs. Highly comparable to Project Friday in scale, location, and product positioning.
• Compass Housing Services: NDIS-registered Specialist Disability Accommodation provider operating across multiple Australian states. Directly comparable to Project Friday's SDA by Project Friday sub-brand in participant focus, regulatory regime, and recurring revenue model.
• Zambrero Property Group: Australian residential and mixed-use developer with comparable boutique, design-driven apartment projects in inner-Melbourne and Sydney markets. Overlaps directly with Project Friday's target customer (owner-occupiers seeking architecturally designed homes) and pricing tier.
• Hickinbotham Group: South Australia-based residential property developer building medium-to-high-density townhouse and apartment projects for owner-occupiers. Directly comparable to Project Friday's boutique residential development model with similar design-led positioning and project-management focus.
• PDG Corporation: Melbourne-based property developer specialising in high-end residential apartments and townhouses with an emphasis on quality construction and design. Closely comparable to Project Friday in geographic focus, product type, and design-led value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?url=http%3A%2F%2Fwww.projectfriday.com.au%2F
• Facebookfacebook.com/ProjectFridayAU
• Instagraminstagram.com/projectfriday
• LinkedInlinkedin.com/company/project-friday

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Friday