What Projet Jeune Leader does

Projet Jeune Leader (PJL) is a non-profit organization founded in 2013 in Fianarantsoa, Madagascar that delivers gender-transformative comprehensive sexuality education (CSE) to young adolescents (ages 10–14) in rural public middle schools. The program is delivered by specialized Educators (Mpanabe Jeune Leader) embedded directly in partner schools, teaching curricula covering puberty, healthy relationships, gender equality, decision-making, leadership, and violence prevention. PJL has reached over 280,000 adolescents since inception, with 154 partner schools (83% rural) and 163 trained Educators in 2024–2025, and is currently scaling nationally to 1,747 public middle schools across 16 regions via a 2025 partnership with Madagascar's Ministry of Education.

The organization's core technology is a custom SMS-to-Airtable data pipeline built on Make webhook automation that digitizes real-time program data collection from 1,600+ CSE teachers—including in schools without internet access—with zero manual entry. Supporting products include EKO Magazine (a paper-based community engagement and accountability tool that generated over 24,637 handwritten feedback messages in 2022–2023), internal Airtable workspaces for HR, inventory, and M&E, and a 4-week pre-service educator training program. PJL also operates a 36-month violence prevention research initiative in partnership with Johns Hopkins University, the University of Pittsburgh, and SVRI, funded by UK FCDO.

PJL operates as a donation-funded non-profit with no fees charged to students or schools. Its revenue model is shifting as the 2025 Ministry of Education partnership introduces government funding for direct delivery costs, with PJL contracted for delivery support, training of teacher-trainees, supervision, and quality assurance. Donor concentration includes UK FCDO, USAID, and Conservation, Food & Health Foundation. The organization maintains offices in Fianarantsoa, Antananarivo, and Antsirabe.

Name

Projet Jeune Leader

Legal name

ONG Projet Jeune Leader

Website

https://projetjeuneleader.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Projet Jeune Leader is a Madagascar-based non-profit founded in 2013 that delivers gender-transformative comprehensive sexuality education to rural adolescents (ages 10–14) in public middle schools through trained Educators and government teacher-trainees, scaling nationally across 1,747 schools via a Ministry of Education partnership.

Ownership category

akta.pro rank

Product category

Adolescent Education Services

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industry

Leadership, Character Education & Values Development (EDAMAIAG)

Keywords

• Comprehensive sexuality education
• Adolescent life skills
• Educator training programs
• Public school integration
• Gender-transformative education

Headquarters

HQ city

Fianarantsoa

HQ country

Madagascar

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Funding: Non-profit organization funded by donations from individuals and organizations. The organization states they are supported by generous donors who help bring the program to more rural adolescents.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Projet Jeune Leader delivers gender-transformative comprehensive sexuality education (CSE) and life skills curricula directly inside rural public middle schools in Madagascar. Specialized Educators (Mpanabe Jeune Leader) — either PJL-hired or government teacher-trainees trained through PJL's 4-week preservice program — teach scripted curricula on puberty, healthy relationships, decision-making, leadership, and violence prevention, provide individual counseling, and run community engagement activities such as the EKO magazine.

Product overview

Projet Jeune Leader (PJL) offers a comprehensive suite of programs for delivering gender-transformative comprehensive sexuality education (CSE) to adolescents in Madagascar's rural public schools. At its core is the in-school CSE program, delivered by specialized Educators (Mpanabe Jeune Leader) — either PJL-hired or government teacher-trainees trained via PJL's 4-week preservice training program — integrated directly into the public school system. Supporting the CSE program are several distinct products: the SMS-based data collection system, which automates program data collection via SMS-to-Airtable pipelines; the EKO Magazine, a paper-based community engagement and accountability tool with bidirectional feedback; and internal Airtable platforms built for HR, inventory, and M&E. PJL also runs a violence prevention research program in partnership with Johns Hopkins University, the University of Pittsburgh, and SVRI. As of September 2025, the CSE program is being scaled nationally through a Ministry of Education partnership to 1,747 schools across 16 regions.

Differentiator

Problem solved

Functional benefit

Products and services

• In-School Comprehensive Sexuality Education (CSE) Program PJL's flagship program delivering gender-transformative comprehensive sexuality education and life skills to students aged 10-14 in rural public middle schools across Madagascar. Educators teach scripted curricula, provide individual counseling, and facilitate parent and community engagement activities.
• SMS-Based Data Collection System

Quantifiable outcome

• 87% of stakeholders rate PJL highly for responsiveness (up from 74%)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Johns Hopkins UniversitycoreStrategic or Co-development PartnerResearch partners providing technical expertise and support for the violence prevention study. Research PIs include Drs. Nancy Glass and Nancy Perrin who trained and supported 50 research assistants.
• OmenacoreStrategic or Co-development PartnerPartnership with Omena to enhance Jeune Leaders' abilities to respond to psychosocial support needs. Includes joint training on trauma-informed approaches and collaborative implementation during school year.
• Ministry of Education (Madagascar)flagshipStrategic or Co-development PartnerOfficial government partnership for national scale-up. The government funds direct delivery costs and has contracted PJL to provide delivery support, training, and quality assurance. CSE will be delivered by government teacher-trainees in public schools.
• Regional Teacher Training InstitutescoreStrategic or Co-development PartnerPartnership with regional teacher training institutes (e.g., Haute Matsiatra Regional Teacher Training Institute) to train teacher-trainees to deliver CSE in rural schools.
• University of Pittsburgh School of Public HealthcoreStrategic or Co-development PartnerPartnership for human-centered design activities with young adolescents to learn how to better prevent violence in middle schools.
• Girls Not BridesminorOthersMembership in the Girls Not Brides global partnership to end child marriage.
• UNGEIminorOthersMembership in United Nations Girls' Education Initiative.
• PMNCHminorOthersMembership in Partnership for Maternal, Newborn & Child Health.
• Hundred.orgminorOthersListed as an innovation on Hundred.org platform.
• FANAINGA+minorImplementation/ SI/ Consulting PartnerLocal partner organization that supported leadership workshops with partner school principals.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Grassroots Soccer: Global non-profit using sport-based programming to deliver adolescent sexual and reproductive health and life skills education in Sub-Saharan Africa. Highly comparable model — youth-mentor-led, in-school delivery, donor-funded, and integrated with public-sector partners in low-income countries.
• Restless Development: Youth-led development agency that delivers CSE, leadership, and life-skills programming through schools and peer educators in Africa and Asia. Closely aligned model in terms of youth-mentor-led delivery, government partnership, and curriculum focus on SRH and gender.

Broad incumbents

• Plan International: Large international NGO operating across more than 80 countries with programs in adolescent SRH, gender equality, and CSE in schools. Comparable as a funder and operator of school-based CSE at scale, including in Madagascar-adjacent geographies.
• Save the Children: Major international NGO with extensive school-based health, life-skills, and protection programming in Madagascar and across Sub-Saharan Africa. Overlapping mission in adolescent well-being and government-school integration.
• CARE International: Global humanitarian organization with deep presence in Madagascar, running adolescent SRH, gender, and education programs in schools and communities. Comparable as a likely strategic partner, co-funder, or potential peer operator in the same geographies.
• AMREF (Amref Health Africa): Africa's largest health-focused NGO, delivering SRH, adolescent health, and community health worker programs across the continent. Highly comparable audience and themes, with significant presence in Madagascar-relevant geographies.
• UNICEF (Adolescent Development & Participation): UN agency funding and co-designing school-based CSE, life skills, and adolescent SRH programs globally, including in Madagascar. Operates as both a likely current/potential partner and a comparable programmatic actor.

Emerging players

• Population Council: Global research organization that designs, evaluates, and scales adolescent SRH and violence-prevention interventions, including school-based CSE in LMICs. Comparable as a peer in terms of the rigorous evidence-generation work PJL is undertaking with FCDO/Johns Hopkins.
• Tostan: Non-profit delivering community-led education on health, gender, and human rights in West Africa, with a strong track record of national-scale government partnership. Comparable in its government-embedded, community-accountability-driven approach to sensitive social topics.
• RNW Media / Love Matters: International non-profit producing digital sexual health and relationship information for young people in LMICs, including in francophone Africa. Comparable in topic focus (sexual health, youth) but differs in digital vs. in-school delivery channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProjetJeuneLeader
• LinkedInlinkedin.com/company/projet-jeune-leader

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projet Jeune Leader