What Sea People Llc does

SeaPeople is a mobile-first boating community platform that enables recreational boaters, paddlers, anglers, and shoresiders to track trips, discover routes, and connect with other people on the water. The company operates a freemium iOS and Android app structured around three tiers: a free core tier with trip tracking, drawing, groups, chat, and live trip sharing; a Plus tier at $64.99/year adding unlimited trip discovery, bucket-listing, heat maps, detailed statistics, mid-track updates, and longer media; and a Patron tier at $149/year adding founder access, quarterly zooms, and early feature access. The app distributes globally through the Apple App Store and Google Play, with QR-code website downloads and a B2B2C channel through the American Sailing Schools partnership.

The product portfolio centers on an interactive digital logbook (hardware-free GPS trip tracking with mid-track photo, video, and note pinning), real-time live location and community map features, "Hails" (a chat-style broadcast/alert mechanism for meet-ups, hazards, and help), groups, and live web trip sharing that lets non-app users follow journeys. Differentiated AI features include RouteIntelligence, which surfaces how real boaters reach top destinations by analyzing millions of miles of trip data, and LocalGuide, which provides one-tap destination recommendations (anchorages, fuel stops, points of interest) synthesized from community-sourced boater insights. The technology stack is mobile-native with GPX import/export interoperability, an Explore Map dashboard, and v4.0 (released July 2026) as the current major version, referencing 14 million miles of accumulated user data.

SeaPeople is a Delaware-incorporated, founder-led, bootstrapped private company headquartered at a registered address in Dover, DE with a mailing address in Blowing Rock, NC. The co-founding team comprises Logan Rowell (CEO, 18+ years in the marine industry), Jean-Michel Lemieux (CTO, retired CTO of Shopify), Caroline Rowell (CFO, NYC boating business operator), and Sailing La Vagabonde (marketing partner and large sailing-influencer channel). Go-to-market is community-led and product-led, anchored by influencer content, sponsored challenges (e.g., Doyle Days 2026, "20 for 20 TotalBoat Challenge"), co-marketing brand partnerships (OluKai, TotalBoat, Latitudes & Attitudes, Doyle Sails), and Apple App Store featuring. Scale signals include 110,000+ members across 180+ countries, 4.9/5.0 average app-store rating, and 14 million miles of tracked trips. Revenue is not publicly disclosed.

Name

Sea People Llc

Legal name

SeaPeople Inc

Website

https://www.seapeopleapp.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SeaPeople is a mobile boating community app that lets 110,000+ boaters, paddlers, and anglers across 180+ countries track trips via a digital logbook, discover routes through AI, and connect with nearby people on the water via freemium and paid subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Blowing Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Free Tier: Core app features including trip tracking, drawing, importing, group participation, 1:1 and group chats, and live trip sharing in-app are available at no cost. Serves as user acquisition layer for paid upgrades.
2. Subscription - Plus Tier: $64.99/year (equivalent $5.42/month) subscription unlocking unlimited trip discovery functions, unlimited bucket-listing, heat maps at trip level, detailed travel statistics, mid-track updates underway, unlimited photos on trips/posts, longer videos (30sec vs 5sec), and silver PLUS badge.
3. Subscription - Patron Tier: $149/year (equivalent $12.42/month) premium tier including all Plus features plus founder access, quarterly zooms with founders, early feature access, chat group with founders, exclusive gold supporter badge, and supporting SeaPeople's future.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SeaPeople provides a mobile boating community app available on iOS and Android that enables boaters to discover routes and destinations, log trips via a hardware-free GPS digital logbook, and connect with other people on the water through real-time location sharing, groups, and hails. The platform monetizes via annual Plus ($64.99/year) and Patron ($149/year) subscriptions that unlock advanced analytics, unlimited media, and exclusive founder access, while core features remain free. A B2B partnership program extends the app into digital logbooks and engagement tools for sailing schools such as American Sailing Schools.

Product overview

SeaPeople is a unified mobile-first boating community platform comprising a core app (iOS and Android) with tiered subscription models. The product portfolio centers on the free SeaPeople App serving as a digital logbook, social network, and trip planning tool, enhanced by AI-powered features LocalGuide and RouteIntelligence that leverage millions of miles of real boater data. The platform operates on a freemium model with two paid tiers: Plus ($64.99/year) adding unlimited trip discovery, bucketlisting, heat maps, and extended media capabilities; and Patron ($149/year) adding founder access and exclusive features. Supporting products include an Interactive Digital Logbook for trip tracking and memories, Live Location & Community Map for real-time boater discovery, Groups & Hails for community communication, Live Web Trip Sharing for family/friend access without the app, Explore Map for curated trip discovery, and SeaPeople for Sailing Schools providing educational institution partnerships. The platform emphasizes community-driven content with features like mid-track updates, challenge groups, and milestone tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• SeaPeople App Mobile boating community application for iOS and Android that enables boaters to track trips via hardware-free GPS, log journeys in an interactive digital logbook, discover routes and destinations through AI (RouteIntelligence and LocalGuide), connect with nearby boaters via real-time maps, participate in groups and hails, and share live trips via web links. Targets individual recreational boaters, sailors, paddlers, anglers, and shoresiders worldwide.
• SeaPeople for Sailing Schools B2B partnership program that extends the SeaPeople platform into sailing education institutions, providing digital logbooks for students, engagement and tracking tools for schools, instructor location visibility, group features for school communities, and crew-finding capabilities. Deployed with American Sailing Schools as a flagship partner.
• SeaPeople v3.0 Major version update of the SeaPeople App introducing expanded community and social features on top of the core trip tracking and logbook experience.
• SeaPeople v4.0 Major version update of the SeaPeople App featuring enhanced real boater intelligence, advanced boating guide capabilities powered by 14 million miles of community trip data, and broader product enhancements across discovery, logging, and community.

Quantifiable outcome

• 7 million miles logged by users
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• American Sailing SchoolscoreStrategic or Co-development PartnerSeaPeople has become the digital logbook for students and members of American Sailing Schools, the largest boating educator in the world. The partnership includes engagement tools for schools to track instructors live on the water and students to share their on-water adventures.
• Sailing La VagabondeflagshipGTM or Marketing PartnerSailing influencers and powerhouse behind SeaPeople's industry reach serve as marketing partners and co-founders. They help drive user acquisition and brand awareness within the sailing community through their large following.
• OluKaiminorGTM or Marketing PartnerBrand partnership to bring real value to life on the water. OluKai is a footwear brand that aligns with the boating lifestyle.
• TotalBoatminorGTM or Marketing PartnerBrand partnership including sponsored challenges like '20 for 20 TotalBoat Challenge' to engage the boating community.
• Latitudes & AttitudesminorGTM or Marketing PartnerBrand partnership bringing value to life on the water through co-marketing activities with the boating lifestyle media brand.
• Doyle SailsminorGTM or Marketing PartnerBrand partnership with Doyle Days Challenge 2026 sailing event to engage the sailing community.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Boatsetter: Peer-to-peer boat rental marketplace with mobile-first trip management. Adjacent emerging player in the recreational boating app space, with shared user base but different core use case.
• MarineTraffic: Global vessel-tracking and maritime-AIS platform with consumer mobile apps. Emerging player in on-water visibility and tracking, with potential overlap in live-location and community features.
• Dockwa: Marina reservation and boating-trip app for recreational boaters in North America. Emerging player in the same boater app ecosystem with overlap in trip planning, though marina-booking-led.

Others

• AllTrails: Community-driven outdoor activity app with route discovery, GPS tracking, and subscription tiers. Thematically analogous to SeaPeople's model applied to hiking, with comparable AI/UGC dynamics.
• Strava: Consumer activity-tracking social network for runners and cyclists. Closest analogue business model — community + tracking + paid subscription — that SeaPeople is explicitly emulating for boating.

Direct peers

• Savvy Navvy: Mobile-first marine navigation and trip-planning app for recreational boaters. Closest direct competitor to SeaPeople's route planning and discovery surface, though focused on navigation rather than community.
• iNavX: Long-standing iOS marine chartplotter app with trip tracking and community layers. Direct peer in mobile trip logging for boaters, with similar freemium economics and overlapping target users.

Broad incumbents

• Garmin Connect: Garmin's consumer activity and trip-tracking platform with tens of millions of users. Broad incumbent with the data, hardware ecosystem, and capital to add social/community features to its marine surface.
• Navionics (Garmin): Dominant marine electronic charting app now owned by Garmin, serving tens of millions of boaters globally. Most likely incumbent to add social/community features and contest SeaPeople's AI-differentiated positioning.
• C-MAP: Marine electronic chart provider serving recreational boaters with mobile and chartplotter products. Broad incumbent competing for the same trip-planning and discovery budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/seapeopleapp
• LinkedInlinkedin.com/company/seapeopleapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea People Llc