Root for Kids

What Root for Kids does

Root for Kids, legally known as The Learning Center for Families, is a 501(c)(3) public charity founded in 1993 and headquartered at 2044 S Mesa Palms Drive, St. George, Utah (EIN 87-0525653). The organization delivers early childhood education, health, and family support services to income-eligible families from pregnancy through age five across Washington County and Iron County, Utah, plus the Arizona Strip in Arizona. Its program portfolio comprises six lines: Early Head Start (free family support for income-eligible pregnant women and families with children under three), Early Intervention (services for children with developmental delays), Parents as Teachers (in-home visits), Kindermusik (music and movement classes for newborns through age seven), First Things First (Family Support Coordination exclusive to the Arizona Strip), and Caterpillar Clubhouse (a physical early learning center in St. George for children six weeks to three years). Since 1993, Root for Kids reports walking alongside more than 20,000 families.

The organization is not technology-based: there is no proprietary platform, API, or AI/ML capability disclosed. Services are delivered in person through home visits and at the Caterpillar Clubhouse center, with referral pipelines from physicians, schools, social service agencies, and word-of-mouth. Revenue is generated exclusively through charitable giving — individual, corporate, and foundation donations — supplemented by an annual event calendar that includes the 6th Annual Glow in the Dark Golf Tournament, the Secret Garden Gala, Giving Tuesday, Stuff the Sleigh, the Teddy Bear Picnic, and the Warm Coats + New Shoes Giveaway. All programs are provided at no cost to qualifying families. The organization operates with a volunteer-leveraged model and is governed by a Board of Directors with no parent company, holding entity, or equity ownership.

Root for Kids maintains corporate and community partnerships with Findlay Subaru (Subaru Share the Love presenter and Glow in the Dark Golf Tournament Presenting Sponsor), Chartway Credit Union, Hurst Wood Education Foundation, Creek Valley Health Clinic, Utah Tech University, BlvdHome, JustServe, Axiom Chiropractic, SULS Charity, and the Washington Chamber, among others. It holds the Candid Gold Seal of Transparency and adheres to COPPA. Recent operational milestones include the 2026 Secret Garden Gala recognition program and the retirement of a 22-year home-visit practitioner who completed more than 11,040 home visits across approximately 420 families.

Name

Root for Kids

Legal name

The Learning Center for Families DBA Root for Kids

Website

https://rootforkids.org

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Root for Kids is a 501(c)(3) nonprofit founded in 1993 that provides early childhood education, health services, and family support from pregnancy through age five to income-eligible families across Washington and Iron Counties, Utah and the Arizona Strip, operating programs including Early Head Start, Early Intervention, Parents as Teachers, Kindermusik, First Things First, and Caterpillar Clubhouse.

Ownership category

akta.pro rank

Product category

Early Childhood and Family Support Services

NAICS

Child Care Services (62441), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Family Engagement & Parent-Facing Early Learning Content (EDAGACAJ)

Keywords

• Early childhood education
• Family support services
• Early intervention programs
• Home visitation services
• Nonprofit child development

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual, corporate, and foundation donations support organizational operations and programs. Donors can give online through the website or in-kind contributions.
2. Event Fundraising: Annual events including Glow in the Dark Golf Tournament, Secret Garden Gala, Teddy Bear Picnic, Stuff the Sleigh, and Giving Tuesday generate revenue through sponsorships, ticket sales, raffles, and donations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Root for Kids (also known as The Learning Center for Families) is a nonprofit organization providing free early childhood education, early intervention, and family support services to income-eligible pregnant women and families with children from birth to age five in Washington and Iron Counties, Utah and the Arizona Strip area. Core offerings include the Early Head Start program, Parents as Teachers in-home visits, Early Intervention for developmental delays, the Caterpillar Clubhouse early learning center, Kindermusik classes, and First Things First family support coordination.

Product overview

Root for Kids is a nonprofit organization operating as The Learning Center for Families that provides a portfolio of early childhood development programs and family support services. The core offerings include Early Head Start (free family support for income-eligible families with children under three), Early Intervention (support for children with developmental delays), Parents as Teachers (in-home visit program for children prenatal to age five), Kindermusik (music and movement classes), First Things First (family support coordination in Arizona), and Caterpillar Clubhouse (early learning center for infants to three-year-olds in St. George). The organization has served over 20,000 families since 1993, providing early education, health services, and family support from pregnancy to age five.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Head Start

Quantifiable outcome

• More than 20,000 families served since 1993
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered moderate, minor and major.

• Chartway Credit UnionmoderateGTM or Marketing Partner · 1 January 20262026 Outstanding Volunteers Award recipient at Secret Garden Gala, recognized for volunteer contributions.
• Hurst Wood Education FoundationmoderateGTM or Marketing Partner · 1 January 20262026 Outstanding Donor Award recipient at Secret Garden Gala.
• BlvdHomeminorGTM or Marketing Partner · 1 January 20262026 Outstanding Business Award recipient at Secret Garden Gala.
• Creek Valley Health ClinicmoderateGTM or Marketing Partner · 1 January 20262026 Outstanding Health Partner Award recipient at Secret Garden Gala.
• Utah Tech UniversitymoderateStrategic or Co-development Partner · 1 January 20262026 Outstanding Community Partner Award recipient at Secret Garden Gala.
• Alan HolbenminorGTM or Marketing Partner · 1 January 20262026 Gardener of Hope Award recipient. Event photographer for the Secret Garden Gala (alanholbenphotography).
• Findlay SubarumajorGTM or Marketing PartnerMajor corporate sponsor and donor. Presented generous donation through Subaru Share the Love Event and serves as Presenting Sponsor of the Glow in the Dark Golf Tournament.
• Washington ChambermoderateGTM or Marketing PartnerCommunity partner that made a generous donation towards the Secret Garden Gala event.
• SULS CharitymoderateGTM or Marketing PartnerPresented proceeds from a beautiful gala they hosted benefiting Root for Kids.
• Axiom ChiropracticminorGTM or Marketing PartnerOrganized a diaper drive and made an incredible donation for families.
• JustServemoderateGTM or Marketing PartnerPlatform partner that selected Root for Kids for the Heart of Service Award recognition, connecting volunteers with nonprofit organizations.
• St. George Car ShowsminorGTM or Marketing PartnerHosted Texas Roadhouse Cruise-In Fundraiser benefiting Root for Kids, donating 10% of sales to the organization.
• Texas RoadhouseminorGTM or Marketing PartnerHosted fundraiser event where 10% of sales were donated back to Root for Kids during the St. George Car Shows event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthy Families America: Prevent Child Abuse America initiative providing voluntary home-visiting services for expectant and new parents. Overlaps with Root for Kids' Parents as Teachers and Early Head Start home-visit offerings.
• Nurse-Family Partnership: National nonprofit operating evidence-based home-visiting programs for low-income first-time mothers from pregnancy through age two. Highly comparable home-visit delivery model and target population of vulnerable families.
• Parents as Teachers National Center: National model organization for the Parents as Teachers home-visiting curriculum that Root for Kids directly implements. Highly comparable in service model, target population (prenatal to age five), and evidence-based methodology.
• Zero to Three: National nonprofit focused on infant and toddler development, early childhood systems, and family support. Directly comparable mission, age range (prenatal to three), and policy/training focus for early-childhood practitioners.
• Family Connection of South Carolina: South Carolina-based nonprofit providing early intervention, family support, and child development services from birth through age five. Comparable integrated service model to Root for Kids' early intervention and family support continuum.

Broad incumbents

• Child Care Aware of America: National nonprofit working to improve access to high-quality early childhood education and family support. Comparable in addressing early-childhood education access for low-income families.
• Prevent Child Abuse America: National umbrella organization advocating for family support and child abuse prevention through a network of state chapters. Comparable mission around supporting vulnerable families with young children.
• National Head Start Association: National membership organization representing Head Start and Early Head Start grantees. Root for Kids operates an Early Head Start program, placing it directly within this broader federally-backed early-childhood network.

Regional players

• Southwest Human Development: Arizona-based nonprofit providing early childhood development, mental health, and family support services. Comparable service portfolio to Root for Kids but operating primarily in Arizona rather than southern Utah.
• Utah Community Action: Utah-headquartered anti-poverty nonprofit operating Head Start, Early Head Start, and family support programs across the state. Directly comparable programs and serves overlapping geographic markets with Root for Kids.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rootforkids
• LinkedInlinkedin.com/company/rootforkids
• Instagraminstagram.com/rootforkids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root for Kids