Saint Elmo's Tourism Gmbh Niederlassung Deutschland

What Saint Elmo's Tourism Gmbh Niederlassung Deutschland does

Saint Elmo's Tourism is a full-service tourism marketing agency operating as the specialized tourism unit within the House of Tourism of the Serviceplan Group. Founded in 1991, the company is headquartered in Salzburg (Austria) with a German branch (Niederlassung Deutschland) in Munich, and serves destination marketing organizations (DMOs), regional and national tourism associations, hotels, ski areas, cable cars, spa facilities, municipalities, and regional development organizations primarily across the DACH region and Italy. The agency provides holistic consulting and international marketing services along the entire tourism value chain through approximately 60 tourism experts working across 10 office locations and a portfolio of 150 long-term clients.

The company's service offering is structured around eight integrated pillars: Strategy & Brand, Product & Experience Design, Creation & Concept, Social & Engagement, Media & Campaigns, Cooperations & Collaborations, Data & Analytics, and Audio & More, executed via a proprietary 8-step methodology from analysis through success measurement. Underlying technical capabilities include BI dashboards for tourism movement data (co-developed with thaltegos), the eDatenbank eMarketing platform for email and SMS campaigns, Evalanche tracking, QR-code-based digital storytelling, and AI-assisted content generation spanning audio, text, image, and video modalities. Notable flagship work includes a 30+ year lead agency relationship with Tirol Werbung, the Dolomiti SuperSki AI-driven DOOH campaign (Bronze, DOOH Creative Challenge), the Schwarzwald x PUMA sneaker collaboration with Tokyo pop-up, and the multi-market Sölden and Livigno international campaigns.

Revenue is generated through project-based consulting fees, campaign management fees, and retainer arrangements under an enterprise B2B go-to-market model. Pricing is quote-based and not publicly disclosed. The company is privately held as an Austrian GmbH (Saint Elmo's International GmbH) with a German branch office, and operates with no external funding rounds or public listing.

Name

Saint Elmo's Tourism Gmbh Niederlassung Deutschland

Legal name

Saint Elmo's International GmbH

Website

https://saint-elmos.travel

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Saint Elmo's Tourism is a full-service tourism marketing agency providing strategy, brand development, media campaigns, content creation, and data analytics to destination marketing organizations, tourism associations, hotels, ski areas, and municipalities across the DACH region and Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Kirchheim Bei München

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing Consulting and Agency Services: Full-service tourism marketing agency providing strategy, brand development, media campaigns, social media management, content creation, and experience design services. Revenue is generated through project-based consulting fees, campaign management fees, and retainer arrangements with tourism destinations and companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Saint Elmo's Tourism Gmbh Niederlassung Deutschland is a B2B tourism marketing agency that develops integrated marketing and communications solutions for destinations, hotels, and tourism organizations. Core offerings span strategy, brand development, media campaigns, social media, content production, and experience/experiential design, delivered as part of the Serviceplan Group's "House of Tourism." [Inferred from limited source material]

Product overview

Saint Elmo's Tourism is a holistic tourism marketing agency operating under the House of Tourism of the Serviceplan Group. The company offers a comprehensive portfolio of eight integrated service pillars covering the entire tourism value chain: Strategy & Brand development, Product & Experience Design, Creation & Concept, Social & Engagement, Media & Campaigns, Cooperations & Collaborations, Data & Analytics, and Audio & More. The agency follows a structured 8-step methodology and serves clients across 10 locations in Germany, Austria, Switzerland, and Italy, with approximately 55 employees and 150 long-term clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Marketing Strategy

Quantifiable outcome

• Snowcard Tirol campaign: 31K ticket sales despite elimination of local resident discount
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Serviceplan Group (House of Tourism)coreStrategic or Co-development PartnerSaint Elmo's Tourism operates under the 'House of Tourism' umbrella of the Serviceplan Group, one of Europe's largest communication agency networks. This affiliation provides access to international resources, cross-border capabilities, and the broader agency ecosystem while maintaining specialized tourism focus.
• thaltegosminorImplementation/ SI/ Consulting PartnerManagement consulting firm specializing in data analytics, partnered with Saint Elmo's for the development of the BI dashboard for Tourismusverband Mecklenburg-Vorpommern. Responsible for data analysis methodology and dashboard structuring.
• Ferdinand Auhser (Author)Strategic or Co-development PartnerAuthor collaborated with Saint Elmo's on the BAKABU digital children's trail for St. Pölten, developing the children's story content featuring the BAKABU character.
• PUMAflagshipGTM or Marketing PartnerWorld brand collaborated on the 'Schwarzwald x PUMA' creative campaign creating limited-edition sneaker designs inspired by Black Forest icons. Sneakers were launched globally with a Tokyo pop-up store and multi-channel storytelling.
• SPORT 2000minorGTM or Marketing PartnerGerman sports retailer and Saint Elmo's Tourism partner in the PUMA collaboration for the Black Forest sneaker campaign, bringing retail distribution and brand activation capabilities.
• Sneaker.deminorGTM or Marketing PartnerSneaker-focused media platform partnered with Saint Elmo's in the PUMA Black Forest campaign for sneaker community engagement and digital storytelling.
• Molle & KornminorGTM or Marketing PartnerCreative agency and film production company that created the creative concept for the 'Key City Berlin' Tirol OOH campaign 2025, developing the street-name wordplay mechanic.
• Agnes Feigl LandschaftsarchitekturminorImplementation/ SI/ Consulting PartnerLandscape architecture firm as implementation partner for the 'Der Weg zum Wein' themed trail project in Hagenbrunn, Austria.
• Michael Karasek BaukooperativeminorImplementation/ SI/ Consulting PartnerConstruction cooperative as implementation partner for the wine trail project, responsible for physical construction and installation work.
• PROJECT MminorImplementation/ SI/ Consulting PartnerTourism and leisure consulting firm collaborated with Saint Elmo's on the Sophienhöhe structural and usage concept as part of Rhineland structural transformation.
• TourkonzeptminorImplementation/ SI/ Consulting PartnerTourism consulting partner for the Sophienhöhe concept development, contributing to the holistic recreational area planning.
• Deutsche BahnminorGTM or Marketing PartnerIntegrated as campaign partner in the Tirol Werbung 'Key City Berlin' OOH campaign 2025, with content and budget integration alongside Tirol destinations.
• RWE Power AGminorStrategic or Co-development PartnerEnergy company collaborated in the steering committee and alignment process for the Sophienhöhe tourism concept as part of lignite mining region structural transformation.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kolle Rebbe: Hamburg-based creative agency within Accenture Song, with strong brand and digital capabilities across consumer, retail, and travel brands. Comparable as a DACH creative incumbent competing for destination and tourism client mandates.
• Grabarz & Partner: Hamburg-based creative agency with integrated brand, digital, and media capabilities across consumer and travel verticals. Comparable as a DACH creative incumbent competing for the same destination client marketing budgets.
• Antoni (TBWA): Berlin-based creative agency within TBWA's global network, known for high-profile campaigns across automotive, FMCG, and travel brands. Comparable as a large DACH incumbent that occasionally competes for premium destination marketing briefs.
• Zum Goldenen Hirschen: Berlin-based independent creative and communications agency with diverse consumer, B2B, and travel clients. Comparable as a mid-to-large DACH incumbent offering integrated brand and campaign work to tourism-adjacent clients.
• Scholz & Friends: Berlin/Hamburg-based creative agency with broad B2C portfolio including tourism and travel clients. A larger incumbent that occasionally contests tourism-destination briefs and competes for senior creative and strategy talent in DACH.
• Jung von Matt: Hamburg-headquartered independent creative agency network with global offices. Serves tourism, travel, and destination clients alongside broader B2C and B2B accounts. Comparable as a larger creative incumbent that competes for premium destination marketing mandates.
• Kempertrautmann: Hamburg-based independent creative agency with consumer, retail, and travel brand experience. Competes for destination and tourism brand strategy mandates in DACH as a larger generalist incumbent.
• DDB Germany: Berlin-based branch of global DDB network offering creative, digital, and media services across verticals including travel and tourism. Comparable as a large incumbent with scale advantages on cross-border tourism accounts.

Direct peers

• BSKOM: Frankfurt-based communications and PR agency with explicit focus on tourism, destinations, and mobility. Direct competitor for DMO and destination marketing budgets in Germany, with overlapping service lines in strategy, brand, and content.
• Insglück: Berlin-based experience and event marketing agency serving destinations, tourism regions, and consumer brands with brand experiences, live communications, and digital activation. Comparable as a direct DACH peer offering creative-led marketing to the same destination and tourism client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saint-elmos-tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint Elmo's Tourism Gmbh Niederlassung Deutschland