Senlogics

What Senlogics does

Senlogics (Wuxi Senlogics Microelectronics Co., Ltd. / 无锡晟朗微电子有限公司) is a privately held fabless semiconductor company founded in November 2020 and headquartered in the Binhu District Integrated Circuit Industrial Park in Wuxi, Jiangsu Province, China. The company designs and develops high-performance mixed-signal sensor and signal-chain chips, organized into three core product lines: Hall-effect magnetic field sensors (switch-mode SMAG111x series, linear SMAG2210x/SMAG5012x series, and current-sense SMAG800x series), capacitive SAR proximity sensors (SPRO110x series targeting 5G smartphone distance measurement), and high-performance analog-to-digital converters that were listed on its website as under construction at the time of the data cut. Its proprietary technical differentiators include on-chip closed-loop technology that decouples current-sensor accuracy from an external reference to achieve zero-drift measurement, a 'zoom-in' dynamic compensation technique for capacitive SAR sensors, and a continuous-time integrator combined with rotating-current technology for Hall sensors.

The company's commercial portfolio targets four vertical segments: consumer electronics (magnetic field, position, angle, and current detection for 5G/IoT devices), automotive electronics (BMS, motor driver temperature, and tire pressure sensing), medical equipment (high-precision, ultra-low-power sensor systems), and industrial automation (position, angle, current, and magnetic field detection). Senlogics is positioning its products against international high-end manufacturers across all four segments, and the company is focused on the domestic Chinese market rather than pursuing a global geographic footprint.

Senlogics generates revenue through the sale of its semiconductor chip products to enterprise customers via a direct field-sales model, with sales engineers based in Wuxi, Shanghai, and Shenzhen managing customer relationships, agent partnerships, and distributor channels. Pricing is quote-based and not publicly disclosed. The company has completed an angel round at founding (November 2020) and a Pre-A round in September 2022 led by Zhongxin Jujiang (中芯聚源) with participation from Wuxi Guolian Xinchuang Fund (无锡国联芯创基金). Headcount, revenue, and customer logos are not publicly disclosed in the available source material.

Name

Senlogics

Legal name

无锡晟朗微电子有限公司 (Wuxi Senlogics Microelectronics Co., Ltd.)

Website

https://senlogics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Senlogics (无锡晟朗微电子有限公司), founded in 2020 in Wuxi, China, designs high-performance Hall magnetic, capacitive SAR, and zero-drift current-sensor chips plus analog-to-digital converters for industrial automation, automotive electronics, medical equipment, and consumer electronics customers in the domestic Chinese market.

Ownership category

akta.pro rank

Product category

Analog and Mixed-Signal Sensor Semiconductors

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electronic Components, Nec (3679), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro industry

PRIMARYHDAHAAAG

Sensors, MEMS & Imaging ICs

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Integrated Device Manufacturers (IDMs)

SECONDARYHDAHAAAD

Analog & Mixed-Signal ICs

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Integrated Device Manufacturers (IDMs)

SECONDARYHDAHAIAJ

Analog Front-End (AFE) ICs (Sensor/Medical/Industrial AFE)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Analog & Mixed-Signal ICs

SECONDARYHDAHAIAB

Data Converters (ADC/DAC)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Analog & Mixed-Signal ICs

Keywords

• Hall effect sensors
• Capacitive sensor ICs
• Mixed-signal chip design
• Analog signal chain
• Current sensor chips

Headquarters

HQ city

Wuxi Shi

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Semiconductor Chip Products: The company generates revenue through the sale of signal chain products including smart sensors and discrete signal chain modular chip products such as amplifiers, voltage references, and analog-to-digital converters. The company has two business groups covering three product lines: high-performance magnetic field sensors, high-precision capacitive sensors, and high-performance ADCs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Senlogics designs and develops high-performance analog and mixed-signal sensor integrated circuits, including Hall-effect magnetic field sensors (switch, linear, and current variants), capacitive SAR proximity sensors, and high-performance analog-to-digital converters. Products are sold as discrete signal-chain chip modules to industrial automation, automotive electronics, medical equipment, and high-end consumer electronics manufacturers. The company operates two business groups covering four product lines targeting domestic substitution of international high-end sensor suppliers.

Product overview

Senlogics (无锡晟朗微电子有限公司) 是一家高性能模拟与混合信号芯片设计公司，专注于开发面向高端消费和工业应用的传感器信号链芯片。公司拥有三大核心产品线：霍尔磁场传感器（包括霍尔开关SMAG111x系列、线性霍尔传感器SMAG2210x/SMAG5012x系列、电流传感器SMAG800x系列）、电容传感器（SPRO110x系列高精度电容型SAR传感器，包括SPRO1101电容型接近传感器芯片）、以及高性能模数转换器。Senlogics擅长高性能混合信号链芯片设计，提供信号链产品整体解决方案，包括智能传感器和分立式信号链模块化芯片产品（如放大器、基准源和模数转换器等）。产品主要应用于工业自动化、物联网、汽车电子以及高端消费类电子等应用领域。

Differentiator

Problem solved

Functional benefit

Products and services

• Hall Switch Series SMAG111x
• Linear Hall Sensor SMAG2210x / SMAG5012x Series
• Current Sensor SMAG800x Series
• Capacitive SAR Sensor SPRO110x Series (SPRO1101)
• High-Performance Analog-to-Digital Converter (ADC)

Quantifiable outcome

• Product specifications comprehensively benchmarked against international high-end manufacturers

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Texas Instruments: Global analog and mixed-signal IC giant with extensive Hall sensor, current shunt monitor, and high-performance ADC portfolios. Competes with Senlogics in industrial automation, automotive, and high-performance ADC segments and represents the international high-end reference benchmark.
• STMicroelectronics: Global semiconductor leader with broad sensor IC portfolio including Hall sensors, MEMS, and analog signal chain. Competes with Senlogics across multiple product lines including automotive motor control and consumer proximity sensing, and represents one of the international benchmarks referenced in Senlogics materials.
• Infineon Technologies: Major German semiconductor manufacturer with broad portfolios in power, automotive, and sensor ICs including XENSIV Hall sensors and current sensors. Competes head-on with Senlogics in automotive and industrial sensing and serves as the international high-end benchmark referenced by Senlogics.

Direct peers

• ABLIC: Japanese fabless analog and sensor IC company (formerly part of Seiko Instruments) specializing in Hall-effect ICs, magnetic sensors, and ultra-low-power analog. Closely comparable to Senlogics in Hall sensor technology focus and target applications including automotive and industrial.
• Allegro MicroSystems: Global leader in Hall-effect sensor ICs and current sensor ICs for automotive and industrial applications. Most direct competitor to Senlogics' SMAG Hall switch, linear Hall, and SMAG800x current sensor product lines, targeting the same automotive BMS and industrial motor control use cases.
• Silergy Corp: Chinese fabless analog IC company specializing in power management and signal chain products. Comparable as a Chinese fabless analog/mixed-signal peer with similar target markets in industrial and consumer, although with a heavier power-management mix.
• SG Micro (Shanghai Sanguan Microelectronics): Chinese fabless analog IC company with broad product lines in op amps, references, ADCs, and power management. Comparable in product breadth across the analog/mixed-signal chain and shares target customer base in industrial and consumer segments.
• MultiDimension Technology (MDT): China-based fabless company specializing in TMR (tunneling magnetoresistance) magnetic sensors. Closest Chinese peer to Senlogics in magnetic-sensor IC design, competing for similar consumer, industrial, and automotive customers with differentiated sensing technology.
• Novosense (Suzhou Novosense Microelectronics): Chinese listed fabless analog and sensor IC company with strong focus on automotive-grade Hall sensors, current sensors, and signal-chain ICs. Closest scale and product-line comparable among Chinese peers, including BMS current sensing for NEVs — directly overlapping Senlogics' automotive roadmap.
• 3PEAK (Tianjin 3Peak): Chinese fabless analog and mixed-signal IC company covering amplifiers, data converters, and signal chain products. Comparable to Senlogics on the high-performance ADC and amplifier product lines, both targeting industrial and instrumentation customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/senlogics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senlogics