What Project 10 Productions Inc does

Project 10 Productions Inc. is a Toronto-headquartered, privately held scripted comedy production company founded in 2009 by Andrew Barnsley and three-time MLB All-Star Vernon Wells. The company develops and produces comedy series and select documentaries for Canadian broadcasters (CBC, CTV/Bell Media), global streamers (Amazon Prime Video), and international distributors (Lionsgate), with offices in Toronto, Dallas, and Los Angeles. Its portfolio includes Schitt's Creek (Emmy and Golden Globe winner), Jann, Son of a Critch (Canada's most-watched original comedy), and The Kids in the Hall reboot (first Canadian Amazon Original, available in 200+ countries), alongside ancillary projects such as the Spirit Unforgettable documentary.

The company's underlying technology stack is conventional scripted-television production — development, physical production, and post-production — with no proprietary AI features or platform components disclosed. Revenue is generated through production fees from broadcasters, licensing fees from streaming platforms, and worldwide distribution royalties via Lionsgate and Amazon; specific pricing is not publicly disclosed. GTM is sales-led and relationship-driven, leveraging CEO Andrew Barnsley's network, Ben Murray's leadership of Project 10 Canada, and Andrew Moncrief's Los Angeles-based U.S. development operations. The company differentiates through long-term talent relationships (e.g., Mark Critch, Jann Arden, the Kids in the Hall ensemble) and co-productions with established partners such as Broadway Video, Seven24 Films, and Hawco Productions, rather than through technological differentiation. No external institutional investment, private equity, or venture capital backing is disclosed in available materials.

Name

Project 10 Productions Inc

Legal name

Project 10 Productions Inc

Website

https://project10.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Project 10 Productions Inc. is a Toronto-based, privately held scripted comedy television production company that develops and produces comedy series and documentaries for Canadian broadcasters (CBC, CTV/Bell Media), global streamers (Amazon Prime Video), and international distributors (Lionsgate), with a portfolio that includes Schitt's Creek, Jann, Son of a Critch, and The Kids in the Hall.

Ownership category

akta.pro rank

Product category

Television Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Scripted TV Series Production (Live-Action) (MPADABAB)

akta.pro secondary industry

Educational & Instructional Nonfiction (MPADADAL)

Keywords

• Scripted comedy production
• Television production services
• Comedy series development
• Original content production
• International content distribution

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Television Production: Production of scripted comedy series for broadcasters and streaming platforms, generating revenue through production fees, licensing deals, and distribution rights. The company produces content for Canadian broadcasters (CBC, CTV, Bell Media), international platforms (Amazon Prime Video), and handles worldwide distribution through partners like Lionsgate.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Project 10 Productions develops and produces scripted comedy television series and select documentary content for sale to broadcasters and streaming platforms. The company packages high-profile comedy talent, develops original concepts, produces full seasons, and licenses finished programming to Canadian broadcasters (CBC, CTV/Bell Media), international streamers (Amazon Prime Video), and global distributors (Lionsgate). Its portfolio includes Schitt's Creek, Jann, Son of a Critch, The Kids in the Hall, Spirit Unforgettable, and Spun Out.

Product overview

Project 10 Productions Inc is an award-winning global television production company specializing in scripted comedy. The company operates a multi-platform content portfolio spanning original comedy series (Son of a Critch, Jann, The Kids in the Hall, Schitt's Creek), documentary productions (Spirit Unforgettable, Sports on Fire), and developing projects for various broadcasters. The company has offices in Toronto and Los Angeles and partners with major broadcasters including CBC, CTV/Bell Media, Amazon Prime Video, and Lionsgate for worldwide distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Son of a Critch A scripted coming-of-age comedy series based on comedian Mark Critch's award-winning memoir, depicting 14-year-old Mark's life growing up in St. John's, Newfoundland in the late 1980s/early 1990s; broadcast on CBC in Canada, distributed worldwide outside Canada by Lionsgate.
• Jann A scripted comedy series for CTV/Bell Media starring Jann Arden as a fictionalized version of herself, a musician of a certain age navigating a fading career, single life, and a mother with memory loss.
• The Kids in the Hall An 8-episode Canadian Amazon Original sketch comedy reboot featuring the original Kids in the Hall cast (Dave Foley, Bruce McCulloch, Kevin McDonald, Mark McKinney, Scott Thompson) produced for Amazon Prime Video.
• Schitt's Creek An Emmy Award-winning and Golden Globe-winning scripted comedy series starring Eugene Levy and Catherine O'Hara about a wealthy family who loses their fortune and moves to a small town; executive produced by Project 10 for CBC.
• Spirit Unforgettable A documentary following John Mann, lead singer of Spirit of the West, and his struggle with early-onset Alzheimer's disease, culminating in the band's farewell tour; won VIFF Most Popular Canadian Documentary.
• Sports on Fire A documentary series produced for The Movie Network and Movie Central exploring the intersection of sports and culture.
• Spun Out A scripted comedy series for CTV featuring four competing public relations consultants and their absurd attempts to spin news events for clients.
• Up in the Air A tween live-action series produced by Beachwood Canyon Productions with Project 10 executive producing, commissioned by DHX Television's Family Channel and CBBC in the U.K.

Quantifiable outcome

• Son of a Critch continues to rank as the most-watched original Canadian comedy in the country and one of the top 5 most-watched comedies overall in Canada
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amazon Prime VideocoreStrategic or Co-development Partner · 16 April 2020Amazon Prime Video partnered with Project 10 to produce The Kids in the Hall as the first Canadian Amazon Original series, available in 200+ countries worldwide.
• Beachwood Canyon ProductionsminorStrategic or Co-development Partner · 1 April 2019Project 10 serves as executive producer on Beachwood Canyon Productions' tween series Up in the Air, created by Frank van Keeken and commissioned by DHX Productions and CBBC in the U.K.
• CBCcoreStrategic or Co-development PartnerCBC is Canada's national public broadcaster and a key production partner for Project 10. The company produces Son of a Critch and Schitt's Creek for CBC, with Son of a Critch being Canada's number-one original comedy series.
• LionsgatecoreStrategic or Co-development PartnerLionsgate handles worldwide distribution rights outside of Canada for Son of a Critch. The partnership enables global reach for Project 10's Canadian comedy productions.
• Bell Media (CTV)coreStrategic or Co-development PartnerBell Media is a major broadcasting partner for Project 10, producing series like Jann. The partnership has produced multiple seasons of hit comedy content.
• Broadway VideominorStrategic or Co-development PartnerBroadway Video, founded by Lorne Michaels, serves as executive producer on The Kids in the Hall reboot alongside Project 10 Productions.
• Seven24 FilmscoreStrategic or Co-development PartnerSeven24 Films co-produces Jann with Project 10 Productions. Based in Alberta, Seven24 Films brings local production expertise and regional resources to the partnership.
• Hawco ProductionsminorStrategic or Co-development PartnerHawco Productions, led by Allan Hawco, is a production partner on Son of a Critch, produced in association with CBC and Lionsgate Television.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DHX Media (WildBrain): Canadian content producer with operations across scripted and family programming. Comparable to Project 10 as a Toronto-headquartered production company with global distribution and broadcast partnerships.
• Proper Television: Toronto-based independent producer of scripted comedy and unscripted formats. Comparable to Project 10 as a Canadian comedy-focused production company supplying broadcast networks.
• Seven24 Films: Calgary-based production company that co-produces Jann with Project 10. Closely comparable as a Canadian scripted producer with regional production infrastructure and broadcaster partnerships.
• Broadway Video: Lorne Michaels' production company behind Saturday Night Live and a co-producer on the Kids in the Hall reboot with Project 10. Directly comparable as a premium scripted comedy studio with deep talent relationships.
• Shaftesbury Entertainment: Toronto-based scripted production company known for high-profile Canadian drama and comedy series. Closely comparable to Project 10 as a mid-sized Canadian scripted producer with international co-production deals.
• Cineflix Productions: Montreal-based independent producer of scripted and factual television. Comparable to Project 10 as a Canadian independent studio supplying scripted content to North American and international broadcasters.

Broad incumbents

• Entertainment One (eOne): Global independent studio producing and distributing film and television content. Comparable to Project 10 as a production-distribution hybrid, though eOne operates at substantially larger scale across multiple genres.
• Fremantle: Global production and distribution group producing scripted and unscripted content across multiple territories. Comparable to Project 10 in scripted television production and international distribution, though at substantially larger scale.
• Lionsgate Television: Global studio and Project 10's international distribution partner on Son of a Critch. Comparable as a scripted television producer/distributor, though operating at much larger scale across drama and comedy.

Emerging players

• Beachwood Canyon Productions: Toronto-based production company founded by Frank van Keeken that co-produces Up in the Air with Project 10. Comparable as a Canadian independent producer with overlapping broadcast partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/p10prod

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project 10 Productions Inc