Rediscover
Rediscover was a private Kentucky-based eating disorder treatment provider operating a single Richmond, KY clinic offering a 10-12 week Intensive Outpatient Program and outpatient services, blending medical, therapy, nutrition, spiritual, and fitness care; the company permanently closed on 5/31/24.
- Company typePrivate
- Founded2021
- HeadquartersUniversity Of Richmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rediscover does
Rediscover was a private, founder-owned healthcare service provider operating from a single facility at 345 Big Hill Ave, Richmond, Kentucky, that delivered multidisciplinary treatment for eating disorders. The company was founded around 2021 by Hannah Whitaker, a recovered Anorexia Nervosa patient, and was led operationally by her brother Jordan Whitaker, PA-C, who served as Executive Director. Its core product was a 10-12 week Intensive Outpatient Program (IOP) meeting 3-5 days per week for 3 hours per session, supplemented by a less intensive outpatient service tier of 1-2 visits per week. The program combined medical oversight, individual and group therapy, weekly nutrition counseling with registered dietitians, spiritual counseling, and personalized fitness training, with day and evening routes to accommodate schedules.
The treatment model was explicitly faith-integrated, featuring prayer, identity-in-Christ framing, and a Christian environment while explicitly welcoming clients of all beliefs. Rediscover held CARF Gold Seal Accreditation and treated the full eating-disorder spectrum, including Anorexia Nervosa, Bulimia Nervosa, Binge Eating Disorder, ARFID, OSFED, Body Dysmorphia, Compulsive Exercise, and Orthorexia, for adolescents and adults of any gender.
The business was a direct-to-consumer clinical service with no proprietary technology platform; the website was a standard Wix site. Revenue was generated by billing Kentucky Medicaid, Medicare, and commercial insurance plans, with cash-rate options for uninsured patients. Patients were acquired through medical-provider referrals, therapist referrals, self-referral, and a modest organic social and content presence. The company operated with 1-10 employees at a single regional location and permanently closed on 5/31/24, with the founder personally handling medical-records inquiries thereafter. No external funding, parent company, or M&A activity was ever recorded.
Rediscover firmographics
Firmographics- Name
- Rediscover
- Legal name
- Rediscover
- Website
- https://rediscoverky.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Rediscover was a private Kentucky-based eating disorder treatment provider operating a single Richmond, KY clinic offering a 10-12 week Intensive Outpatient Program and outpatient services, blending medical, therapy, nutrition, spiritual, and fitness care; the company permanently closed on 5/31/24.
- Ownership category
- akta.pro rank
Rediscover industry classification
Industry- Product category
- Behavioral Health Services - Eating Disorder Treatment
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Eating Disorder Treatment Programs (HLAFACAK)
- akta.pro secondary industries
- Eating Disorder Recovery Nutrition Support (HSADAFAM), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
Keywords
Where Rediscover is headquartered
LocationHeadquarters
- HQ city
- University Of Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rediscover business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Healthcare Service Revenue: Rediscover generates revenue through billing insurance providers (KY Medicaid, Medicare, and commercial health plans) for Intensive Outpatient Program (IOP) and outpatient eating disorder treatment services. Additional revenue comes from cash rate payments for self-pay clients. Treatment services include medical treatment, individual and group therapy, nutrition counseling with registered dietitians, spiritual counseling, and personalized fitness training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Intensive Outpatient Program (IOP) - 10-12 weeks, 3-5 days/week, 3 hours/session with individual and group therapy, nutrition counseling |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Rediscover product offering
Product offeringCore offering
Rediscover operates an Intensive Outpatient Program (IOP) running 10-12 weeks at 3-5 days per week, 3 hours per session, paired with an outpatient step-down option of 1-2 visits per week. The program delivers an interdisciplinary treatment bundle — medical oversight by a Physician Assistant, individual and group therapy, weekly nutrition counseling with a Registered Dietitian, spiritual counseling, and personalized fitness training — for individuals with eating disorders including Anorexia Nervosa, Bulimia Nervosa, Binge Eating Disorder, ARFID, OSFED, body dysmorphia, compulsive exercise, and orthorexia.
Product overview
Rediscover is a healthcare service provider offering a comprehensive eating disorder recovery program centered around an Intensive Outpatient Program (IOP) that runs 10-12 weeks, supplemented by an Outpatient Services option. The IOP includes structured components: Medical Treatment with a Physician Assistant, Individual and Group Therapy, weekly Nutrition Counseling with a Registered Dietician, Spiritual Counseling, and Personalized Fitness Training. The programs also incorporate practical elements such as cooking and meal experiences in a full kitchen to develop real-world skills. Treatment is available for females and males of all ages, accepting KY Medicaid, Medicare, and Commercial insurance plans with cash rate options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Intensive Outpatient Program (IOP) A 10-12 week structured treatment program meeting 3-5 days per week for 3 hours per session, offering a mix of individual and group therapy along with weekly nutrition counseling with a Registered Dietitian. Available in both day and evening treatment routes to accommodate patient schedules. Designed for individuals with eating disorders seeking intensive support while remaining at home or in school/work.
- Outpatient Services An outpatient treatment option providing 1-2 visits per week with team members, functioning as a step-down from the IOP or as a standalone treatment track for eligible clients needing lower-intensity support.
- Medical Treatment Services Medical oversight and treatment delivered by a Physician Assistant (PA) as part of the interdisciplinary eating disorder treatment team, addressing physical health stabilization and medical monitoring for patients.
- Individual and Group Therapy Therapy services delivered in both individual and group settings as part of the comprehensive eating disorder treatment program.
- Nutrition Counseling Nutrition counseling provided by a Registered Dietitian, offered weekly as part of the eating disorder treatment program.
- Spiritual Counseling Spiritual counseling services integrated into the Christian-based recovery approach, helping clients find identity in Christ and incorporating prayer into treatment while maintaining non-judgmental care for clients of any belief.
- Personalized Fitness Training Personalized fitness training services designed to help clients heal their relationship with exercise, focusing on non-calorie-burning movement and healthy lifestyle development as part of eating disorder recovery.
Quantifiable outcome
- Full recovery from eating disorders is possible - evidenced by founder's personal recovery journey after multiple relapses
Companies that use Rediscover
Customer profileSegments2 records
Ideal customer profiles2 records
Rediscover technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rediscover partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights1 record
Rediscover competitors and assessment
Company assessmentDirect peers
- Veritas Collaborative: Veritas Collaborative provides multi-level eating disorder care including virtual and in-person IOP with interdisciplinary teams, closely matching Rediscover's treatment modality and acuity mix.
- The Renfrew Center: Renfrew is one of the longest-standing eating disorder treatment providers in the U.S., offering residential, day treatment, IOP and outpatient programming for adolescents and adults — directly comparable to Rediscover's IOP/outpatient offering.
- Monte Nido & Affiliates: Monte Nido operates a national network of eating disorder treatment programs across multiple levels of care (residential, PHP, IOP, outpatient). It acquired Eating Recovery Center in 2023 and is one of the largest direct competitors in the ED treatment category where Rediscover operated.
- McCallum Place: McCallum Place provides eating disorder treatment at residential, PHP, IOP and outpatient levels of care with an interdisciplinary team model — directly analogous to Rediscover's clinical structure.
- Clementine Programs: Clementine operates adolescent-specific residential and outpatient eating disorder programs; comparable to Rediscover on adolescent population and interdisciplinary clinical team, though at higher acuity.
- Timberline Knolls: Timberline Knolls operates a residential and outpatient eating disorder treatment program for women and girls with an interdisciplinary clinical and holistic wellness approach similar to Rediscover's model.
- Alsana: Alsana offers residential, PHP, IOP and outpatient eating disorder treatment with an integrative, whole-person clinical model that parallels Rediscover's interdisciplinary philosophy.
- Center for Discovery: Center for Discovery runs residential, PHP, IOP and outpatient eating disorder programs across multiple U.S. states with an interdisciplinary clinical model very similar to Rediscover's team-based approach.
Emerging players
- Brightside Behavioral Health: Brightside offers virtual and in-person outpatient and IOP eating disorder treatment with an interdisciplinary team, comparable to Rediscover in clinical composition but operating with broader geographic reach.
- Within Health: Within Health (formerly Eating Disorder Recovery Experts / Within) provides virtual IOP and outpatient eating disorder treatment, representing an emerging telehealth-first model that contrasts with Rediscover's brick-and-mortar single-site delivery.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights5 records
Customer concentration
Rediscover social profiles
Digital presenceRediscover compliance and trust
Trust signalCompliance1 record
Rediscover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rediscover leadership team
Management profileNumber of profiles
Profiles2 records
Rediscover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rediscover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rediscover
What does Rediscover do?
Rediscover operates an Intensive Outpatient Program (IOP) running 10-12 weeks at 3-5 days per week, 3 hours per session, paired with an outpatient step-down option of 1-2 visits per week. The program delivers an interdisciplinary treatment bundle — medical oversight by a Physician Assistant, individual and group therapy, weekly nutrition counseling with a Registered Dietitian, spiritual counseling, and personalized fitness training — for individuals with eating disorders including Anorexia Nervosa, Bulimia Nervosa, Binge Eating Disorder, ARFID, OSFED, body dysmorphia, compulsive exercise, and orthorexia.
Is Rediscover a public or private company?
Rediscover is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Rediscover founded?
Rediscover was founded in 2021. It employs 1 to 10 people.
Where is Rediscover based?
Rediscover is headquartered in University Of Richmond, United States, in the North America region.
How does Rediscover make money?
One revenue line is on record: healthcare Service Revenue.
Who are Rediscover's main competitors?
Direct peers on record are Veritas Collaborative, The Renfrew Center, Monte Nido & Affiliates, McCallum Place, Clementine Programs, Timberline Knolls, Alsana and Center for Discovery. Emerging players are Brightside Behavioral Health and Within Health.
Does Rediscover have an API?
No public API is recorded for Rediscover.
What industry is Rediscover in?
Rediscover's product category is Behavioral Health Services - Eating Disorder Treatment. Its primary akta.pro industry code is HLAFACAK, Eating Disorder Treatment Programs, with a secondary code of HSADAFAM, Eating Disorder Recovery Nutrition Support. Its NAICS code is 621420 and its SIC code is 8090.