Protect Our Winters France

Name

Protect Our Winters France

Legal name

Protect Our Winters France

Website

https://protectourwinters.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Climate Advocacy and Environmental Non-Profit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industry

Climate Mitigation Programs (Energy, Industry, Transport) (BPADALAC)

Keywords

• Climate advocacy
• Outdoor sports community
• Sustainable mobility
• Mountain conservation
• Citizen participation

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees that contribute to staffing, office space, and supporting audiovisual productions.
2. Merchandise Sales: Sale of branded merchandise including t-shirts (TEEREC POW x LAGOPED collaboration at 45.00€, Made in Chambéry at 39.00€), patches (from 6.00€), and caps (34.00€). Part of proceeds support the association.
3. Donations: One-time and recurring donations from supporters, with tax deductibility available for French donors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Protect Our Winters France is a non-profit environmental advocacy association that mobilizes the outdoor sports community (skiers, climbers, cyclists, hikers) to take climate action through awareness campaigns, citizen participation initiatives, sustainable mobility tools, and political advocacy. It operates programs including POW Mobility (covering 110 ski stations), La Voix des Glaciers documentary series, POW Movie Nights, the Convention Citoyenne Olympique, and the Ordinary Project, while funded through membership dues, donations, and merchandise sales.

Product overview

Protect Our Winters France operates as a non-profit environmental organization offering advocacy programs, digital tools, and community engagement initiatives rather than a traditional software product. The core offering consists of POW Mobility (sustainable travel planning tool), La Voix des Glaciers (documentary series with screening kits), POW Movie Nights (event program), Convention Citoyenne Olympique (citizen participation initiative), and Ordinary Project (athlete engagement program). The organization also operates a merchandise line including textile patches, t-shirts, and caps through HelloAsso e-commerce integration.

Differentiator

Problem solved

Functional benefit

Brands

• La Voix des Glaciers: A campaign series focused on glacier preservation and awareness, producing documentary films about glaciers and climate change impacts on mountain ecosystems.
• Ordinary Project
• Convention Citoyenne Olympique (CCO)

Products and services

• POW Mobility Sustainable mobility planning tool enabling low-carbon travel to ski stations across France, currently covering 110 stations in Savoie/Haute-Savoie. For outdoor sports enthusiasts and mountain travelers seeking sustainable travel options.
• La Voix des Glaciers Documentary film series raising awareness about glacier preservation and climate change impact on mountain ecosystems, with organized screenings and action kits for communities.
• POW Movie Nights Film screening events featuring outdoor and environmental documentaries followed by discussions, often held at mountain refuges and event venues.
• Convention Citoyenne Olympique (CCO) Citizen participation initiative enabling local residents to develop collective recommendations for sustainable Olympic Games organization, with pilot project in Annecy-Thônes Aravis region.
• Ordinary Project Annual athlete and brand engagement program supporting environmental advocacy through collective capacity building and sustainability training.
• T-shirt TEEREC POW x LAGOPED Collaborative t-shirt made from recycled cotton and recycled polyester, PFAS-free, assembled in Europe, with 50% of sales supporting the association. Priced at 45.00 euros.
• Textile Patches Customizable patches for clothing made in France by Léo de Roanne, an association employing people with disabilities, starting at 6.00 euros. Various designs including POW LOGO, POW COLORS, POW STACK, POW RAINBOW, FEM24.
• T-shirt POW Made In Chambéry 100% French organic cotton certified t-shirt manufactured in Chambéry by Pavenrod, priced at 39.00 euros.
• POW Cap Made In Chambéry 100% French organic cotton certified cap manufactured in Chambéry by Pavenrod, priced at 34.00 euros.

Quantifiable outcome

• 89% of respondents have low or medium-low confidence in organizers' environmental ambitions for JOP 2030
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• IAE Université Savoie Mont BlanccoreStrategic or Co-development PartnerPartnership to conduct the first independent large-scale survey on French public perception of Alpes 2030 Olympic Games. Survey gathered 1039 responses and revealed key insights about citizen knowledge, trust, and desire for participation in JOP planning.
• Coalition for Cycling Intermodality in MountainscoreStrategic or Co-development PartnerWorking group including alpes_la, camptocamp_org, AFV3, fub_fr, mountainwildernessfrance, and CIPRA France to publish a joint position paper on cycling intermodality in mountain regions.
• PATRON e.V.coreStrategic or Co-development PartnerGerman environmental organization focused on removing waste from nature. Collaborated on Impact Days, a week of environmental events spanning both sides of the Rhine, including cleanup activities and bikepacking adventures.
• Outdoor Sports Valley (OSV)coreStrategic or Co-development PartnerOSV is a network engaged in outdoor industry economic development and natural space preservation. Partner in Ordinary Project, a program helping athletes and brands engage communities on environmental issues.
• MAAPminorGTM or Marketing PartnerCycling apparel brand collaborating on Help Wanted initiative rides around Annecy. POW France participated as community partner for the event raising awareness about environmental challenges.
• MorainecoreStrategic or Co-development PartnerAssociation conducting annual glacier measurements. POW France volunteers participate in ablation measurements at Glacier d'Ossoue in the Pyrenees, contributing to 24 years of mass balance data.
• LagopedmajorGTM or Marketing PartnerOutdoor apparel brand creating 10th anniversary merchandise (t-shirt TEEREC POW) with 50% of sales reverting to POW France. Ongoing collaboration including events at Refuge Lagoped Chamonix.
• Mountain Change MakersminorGTM or Marketing PartnerFilming and production company that captured and streamed the CCO restitution event on December 18, 2025.
• Mountain RidersminorStrategic or Co-development PartnerMountain environmental association collaborating on event tables rondes and outdoor sports sustainability initiatives.
• Wings of the OceanminorStrategic or Co-development PartnerMarine conservation organization present at outdoor events, collaborating on environmental discussions.
• Fresque du ClimatminorStrategic or Co-development PartnerClimate education organization present at outdoor events, collaborating on environmental workshops.
• Marge SauvageminorStrategic or Co-development PartnerMicro-association founded by glaciologist Jean-Baptiste Bosson, bridging science, narratives, and action on glacier preservation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mountain Wilderness France: French mountain conservation NGO and named POW France partner in the cycling intermodality coalition. Shares the mountain-preservation mission and grassroots advocacy posture, making it a direct French peer.
• Mountain Riders: French mountain environmental association collaborating with POW France on outdoor event roundtables and sustainability initiatives. Operates in the same French Alpine constituency with overlapping mountain-environment and sports community focus.
• PATRON e.V. German environmental organization focused on removing waste from nature. POW France partner on cross-border Impact Days; comparable community-event-driven environmental model with similar volunteer mobilization.
• Wings of the Ocean: French marine conservation organization co-present at POW France's outdoor events. Similar event-based, volunteer-driven advocacy model and overlapping donor/community pool in the French outdoor sports space.
• Protect Our Winters International: Global parent network founded by Jeremy Jones in the US, mobilizing outdoor sports communities around climate advocacy across 15+ countries. POW France is the French chapter, making the international organization the closest mission-aligned and methodology-aligned peer.
• Surfrider Foundation Europe: European sports-community-rooted environmental NGO advocating on ocean protection and climate. Highly comparable business model — grassroots mobilization of sports practitioners, membership-based, advocacy-led — adapted to a different sport (surfing).

Emerging players

• Marge Sauvage: Micro-association founded by glaciologist Jean-Baptiste Bosson bridging glacier science and public action. POW France partner on glacier storytelling; operates in a closely adjacent niche.
• CIPRA France: French chapter of the international CIPRA alpine conservation network. POW France partner on the cycling intermodality coalition; comparable Alpine-region environmental mandate with broader geographic scope.
• Fresque du Climat: French climate education organization co-present at POW France events. Shares climate-focused mission and workshop-style community engagement, though primarily an educational rather than advocacy entity.
• Moraine: French association conducting annual glacier mass balance measurements. POW France volunteers participate in ablation measurements at Glacier d'Ossoue; closely adjacent niche combining citizen science and climate awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC85lwbzvWMLDU6R7An5b2vQ
• Facebookfacebook.com/ProtectOurWintersFrance
• LinkedInlinkedin.com/company/pow-france
• Instagraminstagram.com/protectourwintersfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect Our Winters France