prevent child abuse florida

What prevent child abuse florida does

Prevent Child Abuse Florida (PCAF) is a Tallahassee-based nonprofit organization and a program of The Ounce of Prevention Fund of Florida, operating as the Florida state chapter of Prevent Child Abuse America. The organization focuses on child abuse and neglect prevention through educational campaigns, mutual parent support programs, and professional training for child welfare personnel. Its core programs include Circle of Parents (a facilitated mutual support model), The Period of PURPLE Crying (an evidence-based shaken baby syndrome prevention curriculum co-developed with the National Center on Shaken Baby Syndrome), and statewide safety campaigns covering safe sleep, water safety, and hot car prevention. Free educational resources are distributed in bulk to organizations and families, with reporting-language localization in English, Spanish, and Creole.

PCAF's product portfolio spans merchandise (Pinwheels for Prevention branded items priced $2–$275 per unit), educational publications (the Positive Parenting Guide), media (the Pinwheel Podcast, public service announcements that aired 695,129 times), and a professional training catalog offering CEU credits for Florida-certified child welfare protective investigators, case managers, and licensing counselors. Training is delivered via on-site conferences, webinars, and asynchronous virtual courses through the Reach360 LMS. Revenue mechanics combine donations routed through the parent Ounce of Prevention Fund, modest merchandise sales via a Wix-hosted e-commerce shop, and quote-based training services for organizational clients. The organization is led by Executive Director Chesley Richardson and operates from a single Tallahassee headquarters at 325 John Knox Road, Building L, Suite 200.

Name

prevent child abuse florida

Legal name

The Ounce of Prevention Fund of Florida

Website

https://preventchildabusefl.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prevent Child Abuse Florida is a Tallahassee-based nonprofit and the Florida chapter of Prevent Child Abuse America, delivering child abuse prevention education, mutual parent support programs, and CEU-accredited training to Florida families, caregivers, and child welfare professionals.

Ownership category

akta.pro rank

Product category

Child Abuse Prevention Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Incident Reporting, Risk Management & Mandatory Reporting Compliance (EDACAKAI)

Keywords

• Child abuse prevention
• Parent education programs
• Professional training CEUs
• Family support services
• Nonprofit prevention programs

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Donations and Fundraising: The organization accepts donations through the Ounce of Prevention Fund of Florida, its parent organization.
2. Merchandise Sales: Sale of pinwheels, yard signs, merchandise, and educational materials through the online shop.
3. Training Services: Professional training programs for child welfare, case management, mental health, and education professionals with CEU credits available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Prevent Child Abuse Florida delivers child abuse and neglect prevention services through evidence-based programs (The Period of PURPLE Crying, Circle of Parents), public awareness and safety campaigns (Safe Sleep, Water Safety, Hot Car Safety, Pinwheels for Prevention), CEU-accredited professional trainings for child welfare workers, free educational materials and parent guides distributed in bulk across Florida, and Pinwheels for Prevention branded merchandise sold through an online shop.

Product overview

Prevent Child Abuse Florida operates as a nonprofit organization offering a comprehensive portfolio of child abuse prevention programs, educational resources, and training services. The core offerings include the Circle of Parents® mutual support program, The Period of PURPLE Crying® infant crying program, and various safety campaigns (Water Safety, Safe Sleep, Hot Car Safety). The organization distributes educational materials including the Positive Parenting Guide and hosts the annual 2026 Prevention Convention for professional development. Training services include CEU-accredited courses for Florida child welfare professionals, a free protective factors webinar series, and asynchronous virtual training through Reach360. The organization also produces the Pinwheel Podcast and maintains a merchandise shop featuring Pinwheels for Prevention branded items. These programs work together to strengthen families, promote protective factors, and prevent abuse before it occurs.

Differentiator

Problem solved

Functional benefit

Brands

• Circle of Parents: A mutual support and self-help program for parents based on a framework of shared leadership, mutual respect, shared ownership and inclusiveness.
• The Period of PURPLE Crying

Products and services

• Circle of Parents Mutual support and self-help program for parents based on shared leadership, mutual respect, and inclusiveness. Delivered through facilitated peer support groups for parents across 20+ Florida counties including Bay, Brevard, Broward, Duval, Escambia, Franklin, Hendry, Hillsborough, Indian River, Lee, Leon, Levy, Marion, Miami-Dade, Monroe, Palm Beach, Pasco, Santa Rosa, and Seminole counties.
• The Period of PURPLE Crying Evidence-based program sponsored by the Ounce of Prevention Fund of Florida and the Florida Department of Health, designed to help parents understand infant crying during the first months of life and prevent shaken baby syndrome/abusive head trauma.
• Water Safety Training Free asynchronous virtual water safety training highlighting water safety facts and injury prevention methods, accessible online through the Reach360 platform for Florida families and professionals.
• Professional Trainings with CEU Credits Training catalog offering CEU credits for Certified Child Welfare Protective Investigators, Case Managers, and Licensing Counselors as defined by the Florida Certifications Board, including asynchronous trainings and webinars for child welfare, case management, mental health, and education professionals.
• Protective Factors Training Free webinar series and training on the Six Protective Factors that help reduce risk of adverse childhood experiences and increase the well-being of children and families.
• RESILIENCE Documentary Screenings Documentary screening program with facilitation guides, tips, marketing materials, and resources for hosting community screenings about toxic stress and adverse childhood experiences.
• Positive Parenting Guide Comprehensive guide providing up-to-date information on child development, parenting, and safety for children from birth through teen years, available in English, Spanish, and Creole.
• Pinwheels for Prevention Merchandise Pinwheel merchandise including yard signs ($30), pinwheels ($275), sensory keychains ($5), pens ($2), t-shirts ($20), magnets ($5), and lapel pins ($3.50) sold through the organization's online shop to support child abuse prevention awareness campaigns.

Quantifiable outcome

• Distributed 127,732 safe sleep resources to Florida families
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• The Ounce of Prevention Fund of FloridacoreStrategic or Co-development PartnerPCAF is a program of the Ounce of Prevention Fund of Florida, which serves as its parent organization. The Ounce of Prevention Fund provides administrative support, infrastructure, and strategic direction for PCAF's prevention programs.
• Florida Department of Children and FamiliescoreStrategic or Co-development PartnerPartnership for child abuse reporting (hotline reference on website) and safe sleep PSA production. DCF data is cited for water safety statistics.
• National Center on Shaken Baby SyndromecoreStrategic or Co-development PartnerCollaboration on The Period of PURPLE Crying program, a prevention initiative for shaken baby syndrome/abusive head trauma.
• Florida Department of HealthcoreStrategic or Co-development PartnerSponsor of the Period of PURPLE Crying program along with the Ounce of Prevention Fund of Florida and the State of Florida.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Center on Shaken Baby Syndrome: Co-developer of the Period of PURPLE Crying program that PCAF delivers in Florida. Operates the same evidence-based prevention curriculum nationally with comparable mission, materials, and training infrastructure.
• Zero to Three: National nonprofit focused on infant and early childhood wellbeing. Overlaps with PCAF's PURPLE Crying, safe sleep, and parent education work targeting the 0–3 age range.
• Prevent Child Abuse North Carolina: A peer state chapter under the Prevent Child Abuse America network. Runs the same program portfolio (Pinwheels, PURPLE Crying, training) in a different state, making it a direct operating analog to PCAF.
• Parents as Teachers: Evidence-based home visiting and parent education program. Comparable to PCAF's Circle of Parents in delivering structured parenting support, with overlapping funder and partner ecosystems.

Broad incumbents

• National Children's Alliance: Accrediting body and advocacy organization for Child Advocacy Centers. Shares the child welfare ecosystem with PCAF, focusing on coordinated response rather than prevention but serving overlapping professional audiences.
• Child Welfare League of America: National membership organization for child welfare agencies. Comparable in its training, convening, and policy advocacy role, though more focused on out-of-home care than primary prevention.
• Prevent Child Abuse America: National umbrella organization of which PCAF is a state chapter. Operates the same flagship programs (Pinwheels for Prevention, PURPLE Crying, Circle of Parents) at a 50-state scale and is the direct parent affiliate.
• Childhelp: National nonprofit operating the Childhelp National Child Abuse Hotline, prevention education programs, and residential treatment. Overlaps with PCAF on child abuse prevention messaging and professional training.
• American Academy of Pediatrics: Professional membership organization publishing guidance that PCAF's safe sleep and child safety campaigns align with. Functions as an upstream authority that PCAF's PSAs and trainings translate into community practice.

Regional players

• Healthy Start Coalition of Florida: Florida-based network of maternal and infant health coalitions. Operates within the same state and partners with PCAF (Circle of Parents facilitators) on overlapping parent-support programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pcaflorida
• Facebookfacebook.com/PreventChildAbuseFlorida
• LinkedInlinkedin.com/company/prevent-child-abuse-florida
• Instagraminstagram.com/pcaflorida

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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