negosh.com

What negosh.com does

Negosh operates a two-sided B2B marketplace that connects brand owners and rights holders (licensors) with manufacturers and licensees, replacing the historically cold-call-driven brand licensing workflow with an AI-powered matching and deal-execution platform. The platform hosts 800+ brand pages (including marquee IP such as the NBA, WNBA, Squishmallows, CoComelon, The Beatles, and The Rolling Stones) and 1,000+ manufacturers globally, and claims $400M+ in retail sales facilitated through it. Core technology is a proprietary AI matching algorithm that performs two-way, data-driven matching based on shared criteria between licensors and licensees, layered with an integrated workflow for messaging, live calls, redline negotiation, role assignment, and deal closure.

The company's monetization model is success-based: Negosh charges a 12% fee of the royalty rate only on closed deals, with the licensor choosing which side pays the fee, and the platform is free to browse, connect, and negotiate otherwise. Distribution is primarily self-serve via the website (PLG marketplace motion), supplemented by a direct-sales option for agencies and enterprise licensors managing portfolios at scale. Marketing relies on LinkedIn, the Brand News blog/weekly newsletter, industry event listings, and the Negosh Academy educational platform (negosh.teachable.com) for licensing training. Strategic technology integrations with Made (AI product sourcing), Podqi (AI brand protection and IP enforcement), and Spaceport (ROBLOX developer matchmaking) extend the platform's footprint into adjacent verticals of the licensing value chain. Negosh was founded in 2023 and remains a privately held, unfunded (per disclosed data) company led by CEO Ari Zebersky, CTO Ben Hakim, COO Dylan Karofsky, and Senior Licensing Director Kyle Blumberg.

Name

negosh.com

Website

https://negosh.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Negosh is an AI-powered two-sided B2B marketplace that connects 800+ brand owners and rights holders with 1,000+ manufacturers globally, replacing cold-call-driven licensing workflows with data-driven matching, integrated deal negotiation, and a 12% success fee on closed deals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Success-based Licensing Fees: Negosh charges a 12% success fee of the royalty rate when deals are closed. Licensors decide whether the licensee or the licensor pays this fee. The platform is free to use for browsing and connecting; payment is only required upon deal closure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Negosh is a B2B marketplace platform that connects brand owners and IP licensors with manufacturers and licensees for brand licensing deals. The platform uses proprietary AI-powered two-way matching to pair parties based on shared criteria, supports deal discovery, proposal submission, negotiation, and closure, and operates on a success-based pricing model where it charges a 12% fee on the royalty rate only when a deal is closed.

Product overview

Negosh is a unified licensing platform connecting the world's most valuable IP with qualified manufacturers and licensees. The platform combines a marketplace (featuring 800+ brands and 1000+ manufacturers), deal discovery and negotiation tools, and proprietary AI-powered matching algorithms to streamline the brand licensing process. The platform operates on success-based pricing (12% success fee on royalty rates) and includes an educational component through Negosh Academy.

Differentiator

Problem solved

Functional benefit

Brands

• Negosh Academy: Educational platform for licensing industry training
• Brand News by Negosh

Products and services

• Negosh Licensing Marketplace Core B2B marketplace platform connecting 800+ brands and IP licensors with 1,000+ manufacturers and licensees globally, featuring AI-powered two-way matching, deal discovery, proposal submission, messaging, negotiation, and closure workflows. Designed for brand owners, manufacturers, and licensing agencies seeking to streamline licensing transactions.
• Negosh Academy Educational platform providing training courses and resources for licensing professionals and the licensing community.
• Explore Opportunities Discovery tool allowing users to browse and connect with verified licensing opportunities across categories such as entertainment, food & beverage, toys, sports, lifestyle, and more.

Quantifiable outcome

• $400M+ in retail sales generated through the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Made (Made AI)coreTechnology or IntegrationAI-powered global product sourcing platform that helps brands and licensees source, produce, and manage manufacturing seamlessly from quoting to reordering by matching them with vetted factories and centralizing operations.
• PodqicoreTechnology or IntegrationAI-powered brand protection platform that automates detection, takedowns, and retroactive enforcement of IP infringements across digital marketplaces and counterfeit domains.
• SpaceportcoreTechnology or IntegrationPlatform that allows brands to connect with top ROBLOX developers to create games and experiences, extending brand reach into gaming and digital experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Licensing International: Licensing International (formerly LIMA) is the leading trade association for the global licensing industry, providing education, research, and networking. It is ecosystem-adjacent to Negosh rather than a direct competitor, but it shapes the industry context Negosh sells into and could become a partner channel.

Direct peers

• Flowhaven: Flowhaven is a SaaS platform that helps brand owners manage licensing operations, contracts, royalty tracking, and approvals. It is the closest direct competitor to Negosh in digitizing and streamlining brand licensing workflows, with overlapping target customers (IP owners and licensees) though differing primarily on marketplace discovery vs. operations management.
• Copia Licensing: Copia Licensing offers software and workflow tools to help brand owners and agencies manage licensing programs end-to-end. It overlaps with Negosh's deal-discovery and workflow ambitions and targets the same licensor/licensee buyer base.

Broad incumbents

• Retail Monster: Retail Monster is a brand licensing and retail development agency representing IP owners across consumer products categories. It is a traditional agency incumbent offering services that overlap with parts of Negosh's marketplace value proposition.
• Beanstalk: Beanstalk is a global brand licensing agency managing iconic IP portfolios across categories such as toys, apparel, and home goods. It is one of the largest incumbents Negosh is positioning against—offering agency-led services versus Negosh's self-serve marketplace model.
• License Global (Informa Markets): License Global, run by Informa Markets, is the dominant trade publication, events business (e.g., Brand Licensing Europe/Las Vegas), and data provider for the global licensing industry. It serves the same buyer personas Negosh targets (licensors and licensees) but monetizes through media, events, and research rather than a transactional marketplace.
• WildBrain: WildBrain is a Canadian entertainment company that owns and licenses major kids' and family IP (e.g., Peanuts, Teletubbies, Strawberry Shortcake, Degrassi). It is a vertically integrated rights holder competing for the same manufacturer partners and category deals that flow through Negosh.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/negosh
• LinkedInlinkedin.com/company/negosh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about negosh.com