Saltire Hospitality Ltd

What Saltire Hospitality Ltd does

Saltire Hospitality Ltd is a family-owned catering and hospitality company founded in 2000 by David Peters, headquartered at Saltire House in Loanhead near Edinburgh, Scotland. The company provides bespoke catering and full-service event hospitality for weddings, corporate events, and private celebrations across Scotland, serving couples, corporate clients, and individuals hosting events at prestigious venues including castles, estates, and chapels. Its core product portfolio spans wedding catering (plated, sharing, BBQ/hog roast, grazing, buffet styles), corporate event catering (conferences, gala dinners, drinks receptions, pop-up bars), and private event catering (birthdays, christenings, garden parties), complemented by specialty offerings such as marquee wedding packages, BBQs, hog roasts, and event consultancy services.

The company operates an integrated business model combining project-based event catering, per-transaction lunch delivery (Let's Lunch and Saltire Delivers sub-brands), and retail cafe operations (Eden in Melrose, Rosslyn Chapel Coffee Shop, and Ochiltree's Cafe at Abbotsford). A wholly-owned subsidiary, Saltire Patisserie, runs an Edinburgh bakery producing artisan breads, cakes, and desserts — described as the only in-house patisserie among Scottish caterers. The technology foundation is minimal: no proprietary software platform, with delivery orders processed via the third-party Spoonfed ordering platform and standard Wix-based web infrastructure.

Saltire Hospitality operates a sales-led go-to-market motion through a dedicated Sales Director, sales and events coordinators, and wedding specialists. All catering engagements are quote-based and tailored per event with bespoke menus, delivered within 48 hours of enquiry. Client acquisition is driven by venue partnerships (35+ Scottish venues, including exclusive catering rights at Rosslyn Chapel), wedding fairs, organic social media (Instagram, Facebook, LinkedIn), and word-of-mouth referrals. Revenue streams span professional services (event catering), transaction fees (delivery), and hardware/retail sales (cafes). Pricing is bespoke and not publicly disclosed. The company is family-controlled by the Peters family with no external institutional investors, no funding rounds disclosed, and no M&A activity on record.

Name

Saltire Hospitality Ltd

Legal name

Saltire Hospitality Limited

Website

https://saltirehospitality.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Saltire Hospitality is a family-owned Edinburgh-based catering company providing bespoke wedding, corporate, and private event catering, alongside in-house patisserie, cafe outlets, and lunch delivery services across Scotland.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (72232), Special Food Services (7223), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Wedding & Reception Catering (HSACAGAD), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Wedding catering services
• Corporate event catering
• Private event catering
• Office lunch delivery
• Hospitality cafe operations

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Catering & Event Services: Saltire Hospitality generates revenue through bespoke catering and event services for weddings, corporate events, and private celebrations. Services include full food and drinks catering, bar services, staffing, crockery, cutlery, and glassware provision. Revenue is project-based, earned per event, with no subscription or recurring contract structure for individual clients. The company also operates cafe outlets generating food and beverage sales.
2. Delivery Services (Let's Lunch & Saltire Delivers): Lunch delivery to corporate offices and intimate gathering delivery to private clients. Order-by-10am for 2-day turnaround delivery model. Orders placed via phone or Spoonfed online platform. Revenue is per-transaction, usage-based per order.
3. Cafe Operations (Eden, Rosslyn Chapel Coffee Shop, Ochiltree's): Saltire Hospitality operates or partners to operate cafe outlets at Eden (Melrose), Rosslyn Chapel Coffee Shop, and Ochiltree's Cafe (Abbotsford/Scott's). These generate food and beverage revenue from walk-in customers and visitors to partner venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Saltire Hospitality provides full-service bespoke catering and event hospitality for weddings, corporate events, and private celebrations across Scotland, including food, drinks, bar services, staffing, and equipment (crockery, cutlery, glassware). The company complements this with in-house patisserie production, cafe retail operations, and lunch delivery services for corporate offices and private gatherings. Exclusive catering at Rosslyn Chapel and a 35+ venue partner network underpin its market access.

Product overview

Saltire Hospitality Ltd operates as a family-owned catering and hospitality company offering a comprehensive suite of event catering services. The core portfolio includes wedding catering, corporate events catering, and private event catering, complemented by in-house bakery operations through Saltire Patisserie and retail café outlets under Cafes by Saltire. The company provides food delivery services including Let's Lunch (corporate office lunch delivery) and Saltire Delivers (private gathering delivery), along with specialty offerings such as BBQs, hog roasts, and pop-up bar services. The company also offers venue consultancy services and marquee wedding packages through partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Saltire Patisserie: Premier supplier of high-quality bread and patisserie to the food service industry, producing breads, cakes and patisserie from their Edinburgh bakery.
• Let's Lunch
• Saltire Delivers
• Eden
• Rosslyn Chapel Coffee Shop
• Ochiltree's Cafe

Products and services

• Wedding Catering Full-service wedding catering offering traditional three-course plated meals, sharing platters, rustic hog roasts, and bespoke culinary creations using local, seasonal Scottish ingredients with full bar services, expert staff, and event coordination. For couples planning weddings at exclusive Scottish venues including castles, estates, and chapels.
• Corporate Events Catering Professional catering services for conferences, drinks receptions, gala dinners, and corporate functions including conference catering, bespoke canapés, handcrafted cocktails, and multi-course dinners. For companies and organisations hosting events across Scotland.
• Private Event Catering Tailored catering for private celebrations including birthday parties, anniversaries, christenings, and bespoke dinners with seasonal menus featuring local Scottish produce. For individuals and families hosting private celebrations in Edinburgh and surrounding areas.
• Let's Lunch (Office Lunch Delivery) Corporate lunch delivery service providing freshly made platters including sandwiches, cheeseboards, sweet treats, and fresh fruit platters with breakfast options, delivered to offices across Edinburgh. Order by 10am for delivery within 2 working days.
• Saltire Delivers (Private Gathering Delivery) Private event food delivery service offering cold canapés, sandwich spreads, and charcuterie platters for intimate gatherings such as garden parties, birthday parties, baby showers, and picnics. Order by 10am for delivery within 2 working days across Edinburgh and beyond.
• Saltire Patisserie In-house bakery producing artisan breads, cakes, and patisserie items for Saltire Hospitality events, crafted using traditional methods with hand-finished products prioritizing taste and quality. Premier supplier of high-quality bread and patisserie to the food service industry in Edinburgh and beyond.
• Cafes by Saltire Café operations including Eden in Melrose (6 Buccleuch Street, TD6 9LD), Rosslyn Chapel Coffee Shop (open weekends), and Ochiltree's Café at Abbotsford, serving breakfast, lunch, cakes, and bakery items with locally sourced ingredients. For walk-in customers and visitors to partner venues.
• BBQs and Hog Roasts Rustic outdoor catering featuring traditional hog roasts and gourmet BBQ menus using finest local ingredients with friendly, professional service for summer parties and outdoor events. For corporate and private event clients.
• Pop Up Bars Mobile bar service offering craft cocktails, local gins, and themed drink menus, fully staffed and styled for weddings, festivals, corporate events, and private parties.
• Marquee Wedding Package Comprehensive marquee wedding package in collaboration with 360 Event Hire, including dedicated events coordinator, choice of marquee types, tables, chairs, décor, and menu options. For couples planning marquee weddings.
• Event Consultancy Client and event consultancy services provided by company directors with over 25 years of hospitality experience, including kitchen design, retail design, equipment specification, and workplace hospitality consulting.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rosslyn ChapelcoreStrategic or Co-development PartnerSaltire Hospitality is the exclusive caterer for Rosslyn Chapel, operating the on-site coffee shop open at weekends and providing exclusive catering for private chapel hire events. This exclusive arrangement covers bespoke canapes, cocktails, bowl food, dinner, and seasonal BBQ and hog roast services. The partnership provides Saltire with access to one of Scotland's most iconic and in-demand wedding/event venues.
• 360 Event HirecoreStrategic or Co-development PartnerSaltire Hospitality has a marquee wedding collaboration with 360 Event Hire, offering combined marquee and catering packages. Clients are assigned a dedicated events coordinator who serves as a single point of contact. The partnership enables Saltire to offer comprehensive marquee wedding packages including marquee types, tables, chairs, decor, and bespoke menu options.
• Abbotsford HousecoreChannel Partner/ Reseller/ DistributorSaltire Hospitality operates Ochiltree's Cafe at Abbotsford House (the home of Sir Walter Scott) and provides exclusive catering for events at the venue. The cafe is open daily with breakfast, brunch, and lunch service using locally sourced ingredients. Families with children and well-behaved dogs are welcome.
• 35+ Scottish Venues (Castles, Estates, Chapels)minorChannel Partner/ Reseller/ DistributorSaltire Hospitality has established working relationships with over 35 Scottish venues including Blair Castle, Duns Castle, Fingask Castle, Scone Palace, Thirlestane Castle, Winton Castle, Neidpath Castle, Wedderburn Castle, Megginch Castle, Oxenfoord Castle, Panmure House, Cambo Estate, Kirknewton Stables, Kingsfield Barn, The Barn at Harburn, Merchants Hall, Newbattle Abbey College, Dovecot Studios, Royal College of Physicians, Edinburgh Corn Exchange, Assembly Rooms, and others. These serve as both distribution channels and key customer acquisition sources.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elior UK: UK arm of the Elior Group, one of Europe's largest contract food services companies. Serves corporate and event catering at scale; comparable in product category but vastly broader in geography and segment reach.
• Sodexo: Global food services and facilities management major with significant UK event and corporate catering operations. Operates in the same product category as Saltire but with global scale, public listing and broader institutional client base.
• Compass Group: World's largest contract food services and support services group. Operates event and corporate catering brands (e.g., Levy, Chartwells) that overlap with Saltire's corporate events business, but at a fundamentally different scale.
• CH&CO: Major UK hospitality and catering group operating across workplace catering, events, and venues. Overlaps with Saltire's corporate events and hospitality offerings but operates at significantly larger scale and broader portfolio.

Direct peers

• Social Pantry: London-based bespoke caterer for corporate events, weddings and private celebrations with delivery services. Comparable to Saltire across full-service event catering, lunch delivery, and venue partnerships.
• Create Events: UK event caterer providing food, drink and hospitality staffing for weddings, corporate events and private celebrations. Directly comparable offering to Saltire's full-service catering with bar and event coordination services.
• Baxter Storey: UK premium corporate hospitality and events caterer within the WSH group. Comparable to Saltire in delivering high-quality food, bar service and full hospitality staffing for corporate and premium events across the UK.
• Rhubarb Food Design: UK luxury event hospitality and catering company serving premium corporate and private events. Comparable to Saltire in delivering bespoke menus, full bar service, and event staffing for high-end occasions.
• Heritage Portfolio: Edinburgh/Scotland-based luxury event and wedding caterer operating across prestigious Scottish venues. Directly comparable to Saltire in serving high-end weddings, corporate events, and private celebrations at heritage sites in the same geography.
• Lexington Catering: London-based corporate and event caterer focused on high-end business hospitality and large-scale events. Closely comparable to Saltire's corporate events and private celebration catering model, although operating at larger scale in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saltirehospitality
• LinkedInlinkedin.com/company/saltire-hospitality
• Instagraminstagram.com/saltirehospitality

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saltire Hospitality Ltd