STOCKHOLMSMARKNADER AB

What STOCKHOLMSMARKNADER AB does

Stockholmsmarknader AB is a privately held Swedish event management company headquartered in Stockholm County that operates three interconnected service lines: professionally organized flea markets (loppis), seasonal markets (Christmas, spring, and autumn editions), and sustainable events (recycling crafts, bicycle repair, and other eco-themed community activities). The company self-describes as Sweden's largest flea market organizer and set a Guinness World Record on 2016-05-07 for the largest car boot flea market at Solvalla with over 1,000 selling car boots. It runs a 50-person team under co-founders Maria and Emma, with the firm in operation for over 15 years.

The business operates a hybrid go-to-market model. On the B2C side, the company sells stall or participant places at its own flea and seasonal markets to private individuals. On the B2B side, it delivers commissioned event services to shopping centers, property companies, and municipalities across Greater Stockholm. There is no proprietary software platform; digital infrastructure is limited to marketing websites and the Loppistajm.se directory, which aggregates flea market locations across the region. No apps, APIs, or AI/ML components are disclosed.

Revenue mechanics combine small, high-volume transactional stall fees (B2C) with longer-cycle professional service fees from corporate and public-sector clients (B2B). The company has no disclosed funding rounds and no public financial filings. Customer concentration, contract values, and unit economics are not disclosed. Awards received include Stora Återvinningsgalan (2019) and Jernspiran (2020), positioning the firm in the Swedish sustainability and small-business recognition ecosystem.

Name

STOCKHOLMSMARKNADER AB

Legal name

Stockholmsmarknader AB

Website

https://stockholmsmarknader.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Stockholmsmarknader AB is a privately held Stockholm-based event management company that organizes flea markets, seasonal markets, and sustainable events for private individuals, shopping centers, property companies, and municipalities across Greater Stockholm.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Holiday, Seasonal & Christmas Markets (MPAGAFAL)

Keywords

• Flea market organization
• Sustainable event management
• Seasonal market operations
• Community event planning
• Upcycling workshop services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Flea Market Organization (Own Events): The company organizes and operates its own flea markets across Stockholm County, generating revenue from participant fees and visitor turnout.
2. Flea Market Organization (On Commission): The company organizes flea markets on behalf of clients such as shopping centers, property companies, and municipalities, charging a service fee for event management.
3. Sustainable Event Services: The company provides sustainable event services including markets, upcycling workshops, bike repair events, and other eco-friendly community activities for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Stockholmsmarknader AB organizes and operates professionally managed flea markets ("Loppis"), seasonal community markets ("Marknader" — Christmas, spring, autumn) featuring small-scale, locally produced and organic vendors, and sustainable events ("Event") such as upcycling craft workshops and bicycle repair activations. Events are run both independently for private individuals across Greater Stockholm and on commission for shopping centers, property companies, and municipalities. A sub-brand portal, Loppistajm.se, serves as an online directory of flea market locations.

Product overview

Stockholmsmarknader AB operates as a service-based business offering three interconnected offerings: (1) Loppis (flea markets) — professionally organized garage sales and boot sales for private individuals across Greater Stockholm, available year-round in various sizes, offered both independently and on commission for shopping centers, real estate companies, and other clients; (2) Marknader (markets) — seasonal markets including Christmas markets, spring markets, and autumn markets featuring small-scale, locally produced, organic, and sustainable vendors with entertainment elements such as live music, children's activities, and open microphones; and (3) Event (sustainable events) — eco-friendly events including recycling crafts workshops, bicycle repair services, and other playful sustainable experiences delivered by friendly hosts and jazz bands. The company also maintains the LOPPISTAJM.SE portal as a directory for its flea market locations.

Differentiator

Problem solved

Functional benefit

Brands

• Loppistajm: A separate website and brand dedicated to flea market listings and information.

Products and services

• Loppis (Flea Markets) Professionally organized flea markets and garage sales for private individuals across Greater Stockholm, offered year-round in various forms and sizes, both independently and on commission for shopping centers, real estate companies, and municipalities. Includes boot-trunk flea markets for which the company holds a Guinness World Record.
• Marknader (Seasonal Markets) Seasonal markets including Christmas markets, spring markets, and autumn markets featuring small-scale, locally produced, organic, and artisanal products. Events include music, children's activities, and open microphone sessions, organized on behalf of shopping centers, municipalities, and real estate companies.
• Event (Sustainable Events) Eco-friendly event services including recycling craft workshops (återbrukspyssel), bicycle repair (cykelfix), and other playful sustainable community experiences. Delivered with friendly hosts and live jazz bands, these events serve shopping centers, real estate companies, and municipalities.
• Loppistajm.se Online portal and directory maintained by Stockholmsmarknader for locating its flea market locations and listings across Greater Stockholm.

Quantifiable outcome

• Guinness World Record with over 1000 selling car boots at a single event on May 7, 2016

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights3 records

Others

• Blocket: Sweden's largest online classifieds marketplace, including a major secondhand category adjacent to flea markets. Comparable as part of the broader Swedish secondhand and reuse ecosystem that Stockholmsmarknader operates within, though Blocket is an online marketplace rather than a physical event organizer.
• Myrorna: Swedish nonprofit secondhand chain operating charity shops across Sweden, part of the Salvation Army. Comparable as a Swedish reuse/circular-economy operator with strong consumer brand recognition in secondhand goods, the same consumer need Stockholmsmarknader addresses via flea markets.

Regional players

• Elmia: Swedish trade fair and event organizer based in Jönköping, running consumer and B2B exhibitions across Sweden. Comparable as a Swedish event organizer delivering both consumer-facing fairs and contracted corporate events, though Elmia operates in a broader trade-fair format rather than flea markets.
• Stockholmsmässan (Stockholm International Fairs): The main convention and exhibition venue operator in Stockholm, hosting trade fairs, consumer expos and public events. Comparable to Stockholmsmarknader as a Stockholm-anchored event organizer that serves B2B venue clients and consumer audiences, although it operates at much larger trade-fair scale rather than flea markets.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair and event organizers with a global portfolio of consumer and B2B exhibitions. Comparable in the broader event-organization category that Stockholmsmarknader addresses, but at vastly larger scale and across geographies rather than local flea markets.
• Reed Exhibitions (RX): Global organizer of trade shows and consumer events operating across dozens of industries and geographies. Comparable as a contracted event services provider to venues and enterprises, though RX targets large-scale exhibitions rather than flea-market and sustainability events.
• Live Nation Sweden: Swedish arm of the global Live Nation entertainment group, producing concerts and live events across the country. Comparable as a Sweden-based live-event organizer operating on venue relationships and consumer demand for experiences, although Live Nation focuses on ticketed music events rather than flea markets.
• Easyfairs: Pan-European event organizer running hundreds of B2B and consumer exhibitions annually. Comparable as an event-organizing business model serving venue partners and exhibitors, but Easyfairs operates across many verticals and countries rather than a flea-market niche.

Emerging players

• Eventbrite: Global self-service ticketing and event management platform used by organizers of in-person experiences. Comparable to Stockholmsmarknader's event-management activities as an enabling layer for in-person gatherings, though Eventbrite is a software platform rather than a venue-based event organizer.

Direct peers

• Antik & Kuriosa: Long-running Swedish antique and curiosities fair organized around the country, including major events in Stockholm. Comparable as a Swedish organizer of physical consumer antique/flea-style markets serving private sellers and visitors, directly overlapping with Stockholmsmarknader's loppis activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stockholmsmarknader-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STOCKHOLMSMARKNADER AB