Road Safe North East
Road Safe North East is an incorporated not-for-profit that delivers volunteer-led road safety education programs across North East Victoria, targeting cyclists, motorcyclists, young drivers, and alpine travelers. It is funded by VicRoads and TAC Victoria grants and community donations.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Road Safe North East does
Road Safe North East is an incorporated not-for-profit community organization that delivers road safety education and awareness programs to residents and visitors of North East Victoria, Australia. The organization targets three primary high-risk road user groups — cyclists, motorcyclists (including returning riders over 40 and recreational dirt bikers), and young drivers — and operates a fourth seasonal Snow Safe program addressing alpine winter driving. Programs include mass media campaigns, behavioral change initiatives, the Dirt Bike Training Weekend, the Look After Our Mates peer safety program for Year 11 students and workplaces, and school-based young driver safety delivery. Delivery is volunteer-led and conducted through direct community outreach, schools, workplaces, community events, and regional media channels.
The organization does not operate a software platform, API, or proprietary technology product. Its technology footprint is limited to a WordPress-based website and a Facebook page maintained via a partnership with Digital Gold. The underlying infrastructure is operational rather than technological — subcommittees for cycling and motorcycle safety coordinate program design, partner data from Victoria Police and statutory authorities inform targeting, and physical events (e.g., dirt bike training weekends) constitute the practical training layer.
Road Safe North East operates on a non-commercial revenue model, providing all services free of charge to end users. Income is derived from two core streams: (1) institutional funding from VicRoads (the Victorian road authority) and TAC Victoria (the Transport Accident Commission), classified as the primary funding base, and (2) individual donations accepted via cheque and direct deposit. The organization has no disclosed pricing model, no customers in the commercial sense, and no earned revenue. Governance is community-based with no parent company, private equity, or venture capital ownership identified. Its headcount of 11–50 is understood to encompass volunteers rather than paid employees, consistent with a volunteer-delivery community nonprofit.
Road Safe North East firmographics
Firmographics- Name
- Road Safe North East
- Legal name
- Road Safe North East
- Website
- https://roadsafenortheast.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Road Safe North East is an incorporated not-for-profit that delivers volunteer-led road safety education programs across North East Victoria, targeting cyclists, motorcyclists, young drivers, and alpine travelers. It is funded by VicRoads and TAC Victoria grants and community donations.
- Ownership category
- akta.pro rank
Road Safe North East industry classification
Industry- Product category
- Community Road Safety Education
- akta.pro primary industry
- Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
- akta.pro secondary industries
- Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs) (TLAJAGAM), School Zone & Child Safety Systems (School Zone Flashers, Crossing Control, Speed Enforcement) (TLAJAGAJ)
Keywords
Road Safe North East business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Road Safe North East accepts donations via cheque and direct deposit to fund road safety programs. Being an incorporated not for profit organisation, they rely on donations and funding to deliver community programs.
- Government Funding: Major funding from VicRoads (Victorian road authority) and TAC (Transport Accident Commission Victoria). Funding supports delivery of road safety programs and operational costs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Road Safe North East product offering
Product offeringCore offering
Road Safe North East delivers community road safety education and awareness programs targeting high-risk road users across North East Victoria. Its core offerings comprise four program streams: Bicycle Safety, Motorcycle Safety (including dirt bike training), Young Driver Safety (with the Look After Our Mates initiative), and Snow Safe winter driving guidance. Programs are delivered free to the community via volunteer outreach, schools, workplaces, and community events.
Product overview
Road Safe North East is a community not-for-profit road safety organization that delivers multiple targeted safety programs. The organization operates four core programs: the Bicycle Safety Program (delivering mass media campaigns and education for drivers and cyclists), the Motorcycle Safety Program (which includes the Dirt Bike Training Weekend for recreational motorcyclists and support for returning riders), the Young Driver Safety Program (offering the Look After Our Mates program to Year 11 students and workplaces), and the Snow Safe Program (providing winter driving safety information for alpine conditions). These programs are delivered through volunteer engagement, community partnerships, and collaboration with government agencies, with no digital product or software platform involved.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Safety Program
Companies that use Road Safe North East
Customer profileSegments3 records
Ideal customer profiles2 records
Road Safe North East technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Road Safe North East partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Victoria PolicecoreWorks in partnership with Victoria Police on road safety initiatives. Police provide enforcement data and support for road safety programs targeting high-risk road users.
- Local GovernmentscorePartnership with local governments across North East Victoria for community road safety programs and initiatives.
- RACVminorRoyal Automobile Club of Victoria (RACV) collaborates on road safety initiatives as part of the broader road safety ecosystem.
- KIDSAFEminorKidsafe Australia partnership provides child safety resources and links to broader road safety initiatives for families.
- VCSNminorVictorian Safety Collaboration Network connection for sharing resources and best practices in road safety across Victoria.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Road Safe North East competitors and assessment
Company assessmentOthers
- Kidsafe Australia: National child injury prevention organization with road safety as a key program area. Listed as a Road Safe NE partner; comparable in non-profit child-safety advocacy mission though broader than road safety alone.
Direct peers
- Victoria Walks: Victorian walking safety and advocacy organization that promotes pedestrian safety through community education and policy engagement. Directly comparable in geography, non-profit status, and community road-safety mandate.
- Australian Road Safety Foundation: National not-for-profit focused on reducing road trauma through education, advocacy, and community programs. Closest national-scale analogue to Road Safe NE's integrated multi-user-group safety approach.
- Bicycle Network: Australia-wide cycling advocacy and safety organization running rider education and commuter cycling programs. Overlaps with Road Safe NE's cycling-safety remit at a larger national scale.
- Amy Gillett Foundation: Australian cycling safety advocacy organization focused on sharing roads safely between cyclists and motorists. Highly comparable to Road Safe NE's Bicycle Safety Program in mission, audience, and community-led delivery model.
Broad incumbents
- NRMA: Large NSW/ACT motoring club running road safety education, advocacy, and community programs. Comparable audience and safety mandate but at much larger scale and broader geographic remit.
- RACV (Royal Automobile Club of Victoria): Major Victorian motoring club with road safety education, driver training, and advocacy programs. A direct partnership counterparty to Road Safe NE and a much larger incumbent in the same Victorian road safety space.
Emerging players
- Driver Safety Australia: Provider of defensive driving and fleet safety programs in Australia. Overlaps with Road Safe NE's Young Driver Safety Program audience but operates on a commercial rather than community-nonprofit basis.
Regional players
- RACQ: Queensland motoring club with road safety, driver education, and community programs. Comparable motoring-club-driven safety model in a different Australian state, useful as a regional analogue.
- Victorian Safety Collaboration Network (VCSN): Victoria-wide network for sharing road and transport safety resources and best practice among practitioners. A peer collaborator cited by Road Safe NE, operating in the same Victorian safety ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Road Safe North East social profiles
Digital presenceRoad Safe North East financial estimates
Financial estimateRevenue estimate
Valuation estimate
Road Safe North East leadership team
Management profileNumber of profiles
Road Safe North East funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Road Safe North East M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Road Safe North East
What does Road Safe North East do?
Road Safe North East delivers community road safety education and awareness programs targeting high-risk road users across North East Victoria. Its core offerings comprise four program streams: Bicycle Safety, Motorcycle Safety (including dirt bike training), Young Driver Safety (with the Look After Our Mates initiative), and Snow Safe winter driving guidance. Programs are delivered free to the community via volunteer outreach, schools, workplaces, and community events.
Is Road Safe North East a public or private company?
Road Safe North East is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Road Safe North East founded?
Road Safe North East was founded in 2019. It employs 11 to 50 people.
How does Road Safe North East make money?
Two revenue lines are on record. Donations are the primary driver. The others are government Funding.
Who are Road Safe North East's main competitors?
Kidsafe Australia is listed as an others. Direct peers are Victoria Walks, Australian Road Safety Foundation, Bicycle Network and Amy Gillett Foundation. Broad incumbents are NRMA and RACV (Royal Automobile Club of Victoria). Driver Safety Australia is listed as an emerging player. Regional players are RACQ and Victorian Safety Collaboration Network (VCSN).
Does Road Safe North East have an API?
No public API is recorded for Road Safe North East.
What industry is Road Safe North East in?
Road Safe North East's product category is Community Road Safety Education. Its primary akta.pro industry code is BPAIAGAJ, Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation), with a secondary code of TLAJAGAM, Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs).