Zahav Foods

What Zahav Foods does

Zahav Foods is a private consumer packaged goods (CPG) brand founded in 2024 and headquartered in Philadelphia, PA. The company produces a portfolio of hummus products derived from the recipe of the eponymous Zahav Restaurant, founded in 2008 by five-time James Beard Award-winning Chef Michael Solomonov and restaurateur Steven Cook. The core product platform consists of the signature Restaurant Recipe Hummus (10oz at $7.99), a 4x2oz Snack Cup format ($6.99), and a flavored Hummus Schug line extension (10oz at $7.99) launched in April 2026. The hummus is distinguished by a tehina-forward formulation using approximately four times more premium roasted tehina than competing brands, six natural ingredients, and no added oils; manufacturing is handled by Soom Foods, a Philadelphia-based premium tehina supplier.

The company monetizes through one-time retail sales across major grocery chains — Whole Foods Market, Target, Wegmans, Harris Teeter, and GIANT — augmented by independent regional retailers (McCaffrey's, Barons Market) and a Shopify-powered direct-to-consumer e-commerce site that also sells branded merchandise and cookbooks. Distribution has scaled rapidly since the January 2024 Whole Foods launch, reaching 485 Target stores across 20 East Coast states by June 2025 and achieving #1-selling hummus SKU status in the Mid-Atlantic at Whole Foods within months of debut. Pricing is consistent across retail channels at a premium-to-mass-market price point, supported by kosher certification and the Solomonov/Cook chef brand.

Name

Zahav Foods

Legal name

Zahav Foods LLC

Website

https://zahavfoods.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Zahav Foods is a Philadelphia-based CPG brand producing restaurant-recipe hummus and branded merchandise, founded in 2024 by James Beard Award-winning chefs Michael Solomonov and Steven Cook and distributed through Whole Foods, Target, Wegmans, Harris Teeter, and GIANT.

Ownership category

akta.pro rank

Product category

Premium Packaged Hummus

NAICS

Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Premium hummus products
• Restaurant recipe hummus
• Middle eastern packaged foods
• Tehina forward hummus
• Branded food merchandise

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of hummus products through major retail grocery chains including Whole Foods, Target, Wegmans, Harris Teeter, GIANT, and independent retailers
2. E-commerce Direct Sales: Direct-to-consumer online sales through zahavfoods.com with UPS shipping

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Zahav Foods manufactures and sells a restaurant-recipe hummus line adapted from the acclaimed Zahav Restaurant's signature tehina-forward formula, featuring approximately four times more premium roasted tehina than competing brands with only six natural ingredients and no added oils. The portfolio includes a 10oz original hummus, a 4x2oz Snack Cup format, and a Hummus Schug flavored line extension, distributed through major grocery retailers and direct-to-consumer e-commerce alongside branded apparel merchandise and cookbooks authored by the founders.

Product overview

Zahav Foods is a CPG food brand offering a focused portfolio of hummus products inspired by the acclaimed Zahav Restaurant in Philadelphia. The core product line consists of three hummus offerings: the signature Restaurant Recipe Hummus (available in 10oz and 4x2oz Snack Cups formats) and the Hummus Schug (flavored line extension). The brand's hummus is distinguished by its tehina-forward recipe using approximately four times more premium roasted tehina than typical brands, with just six natural ingredients and no added oils. Beyond hummus, Zahav Foods sells branded merchandise including apparel and accessories, as well as cookbooks authored by founders Chef Michael Solomonov and Steven Cook. The company partners with Soom Foods for manufacturing and distributes through major retailers including Whole Foods, Target, Wegmans, Harris Teeter, GIANT, and independent stores nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Recipe Hummus - 10oz The signature restaurant-recipe hummus featuring a tehina-forward formula made with approximately four times more premium roasted tehina than competing brands, containing six natural ingredients with no added oils, retailing at $7.99.
• Restaurant Recipe Hummus - 4 x 2oz (Snack Cups) Convenience-format hummus packaging with four individual 2oz cups designed for snacking on-the-go, with GIANT serving as the exclusive major Pennsylvania grocery retailer for this format.
• Restaurant Recipe Hummus Schug - 10oz The company's first flavored hummus line extension, pairing the signature restaurant-recipe hummus base with Schug, a fiery Yemenite green-chile condiment featuring serrano peppers, parsley, cilantro, and spices including coriander, cumin, and cardamom.
• Zahav Foods Cooler Tote Bag Branded insulated tote bag for keeping hummus and other food items cold, priced at $10.00.
• Zahav Foods Embroidered Rope Hat Branded embroidered snapback cap featuring the Zahav Foods logo, priced at $35.00.
• Zahav Foods Garment-Dyed Crewneck Sweatshirt Branded garment-dyed crewneck sweatshirt, priced at $55.00.
• Zahav Foods Heavyweight T-Shirt Branded heavyweight t-shirt, priced at $25.00.
• Zahav Foods Midweight Hoodie Branded midweight hoodie, priced at $55.00.
• Israeli Soul Cookbook Cookbook by Michael Solomonov and Steven Cook showcasing informal, varied, boisterous, and simple food of Israel, following their successful Zahav cookbook.
• Zahav: A World of Israeli Cooking Cookbook James Beard Book of the Year and Best International Cookbook (2016) by Chef Michael Solomonov, telling an authoritative and personal story of Israeli cooking.

Quantifiable outcome

• Became #1-selling hummus SKU in Mid-Atlantic region at Whole Foods within months of launch
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Soom FoodscoreStrategic or Co-development PartnerSoom Foods is the manufacturing partner for Zahav Foods, providing premium roasted tehina for the hummus products. This is a critical supply chain partnership as Soom is a Philadelphia-based company, aligning with the local sourcing strategy.
• ShopifysupportingTechnology or IntegrationE-commerce platform provider powering the zahavfoods.com online store for direct-to-consumer sales.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Others

• Soom Foods: Philadelphia-based tahini and sesame-paste brand that is Zahav Foods' manufacturing partner and hero-ingredient supplier. Thematically adjacent (premium Middle Eastern pantry) and operationally entangled but not a direct retail competitor.

Direct peers

• Lantana Foods: Premium hummus brand sold primarily at Whole Foods and natural grocers. Direct competitor in the premium, ingredient-forward hummus segment with similar chef/culinary-credibility positioning.
• Hope Foods: Premium hummus and dip brand with a clean-label, flavor-forward product line including spicy and globally-inspired varieties. Comparable to Zahav's line-extension strategy (e.g., Hummus Schug) and natural-channel positioning.
• Cedar's Mediterranean Foods: Mediterranean hummus, tzatziki, and dip manufacturer with broad retail distribution. Competes in the same refrigerated dip section with a broader SKU range and longer retail history.
• Cava Group: Mediterranean-inspired fast-casual chain that has expanded into retail dips and spreads. Shares Zahav's Mediterranean culinary narrative, premium positioning, and chef-driven origin, with a publicly traded scale that validates the restaurant-to-CPG model.
• Tribe Mediterranean Foods: Premium hummus brand with strong Israeli/Mediterranean culinary heritage and national retail distribution. Closest peer to Zahav Foods in positioning: chef/culinary-credibility-driven, Israeli recipe, and mass-premium grocery placement.
• Ithaca Hummus: Premium clean-label hummus brand emphasizing simple ingredients and Greek-yogurt varieties. Direct competitor in the natural/grocer hummus set with similar premium pricing and ingredient-forward positioning.

Broad incumbents

• Sabra Dipping Company: Category-defining hummus brand (~60% US share) backed by PepsiCo's Obrigado joint venture. Sits across the same refrigerated dip set at Whole Foods, Target, and every banner Zahav Foods is entering; competes on price and shelf scale rather than recipe provenance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61558671218249
• Instagraminstagram.com/zahavfoods
• TikToktiktok.com/@zahavfoods?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zahav Foods