Proos

What Proos does

Proos is a privately held Brazilian financial business process outsourcing (BPO) company founded in 2009 by Rodrigo Colin and headquartered in Curitiba, Paraná. The company delivers outsourced financial management services — covering accounts payable/receivable, daily bank reconciliation, cash flow management, invoice and boleto issuance, DRE/DFC reporting, cost analysis, and accounting liaison — exclusively to service-based companies across Brazil under a "financeiro por assinatura" (subscription finance) model priced from R$1,290 per month. Its stated target segment is mid-market service businesses with annual revenue between R$600K and R$50M, including marketing agencies, architecture firms, and software/SaaS companies, with 150+ clients served and 100+ Google reviews claimed.

The company's technology stack is built on third-party ERP and financial management platforms — Omie (its primary specialization), Nibo, Conta Azul, and VHSYS — rather than proprietary infrastructure. Proos has layered its own cloud-based financial management platform (uweb.app/proos) for document organization and client-accounting transmission, and supports task management via Ummense, Trello, and Asana. Core automation is rule-based (payment scheduling with client approval, automated invoicing, daily reconciliation, multi-channel collection reminders), with no explicit AI/ML capabilities disclosed in the input. The Omie ERP implementation and training module, plus a CFO as a Service advisory offering, extend the product surface beyond operational BPO.

The go-to-market is sales-led and 100% online, using content marketing (blog, SEO, LinkedIn, Instagram), live webinars hosted by the CEO, and WhatsApp/phone as the primary conversion channel. Service delivery runs entirely remote, enabling nationwide Brazilian coverage from the single Curitiba office. Revenue comes from monthly recurring subscriptions with module- and complexity-based pricing tiers, and the company claims 40-60% cost savings versus an in-house finance team for clients.

Name

Proos

Legal name

Proos

Website

https://proos.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Proos is a Brazilian financial BPO company founded in 2009, delivering subscription-based outsourced financial management — including payables/receivables, reconciliation, cash flow, and reporting — exclusively to mid-market service companies across Brazil via a 100% online model from its Curitiba headquarters.

Ownership category

akta.pro rank

Product category

Financial BPO / Outsourced Financial Management

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB), General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Financial BPO services
• Outsourced accounting
• Accounts payable management
• Cash flow management
• ERP implementation

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Financial BPO Subscription: Monthly subscription-based financial outsourcing service priced from R$ 1,290 per month. The service includes accounts payable/receivable management, bank reconciliation, cash flow management, financial reporting, invoice processing, and strategic financial advisory. Pricing varies based on transaction volume, number of employees, operational complexity, number of bank accounts, specific reporting needs, and contracted service modules. The company describes this as 'financeiro por assinatura' (finance as a subscription) model with predictable monthly costs significantly lower than maintaining an internal financial team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Proos provides outsourced financial management (BPO Financeiro) for service-based companies in Brazil. Its core service covers accounts payable and receivable management, daily bank reconciliation, cash flow management, invoice and boleto issuance, financial reporting (DRE, DFC, dashboards), cost analysis, and accounting liaison. The offering is sold as a monthly subscription ("financeiro por assinatura") starting at R$ 1,290/month, with add-on modules for Omie ERP implementation and a virtual CFO service.

Product overview

Proos offers a unified Financial BPO (Business Process Outsourcing) service as its core product — a "financeiro por assinatura" (subscription financial department) model targeting service-based companies in Brazil. The primary offering is BPO Financeiro / Terceirização Financeira, a comprehensive outsourced financial management service covering accounts payable/receivable, daily bank reconciliation, cash flow management, invoice/boleto issuance, DRE/DFC/dashboard reporting, cost analysis, and accounting liaison. On top of the core BPO service, Proos offers a specialized Omie ERP training and implementation module, a CFO as a Service high-level advisory add-on, and its own proprietary cloud-based financial management platform (uweb.app/proos) used to organize documents and financial data. All services are designed for companies with annual revenue between R$ 600,000 and R$ 50 million.

Differentiator

Problem solved

Functional benefit

Products and services

• BPO Financeiro (Financial BPO) Comprehensive financial outsourcing service for service-based companies covering accounts payable/receivable management, daily bank reconciliation, cash flow management, invoice and boleto issuance, financial reporting (DRE, DFC, dashboards), cost analysis, and accounting liaison. Subscription starts at R$ 1,290/month.
• Terceirização Financeira para Empresas de Serviços Financial outsourcing specifically designed for service companies (consulting, marketing agencies, architecture firms, software/tech companies, clinics, education). Includes process alignment, ERP configuration, tax strategy coordination with accounting, and daily financial task management.
• Treinamento e Implementação Omie Omie ERP implementation and training service including process mapping, diagnostic and action plan, system configuration and accounting alignment, data migration, testing, go-live support, and team training. Offered as an Omie-certified specialist add-on.
• CFO as a Service Virtual CFO service for companies with recurring revenue, multiple operating areas, and strategic financial decisions to make. Provides high-level financial management aligned with company growth.
• Plataforma de Gestão Financeira Proos's own cloud-based financial management platform used to organize all documents and financial data, making them ready for direct transmission to the client's accounting department. Accessible at uweb.app/proos.

Quantifiable outcome

• Cost savings of 40-60% compared to maintaining an internal financial team (which can exceed R$ 7,000/month when including salary, social charges, benefits, and software costs)
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• OmiecoreTechnology or IntegrationOmie is the primary ERP platform that Proos specializes in for financial BPO service delivery. Proos offers complete Omie implementation including process mapping, fiscal and operational parametrization, product/service/client registration, account setup and reconciliation, invoice issuance, custom report creation, team training, and post-implementation support. They also help correct poorly implemented Omie systems and guide clients through Omie contracting decisions.
• NibosecondaryTechnology or IntegrationNibo is a financial management software platform used by Proos for bank integration, automated posting, and reporting. Proos has experience implementing and using Nibo for their clients' financial management needs.
• Conta AzulsecondaryTechnology or IntegrationConta Azul is a financial software platform that Proos has experience working with, adapting their financial management processes to client realities that may include this system.
• Evonline (Patricia Marchini)minorGTM or Marketing PartnerEvonline is a digital marketing agency that co-created content with Proos (article on marketing metrics). Patricia Marchini from Evonline co-wrote content for Proos, indicating a content marketing partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BDO Brazil: Large global accounting, tax, and outsourced finance firm with Brazilian operations. Comparable in providing outsourced CFO and finance services to Brazilian mid-market companies, but with a much broader portfolio and brand.
• KPMG Brazil: Big Four advisory firm with Brazilian finance and accounting outsourcing practices. Comparable in offering finance outsourcing and CFO services to mid-market companies, competing for the same strategic-finance buyer.
• Deloitte Brazil: Big Four professional services firm offering outsourced finance, accounting, and CFO advisory in Brazil. Comparable for clients needing finance outsourcing but at a much larger scale and broader industry coverage than Proos.

Emerging players

• Conta Azul: Brazilian cloud financial management SaaS for SMBs and service companies. Comparable target customer (Brazilian service businesses needing organized finances) but delivers via software rather than human BPO; partner ecosystem of Proos.
• Omie: Brazilian cloud ERP and financial management platform. Proos's core integration partner and specialization focus; comparable in serving the same service-company finance workflows but competing in adjacent layers (software vs. services).
• Qipu: Brazilian financial management and accounting software for SMBs. Comparable Brazilian SMB finance segment, though software-led rather than BPO-led; competitive overlap in automating the workflows Proos performs manually.

Direct peers

• Contabilizei: Brazilian online accounting and BPO platform for small and mid-sized businesses, combining software with human-assisted outsourced services. Comparable in combining technology-enabled delivery with human finance services for the same SMB segment.
• Agilize: Brazilian online accounting and financial BPO for SMBs, offering subscription-based outsourced finance and tax services. Directly comparable in BPO model, subscription pricing, and Brazilian mid-market target segment, though with broader horizontal positioning.
• BHub: Brazilian outsourced finance and accounting BPO serving SMBs and mid-market companies with subscription packages. Closely comparable subscription-based BPO model and target customer profile.
• Prysma Contadores: Brazilian financial BPO and outsourced controllership firm for SMBs and mid-market service companies. Closely comparable subscription-style financial outsourcing model and customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proos
• Instagraminstagram.com/proos.oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proos