Robert Wilson & Associates
Robert Wilson & Associates is a Minnesota law firm founded in 1991 that represents injured workers and personal injury victims in the Minneapolis-St. Paul metro on a contingency fee basis across workers' compensation and personal injury matters.
- Company typePrivate
- Founded1991
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Robert Wilson & Associates does
Robert Wilson & Associates is a privately held Minnesota law firm founded in 1991, operating from three physical offices (Minneapolis headquarters, St. Paul, and Northwest Suburbs) and serving injured workers and personal injury victims across the Minneapolis-St. Paul metropolitan area and the broader state of Minnesota. The firm's core offering is Workers' Compensation Legal Services — including claims filing, appeals of denied claims, wage loss recovery, medical benefits, and vocational rehabilitation — complemented by a Personal Injury Legal Services suite covering automobile accidents, wrongful death, premises liability, product liability, traumatic brain injury, spine injuries, burn injuries, and dog bites. The named attorney bench consists of four lawyers (Robert E. Wilson, Roger D. Poehls Jr., Daniel C. Swenson, and Grant A. Buchanan), with no disclosed paralegal or support staff headcount beyond the referenced 'highly select group of associates.' The firm has earned national-tier recognitions including Super Lawyers, the Million Dollar Advocates Forum, the National Trial Lawyers Top 100, and Best Lawyers in America (2025 and 2026 editions).
The business model is exclusively contingency fee-based: clients pay nothing upfront and the firm receives a percentage of any financial recovery obtained, aligning firm incentives with case outcomes and removing financial barriers for injured workers. The go-to-market motion is sales-led through direct attorney consultations (in-person, phone, after-hours text at (612) 701-6546, live chat, and online contact forms), supplemented by location-specific SEO landing pages for nine Twin Cities suburbs (Blaine, Bloomington, Burnsville, Eagan, Edina, Maple Grove, Minnetonka, Plymouth, Woodbury), educational blog content on workers' compensation topics, and client testimonial pages. There is no proprietary technology, software product, API, mobile application, or AI component; service delivery is grounded entirely in attorney labor and standard web-based lead capture. Marketing is conducted via the firm's website (wilsoninjurylaw.com) with no disclosed social media presence, no app, and no third-party intermediary distribution channels.
Robert Wilson & Associates firmographics
Firmographics- Name
- Robert Wilson & Associates
- Legal name
- Robert Wilson & Associates
- Website
- https://wilsoninjurylaw.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robert Wilson & Associates is a Minnesota law firm founded in 1991 that represents injured workers and personal injury victims in the Minneapolis-St. Paul metro on a contingency fee basis across workers' compensation and personal injury matters.
- Ownership category
- akta.pro rank
Robert Wilson & Associates industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industries
- Managed Workers’ Compensation (Loss Control, Claims & Return-to-Work Programs) (FSAJAEAH), Claims Advocacy & Loss Recovery Services (FSAEADAH)
Keywords
Where Robert Wilson & Associates is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Robert Wilson & Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Legal Services - Contingency Fees: The firm operates on a contingency fee basis for workers' compensation and personal injury cases. Clients pay nothing upfront; the firm receives a percentage only when a financial recovery is obtained. This aligns firm incentives with client outcomes and eliminates financial barriers for injured workers seeking legal representation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Contingency fee - no upfront costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Robert Wilson & Associates product offering
Product offeringCore offering
Robert Wilson & Associates is a Minnesota law firm that provides legal representation for injured workers and personal injury victims, with its two core practices being workers' compensation claims and personal injury litigation. The firm assists with workers' compensation claim filing, appeals of denied claims, wage loss benefits, medical benefits, vocational rehabilitation, and insurance company negotiations, and represents victims of auto accidents, wrongful death, slip and fall, product liability, traumatic brain injury, spine injury, burn injuries, and dog bites. The firm operates on a contingency fee basis — clients pay nothing upfront and the firm is paid a percentage only if a financial recovery is obtained.
Product overview
Robert Wilson & Associates is a Minnesota law firm offering legal services primarily focused on workers' compensation claims and personal injury litigation. The firm provides Workers' Compensation Legal Services as its core product, helping injured workers navigate claims, appeals, and insurance negotiations. The Personal Injury Legal Services suite covers automobile accidents, wrongful death, and various injury types. The firm operates on a contingency fee basis, meaning clients pay nothing unless they receive a financial recovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Workers' Compensation Legal Services
Quantifiable outcome
- $465,000 settlement for family of girl killed in automobile accident
- +5 more outcomes
Companies that use Robert Wilson & Associates
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Robert Wilson & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robert Wilson & Associates partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Robert Wilson & Associates competitors and assessment
Company assessmentBroad incumbents
- Morgan & Morgan: Nationwide plaintiff personal injury powerhouse with significant TV/SEO spend in regional markets including Minnesota. Competes for the same high-intent local searches and contingency-fee PI cases, but operates at far greater scale.
- Dorsey & Whitney LLP: Large Minnesota-founded law firm with a broad litigation practice that includes personal injury defense and insurance-related work. Not a direct plaintiff peer, but a relevant incumbent operating in the same broader legal market.
Direct peers
- Schwebel, Goetz & Sieben: Twin Cities personal injury and workers' compensation firm with a similar contingency-based model and similar plaintiff client segments. Directly competes for the same Twin Cities auto accident and workplace injury cases.
- SiebenCarey Personal Injury Law: Minnesota-based personal injury law firm serving the Twin Cities metro. Comparable in practice mix (PI, auto accidents) and contingency fee model, with broader marketing and intake infrastructure than the subject firm.
- TSR Injury Law: Minnesota personal injury firm concentrated on auto, truck, and workplace injuries under contingency fees. Overlaps directly with Robert Wilson & Associates in target cases and client profile.
- Henningson & Snoxell: Minnesota personal injury and workers' compensation firm serving clients throughout the Twin Cities metro — comparable geography, practice area mix, and contingency fee approach.
- Lindell & Lavoie, LLP: Twin Cities personal injury firm handling auto accident, workers' comp, and premises liability cases. Competes directly with Robert Wilson & Associates for the same plaintiff segments under contingency fees.
- Cobb Personal Injury Law Firm: Twin Cities-based plaintiff firm handling auto accident, workers' compensation, and wrongful death matters. Comparable contingency model, geographic footprint, and injury mix.
- Meshbesher & Spence: Minnesota-based plaintiff firm concentrating in personal injury and workers' compensation. Directly comparable in geography, contingency-fee model, and primary client base to Robert Wilson & Associates.
- Bradshaw & Bryant, PLLC: Minnesota-based plaintiff firm focused on workers' compensation and personal injury. Closely comparable in practice mix and client base, with multi-office Twin Cities presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Robert Wilson & Associates social profiles
Digital presenceRobert Wilson & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robert Wilson & Associates leadership team
Management profileNumber of profiles
Profiles4 records
Robert Wilson & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robert Wilson & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robert Wilson & Associates
What does Robert Wilson & Associates do?
Robert Wilson & Associates is a Minnesota law firm that provides legal representation for injured workers and personal injury victims, with its two core practices being workers' compensation claims and personal injury litigation. The firm assists with workers' compensation claim filing, appeals of denied claims, wage loss benefits, medical benefits, vocational rehabilitation, and insurance company negotiations, and represents victims of auto accidents, wrongful death, slip and fall, product liability, traumatic brain injury, spine injury, burn injuries, and dog bites. The firm operates on a contingency fee basis — clients pay nothing upfront and the firm is paid a percentage only if a financial recovery is obtained.
Is Robert Wilson & Associates a public or private company?
Robert Wilson & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robert Wilson & Associates founded?
Robert Wilson & Associates was founded in 1991. It employs 11 to 50 people.
Where is Robert Wilson & Associates based?
Robert Wilson & Associates is headquartered in Minneapolis, United States, in the North America region.
How does Robert Wilson & Associates make money?
One revenue line is on record: legal Services - Contingency Fees.
Who are Robert Wilson & Associates's main competitors?
Broad incumbents on record are Morgan & Morgan and Dorsey & Whitney LLP. Direct peers are Schwebel, Goetz & Sieben, SiebenCarey Personal Injury Law, TSR Injury Law, Henningson & Snoxell, Lindell & Lavoie, LLP, Cobb Personal Injury Law Firm, Meshbesher & Spence and Bradshaw & Bryant, PLLC.
Does Robert Wilson & Associates have an API?
No public API is recorded for Robert Wilson & Associates.
What industry is Robert Wilson & Associates in?
Robert Wilson & Associates's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of FSAJAEAH, Managed Workers’ Compensation (Loss Control, Claims & Return-to-Work Programs). Its NAICS code is 541110 and its SIC code is 8111.