Seventyone Percent

What Seventyone Percent does

SeventyOne Percent is a French natural sun care and skincare brand founded in 2009 by surfers Marc Levy and Raphaël Vannier. The company develops, manufactures, and markets SPF30 to SPF50+ sunscreen formulations alongside complementary daily care products (face SPF, after-sun, hair protection, multi-use balms), organized under sub-brands including Sun Kissed, Feel Good, Feel Free, Feel Golden, EcoSun, Cool Kids, and Go Wild. The technical core is ROKA Smart UV® (Smart UV 360 PVB), a patented photoadaptive UV filter that activates under UV exposure to strengthen UVA protection over time rather than degrade, with documented 8-hour performance on selected finished formulas. Products are 80-100% natural, vegan, manufactured in France, and packaged using PCR plastic; the line is Zero Plastic Inside certified by Plastic Soup Foundation and compliant with Hawaii and Palau reef-protection laws.

The company operates a direct-to-consumer business model anchored by a Shopify e-commerce storefront shipping to 70+ countries, with prices ranging from €14.90 entry-level sticks to €88.90 premium bundles and €10-€100 gift cards. Revenue is supplemented by B2B wholesale distribution through the Ankorstore marketplace and an affiliate/ambassador program. Customer acquisition combines content marketing (Journal blog, social media on Instagram, Facebook, TikTok, and LinkedIn), an AI product advisor (Olvio), email capture with a 15% discount, and earned media in Vogue, Marie Claire, Cosmopolitan, Elle, GQ, and L'Equipe. Target segments include surf and water-sports enthusiasts (primary), outdoor athletes, families with children, sensitive-skin consumers, wellness/anti-aging users, and everyday urban consumers.

SeventyOne Percent is privately held with no disclosed external funding, no headcount figures, and no revenue disclosures. The company is a member of 1% for the Planet, donating 1% of revenue to environmental causes including Vision du Monde and PURE Océan. As of the latest data, the brand carries 4,149+ verified customer reviews with a 4.7/5 average rating and remains operationally active, with no acquisitions, exits, or leadership changes disclosed.

Name

Seventyone Percent

Legal name

SeventyOne Percent

Website

https://seventyone-percent.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SeventyOne Percent is a French natural sun care brand founded in 2009 that sells patented ROKA Smart UV® SPF30-50+ sunscreens and complementary skincare directly to consumers worldwide via Shopify, targeting surfers, outdoor athletes, families, and everyday users.

Ownership category

akta.pro rank

Product category

Sun Care and Skincare

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sunscreen (Body) (CRABAHAB)

akta.pro secondary industries

Sunscreen (Face) (CRABAHAA), SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO), Sun Protection for Hair & Scalp (SPF Sprays, UV Shields) (CRABAHAM), Kids Sun Protection (CRABAJAK), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)

Keywords

• Natural sunscreen
• UV protection skincare
• Reef-safe sunscreen
• Mineral sun care
• Surf sun protection

Headquarters

HQ city

Anglet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through owned Shopify e-commerce platform. Products sold at fixed retail prices with free shipping thresholds in France (€55-60). Includes one-time purchases and subscription via loyalty program. Offers 3x interest-free payment option for orders over €60.
2. Gift Cards: Digital gift cards sold in €10, €25, €50, and €100 denominations. Provides gifting revenue stream and customer acquisition tool with initial €10 discount incentive.
3. B2B Wholesale/Reseller: Products available through Ankorstore B2B marketplace for retailers and resellers. Revenue from wholesale distribution to physical retail partners and independent stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels10 records

Core offering

SeventyOne Percent is a French natural sun protection and skincare brand that designs, manufactures, and sells SPF30–SPF50+ sunscreens (sticks, lotions, fluids, sprays, dry oils), daily face care with integrated SPF, after-sport recovery and hair sun protection products, plus curated routine bundles and gift cards. Its formulations feature proprietary ROKA Smart UV® photoadaptive UV filter technology and are sold primarily direct-to-consumer via its Shopify e-commerce site with secondary B2B wholesale distribution.

Product overview

Seventyone Percent is a French natural sunscreen and skincare brand founded by surfers in 2009, offering a comprehensive portfolio of sun protection and daily care products. The product lineup centers on three main sub-brands: Sun Kissed (solar protections including sticks, lotions, sprays, and oils), Feel Good (daily moisturizers and facial care), and Cool Kids (children's sun protection), complemented by sport-specific formulas and after-sport recovery products. The portfolio includes individual products like SunKissed SPF50 stick, Coucou Sun SPF50+ fluid, Feel Free SPF50 daily face care, and various colored sun sticks (Sunset, Ocean Blue, Pacha Mama), as well as bundles such as Sun Combo 2-en-1, Le Trio Découverte, and Routine Quotidienne Anti-UV. The brand's key innovation is the proprietary ROKA Smart UV® technology, a patented photoadaptive filter that reinforces UVA protection under sun exposure, clinically proven to maintain protection for up to 8 hours on selected formulas. Products are 80-100% natural, vegan, manufactured in France, and packaged with recycled materials. The range spans SPF30 to SPF50+ across multiple formats (stick, cream, spray, oil) targeting different use cases from daily city wear to extreme outdoor sports conditions.

Differentiator

Problem solved

Functional benefit

Brands

• ROKA Smart UV: Patented photo-adaptive UV protection technology that activates under sunlight to reinforce UVA protection for up to 8 hours.
• Sun Kissed
• Feel Good
• Feel Free
• Feel Golden
• EcoSun
• Cool Kids
• Go Wild

Products and services

• SunKissed SPF50 Stick Invisible sun stick SPF50 for face, lips, and sensitive areas with ROKA Smart UV® technology providing up to 8-hour UVA protection. Designed for surfers and active consumers seeking portable, no-white-cast application.
• Coucou Sun SPF50+ Fluid Solar fluid SPF50+ with ROKA Smart UV® technology proven to deliver 8-hour UVA protection and very high water resistance. Targets surf and outdoor consumers exposed to extended water and sun.
• Sun Kissed Lotion SPF50+ Invisible ecological sunscreen lotion SPF50+ with ROKA Smart UV® technology, demonstrated to provide 8-hour UVA protection in finished formula studies.
• EcoSun Shield SPF50+ Mineral-based invisible sunscreen cream SPF50+ with very high water resistance for outdoor sports. Eco-designed formulation targeting consumers seeking mineral filter sun protection.
• EcoSun Spray SPF50+ Invisible mineral sunscreen spray SPF50+ for quick application on body. Targets outdoor and family use cases needing fast, even coverage.
• Dry Sun Oil SPF30 3-en-1 (face, body, hair) Versatile dry sun oil SPF30 with ROKA Smart UV® technology for face, body, and hair. Multi-use format consolidating sun protection into a single product.
• The Original SPF50+ Stick Original classic sun stick SPF50+ for face and sensitive areas in white/clear tone. Core entry-level stick product for targeted daily sun protection.
• The Invisible SPF50 Stick Invisible sun stick SPF50 for targeted application on most exposed facial areas without white marks. Designed for daily wear in professional and urban settings.
• The Sunset SPF50+ Stick Colored sun stick SPF50+ in sunset/rose tone for tinted protection on the go. Combines SPF50+ sun protection with a unifying color effect for face and lips.
• The Ocean Blue SPF50+ Stick Colored sun stick SPF50+ in ocean blue tone for tinted protection on the go, combining high SPF protection with a unifying cosmetic effect.
• Pacha Mama SPF50+ Stick Colored sun stick SPF50+ in terracotta tone for tinted protection on the go, combining sun protection with a warm cosmetic color.
• Sun Combo SPF50+ Crème Solaire + Stick 2-en-1 Visage & Lèvres 2-in-1 combination product featuring SPF50+ cream for face and neck plus a stick for lips and sensitive zones, allowing complete facial protection in a single SKU.
• Feel Free SPF50 Daily Face Care Daily face care product with integrated SPF50 and UVA 8H protection using ROKA Smart UV® technology. Designed for daily wear under makeup or alone in urban environments.
• Feel Golden SPF30 Tinted Daily Care Tinted face sunscreen SPF30 that unifies complexion with a natural healthy glow effect, combining daily SPF protection with a unifying cosmetic tint.
• Feel Good Oil Face oil for a healthy glow effect, part of the Feel Good daily care range, supporting hydration and skin radiance.
• Feel Good Family Pure hydration product for the family, designed for daily moisturizing needs of all family members including sensitive users.
• Feel Good Aloe Vera Gel-Cream Aloe vera-based moisturizing gel cream for soothing hydration, used as after-sun or daily moisturizer.
• Feel Better After-Sun Cocooning Care Cocooning after-sun care for skin recovery and comfort following sun exposure, sold as a standalone post-sun product.
• Wipe Out Cryo Roll-On After-sport roll-on with cryogenic effect for muscle recovery and soothing following outdoor sports activities.

Quantifiable outcome

• ROKA Smart UV increases UVA-PF by up to 48% after 1 hour of irradiation
• +5 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerEnvironmental commitment partnership where SeventyOne Percent donates 1% of annual revenue to environmental causes. The '1%' in the brand name represents this commitment. Funds support Vision du Monde (water access for children in need) and PURE Océan (ocean protection association).
• Vision du Monde (VDM)minorStrategic or Co-development PartnerInternational NGO focused on children and access to clean drinking water. SeventyOne Percent's 1% for the Planet contribution supports VDM projects. In return, customers who provide child sponsorship documentation receive SeventyOne Percent gifts.
• PURE OcéanminorStrategic or Co-development PartnerOcean protection association. SeventyOne Percent's 1% for the Planet contribution supports PURE Océan's marine conservation initiatives, aligning with the brand's surf culture heritage and ocean-friendly positioning.
• e-toxi safecoreTechnology or IntegrationIndependent eco-toxicology partner that predicts ecotoxicological impact of new formulas on aquatic and terrestrial organisms. Enables SeventyOne Percent to develop products with scientifically validated minimum environmental impact while maintaining maximum efficacy.
• AnkorstoreminorChannel Partner/ Reseller/ DistributorB2B marketplace platform connecting SeventyOne Percent with independent retailers and physical stores. Allows resellers to discover and purchase brand products for retail distribution.
• Judge.mecoreTechnology or IntegrationCustomer review platform integrated into the Shopify e-commerce store. Manages 4,149+ verified customer reviews with 4.7/5 average rating. Provides Q&A functionality, review collection, and verified badges.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the SeventyOne Percent online store. Provides payment processing (Stripe, PayPal, Amazon Pay, 3x installments), secure checkout, and infrastructure for global sales.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Sun Bum: US-based surf and active-lifestyle sunscreen brand. Comparable in surf-culture positioning, broad SPF product range, and premium-but-accessible price points, though with significantly larger US distribution.
• COOLA: Premium natural sunscreen brand with strong reef-safe and clean-beauty credentials. Directly comparable on SPF portfolio, eco-certified formulations, and lifestyle-driven positioning; deeper US distribution.
• Ultrasun: Swiss premium sun care brand with a strong sports, outdoor, and high-altitude positioning. Comparable in premium SPF performance narrative and multi-activity product design.
• Laboratoire de Biarritz (Alga Maris): French natural and reef-safe sunscreen brand built on mineral and algae-based formulations. The most directly comparable peer, sharing SeventyOne Percent's French origin, natural positioning, ocean-safety certifications, and SPF-focused catalog.

Broad incumbents

• Bioderma (NAOS): Major French dermo-cosmetics player with the Photoderm sun line. Comparable in French pharmacy-segment SPF positioning and dermatological claims; far larger scale and retail presence.
• Nuxe: Established French natural dermo-cosmetics brand with a sun care line. Comparable on French origin, natural ingredients narrative, and pharmacy/selective retail distribution; broader portfolio beyond sun.
• Institut Esthederm: French premium sun care brand focused on tanning and photo-aging. Comparable on premium SPF positioning and anti-aging narrative; distributed selectively through spas and pharmacies.
• Avène (Pierre Fabre): French mineral and sensitive-skin-focused sun care brand. Comparable on mineral SPF range and sensitive-skin claims; benefits from broad pharmacy distribution across Europe.
• La Roche-Posay (L'Oréal): L'Oréal-owned French dermo-cosmetics brand with the Anthelios sun franchise. Comparable on high-SPF performance and dermatological credibility; commands dominant global market share in sun.

Emerging players

• Badger Balm: US family-owned natural sunscreen and skincare brand. Comparable on clean, mineral, and reef-safe positioning; smaller scale and primarily US distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeventyOnePercentSunCare
• LinkedInlinkedin.com/company/seventyone-percent
• Instagraminstagram.com/seventyonepercent
• TikToktiktok.com/@seventyonepercent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seventyone Percent