Santa Fe Family Life Center: A Sports & Fitness Complex

Name

Santa Fe Family Life Center: A Sports & Fitness Complex

Legal name

Santa Fe Family Life Center

Website

https://sfflc.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Recreation & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Organizations (8600)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Nonprofit fitness center
• Adaptive sports programs
• Multisport recreation facility
• Inclusive community recreation
• Sports facility rentals

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Recurring monthly and annual membership fees across five tiers (Standard, Adaptive, Corporate, Pool, All-In/Gold), generating predictable recurring revenue from individuals, families, and corporate clients. Annual membership prepayment provides a 10% discount.
2. Facility & Court Rentals: Per-hour rental fees for basketball courts, tennis courts, pickleball courts, futsal courts, the Atrium, Conference Room, Aerobics Room, and Sand Volleyball. Members receive free court access and discounted non-peak pricing; non-members pay peak and non-peak hourly rates. Active members can reserve courts at non-peak rates.
3. Guest Day Passes & Usage Fees: $10 daily guest passes for non-members to access basketball courts, tennis, pickleball, and swimming. Swimming lessons charged at $30–$84 per session depending on duration and group size. Pool party rentals at $125–$575 per hour.
4. Charitable Donations: Tax-deductible donations from individuals and corporate sponsors supporting SFFLC's 501(c)3 charitable mission. Sponsorship levels for the JFK Award gala range from $1,000 (Friend of the Honoree) to $30,000 (Oval Office Sponsor). General donations are solicited on the website.
5. Event Revenue (JFK Award Gala): Annual John F. Kennedy Community Service Award dinner generates revenue through individual tickets ($250 each), sponsorship packages, and a silent auction. Proceeds fund SFFLC's charitable adaptive and youth programs.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

Santa Fe Family Life Center operates a multisport recreation facility in Oklahoma City offering basketball, tennis, squash, pickleball, volleyball, swimming, futsal, personal training, and group exercise programming. The 501(c)(3) nonprofit serves individuals, families, veterans, and corporate clients through tiered memberships (Standard, Adaptive, Corporate, Pool, and All-In/Gold) and per-use options such as court rentals, swim lessons, and pool parties. It also runs charitable adaptive sports programs, youth leagues, Veterans programming, and the annual John F. Kennedy Community Service Award gala, donating more than 1,500 hours of facility time annually to underserved populations.

Product overview

Santa Fe Family Life Center is a 501(c)(3) nonprofit multisport facility offering inclusive sports and fitness programs for all abilities. The facility operates as a platform of interconnected sports facilities—basketball (4 courts), tennis (3 courts), squash (2 courts), pickleball (4 courts), volleyball, swimming pool, and futsal (2 courts)—augmented by personal training and group exercise services. These core facilities are supported by a tiered membership structure (Standard, Pool, Adaptive, Corporate, and All-In/Gold) that provides graduated access to courts, amenities, and pricing benefits. The center also operates charitable programs including adaptive sports, veterans programs, youth leagues, and facility donations exceeding 1,500 hours annually to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Basketball Facilities & Leagues Four indoor maple wood basketball courts with men's league, youth leagues (grades 1 through high school), tournaments, individual player registration, and hourly court rentals for non-members at $35-$50/hr.
• Tennis Facilities Three tennis courts (two indoor, one outdoor) with member booking privileges and hourly rentals for guests: indoor courts $35-$50/hr based on peak status, outdoor $20/hr.
• Squash Facilities Two regulation-size indoor squash courts available for member use and guest rental at a $10 guest fee.

Quantifiable outcome

• Over 1,500 hours of facility time donated annually to the local community
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Knights of ColumbuscoreStrategic or Co-development Partner · 1 January 2007The Knights of Columbus received the facility in 2007, transforming it from the private Santa Fe Fitness & Racquet Club into the nonprofit Santa Fe Family Life Center. The Knights of Columbus set the founding mission to address the lack of community recreation for individuals with disabilities in Oklahoma City.
• Oklahoma City Department of Veterans Affairs Healthcare System Therapeutic Recreation CliniccoreStrategic or Co-development PartnerPartnership with the Oklahoma City VA Healthcare System Therapeutic Recreation Clinic to deliver Veterans programs. Jointly developed therapeutic recreation programming for servicemen and women.
• OKASA (Oklahoma Adaptive Sports Association)coreStrategic or Co-development PartnerSFFLC partnered with OKASA to develop, sponsor, and promote recreational and competitive athletic opportunities for individuals with physical challenges. OKASA is a key referral and programming partner for the adaptive sports mission.
• Over 25 Local NonprofitscoreStrategic or Co-development PartnerSFFLC partners with over 25 local nonprofits to amplify respective missions in serving individuals with disabilities, Veterans, and under-resourced youth. Partners include healthcare providers, community organizations, and advocacy groups across the Oklahoma City area.
• Greater Oklahoma City Pickleball Club (GOPB)minorStrategic or Co-development PartnerGOPB hosts open play group pickleball sessions at SFFLC Monday through Friday on SFFLC's four indoor courts. SFFLC offers GOPB members discounted court time and guest passes.
• McBride Orthopedic HospitalminorStrategic or Co-development PartnerVendor and exhibitor at the SFFLC Adaptive Sports Expo, providing adaptive wellness and fitness resources and equipment to event attendees.
• Bethany Children's Health CenterminorStrategic or Co-development PartnerVendor and exhibitor at the SFFLC Adaptive Sports Expo, showcasing pediatric rehabilitation and adaptive health resources.
• INTEGRIS Health: Jim Thorpe RehabilitationminorStrategic or Co-development PartnerSponsor and exhibitor at the Adaptive Sports Expo, supporting adaptive fitness and rehabilitation programming awareness.
• Oklahoma City Indian ClinicminorStrategic or Co-development PartnerVendor and exhibitor at the Adaptive Sports Expo, serving the Native American community's health and wellness needs.
• The Center for Individuals With Physical ChallengesminorStrategic or Co-development PartnerVendor at the Adaptive Sports Expo providing interactive power chair demonstrations, collaborating with SFFLC on inclusive recreation programming.
• Autism OklahomaminorStrategic or Co-development PartnerVendor and exhibitor at the Adaptive Sports Expo, supporting families and individuals affected by autism in accessing adaptive sports programs.
• Cavett Kids FoundationminorStrategic or Co-development PartnerVendor and exhibitor at the Adaptive Sports Expo, focused on supporting children with chronic illnesses and disabilities.
• ABLE Resource CenterminorStrategic or Co-development PartnerVendor and exhibitor at the Adaptive Sports Expo, providing resources for individuals with disabilities.
• Oklahoma Senior GamesminorStrategic or Co-development PartnerVendor and exhibitor at the Adaptive Sports Expo, promoting senior athletic participation.
• Youth FirstminorStrategic or Co-development PartnerVendor and exhibitor at the Adaptive Sports Expo, supporting youth health and wellness programs.
• Oklahoma SwimmingminorStrategic or Co-development PartnerVendor and exhibitor at the Adaptive Sports Expo, promoting swimming as an adaptive and inclusive sport.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Oklahoma City: Community-focused nonprofit multisport operator in the same Oklahoma City metro as SFFLC, offering memberships, group exercise, leagues, and youth programming with a similar mission-driven operating model.
• Jewish Community Center (JCC): Nonprofit community centers offering multisport facilities, swim lessons, leagues, and adaptive/inclusive programming — comparable to SFFLC in nonprofit status, mission orientation, and breadth of programming.
• National Ability Center: Park City, UT-based nonprofit offering adaptive recreation and sports programs for individuals with disabilities and Veterans, mirroring SFFLC's adaptive sports and Veterans programming mix.
• Turnstone Center: Fort Wayne-based nonprofit center providing adaptive sports, fitness, and recreation for individuals with disabilities — directly comparable in mission, equipment focus, and nonprofit multisport facility model.

Broad incumbents

• Move United: National nonprofit that supports a network of community-based adaptive sports programs, including many that overlap with SFFLC's adaptive and Veterans mission at a broader advocacy and grant-making level.
• Gold's Gym: Established national fitness chain with multisport amenities including basketball courts and group training, representing the lower-priced competitive set SFFLC's Standard memberships are exposed to.
• Equinox: Premium multisport club operator offering extensive group fitness, personal training, courts, and pools — competitive with SFFLC on facility variety but differentiated by upscale positioning and pricing.
• Life Time Fitness: Large publicly listed multisport fitness operator offering basketball, tennis, swimming, pickleball, group exercise, and personal training under a premium membership model — the dominant for-profit comparator for facility breadth.

Others

• Boys & Girls Clubs of America: Nonprofit youth-development organization delivering sports, fitness, and recreation programming for under-resourced youth — comparable to SFFLC's youth-serving mission and donor/sponsor model, though not a direct facility competitor.

Regional players

• Chuze Fitness: Regional value-priced multisport gym operator with locations across the U.S. Southwest — represents the value-tier competitive pressure SFFLC faces in the OKC general-membership segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/santa-fe-family-life-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Fe Family Life Center: A Sports & Fitness Complex