Rock N' Rescue Inc.

What Rock N' Rescue Inc. does

Rock N' Rescue Inc. is a 501(c)(3) nonprofit pet rescue and animal-assisted therapy organization headquartered in Bedford Hills, New York, with a mailing address in South Salem, NY. Founded in 2008 in Rochester, NY by Juli Cialone and her triplet sons, the organization transitioned into an independent 501(c)(3) in 2017 following a relocation to Westchester County, repositioning its mission around the tagline "We Rescue Pets to Rescue People." It operates adoption programs for cats, dogs, and small animals sourced from high-kill shelter partners — including the Animal Care Centers of NYC and southern rescue organizations — placing them through a structured application, approval, meet-and-greet, and post-adoption support process facilitated via PetFinder, Adoptapet, and a physical adoption facility in Bedford Hills.

The organization has built an unusually broad portfolio of animal-assisted therapy and wellness services delivered at partner sites and through its own programming. Offerings include clinical Animal-Assisted Therapy led by a licensed LCSW (Jessica Salvatore, Fordham-trained), nursing home Kitty Klub sessions at facilities such as Putnam Ridge and Bethel Rehabilitation, Kitty Yoga classes, Read to Kitty literacy programs at local libraries, corporate Kitty Cuddle workplace wellness sessions, Therapeutic In-Home Placement for families seeking therapy animals, and a first-responder Kittens and Coffee program launched in 2026. A Youth Advisory Board (Rock n' Rescue Roadies) for high school students was launched in September 2026. The organization has facilitated over 4,000 adoptions (including via a curbside protocol developed during COVID) and coordinates 100+ animals in foster care at any given time.

Revenue is generated entirely through donations, adoption fees, and merchandise sales — the organization explicitly receives no public or federal funding. Donations flow through DonorPerfect, PayPal, Venmo, Amazon Wishlist, and mail-in checks, all of which are 100% tax-deductible. Adoption fees are framed as non-refundable donations partially recovering veterinary and care costs rather than transactional prices. Branded t-shirt merchandise is sold at a recommended donation of $25 plus $5 shipping. The operational model is volunteer- and foster-driven, with a small staff (Executive Director, Director of Operations, Director of Therapy, Foster Director, Animal Care Coordinator, Cat Room Manager), a board of 10+ members, and a community of foster families within a 20-mile radius of Bedford Hills. Rock N' Rescue holds Charity Navigator 4-star, Platinum Transparency 2025 (Candid), and Great Nonprofits Top Rated 2024 recognitions.

Name

Rock N' Rescue Inc.

Legal name

Rock N' Rescue Inc.

Website

https://rnrpets.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock N' Rescue Inc. is a 501(c)(3) nonprofit pet rescue and animal-assisted therapy organization in Bedford Hills, NY that places rescued cats, dogs, and small animals into adoptive homes and delivers a diversified portfolio of therapy programs (clinical, nursing home, library, corporate, first responder) to community and institutional partners.

Ownership category

akta.pro rank

Product category

Animal Rescue Services & Pet Adoption

NAICS

Individual and Family Services (6241), Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Pet rescue services
• Animal adoptions
• Animal-assisted therapy
• Foster care programs
• Nonprofit fundraising

Headquarters

HQ city

Bedford Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Donations: Tax-deductible donations from individuals and supporters via online portal (DonorPerfect), Amazon Wishlist, Venmo, PayPal, and mail-in checks. Organization is 501(c)(3) nonprofit with 100% tax-deductible donations.
2. Adoption Fees: Adoption donations collected from approved adopters. Fee represents partial cost recovery for vetting and care. Adopters pay adoption fee donation which is non-refundable.
3. Merchandise Sales: Sale of branded merchandise including t-shirts in various styles (Naughty, Nice, Nuts varieties) with recommended donation of $25 plus $5 shipping.
4. Supply Donations: In-kind donations of supplies including kitten/cat food, litter, bedding, toys, and cleaning supplies via Amazon Wishlist registry.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rock N' Rescue is a 501(c)(3) nonprofit that rescues orphaned, neglected, and injured animals from high-kill shelters — primarily cats, dogs, and small animals — and places them through structured adoption programs with application screening, meet-and-greet evaluations, and post-adoption support. The organization also delivers animal-assisted therapy and wellness services including nursing home visit programs, Kitty Yoga, Read to Kitty literacy sessions, Kitty Cuddle workplace wellness, and clinical Animal-Assisted Therapy led by a licensed social worker.

Product overview

Rock N' Rescue Inc. is a 501(c)(3) nonprofit pet rescue organization based in Bedford Hills, NY, offering a comprehensive portfolio of animal rescue and therapeutic services. The organization's core offerings include cat, dog, and small animal adoption programs, along with multiple animal-assisted therapy programs including Nursing Home Kitty Therapy, Kitty Yoga, Read to Kitty educational sessions, Kitty Cuddle workplace wellness, Animal Assisted Therapy (clinical), and Therapeutic In-Home Placement. Additional services include foster care programs, volunteer coordination, a Youth Advisory Board (Rock n' Rescue Roadies), and multiple donation channels. The organization also operates a first responders support program (Kittens and Coffee) and seasonal summer therapy programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Adoption Services Comprehensive cat and kitten adoption program placing rescued cats from high-kill shelters into approved homes. Includes online application, approval process, meet-and-greet sessions at the Bedford Hills facility, and post-adoption support via group text hotline.
• Dog Adoption Services Dog adoption program matching rescued dogs with approved adopters. Includes detailed applications, home checks, and ongoing support for adopters.
• Small Animal Adoption Services Adoption services for small animals including guinea pigs, bunnies, rats, and birds. Includes specialized care guidelines and adoption protocols for each species.
• Nursing Home Kitty Therapy Program (Kitty Klub) Animal-assisted therapy program bringing rescue cats and kittens to nursing homes to provide stress reduction, increased self-esteem, and improved quality of life for residents. Documented benefits include normalization of blood pressure and hormone levels.
• Kitty Yoga Wellness Yoga sessions incorporating kittens for wellness and stress relief, offered in formats including Mommy and Me, Teen Yoga, and general Kitty Yoga classes for all ages.
• Read to Kitty Educational Program Library-based program where children read to kittens in playpens, providing literacy enrichment for children while socializing rescue cats and helping them learn to trust children through calm, positive interactions.
• Kitty Cuddle Sessions Workplace and school de-stressing programs where participants receive snuggles and interaction with rescue kittens in a supervised setting.
• Animal Assisted Therapy Program Clinical therapy sessions led by a licensed LCSW incorporating kittens or dogs into individual or group therapy. Offers individual or group sessions with private pay and some insurance accepted.
• Therapeutic In-Home Placement Program Program helping families select appropriate therapy animals for lifelong comfort and support, with coordination with licensed social workers, psychologists, and psychotherapists.
• Foster Program Foster care program placing rescue animals in volunteer homes within 20 miles of Bedford Hills, NY. Foster parents provide care, socialization, and daily needs while animals await adoption. Coordinates care for more than 100 animals in foster at any given time.
• Kittens and Coffee for First Responders Weekly therapy and support group for first responders (Police, Fire, EMT, Medical, Veterinary personnel) offering a relaxing space with kittens and coffee to recharge and connect.
• Summer Series Therapy Program Seasonal therapy program combining peer support, emotional wellness, and animal-assisted therapy through kitten cuddles held each Tuesday throughout the summer for ages 16+.
• Rock n' Rescue Roadies Youth Advisory Board Student leadership program for high school students ages 16+ passionate about mental health advocacy, community engagement, and animal-assisted interventions. Includes monthly meetings and quarterly events.
• Donation Services Multiple donation channels including online donations via DonorPerfect, Amazon Wishlist for supply donations, Venmo @RockNRescue, PayPal.me, and mail-in donations by check. T-shirt merchandise sales also available. Donations are 100% tax deductible under 501(c)(3) status.
• Branded T-Shirt Merchandise Branded t-shirt merchandise in three varieties — Naughty (We do pussy right), Nice (Live Love Rock Adopt), and Nuts (Balls are overrated). Men's sizes M-XXL and Women's v-neck sizes S-XXL. Recommended donation of $25 plus $5 shipping.
• Volunteer Program Volunteer opportunities including transport drivers, event coordination, care and wellness, Kitty Club senior programs, social media, and general volunteering. Minimum age 12 with some restrictions.

Quantifiable outcome

• Over 4,000 curbside adoptions completed during COVID
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PetSmart CharitiescoreGTM or Marketing PartnerPetSmart Charities logo displayed on website as partner organization, indicating ongoing support for pet rescue and adoption initiatives.
• Animal Care Centers of NYCcoreStrategic or Co-development PartnerPartnership with NYC animal shelter for intake and placement of rescue animals.
• Best Friends Animal SocietyminorStrategic or Co-development PartnerBest Friends logo displayed as partner, indicating alignment with national animal rescue initiatives.
• Charity NavigatorminorOthersCharity Navigator 4-Star rating displayed as credibility indicator for nonprofit transparency and accountability.
• Great NonprofitsminorOthersTop Rated 2024 recognition from Great Nonprofits displayed as credibility indicator.
• Chewy Gives BackminorGTM or Marketing PartnerChewy affiliate program where Rock N' Rescue receives $20 for every customer who signs up, plus first-order discounts for adopters.
• Bowling Green Warren County Humane SocietyminorStrategic or Co-development PartnerPartnership with southern rescue organization for animal transport and placement.
• Earth BreezeminorGTM or Marketing PartnerEarth Breeze logo displayed as partner, likely providing cleaning supply donations or support.
• Companion ProtectminorGTM or Marketing PartnerPartnership with pet protection/microchip services provider.
• Pets For PatriotsminorGTM or Marketing PartnerPartnership with organization connecting veterans with rescue pet adoptions.
• Amazon SmileminorGTM or Marketing PartnerAmazon Smile program allowing supporters to designate Rock N' Rescue as charity of choice when shopping.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Others

• Petfinder: The largest U.S. pet adoption marketplace, on which Rock N' Rescue lists all adoptable animals. An enabling platform/integration partner rather than a direct competitor — the relationship is symbiotic.

Broad incumbents

• Best Friends Animal Society: National no-kill animal welfare organization with which Rock N' Rescue is an active partner. Significantly larger and broader in scope, but operates the same rescue + adoption + spay/neuter model Rock N' Rescue participates in.
• ASPCA: The largest U.S. animal welfare organization, headquartered in NYC. Competes for the same regional donor base and offers overlapping adoption, rescue, and therapy-adjacent programming at vastly greater scale.
• Humane Society of the United States: National animal welfare organization competing for the same donor pool and operating overlapping rescue, adoption, and spay/neuter programming across all 50 states.

Direct peers

• Animal Care Centers of NYC: NYC's primary open-admission shelter that partners with Rock N' Rescue for transport and placement. Direct operational peer for animal intake, rehabilitation, and adoption placement in the same metro catchment.
• Pet Partners: The leading national therapy animal organization, providing therapy animal visits and handler training across healthcare, education, and corporate settings. Closest comparable for Rock N' Rescue's animal-assisted therapy and clinical intervention programming.
• Bideawee: Long-running New York no-kill animal rescue and adoption organization offering pet therapy and humane education programs. Comparable in mission, geography (NY metro), and combination of adoption + therapy/community programming.
• Pets for Patriots: National nonprofit that connects veterans with rescue pet adoptions. Listed as an active Rock N' Rescue partner and directly comparable in mission overlap between adoption and human therapeutic benefit.
• North Shore Animal League America: One of the largest no-kill animal rescues in the U.S., headquartered on Long Island, NY. Directly comparable as a high-volume adoption organization serving the same Northeast region with similar rescue-and-adoption operations.

Regional players

• SPCA of Westchester: Local SPCA serving the same Westchester County, NY catchment as Rock N' Rescue. Direct regional competitor for local donors, adopters, and foster volunteers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNfRWYfaxvAsQv5VPLgdmDg
• Facebookfacebook.com/rocknrescueny
• Instagraminstagram.com/rocknrescue_
• LinkedInlinkedin.com/company/rock-n-rescue-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock N' Rescue Inc.