Earth Breeze
- Company typePrivate
- Founded2019
- HeadquartersMedford, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Earth Breeze firmographics
Firmographics- Name
- Earth Breeze
- Legal name
- Earth Breeze, Inc.
- Website
- https://earthbreeze.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Earth Breeze industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Dry Cleaning & Laundry Additives (Dryer Sheets, Anti-static, Ironing Aids) (CRADAKAE)
Keywords
Where Earth Breeze is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Earth Breeze business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue channel through earthbreeze.com. Offers both one-time purchases and subscription (Subscribe & Save) plans with 30-day delivery cycles. Subscriptions provide recurring revenue with discounts up to 64% off and free gifts. Subscription management includes full flexibility to skip, delay, pause, or cancel anytime.
- Retail Distribution: Products sold through major retail chains including Target (shelves reset March 2026), Walmart (shelves reset April 2026), and Kroger (shelves reset May 2026). Also available on Walmart.com and Amazon marketplace.
- Subscription Revenue: Subscribe & Save program ships products every 30 days at discounted rates ($16.95/ea for 4-pack vs $20 regular). First order receives up to 64% off plus 4 free gifts. Subscription model drives customer lifetime value through convenience and savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Pack (4 packs of 60 loads each) |
| Subscription | Monthly | Multi-Pack Bundle (subscription) |
| Subscription | Monthly | Pure Clean Dishwasher Tablets |
| Subscription | Monthly | Miracle Stain Remover Spray |
| One time/ perpetual license | Pay-as-you-go | Hope Cloth (Paper Towel Replacement) |
| One time/ perpetual license | Pay-as-you-go | Toilet Bowl Cleaner Sheets |
| One time/ perpetual license | Pay-as-you-go | Reusable Laundry Detergent Sheet Container |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Earth Breeze product offering
Product offeringCore offering
Earth Breeze manufactures and sells ultra-concentrated, water-soluble laundry detergent sheets and complementary household cleaning products. The sheets are pre-measured single-use doses that replace traditional liquid or powder detergent, packaged in plastic-free, recyclable card boxes. The company distributes via direct-to-consumer e-commerce (subscription and one-time purchases), retail partnerships, and Amazon.
Product overview
Earth Breeze is an eco-friendly DTC cleaning products company offering a portfolio of concentrated, chemical-free cleaning products centered around innovative sheet-format detergents. The core product is the Laundry Detergent Sheets, which serve as the flagship offering available in multiple scents and sizes. The product line has expanded to include companion cleaning products: Pure Clean Dishwasher Tablets for kitchen cleaning, Fabric Softener Dryer Sheets, Miracle Stain Remover Spray, bathroom products (Toilet Bowl Cleaner Sheets), and appliance maintenance products (Washing Machine Cleaner Tablets, Garbage Disposal Cleaner Tablet). Additional offerings include the Hope Cloth reusable paper towel replacement, a Reusable Laundry Detergent Sheet Container, and In-Wash Scent Booster. Products are available via one-time purchase or through a Subscribe & Save subscription service with recurring deliveries.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry Detergent Sheets Ultra-concentrated, pre-measured water-soluble laundry detergent sheets that replace traditional liquid or powder detergent. Each card contains 60 sheets, eliminates plastic jugs, and is EPA Safer Choice certified. Designed for consumers seeking eco-friendly, plastic-free laundry solutions.
- Dishwasher Detergent Sheets Water-soluble dishwasher detergent sheets that replace traditional pod or liquid dishwasher detergent in plastic-free packaging. Targets consumers seeking sustainable dishwashing alternatives.
- Fabric Softener Dryer Sheets Eco-friendly dryer sheets providing static reduction and fabric softening as a sustainable alternative to conventional dryer sheets.
- Miracle Stain Remover Spray Spray-format stain remover offered as part of the Earth Breeze cleaning product family.
- Toilet Bowl Cleaner Sheets Water-soluble toilet bowl cleaner sheets designed as an eco-friendly replacement for bottled toilet cleaners.
- Garbage Disposal Cleaner Tablets Tablet-form cleaner for garbage disposals extending the Earth Breeze sheet/tablet cleaning format beyond laundry.
- Washing Machine Cleaner Tablets Tablets formulated to clean washing machine interiors, completing the laundry-care product family alongside detergent sheets.
- Earth Breeze Subscription Service Recurring subscription (every 1, 2, 3, or 5 months) delivering laundry detergent sheets directly to the consumer at discounted pricing, with 50% off subscription plans and a 100% money-back guarantee.
- Earth Breeze Plastic-Free Container Optional reusable plastic-free container for storing Earth Breeze laundry detergent sheets, sold as an add-on product.
Quantifiable outcome
- Over 328 million loads of detergent donated to shelters and disaster relief since 2020
- +3 more outcomes
Companies that use Earth Breeze
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Earth Breeze technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Earth Breeze partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Women's Shelters, Animal Shelters, Veterans Homes, Disaster Relief OrganizationscoreDignity Through Detergent program partners with shelters and disaster relief organizations to donate laundry detergent. Over 328 million loads donated globally since program launch in 2020.
- B Lab (B Corp)coreEarth Breeze is B Corp certified, meeting verified social and environmental performance standards. This partnership demonstrates commitment to stakeholder governance and sustainability practices beyond profit maximization.
- 1% For The PlanetcoreEarth Breeze is a member of 1% For The Planet, committing to donate 1% of annual revenue to non-profit environmental organizations working in the most impactful ways possible.
- We Are NeutralcorePartnership with We Are Neutral for carbon offset programs covering Earth Breeze's entire supply chain emissions and customer shipment carbon neutrality.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Earth Breeze competitors and assessment
Company assessmentDirect peers
- Dropps: Direct competitor offering DTC laundry detergent pods and eco-friendly cleaning products through a subscription model. Dropps targets similar eco-conscious consumers with a comparable value proposition of reducing plastic waste in household cleaning.
- The Laundress: Premium eco-friendly laundry brand now owned by Unilever. Targets similar eco-conscious consumers with premium-priced laundry care products and is a direct competitor in the eco-friendly laundry care segment.
- Cleancult: Direct competitor in eco-friendly cleaning products with a DTC model focused on plant-based, sustainable household cleaners including laundry detergent. Targets a similar eco-conscious consumer base with a comparable subscription offering.
- Tru Earth: Direct competitor in eco-friendly laundry detergent strips with a similar DTC subscription model and sustainability positioning. Tru Earth offers comparable products (laundry strips, cleaning products) targeting the same eco-conscious consumer segment.
- Grove Collaborative: Direct competitor and publicly-traded DTC eco-friendly household products marketplace offering subscription-based natural cleaning products including laundry. Competes with Earth Breeze on subscription model and eco-conscious positioning.
Emerging players
- Common Good: Emerging eco-friendly cleaning brand offering plant-based laundry detergents and household cleaners. Comparable in early-stage DTC positioning to Earth Breeze with focus on sustainability and natural ingredients across a smaller product portfolio.
Broad incumbents
- Method Products: Broad incumbent eco-friendly cleaning brand owned by SC Johnson offering laundry detergents and household cleaners with strong design-forward positioning. Competes with Earth Breeze in the eco-conscious consumer segment with broader scale.
- Mrs. Meyer's Clean Day: Broad incumbent eco-friendly cleaning brand owned by SC Johnson offering laundry detergents and household cleaners. Competes with Earth Breeze in the eco-conscious consumer segment but with a broader product portfolio and mass retail distribution.
- Seventh Generation: Broad incumbent in eco-friendly household cleaning products including laundry detergents. Now owned by Unilever, offers plant-based and sustainable alternatives across broader cleaning categories than Earth Breeze's sheet-focused portfolio.
- Tide (P&G): Mass-market incumbent laundry detergent brand owned by Procter & Gamble with overwhelming market share and distribution scale. Represents the largest competitive threat given its massive marketing budget and entrenched retail relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Earth Breeze social profiles
Digital presenceEarth Breeze compliance and trust
Trust signalCompliance7 records
Earth Breeze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Breeze leadership team
Management profileNumber of profiles
Earth Breeze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Breeze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Breeze
What does Earth Breeze do?
Earth Breeze manufactures and sells ultra-concentrated, water-soluble laundry detergent sheets and complementary household cleaning products. The sheets are pre-measured single-use doses that replace traditional liquid or powder detergent, packaged in plastic-free, recyclable card boxes. The company distributes via direct-to-consumer e-commerce (subscription and one-time purchases), retail partnerships, and Amazon.
Is Earth Breeze a public or private company?
Earth Breeze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth Breeze founded?
Earth Breeze was founded in 2019. It employs 51 to 100 people.
Where is Earth Breeze based?
Earth Breeze is headquartered in Medford, United States, in the North America region.
How does Earth Breeze make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and subscription Revenue.
Who are Earth Breeze's main competitors?
Direct peers on record are Dropps, The Laundress, Cleancult, Tru Earth and Grove Collaborative. Common Good is listed as an emerging player. Broad incumbents are Method Products, Mrs. Meyer's Clean Day, Seventh Generation and Tide (P&G).
Does Earth Breeze have an API?
No public API is recorded for Earth Breeze.
What industry is Earth Breeze in?
Earth Breeze's product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJAAAA, Laundry Detergents (Powder, Liquid, Pods/Sheets). Its NAICS code is 32561.